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An industrial good is a tool companies need to produce their products or services

They usually are bought by bussines and companies

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An industrial service is an assistance that companies and industries need to provide they services or make their products, usually this services are not needed by consumers

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Industrial goods are things that companies purchase — machines, tools or materials — to make products they sell or run their operations; they’re not products used directly by consumers.

Diana G.

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Industrial Services means service to customers engaged primarily in a process which creates or changes raw or unfinished materials into another form or product including the generation of electric power.

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Industrial goods are a special type of product marketed to unique consumers. Understanding what marketing goods are, their intended uses and the consumers most likely to purchase them is important to determine how to market these products.

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The buyer is Plasticos Aguascalientes S.A de C.V

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A local and a national supplier

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Who are the potential roles involved in the purchase?

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Who are the potential roles involved in the purchase?

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The buyer organization and the potential suppliers

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The quality, price, if it’s local or not, support, training, instalation and maintenance

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How is this different from buying something like a home air compressor at a store?

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How is this different from buying something like a home air compressor at a store?

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You cannot decide from an emotional decision or thinking just in if you like it

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1. Few buyers, large purchases

2. Derived demand (depends on consumer demand)

3. Complex decisions (many people involved, long process)

4. Focus on relationships & trust

5. Technical, customized products

6. Direct selling over mass ads

7. Professional, trained buyers

8. Inelastic demand (not very price sensitive)

9. Geographically concentrated markets

10. Strong after-sales service