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Social responsibility is behaving with sensitivity to social, environmental and economic issues. A business also has duty to help others and improve society in general. Several national pro originations in the advertising industry work with advertisers to assist them in helping their communities. They often create pro ads and commercials free of charge for these events.

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In advertising, propaganda is communication intended to attract customers to a products and change their views about others products. There are many ways of advertising propaganda techniques.
Testimonial Propaganda- Uses well known or credible figures to influence customers. Advertisers want customers to feel that if a celebrity or expert is promoting the product, its good.
Plain Folks Propaganda- Uses ordinary people to promote a product. Advertisers want customers to see how a particular product can bring value to regular human beings like themselves.

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The goals for an advertising campaign should be clearly defined. The goals should be specific and measurable. This enables the business to know if the campaign was effective. For example, campaign goals might include a specific sales goal or to increase awareness by 10 percent.

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A headline consist of the words designed to grab attention so viewers will read the rest of the ad. Headlines are usually large type or have some attention grabbing element.

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Many laws govern the advertising industry. Some of these laws established federal agencies that monitor the actions of advertises. These agencies also enforce the laws & regulations. It is the responsibility of marketers to know and follow the laws and regulations for their businesses.

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It is important to identify the target audience for the product or message. The target market will help determine the message and the appropriate media for the advertising campaign.

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The ad campaign must be established before media is chosen. Advertising dollars are just one part of the promotional budget. It is important to be clear on the amount allocated for advertising in particular.

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An important step in planning the ad campaign is selecting the appropriate media. The media will depend on the message and the target market. Selection must be carefully made to chose the media that will best communicate the message and reach the audience.

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effective campaigns deliver a marketing message that is valuable to the customer. The USP is statement summarizing the features and benefits of the company or product, how it differs from the competition and how it is better than the competition. Price, Features, benefits, new items store location, hours and sale pricing are often included in advertising.

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Once the campaign is complete, the results are evaluated based on the established metrics. If the campaign meets the set metrics, it is considered successful. if not the results are evaluated and corrections are noted for the next campaign.

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Most industries self regulate advertising in addition to following the law. The advertising industry leads the way in self regulation. The ASRC establishes the policies and procedures for advertising self- regulation . The BBB promotes fair advertising and selling practices across all industries.

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Copy is ad text that provides information and sells the product. In advertising, copy refers to the words in the ad. The term body copy is often used to refer to the words that explain the product and give additional information. The person who writes advertising copy, is a copywriter.

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Even with federal laws in place, advertisers have a great deal of freedom. Ethics are rules of behavior based on ideas about what is right and wrong. A company may learn it has behaved unethically only after the public reacts to its advertising. Companies should be careful not to give the impression it is using the disaster for gain.

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Graphics provide visual interest. The graphics are often the first provide of the ad a reader notices, espically when colorful or unusual.

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Identifies the person or company paying for the ad. Signatures usually include the company name and logo. It may also include slogan or tagline. It may also include location and contact information, such as website, phone number, and street address.