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1. Kodak has financial difficulties due to change in technology and change in customer's taste. Dues to these changes, people would prefer having digital cameras over disposable cameras as they have more features and people w oi uld be considered cool if they have digital cameras instead of disposable cameras.

2. Maintaining good customer relationship might help Kodak to have loyal customers and would still make profit and avoid bankruptcy. This loyal customers would still buy Kodak's disposable cameras so, still have profit.

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1. They were delayed in adapting to market preferances. Not replacing their old products with new ones.

2. Loyal customers are variables for consistent income, it prevented KODAK from being bankrupt in that way.

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A. The company has experienced financial difficulties due to the fact that they didn't catch up with the latest changes in the market. Over the years, there has been immense changes in technologies, I.e. the digital cameras, which also lead to the changes in consumers taste as they think that digicams are much cooler than cameras with a photographic films and that they think that those cameras are too old for today’s society. As a result, the sales in the photographic films vastly decreased over the years.

B. Maintaining good customer relationships could have helped Kodak avoid failure by allowing them to understand changing market trends, like the shift to digital photography. Strong ties with customers would have provided valuable feedback for improving products and built loyalty, which is important during tough times. It could have also led to useful partnerships and strengthened the brand’s reputation. Engaging with photography communities would have kept Kodak connected to their customers' needs, helping them stay relevant in a changing market.

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1. Kodak's bankruptcy was mainly because they were unable to adapt to the sudden rapid change of technology development. Since they have mastered in making analog cameras, so there were unable to keep up with the trends and create digital cameras. They also receive pressure since digital camera prices is falling and they provide great advanced features.

2. Maintaining good customer relationship would have played a huge part on the businesses success. Since the company could have made cameras according to the customers preference. By focusing on customer needs, Kodak could have keep track on the growing demand of digital cameras allowing them to be more prepared for the sudden change in trend.

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1. Kodak faced financial difficulties due to its failure to adapt to technological changes in the photography industry. While Kodak was focused on photographic film, the rise of digital cameras caused a decline in film sales. Kodak did not shift quickly enough to digital technology, allowing competitors like Sony, Canon, and Samsung to grow market for digital cameras. So Kodak struggled to restructure its business to focus on other consumer products.

2. Maintaining strong customer relationships could have helped Kodak better understand the shifting needs and preferences of its consumers. By engaging with customers, Kodak might have able to join the rise of digital photography and innovate its products accordingly. Creating loyalty programs could also strengthened its brand, making the transition to digital smoother and maintaining market relevance even though there’s technological changes.

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1. KODAK experienced financial difficulties because they did not adapt to the digital era, despite them being a pioneer in photographic film. While other competitors like Sony, Canon & Samsung quickly transitioned to digital cameras as they've noticed the demand for it. Due to this, KODAK lost sales and filed for bankruptcy, since customers prefers to buy digital cameras from competitors who actually listened to their preferences and served.

2. If KODAK had kept a good customer relationship by listening and following customer preferences, they could've avoided financial difficulties. By listening and transitioning to digital cameras in line with their competitors, they could've gained increased sales by satisfying the demand for digital camera.

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1. The company experienced financial difficulty due to being unable to adapt to the latest change in the market. These changes include people's preference, as well as advancements/improvements in technology. In Kodak's case, depending on selling photographic film for cameras, eventually led to its downfall when digital cameras took over the market. Especially with preference of digicams in India, further growing its market to 40%, would lead it to have the people's favor. Especially with new video recording features in digicams, and fall in price would help well known manufacturers such as Sony, Canon and Samsung enjoy the rising sales. With cheaper prices and more advanced features, people would prefer digital cameras, which will further lead to a decrease in sales for Kodak, unless they they can successfully restructure to become a seller of cameras.

2. Maintaining good customer relationships can help with positive publicity, and an overall good impression of the business. This would help the business stay alive as they can build up trust with consumers/customers which result in customer loyalty, and they may still buy the photographic film for cameras further helping the shop possibly keep its sales and stay open.

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1. Kodak faced financial struggles primarily because it failed to adapt to the shift in technology. As consumer preferences evolved, digital cameras emerged as the new standard, making Kodak's focus on photographic film out-of-date. The company could not keep pace with the rapid technological advancements, nor did it develop products that aligned with modern trends. As a result, competitors that managed to adapt quickly overtook Kodak by offering more relevant and innovative products.

2. Maintaining good customer relationships can help strengthen their customers’ loyalty leading to steady income even during challenging times like this. It also keeps companies informed about industry trends, such as the shift to digital cameras, allowing them to adapt to changes in the field of photography.

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1. Kodak went bankrupt because of changes in customers' preferences and refusal to adapt to those changes, as it stuck to photographic cameras while other companies were selling digital ones, which better satisfied the customers' needs.

2. Maintaining a good customer relationship can build brand loyalty, which would make it so that even if the majority of customers preferred digital cameras over photographic ones, there would still be people that would buy Kodak's products. Engaging with the consumer base also helps Kodak understand what products people want, so more sales can be made.

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1. The company experienced decline in sales and is caused by years of falling sales of its photographic film for cameras as digital

cameras had taken over the market. This lead to people wanting better technology, and old cameras were forgotten, like KODAK. Since no one wanted to buy their products anymore, they went into bankrupcy and failed.

2. If they had maintained a good customer relationship, they would have probably still been able to sell their products to trusted customers, then upgrade their products to sell and get new customers

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1. Kodak experienced financial difficulties because of the ever changing and improvement in technology which also causes the change in trends. And as the change come, they were unable to keep up with the change and successfully adapting to it. Leading the sales of photographic films to decrease as there is an increase in sales of a more newer technology such as digital cameras.

