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1. New Script
2. Storyboard
3. Naming - brand and products (6)
4. Video illustrative style references
5. Product label references / designs
6. More patterns (more reflective of the concept)
7. 100 Word Description

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PINK: FF86AF
BLUE: 001AE0
ORANGE: FF6600
Lighter blue: 6969FF
& White

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We can work on a 'directed moodboard' like Paul mentioned about mozilla testing - directing the moodboard from the brand narrative. A board that encapsulates the brand being built. Example:

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Hocus Focus merchandise by Penguin is here to help Gen Z tackle the biggest challenge of our time - staying focused. We know how hard it is to concentrate when there are so many distractions around us, from notifications to noisy roommates. That's why we've created a range of products that will help you get in the zone. Whether you're studying, working, or simply trying to unwind with a good book, Hocus Focus has got you covered. We're all about enhancing your reading experience, just with a little touch of magic. So say goodbye to distractions and hello to focused reading!

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Sathya: Presentation and Product/Packaging Copy

Juliee: Presentation and Structure

Andrea: Visual Identity and Guidelines

Unnati: Product Dimensions

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Lets use Myers and Belbin's roles and finalise a personality test eg ISTD to do this part

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Lets use Myers and Belbin's roles and finalise a personality test eg ISTD to do this part

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We do this for our next meeting and discuss

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Andrea : Plant + Resource ivestigator

Juliee : Completer Finisher + Co-ordinator

Sathya : Resource Investigator + Implementer

Unnati : Shaper + Co-ordinator

Besides these, we are all undertaking 'team-worker' responsibilities equally

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Displaying work like we are in a Bazaar

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Finding strong directions and re-focusing.

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Finding strong directions and re-focusing.

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Classwork (Collab Theory?)

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Is Gen Z struggling with attention spans? Let's give them products that help them focus on reading.

GenZ readers who want to read more, but they are not able to focus:
1. Want silence based things and surroundings
2. phone is a distraction
3. Most readers prefer a physical book
4. They prefer reading at home/in bed

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A combined spotify playlist for the project❤️‍🔥

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character roles (Myers Briggs)

a quote

funny things

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Myers-Briggs: ENFP (the campaigner), I identify myself a lot with it.
Sun sign: Gemini

Belbin roles: I think I am a Plant or a Resource Investigator. I can also be a good Monitor Evaluator, but is not the role I would naturally take on.

Funny thing:  I am the clumsiest human that ever walked on earth probably. I broke my ankles five times, WALKING. That is basically 80% of my personality probably. I love chocolate, that is not funny, but I used to be obsessed with it. I am narcoleptic; since I hate sleeping (it's a loss of time) I end just falling asleep everywhere, at dinners literally in my plate, at clubs, parties... I suffer from a severe FOMO. I am super good at small talks. Might be useful or not, I attended a fine arts high school.

Quote: A sentimento. Meaning by heart, as a way to face life. I would love to follow this one but sometimes end up being too anxious for it. I am disorganised but in an organised way, if that makes sense to you. In my head I am organised, but I don't usually write things down or see all Paul sends (*embarrassed emoji here). I love making lists that I end up not following.

Philosophy of life: I think I am a lot in line with existentialists, but I prefer the idea of divertissement of Pascal. I don't agree that nothing makes sense, I really think that working towards an objective is what keeps us going as human-beings.

(if you didn't notice, I am an oversharer)

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- Our combined notes on collab theory
- Develop a method of working

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What do we want through this?
What do we want at the end of this?

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Honest, funny, slightly too-real gifts that say exactly what you mean. Featuring the OK Tarot deck, Unsolicited Advice planner, GOOD THINGS HAPPEN keychain, and more.

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Honestly, I am taking on this project mainly to win and also for the collaborative report. But I am really interested in the brief, so at this point even if we don't have a winning idea I think we should just choose the one we are more passionate about and try to make it as amazing as possible for our portfolios.

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https://www.penguin.co.uk/

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Explore the world of Penguin Books. Lose yourself in a book, find your next read and hear from the authors you love.

