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OrangePlus is a very popular phone manufacturer in Europe and they plan to move to Singapore.

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What are the unethical/immoral aspects to their ideas?

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Is Orangeplus committing anything wrong or illegal with the four ideas that they wish to implement?

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Four Ideas:

1) Get influencers to complain about competitors' brands/products while praising OrangePlus' products

2) Produce a video advertisement with connotations that OrangePlus is for trendy young people who don't want to be "old" or "outdated"

3) Bribing The Sunday Times to write positive stories of the company

4) Use ChatGPT to create fake positive reviews

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What does OrangePlus stand to gain from having an influencer talk bad about competitors?

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Generating fake reviews using AI tools such as ChatGPT to manipulate public perception is unethical and it could lead to legal consequences

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Who the affected people are/who will be watching these content?

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We are a junior executive in a local PR agency. Orangeplus is our newest client.

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Bribing the Straits Times is unethical, and will lead to legal consequences.

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What are the legal consequences the company may face if OrangePlus were to carry out their ideas?

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What would be the audience's reactions if the content were published?

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What can we do to improve the ideas and make them fair/ethical?

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What is the main target audience for OrangePlus

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How could OrangePlus adapt to its target audience?

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What ethical code would the influencer and the Sunday Times break if they were to accept the sum of money offered to them?

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What are the advertising standards OrangePlus have to adhere to?

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How to adapt to said target audience using ethical methods?

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What are some ethical ways Orangeplus could use to enhance their brand reputation?

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How can we apply the Code of Ethics to help Orangeplus make better advertising decisions?

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What are some legal consequences OrangePlus could face by misusing Generative AI?