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SDGs

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Budget

Marketing Plan (How to reach out to customers)

Create structured lessons

Management Software for the space (data storage etc )

Cyber Security management

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For information system, can consider framework, management software, system that can enhance the quality of education

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More students are enrolling every year. The education sector is suffering from shortage of educators, so might worth tackling. The government is offering benefits for people pursuing this occupation

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For Finance, can consider funding models, budget allocation, cost–benefit analysis, and investment strategies that support scholarships, digital learning tools, and sustainable infrastructure to enhance the quality of education.

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A Smart E-Learning Ecosystem for Remote and Underprivileged Communities

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Offer online courses on life skills, hobbies, sports, unconventional areas that are not as accessible in normal institutions

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Investment strategies to support scholarships.

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Investment strategies to support scholarships.

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Input

Capital from endowments, alumni, government, partners.

Financial experts to manage funds.

Tools like Excel or Power BI.

Policies for transparency and ethics.

Support from students, staff, alumni, investors.

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Brand Management – Positioning, Storytelling & Stakeholder Trust

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Brand Management – Positioning, Storytelling & Stakeholder Trust

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Objective: Build a credible, mission-driven brand that resonates with communities, schools, NGOs, and governments.

Key Contributions:

Brand Identity: Craft brand purpose, tone, and visual branding.

Strategic Messaging: Align with SDG 4 values (accessibility, equity, empowerment).

Stakeholder Engagement: Build trust through consistent narratives across touchpoints.

Partnerships & PR: Position brand as a trusted solution in education summits and media.

Technology Used:

Canva (visual identity), LinkedIn (stakeholder engagement)

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Finance Major - Financial Strategy & Commercial Modelling

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Finance Major - Financial Strategy & Commercial Modelling

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Responsibilities:

Investment Allocation: Design a clear 5-year financial plan for the $1M endowment — including capital expenditure (e.g. app development), operational expenses (e.g. local staff training), and marketing.

Revenue Model: Develop profit-generating strategies, such as:

Subscription tiers for NGOs, schools, or governments

Licensing educational content to private schools

In-app certification purchases

Corporate partnerships for workforce education

ROI & Sensitivity Analysis:

Use NPV, IRR, and Payback Period to justify the project’s long-term viability.

Run sensitivity analyses for variables like user adoption, churn rate, or price per user.

Justify the 3%+ annual rate of return benchmark, and forecast when profitability is reached.

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Accounting Major – Cost Control & Reporting Transparency

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Accounting Major – Cost Control & Reporting Transparency

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Responsibilities:

Budget Control: Work with Finance to track and manage the $1M fund, but with a focus on cost-efficiency and margin improvement.

Governance: Design transparent reporting systems for use with investors or impact measurement partners.

Create reporting templates in line with IFRS or ESG accounting frameworks.

Unit Economics & Benchmarking:

Calculate cost per user for delivering the educational service.

Compare financial efficiency against industry standards (e.g., Khan Academy, Coursera in low-income markets).

Audit & Accountability:

Include internal controls, cash flow oversight, and audit readiness for future fundraising rounds or social impact funds.

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International Business Major – Global Scalability & Partnerships

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International Business Major – Global Scalability & Partnerships

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Conduct feasibility analysis across multiple developing regions.

Partner with local NGOs, education ministries, and telcos.

Ensure content localization:

Language

Cultural relevance

Curriculum alignment

Manage regulatory compliance for data, child safety, and IP laws.

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Links to documents and spreadsheet for Capstone Project 

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Links to documents and spreadsheet for Capstone Project 

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https://docs.google.com/spreadsheets/d/1EE15lSmqHI7wq80E3DwMZqHXysQ1UN-2ScdR11H0jbU/edit?gid=0#gid=0

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Product Marketing – User Research, Adoption & Performance Insights

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Product Marketing – User Research, Adoption & Performance Insights

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Objective: Ensure product meets user needs, gains adoption, and delivers measurable value.

Key Contributions:

Market Research: Surveys and interviews with students, teachers, and NGOs to inform product design.

Feature Messaging: Translate tech features into user benefits (e.g., “Offline Access for Rural Learning”).

Adoption Strategy: Create onboarding campaigns and user education flows.

Performance Tracking: Use analytics tools to monitor user behaviour, retention, and content engagement.