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Dictation

1.       Advertising is defined as communication which persuades customers to buy
a particular product.

2.       Public relations focus on building a favourable impression of the company.

3. Branding is the process of building a recognizable logo and name which customers
will remember and connect with the company’s positive attributes.

4. Place can refer to distributing the product in physical shops where consumers who
are likely to buy the product shop.

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Homework 5.4.2 History of Marketing video

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Homework 5.4.2 History of Marketing video

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To complete this assignment, follow the instructions in your textbook on pages 74, 75, and 76.

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5.3.2  Connecting knowledge to lecture oontent script

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5.2.2 Extra listening  Memorable Advertising