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Scrolling on TikTok: The app tracks how long you watch each video, what you like, and what you skip. This behavioural surplus is used to fine-tune your feed and keep you hooked.

Using Google Maps: It collects location history and travel patterns, predicting your routines and suggesting places or routes — often promoting partnered businesses.

(Irene Huang)

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When I search on Google or watch videos on TikTok, my activity is tracked. This data is then used to suggest more content and target me with personalised ads. I feel like my choices are being shaped by algorithms. I often spend more time online than I planned, influenced by what the platform wants me to see.

Google Maps and Location Services tracks where I go, how often, and at what time. It uses this to suggest places or send location-based ads. Although useful, I worry about how much of my personal movement is being recorded.

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Mia

-When we make a purchase, we will leave a purchase record and a search record, and the algorithm will generate a user portrait and accurately place advertisements to guide me to consume. Is it really a voluntary purchase?

-When we scroll through Tik-tok, Weibo, Instagram, Facebook, my likes, comments, and time spent will be recorded. The algorithm pushes content that I like, but it doesn't let me see information that might challenge my views, leading to more and more single-minded thinking. My time and attention are being exploited. My idea comes from?

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Social Media Usage: Social media platforms like Facebook collect data on user interactions to tailor content and ads, influencing behavior and consumption preferences, which can limit personal choice and autonomy.

Online Shopping: Amazon tracks browsing and purchasing behaviors to create personalized marketing and product recommendations, potentially overwhelming independent decision-making with algorithm-driven suggestions.

Smart Home Devices: Devices like smart speakers monitor daily routines and preferences, which can be used for targeted advertising or shared with third parties, reducing privacy and autonomy in personal spaces.

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1. my interaction on social media platforms - likes, comments and shares. Platforms will utilise my data and produce algorithms that would be of interest to me on my for you page

2. google searches. platforms would show me products that I have searched before on google

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My listening habits, time periods, and emotional preferences are recorded by the algorithm, and my music software will automatically generate recommended songs for me to listen to, which makes me gradually think that my listening style is like this.

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Health apps data collection- They track my steps and movements to identify if I am healthy or not.

Google searches- They collect data on what I have been searching for and then proceed to push similar marketing ads to influence me to buy the products.

social media algorithms- Whenever I start to like or share certain types of contents my fyp will begin to change and promote similar contents.

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Facebook suggestion function

- Sometimes I search a random product on Google, then right after that, Facebook will start to recommend me a dozen of advertisements, posts, reels that is related to that one product. At first I may not have the intention to buy it but after a period of time being pushed by the platform, I start to finalize the purchase of that product

Comment function

- When I post some status on Fb, the notification of who comment on my post, who is typing and the hundreds of reply recommendation make me have to stay in the app to interact the whole day in order to keep the socialization, which is not necessarily to be considered.

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Ian

Online searches: Everything I search may be pushed back to me in other areas of my life. A prominent example would be when I was looking to buy a pair of new sneakers on Adidas, I noticed a lot of ads on other pages like social media or websites were all about sneakers. It's scary how all these platforms are all interconnected with one another.

Social media algorithms: Social media algorithms are self-explanatory as they collect information based on your likes, scrolls, posts and followers. They collect that data and share it with other companies with capitalist ideals, only to push more advertising back to the consumer.

Daily shopping: Coles and Woolworths do a rewards program where every receipt shopped at one of the outlets helps the consumer gain points for every purchase, however they are also collecting information on your typical grocery list, pushing deals on your favourite items and incentivising you to buy more.

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Exercise: Using Padlet, list at least three examples from your daily life where surveillance capitalism may be extracting behavioural surplus from you. Briefly discuss how this affects your autonomy.