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Emi

Evie

Dan

Lilly (me)

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Hello, my name is Lilly. I am a level 5 Music Business student and me and my group are looking to put on an event, we are currently scouting for venues and were wondering what your availability is and what is your rate for hiring the venue for the night?

I look forward to hearing back from you!

kind regards Lilly Packham

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Whos Performing?

Jack and his backing band

Connor and ameria ?

Ems unnamed housemates band :)

DJ for after (lilly knows)

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Venues - Where will it happen? - What size crowd do we want?- 100 capacity

WaterBear

Rossi bar

Dust - dan has number and will ask

Prince albert

Alphabet

Pipeline

Tiki hut? Could be free?

The Walrus - After party (Maybe get student discount on drinks)

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(Between Oct / Dec)

Are there any dates when people aren’t free?

On a friday

Mid November

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Who / how will people be able to access it? What ticketing service?

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Who / how will people be able to access it? What ticketing service?

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-Ticketed event - online and at the door (at the door more expensive)

-Charity Event

-Link in bios

-Qr Codes

- Dojo machine

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digital marketing and social media lesson

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digital marketing and social media lesson

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aim for engement

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after discussing what questions we need to ask with the group this is the email i wrote up consisting of all the questions and things we need to know before hiring the venue

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I didn't attend our 5:15 lecture due to illness Evie helped me out my emailing some venues for me and the group and I am emailing the Tiki Hut today to see their availability

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unfortunately folklore rooms is fully booked for the dates we required

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the person I have contacted is my best Friends mum, she does social media work for the Tiki hut so she is very likely to be able to help us out with booking the venue. She also works for Discover Brighton so i thought that if it was something we wanted to carry on in the future she could write an article about our event.

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Live event + Live-streamed alongside

Tech note, will need wifi, computer, probably some sort of mixing interface for livestream

Multiple musicians / who? - em houseband

Theme ?

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Em - Content Creation / Marketing / Photography/ Door  (Marketing manager)

Lil - Booking venues /  Doors                                           (Booking manager)

Evie - Sound tech help/                                           (Project manager)

Dan - Sound Tech/ lights (live stream) /                  (Finance manager)

All - Emailing venues/ booking artists/ make posters

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Jack and his backing band

Connor and ameria ?

Ems unnamed housemates band :)

DJ for after (lilly knows)

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Venues - Where will it happen? - What size crowd do we want?- 100 capacity

WaterBear

Rossi bar

Dust - dan has number and will ask

Prince albert

Alphabet

Pipeline

Tiki hut? Could be free?

The Walrus - After party (Maybe get student discount on drinks)

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one - the first smart goal is to confirm a venue by the end of the week (week 3 ) and work on who's in the final line up

two - were aiming to sell 100 tickets for the event

three - we are aiming to have a successful marketing scheme to bring in an audience, introduce people to new music & give bands exposure. we would measure this by social media stats

four - lock in a date for event

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this is a band that we are considering

instagram Engagement (Avg of the last 3 post likes divided by the following, x 100)

they have 2,125 followers

instagram engagement is 11.6%

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Welcome back to Instagram. Sign in to check out what your friends, family & interests have been capturing & sharing around the world.

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followers 422

engagement 50%

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If the problem continues, contact the site owner.

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Hey my name is Lilly, me and my uni friends are putting on a Indie / Rock event and we'd love for you to perform! the dates we have are from the 11th to the 29th of November preferably a Friday if possible! due to it being a start up event and our small budget we are unable to pay our bands but we are going to pay you in professional promotional video & pictures we are also happy to provide promotional studio pictures prior to the event! we look forward to your reply!

here are our photography instagrams if you'd like to look at the work we have done prior!

@emi.takespics

@lp_pictures_

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Tiki Hut is another venue we are looking at but it is a small venue and we don't know if it is equipped with the equipment we will need to run a show there. On the plus side i have been in contact with one of my contacts Sam who works with Discover Brighton magazine, and she does the social media for Tiki Hut so we could get the venue for free as their student night is on a Tuesday and it will bring them lots of new customers.

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Welcome back to Instagram. Sign in to check out what your friends, family & interests have been capturing & sharing around the world.

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After sending this text we decided to have a call as it was easier for both of us!

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on this call me and sam discussed about putting on a meeting with Tiki Huts managers at tiki hut at 12pm so the group could asses the venue and see if it is suitable for our event. we also discussed dates we were thinking definitely a Tuesday because its their student night so it is 2 4 1 cocktails all night, cheap shots and £5 beer!