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1. Win our tutors' hearts if not the award itself. They should share our documentation with future students like they did for us haha
2. I am 100% with Andrea's goal of having a thoroughly researched and beautiful-looking portfolio piece - a project I am proud of for at least the next couple of years if not longer.
3. But over all this, I want to test my ideation, execution (timeline), and collaboration skills.
4. Another one - Through these projects, I would like to find collaborators for work for years and years after college.

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Might be irrelevant here but let's still do the thing where we treat this brief as a 3-hour mini brief and solve it as part of our 'research through design'. Something great might come up through that.

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WHAT ABOUT YOUR AUDIENCE?They said no book covers
What about your audiences relationship with merchandise?
But Gen Z owns stuff - What's in the tote bag?
There is a sense of cancelling mechandise but they buy stuff!
Connection of your TG with buying. Instictive purchases. Narrow down on your demographic a bit more. Reach out to people who aren't you. Where are they? What do they like? Location specific.
Museum merchandise eg. V&A. Shops. Observe people in other shops.
Think of future opportunities.
Cups, Tote bags are overdone
You are not aiming to sell merchandise. You are aiming to win the competition. It's not a product design brief. You just want to GET THEIR ATTENTION.
A level of research which isn't looking at reading. It needs to look at merchandize in general. Impulse buying.
Subscription? Because people buying digital merchandise is rare. We expect things to be free, when online.
Paul buys a badge and a postcard.
Economic factor - how much are people willing to spend in one of those visits. With the reading things -
WHAT would you associate with a reader? What would you gift a reader?
Have a conversation with someone in a gift shop.
Look at consumer trends - a merchandizing opportunity
Emotions involved, choices involved, moments when we buy something? It's inpredictable but we need to predict it.
What the gap is between essentials and non-essentials and where does merchandize fit in that. What do they fit in the check-outs? Totally unnecessary but covettable.
MORE RESEARCH IS ALWAYS THE ANSWER

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Try things that never been done before.
Dont be safe, resist the temptation to do things that feel plausible, logical, reasonable,  affordable.
Obtuse response to thing you can see. Observation is just the starting point. An insight needs you to take the observation to a new place.
Push your idea of smell - scented candles is safe.

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What role could smells play in enhancing the reading experience.

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Gen Z is all about vibes and energies. What puts you in the right mood for reading?

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Finalise an idea and start working on outcome

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Show WIP prototypes and initial design explorations (preferrably in print)

TO DO BITCHES

Team Name (all)
Marketing Andrea
Products Unnati
Idea Juilee
Brief Sathya maybe?
Think about how we’re taking feedback

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We could showcase stuff in a few square templates if we think it's suitable (I spoke to Lisa, they are open to all projects for the show)

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Candles - that help to focus
How do you help - putting something on hte phone so you can't hear it vibrate
Noise-cancelling headphones - stop overthinking

Clever copy or language to communicate with genZ audiences
How do you help to fight distraction
Calming focusing music
Lighting
scent
Different ideas come back to 'focus'

Disconnect to connect

Test out different types of copy
TOV - to create the point of difference

How you sell it
Gifting - how do you promote and sell it is what could sell it apart
It's about how you

TOV links to a personality - jokey and banter / calm and friendly/bold typeface colors illustrations and minimal - different visual language

Layers - noise scent light and a pillow - add more and more layers in terms of what helps you focus.

we could hire a British (UK-based) COPYWRITER!!!! maybe

Example project: Measuring tape, headphones - objects that help you distance yourself from toxic men.

use HUMOR - Doesn't have to be a joke. But the play on words could be clever -

The notion of focus is interesting. If it makes sense to you, just go for execution.

Sense of community through pop culture references (linked to the brief)

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March 16 - Collab report + portfolio deadline

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March 16 - Collab report + portfolio deadline

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Let's keep revisiting this. We can also add our interpretations and questions about the brief in this section.