2. Maintaining good customer relationships could have helped maintain stable sales as loyal customers would give trustable feedback (such as the information about the change in trends) and would still buy the disposable cameras which is important to stay alive and successful in a ever-changing market.

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1. Even though KODAK was once a very successful company, the company is now in its lowest. KODAK struggles to except the technological innovation. In fact they were the one who invented the digital camera but tried to hide its innovation just to save its once successful film business. They failed to see the potential in there innovation.

As the digital photography rises and reduces the demand of traditional photographic film, it was to late for KODAK to adapt its company to the digital era. As they try to adapt to the digital era, its competitions (Sony, Canon and Samsung) has already dominated the market. KODAK have lost their loyal customers and is now facing bankruptcy due to the decline of sales.

2. Since KODAK is known for how they are closed to new ideas, If ever KODAK listened to their customers, understanding their needs and staying ahead of their trends, there is a high chance that KODAK will still stay successful. This can be done by releasing there innovation, that is the digital camera and improving it with add in features such as video recording and maybe filters.

KODAK has already establish a very good customer relationship with there film products. With the trust of their customers in their film photography products and the release of digital cameras that they could have done, they would most deffinitely dominate the market today.

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1. Kodak’s financial decline stemmed from their failure to embrace the digital revolution, even though they were pioneers in photographic film. In contrast, companies like Sony, Canon, and Samsung quickly adapted to the shift towards digital cameras, recognizing the changing market demand. This left Kodak behind, resulting in a significant loss of sales and eventually leading to bankruptcy, as customers gravitated towards competitors that catered to their digital preferences.

2. If Kodak had prioritized customer feedback and aligned with market trends, they might have avoided their financial troubles. By shifting to digital cameras in response to consumer demand, much like their competitors, they could have increased sales and maintained their relevance in the industry.

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1. Kodak experienced a decline in sales due to the rapidly changing perspective of consumers on the photography market, where Kodak failed to adapt quickly into the new era of digital cameras, and instead, stick as producers of photographic film of the traditional old film cameras they have mastered and pioneered for years, due to this, they struggle to get customers' attention to their aging and obsolete product that has become a luxury for consumers as digital cameras from other companies experience rapid price falls as new technology emerged as leaders in quality and design of cameras.

2. Kodak is a company that relies on the loyalty of customers, as the brand turn into a luxury commodity for old cameras and film, they target loyal customers by maintaining good customer relations for them to keep buying their product rather than look for a better, cheaper alternative of other camera brands that sells digital cameras. Kodak maintains their loyalty and trust to old customers who would rather experience the vintage style of Kodak and its' products, thus becoming a brand that is tailored to a specific genre of people who would rather have the aesthetically pleasing aspect of film cameras.

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1. Kodak's bankruptcy can be mainly attributed to their inability to adapt. Unlike companies such as Sony, Canon, and Samsung that realized the public's rising interest in digital cameras, and subsequently enjoyed rising sales… Kodak failed to do so. The company clung strongly to its core business of film photography, despite the growing popularity of digital cameras. This resistance to change is what ultimately led them to fail.

2. Had Kodak maintained customer relationships, they may have been able to mitigate the impact. Loyal customers would have been able to give feedback about the changing preferences, and help them to foster brand loyalty. Additionally, strong relationships could have helped Kodak develop innovative products that met the demands of the people.

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A. The company struggled financially because they didn't adapt to market changes. As technology advanced, digital cameras became more popular, and film cameras were seen as outdated. This led to a sharp decline in film sales.

B. Strong customer relationships could have helped Kodak avoid failure by keeping them aware of market trends like digital photography. This would have provided useful feedback, built loyalty, and led to partnerships, helping the brand stay relevant.

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1. People’s preferences start to change and technology continues to improve, changing the market. Because of this Kodak should have adapted to the changes in order to avoid financial difficulties they experienced back in 2012. Though it was a popular winning brand in the market of cameras, its inability to adapt to market changes made a huge loss that could’ve easily been avoided.

2. Connecting with customers to know about their preference could have been done to avoid this business failure. Products that are altered to customers preference will increase overall sales, generating profit.

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1) KODAK has not improved its technology resulting in loss of sales, as the time passes KODAK lacks in speed in catching up on how fast modern technology improves. Digital cameras have also increased in sales as India became more interested in it, therefore making more of KODAK sales to decline. KODAK still stayed loyal to its photographic film without change in its originality

2) KODAK maintain customer loyalty, customers would stay loyal to KODAK buying the products although KODAK sales would decline it wouldn’t as much since loyal customers would still be purchasing its original quality product, meeting demands.

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1. Kodak faced financial difficulties due to its incapability to adapt and catch up to the changes in the market. As time goes on, technology has improved drastically and caused many changes, including change in consumer’s preferences and change in population which then led to a massive change to the market. In recent years, digital cameras were slowly taking over the market, and with the dependency of Kodak towards photographic films, the company’s sales decreased rapidly. Digital cameras come with a lot more features and benefits to its users, it is no wonder why people will choose it over Kodak’s photographic films. Moreover, photographic films are getting too old and less efficient to use, leading Kodak to bankruptcy.

2. Maintaining a good customer relationship might help Kodak to avoid failure as this allows them to be more aware of the changes in the market and make appropriate actions and responses. Additionally, it can help build trust amongst its consumers and gain customer and brand loyalty which can help the business running and prevent it from going bankrupt.