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This is the reply we got from the walrus, after getting this email we knew it definitely wasn't suitable for us as we can't guarantee we will reach that bar tab so it was a definite no for the Walrus

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we have had to reschedule the meeting to tomorrow as tiki hut isnt opening today due to the weather conditions

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this is the text i recived from Sam so we have rescheduled for tomorrow

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venue: pub/bar venue

event type: ticketed showcase event

artists?: supports and main act

audience?: all bands will attract their own audience and the audience we attract consisiting of friends and who we attracted with marketing strategy

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Venu application

Formative - 25 Oct

Summative  9th Dec

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main act: the Q days

support: jack keane

support: aquatic ape theory

potential

crows on crosses

connor and ameera

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whats the capacity of venue

could we move the venue around to maximise space

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file sharing -

dropbox | google drive | one drive

to do lists

asana | trello |

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types:

guarantee - flat fee regardless of turn out

split - % split between promotors and artists

vs - guarantee vs a % split between promotor and artist - whichever is highest

payment

advance - payment to be made before the event

guarantee fee - how much the artists will get paid regardless of turnout

balance - cites when this will be settled and how

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expectations of each persons

what time to be there

how long set will be

is there payment involved

date and time of event

riders?

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east street tap is the other venue we have been debating because it is a free to hire venue and it has a decent capacity (100) our only concern is the audio quality of the vocals because dan has worked there before and he said that the vocals really struggled to come through over everything else. apart from that this is the venue we are leaning towards

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on Monday me Evie and dan went to visit the Tiki Hut venue we had a look around and took some videos and played around with the sound equipment. we also spoke to my contact sam who spoke to us about the venue and told us we could move around the venue to accommodate the bands, she also told us about their Tuesday student deals which consists of 2 4 1 cocktails and shots and £5 beers. after sam left we sat and spoke about the venue and went back and forth because Tiki Hut isn't a live music venue so they are lacking a lot of equipment. due to this we have decided to go for east street tap.

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on Wednesday me Evie and Dan went to see east street tap and talked to the manager. she was extremely helpful and was very nice as well she went through dates with us and we have penciled in the 29th of November, she also went through the back line with us, what us and the bands will need to bring (breakables etc). we are also considering hiring some extra speakers from fat lama to fix the vocals issue that i spoke about earlier. after seeing east street we decided wed use that as our venue as it has a larger capacity than tiki hut and also has a backline which tiki hut doesn't have.

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this week i had a small op so i missed out on alot of work time and lesson time. Evie really helped me out by messaging a lot of venues for me so we didn't fall behind. I really appreciated her gesture and kindness to take the load off me and i think it also shows how well we work together because the group didn't hesitate to help pick up my slack. if it wasn't for Evie doing this i don't think wed be at the point we are currently

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although we haven't chosen to go with tiki hut as our venue we have decided we wouldn't be apposed to creating a promotion business and doing smaller events with tiki hut. i still need to message sam about our decision and tell her about our future plans to work with tiki hut as we would really like to work with them and the venue. we would also like to help them gain more recognition and bring in more customers for them! Evie also knows a lot of smaller artists who are looking to release music and would need a venue for performing, so we have plans to work with sam and tiki hut in the future!

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this was the message i sent to sam and i am currently waiting for a reply

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we need to start making and posting posters.

we have also decided to give ourselves a name to make our posts look more professional.

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WHY are you putting on the event and what do you hope to achieve

i am putting on this event to gain experience in promotions and im hoping to gain more experience in the aspects of promotions that i am not familiar with

WHOs performing

crows on crosses

aquatic ape theory

jack keane

the Q days

dj?

WHAT type of event are we running

WHERE will it be held

east street tap

HOW will it be accessed

WHEN will it happen

29th november

WHO will be able to access it (target audience)

EVERYONEEEEEEE

HOW will you market and promote it

through promotional content such as posters shared on our social media platforms like instagram or tiktok

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load in 5pm

20 min soundcheck each

sc 1 - 5:20-5:40

sc 2 - 5:45 - 6:05

sc 3 - 6:10 - 6:30

sc 4 - 6:35 - 6:55

Dooors 7:30

set 1 - 7:50 - 8:10

15 min change

set 2 8:25 - 8:55

15 min change

set 3 9:10 - 9:30

15 min change

headliner 9:45 - 10:20

headliner finish @ 10:20

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emi has spoken to her house mates who are first years and starting a band if they would like to support at our event,

they are deciding if they are ready enough to do the event

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we went to the common room to do some work together and we have started filling out the advance sheet to be able to send out, i have also asked aquatic ape theory and the q days for their spec sheets, emi is conversing with the crows on crosses as they are her house mates and evie is conversing with jack as they also live together.

advance sheet is pretty much finished and ready to send out

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we have decided to collab with east street for our after party and let them book a dj for downstairs so our event will merge with the east street clientel