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Myers-Briggs personality: INFP-T
Belbin role that I see myself in: Co-ordinator + Completer Finisher
Sun sign: Cancerian

Completer finishers are known to be inclined to worry unduly, and are reluctant to delegate. But I am slowly learning to delegate. I would, however, absolutely love to work on the final slides and documentation like my life depends on the polish and quality.

A quote that I always remember is 'life goes on...' It's seemingly simple but has helped me in some of the toughest times in my life. I panic a lot and stress about things way in advance. This quote reminds me to not let that stress take over my existence. On a more romanticised level - I like to say to myself 'you will find you...'. As a designer, my art practice is sacred to me and my endevaour is to find more of me in the things that I do.

I crack a lot of jokes and as much as I would like to think that my humour is A level, 90% of my jokes are unfunny.

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Myers-Briggs: ENFJ (the protagonist), I mostly identify with it.

Sun sign: Scorpion

Belbin roles:

Facts, REAL Facts:

I take my coffee as strong as my opinions (aaaand may keep a jar of coffee in my bags at all times)(BREAK UP WITH BAD COFFEE is my 2023 motto).

I come from a family of 39 people who funny enough actually like each other. That basically translates to I was born in chaos and thrive in it(mostly)

I am hella organised. Like hella.

My notion and google calendar is the bane of my existence.

On most days, I am grandma mode and will go to bed at 10:30 although I sleep only by 12. On others I will stay up all night.

I am a GIN person.

Quote: Hustle and heart set you apart. This is something one of my best friends told me once and has stuck by me forever, I might actually get this tattooed on someday (when I can finally commit to getting a tattoo lol)

Three words I try to go back to/resonate with are higgle, ukiyo and kefi.
Hygge: feeling of contentment
Ukiyo: living in the moment, detached from the bothers of life
Kefi: the spirit of joy, passion, euphoria

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Myers-Briggs: ENFP-T (The Campaigner)

Belbin's Roles: Resource Investigator/Implementer and a teamworker

Sun sign: Aries

I see myself as an overall oversee-er (?) and a resource investigator

Funny Thing: I walk like a penguin (According to my friends) and it's ironic that I'm doing the penguin brief. I somehow have two left feet and end up walking into people and poles.

I am an anxious puppy and want to be at 10 places at once. I am a major people-pleaser. I am also a super confident and fun person to be around coz I have the intense need to see everybody happy.

My notebook is my life and my life is in my notebook. Everything important is in my notebook. My to-do lists, what to add to my calendar, all goes in my notebook.
My one-driveis where I dump all of my documentation.
I am obsessed with reminders and alarms.

In another lifetime, I would be a veterinary doctor.

Quote: C'est la vie (Such is life)

Just believe stuff will get done, and it will get done.
Ho jayega.

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Very similar to Sathya.
Good at hand-drawing, illustration, art direction and graphics (swiss style).
I love writing, not good at all at documenting. I am flexible and can take decisions if needed.

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Maxxx Organiser :))))

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Good at freehand drawings
Better at minimal design with monochrome tones

Good at documentation
Better at writing stuff down

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✌️ Digital illustrations
✌️✌️ Basic aftereffects animations
✌️✌️✌️ Documentation and Presentation slides

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Why is a Good Insight Like a Refrigerator

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We researched about Penguin's identity, products and merchandise. Also some research about merchandise in general - mostly reading related.

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we were stalking portfolios

we were observing what everyone was interested in and trying to see who we wanted to work with

we were talking on personal levels about creating a group

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To do for 24th January 2023 - 3pm meeting

3 line interpretation of the brief
What your goals are from this project
Rough ideation (1-3)
Research penguin’s identity/past projects/campaign (Sathya/Juilee)
Go through past winners and see how they've structured their projects (Unnati)
Research and reference on merchandise that does not exist yet but enhances the reading experience (Andrea/Nayla)

Not for next Tuesday but to be planned -
- Put a poster up near the canteen (?)
- Formulate conversations with gen-z

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What takes our focus away and what helps us focus.

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What takes our focus away and what helps us focus.

