# data[].attributes.headline
Indicate the current stories as a part of the brand management, which hero profile do they use and which brand values are integrated, and could something be improved? 	

# data[].attributes.subject
Indicate the current stories as a part of the brand management, which hero profile do they use and which brand values are integrated, and could something be improved? 	

# data[].attributes.headline
Describe the brand` style (color, typography, imagery music)

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Describe the brand` style (color, typography, imagery music)

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Prepare a 5 min pitch on how you would position the brand for the next 5 years based on all brand assesments you have executed these two days

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Prepare a 5 min pitch on how you would position the brand for the next 5 years based on all brand assesments you have executed these two days

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Describe the three most important brand values

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Describe the three most important brand values

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Based on your research you have investigated the current brand strategy, customer fit, competitors, storytelling, but which strategic recommendations would you give the brand in order to become the best version in the next five years? Give at least 5 strategic recommendations 

# data[].attributes.subject
Based on your research you have investigated the current brand strategy, customer fit, competitors, storytelling, but which strategic recommendations would you give the brand in order to become the best version in the next five years? Give at least 5 strategic recommendations 

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Describe the brands’ voice and communication styles 

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Describe the brands’ voice and communication styles 

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Describe which media (online and offline), events etc., they use and if this works well. 

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Describe which media (online and offline), events etc., they use and if this works well. 

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Describe at least 3 Points of Difference (POD) and Points of Parity (POP) based on 1 chosen competitor

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Describe at least 3 Points of Difference (POD) and Points of Parity (POP) based on 1 chosen competitor

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Develop a new brand story based on the research from your previous steps (include a hero profile, brand values and plot sequence and casting such as: 

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Develop a new brand story based on the research from your previous steps (include a hero profile, brand values and plot sequence and casting such as: 

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Indicate which brands values, emotions and senses matter per touchpoint and why? Could something be improved? 

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Indicate which brands values, emotions and senses matter per touchpoint and why? Could something be improved? 

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Make a distinctiveness / centrality (CB) map for your brand landscape and indicate the position of the brand now and elaborate on the position in 5 years and why. 

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Make a distinctiveness / centrality (CB) map for your brand landscape and indicate the position of the brand now and elaborate on the position in 5 years and why. 

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Describe your brands name, display the logo, slogan 

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Describe your brands name, display the logo, slogan 

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Describe in one sentence which customer group you focus on and why this consumer group fits the brand 

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Describe in one sentence which customer group you focus on and why this consumer group fits the brand 

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recommendations, based on your desk research and brand check what would you recommend the brand to change in terms in brand visuals and voice? 

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recommendations, based on your desk research and brand check what would you recommend the brand to change in terms in brand visuals and voice? 

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Describe the target market(s) they address 

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Describe the target market(s) they address 

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fill in the value proposition canvas

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Describe the brands’ market value and industry 

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Describe the brands’ market value and industry 

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Describe 5 factors infleucing the brand and the industry they are in (PEST e.g)

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Describe 5 factors infleucing the brand and the industry they are in (PEST e.g)

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