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the advertising strategy that a business will implement to sell its product or service

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a measurement tool which is used to assess markets for a particular product or a business at a given time frame

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Specific, Measurable, Achievable, Realistic, and Timely; incorporates all of these criteria to help focus your efforts and increase the chances of achieving your goal

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a document that contains key information about your ideal customer

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an enterprise owned exclusively by one natural person and in which there is no legal distinction between the owner and the business entity

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an arrangement between two or more people to oversee business operations and share its profits and liabilities

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a legal entity that is separate and distinct from its owners

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a business structure that offers limited liability protection and pass-through taxation