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i filled out most of the advance sheet when me and the guys met up to do some work and they filled out their contact information and dan helped me with the load in times and the running order for the event will be

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so today evie put in the group chat about having a little catch up with the group tomrrow to make sure we are all on the same page and know what we are doing!

we are going to meet up for a coffee and discuss where everyone is and making sure we all know what we need to be doing

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synesthesia where you see colours when you hear sounds

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blue - trust strength security

green - growth health peace

yellow - positivity creativity warmth

orange - vitality excitement fun

red - power passion energy

purple - royalty spirituality mystery

grey - calm balance cold

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On thursday we unfortunately got a message from the Q days saying they could no longer do our show. due to this we have decided to move jack up to headline our event. I have also had to start the search for a new support act to fill our gap. I have messaged Yellow Bellies but they havnt replied yet.

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this is the message i sent to the yellow bellies, they havnt replied but i am still looking for people

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Iv also attached our photography and videography accounts

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this is the reply to the message, we wouldn't work with them again due to the fact they dropped out fairly late notice, they also didn't post any of our promo material that I sent them which raised flags for us fairly.

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so after the q days have dropped out we've decided to make Jack Keane our headliner as we did the running order in order of followers, jack now has the most followers out of our performers.

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i have been looking for Indie bands through dice by seeing who is playing in Brighton. this is a band i listened to and i think they would suit our event

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so as i was looking for bands using #brightonbands i came across ponceau, they are a an indie funk band based in Brighton, as we've had a drop out we were on a bit of a time crunch. so i messaged them asking if they'd want to play for us and they said yes!!

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this was possibly the best message id received all day. now we had a new support we could get on with altering the posters and descriptions

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this is just me asking for tech specs and what logos and press images they have so emi can get cracking with altering our posters and evie can alter our ticket link

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so i went to watch Matt Henessey perform at the hope and ruin and i realised that ponceau was also supporting at this event. after me and evie had watched their performance they had announced that their lead singer was leaving which gave us a bit of a scare and is still a shame because thats one of the reasons i picked the band but hay ho

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heres me asking what font they used so i could give it to ems for posters

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tour posters

poster variants

audio/jingles

comedy talk to the camera

memes

performance / rehearsal clips

top trumps/stat cards

announce supports

takeovers

'put on an event with us'

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so after our tuesday your events lecture were sitting down together to write on our summative document

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i have already written the intro to our event that consists of 250 words

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video is most engaging - 15 - 30 seconds

carrousel posts

images

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SPECIFIC - sell out the venue

MEASURABLE - 100 tickets

ATTAINABLE - there is a clear precedent

RELEVANT - good vibe for audience = repeat customers

TIME BOUND - end of event - on door

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support - crows on crosses

support - aquatic ape theory

support - jack keane

headliner - the q days

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crows and crosses have confirmed that they are not ready to perform at our event which is a shame and we are now down to three acts but wed rather them be ready then not

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waterbear

green door

hope and ruin

dust

the walrus

prince albert

pipeline

tiki hut

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live event

live streamed?

3-4 musicians / bands

will we have a theme?

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-dice

service fee of 8%

-skiddle?

-eventbrite

£7 charge per event

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posters around wb, brighton and shops ect

qr codes

feature on @undercurrent

social media marketing (instagram and tiktok)

digital design

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emis created this fabulous canva document so the group has access to all the bands fonts and logos and also we can see the progress as the digital designs progress.

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£3 pre sale

£4 on the door

ticket links have been added to our bios ( me, Emi, Evie and Dan)

posters and links also added to highlights on our instagram pages

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We present to you Jack Keane at his first ever headline gig - whoop whoop - he will be joined by the amazing aquitic ape theory and poncea.

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in our lesson with duncan we took full advantage of having the professional cameras, lighting and mics. we produced this which is not fully complete but the draft is there.

emi will be creating and editing these videos which will be released soon!

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emi ent me a text asking for me to get a 30 second performance video of all the bands and artists to create some content, instead of texing the bands individually i created a group chat with all the bands and ems so they have direct contact with her and can ask questions.

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SELL 20 TICKETS PRE SALE

SELL 40 ON THE DOOR

UGC // SOCIAL MEDIA ENGAGEMENT

SOCIAL MEDIA ENGAGEMNET PRE AND POST EVENT // EG EACH BAND GAINS 20 FOLLOWERS

TESTEMONIALS

MAKE SET AMMOUNT TO REACH FOR SASI

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so this week is the week of our event! we don't have a lot left to do.

i have really been trying to push our event on all social medias, targeting my facebook family and friends, sending people the poster and the link, and just posting it everywhere.