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What puts us in the right mood? (for reading?)

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What puts us in the right mood? (for reading?)

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We asked questions, this time they made sense. 

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We asked questions, this time they made sense. 

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this was after the insight workshop with Paul. This helped us gather and re-work how we were approaching the ideation.

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We didn't really get a lot out of it... we weren't asking the right questions to the right people.

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Analysing the data. Key Point: Need something to help them focus while reading.

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Analysing the data. Key Point: Need something to help them focus while reading.

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Tutorial with Paul that changed our approach

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Tutorial with Paul that changed our approach

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- Think about Gen Z
- Think about merchandise in general instead of focusing on reading / book merch
- WHAT WOULD GEN Z BUY?

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GenZ readers who want to read more, but they are not able to focus:
1. Want silence based things and surroundings
2. phone is a distraction
3. Most readers prefer a physical book
4. They prefer reading at home/in bed

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Eveyrthing I know about love - Dolly Alderton

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Eveyrthing I know about love - Dolly Alderton

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Where good ideas come from - Steven Johnson

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Where good ideas come from - Steven Johnson

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- Notti bianche: Dostevskij
- Cronaca di Pietroburgo: Dostoevskij
- Where the Crawdads Sing: Delia owens
- Being Mary Bennet: J.C. Peterson
- Everything I know about love: Dolly Alderton

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Tattooist of Auschwitz - Heather Morris

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1. Headphones - noise
2. Candles/bio oils - smell
3. Maybe - light-related

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Lets work on the
1. Tone of voice
2. Graphic style visual language moodboard
3. Maybe some copy ideas

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"You should read a book" is a common insult on Twitter. Regardless of the intent, we agreed. Everyone should read more books.

But "You should read a book" doesn't leave recipients with any direction, so we targeted tweets that received a response with the words, "You should read a book.". Then we responded with our own book recommendation, based on the original tweet's content, with a link to the book on Penguin's site.

Then, we created a page on Penguin's site where people who would otherwise comment with "You should read a book" could input a tweet's URL to find the perfect recommendation with a link to the book on Penguin's site.

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You Should Read a Book | 2022 D&AD New Blood Winner | Penguin | D&AD

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"You should read a book" is a common insult on Twitter. Regardless of the intent, we agreed. Everyone should read more books. But "You should read a book" doesn't leave recipients with any direction, so we targeted tweets that received a response with the words, "You should read a book.".

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https://www.instagram.com/reductress/

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Welcome back to Instagram. Sign in to check out what your friends, family & interests have been capturing & sharing around the world.

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1. Presentation - 3-5 slides - Printed out
2. Padlet on screen
3. Product sketches
4. Orange chart paper
5. Innovative feedback mechanism

TO DO BITCHES

Team Name (all)
Marketing Andrea
Products Unnati
Idea Juilee
Brief Sathya maybe?
Think about how we’re taking feedback

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https://www.johnsonbanks.co.uk/news/mozillas-creative-strategy

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Mozilla's creative strategy | Johnson Banks

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https://miro.com/app/board/uXjVPkrvPIA=/?moveToWidget=3458764546923111678&cot=14

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https://www.trendhunter.com/trends/box-holder

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Trying to get work done when your smartphone is nearby distracting you can be difficult, so the 'DistractaGone' smartphone box holder is here to provide device isolation.

The 'DistractaGone' box works by enabling up to four devices to be placed within the compartment and set with a timer. The box is unable to be opened (unless brute force is used) until the timer has gone off. This allows professionals and teams to focus without having to be distracted by their smartphone constantly buzzing and beeping at them.

The 'DistractaGone' smartphone box holder is currently available for funding on Kickstarter and also holds great promise for families as well. The 'DistractaGone' could be used as a place to put phones during meals to keep distractions at a minimum.

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Trying to get work done when your smartphone is nearby distracting you can be difficult, so the 'DistractaGone' smartphone box holder is here to provide device isolation. The 'DistractaGone' box works by enabling up to four devices to be placed within the compartment and set with a timer.