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8 Popular Types of Podcasts: Which One Is Right For You?

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8 Popular Types of Podcasts: Which One Is Right For You?

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8 Popular Types of Podcasts: Which One Is Right For You?

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Explore the 8 popular types of podcast in our guide and find the one that’s right for your content and audience. Ignite your podcasting journey today!

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Podcasts serve as a versatile medium for content creators and audiences, effectively fulfilling various purposes ranging from education to entertainment. At its core, a podcast is a digital audio file often part of a themed series where new instalments can be streamed or downloaded. Due to its accessibility and personal nature, podcasts have become popular for individuals and organizations to share their stories, expertise, or commentary on various subjects.

The purpose of a podcast can be as diverse as its creators and audience. They can be designed to educate listeners on complex topics, provide updates on current events, or entertain with engaging storytelling. The podcast format allows for deep dives into niche subjects not typically covered by mainstream media, hence it cultivates a sense of community among listeners with shared interests. The media's expansive reach further develops as institutions like universities, media companies, and hobbyists leverage podcasts to reach and expand their respective audiences.

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Key Takeaways

Podcasts offer various forms of content, from educational to entertainment.

The medium facilitates targeted and niche discussions, enhancing listener engagement.

They serve as a knowledge-sharing tool and community-building within diverse topics.

Podcasting Overview

Podcasting has emerged as a significant medium, offering a range of content from educational to entertainment, and has experienced evolution throughout its history.

Defining Podcasting

Podcasting distributes audio content via the internet, allowing for easy downloading and streaming of series or episodes. Typically, these series are focused on particular themes or topics, creating diverse niches for listeners to choose from. Content creators, often known as podcasters, leverage this medium to share knowledge, tell stories, or discuss various subjects, catering to different interests and audiences.

History of Podcasting

The history of podcasting dates back to the early 2000s, with the term 'podcasting' being a blend of 'iPod' and 'broadcasting.' Despite its association with the iPod, podcasting is device-agnostic and can be accessed across various platforms and devices. Over the years, the scope and scale of podcasting have expanded significantly, with podcasts often becoming a digital alternative to radio talk shows. The growth of the internet and mobile technology has undoubtedly spearheaded the podcasting movement, providing an unprecedented platform for podcast creation and consumption.

Technical Aspects

When venturing into podcasting, understanding the nuts and bolts of technical aspects is imperative for producing content as engaging as it is audible. The two fundamental components to pay attention to are the audio and recording equipment and the podcast formats and file types, as they profoundly affect the quality and accessibility of your podcast.

Audio and Recording Equipment

For a podcast to resonate well with listeners, the audio quality must be clear and free from distracting background noises. Essential equipment includes a high-quality microphone, the centrepiece for capturing crisp vocals. Additionally, professional audio recording and editing software is crucial for refining the sound and adding production elements such as music or sound effects. One does not necessarily need an elaborate studio setup; however, investing in a decent microphone and finding a quiet space are minimum requirements.

Microphone types:

Dynamic microphones: Less sensitive to ambient noise, ideal for louder recordings

Condenser microphones: Susceptible, captures more detail, suited for studio-like environments

Recording software examples:

Audacity: Free, open-source, suitable for beginners

Adobe Audition: Advanced features, multi-track editing, suited for professionals

Podcast Formats and File Types

Podcasts are distributed as digital audio files, and the chosen podcast format can influence where and how listeners can access the content. Most podcasters opt for the MP3 format due to its compatibility with most devices and platforms. The MP3 is a widely supported digital audio file type that balances quality and file size, making it convenient for listeners to download and stream.

Common podcast file types:

MP3: Universally accepted, suitable for standard podcasting

AAC: Advanced Audio Coding, better quality at similar bit rates to MP3, can include chapter markers and images

Each file type has specifications for encoding settings like bit rate and sample rate, factors that podcasters must be knowledgeable about to ensure their audio file looks and sounds as intended across various platforms.

Types of Podcasts

Podcasts come in various content categories and formats, catering to different interests and preferences. Understanding these classifications is crucial in exploring the podcasting landscape.

Content Categories

Podcasts cover various subjects, including news, education, comedy, fiction, and more. Under the umbrella of education, one may find podcasts that focus on history, science, personal development, and even language learning. For those who seek entertainment, comedic podcasts provide a lighthearted listening experience, whereas fictional story-telling podcasts offer intricate narratives similar to traditional radio dramas. People interested in staying informed can rely on news-based podcasts presenting current events and political analyses.

Podcasting Formats

When discussing the medium's structure, popular podcast formats manifest in several distinct ways:

Interview Podcasts: A host or co-hosts conduct conversations with guests like a talk show.

Monologue Podcasts: One individual shares their expertise or thoughts on a subject matter.

Panel Podcasts: Multiple hosts or guests discuss a topic, offering a multifaceted perspective.

Non-Fiction Storytelling: These podcasts present real-world stories and experiences.

Educational: Focus on teaching the audience about specific topics.

Theatrical: Full-cast productions create immersive audio experiences, often enhanced through music and sound effects.

Beyond audio-only podcasts, video podcasting has emerged. This format includes visual elements and is readily available on platforms like YouTube, further expanding content creators' reach and audience engagement.

Creating a Podcast

Creating a podcast involves meticulous planning and execution. A successful podcast creator typically navigates through the initial planning phase before diving into the technical aspects of production and post-production.

Planning Your Podcast

The planning stage is crucial for setting the foundation of a podcast. It starts with identifying a compelling topic that resonates with the creator and the anticipated audience. Next, clear goals should be established, addressing what the podcast aims to achieve, whether for brand awareness, education, or entertainment. Creators often choose a topic that aligns with their interests and expertise to ensure the sustainability and authenticity of the content. They must also consider the podcast's format, target audience, episode structure, and frequency of releases.

Production and Post-Production

Once planning is complete, the creator moves on to production, which incorporates recording the podcast episodes. This phase requires reliable podcast equipment like quality microphones, headphones, and audio interfaces. Additionally, recording software plays a critical role. Creators use software to capture their content, sometimes opting for tools that can handle audio and video recordings, catering to platforms supporting video podcasts.

Post-production involves editing the audio for clarity and quality, such as removing background noise, adding music, or inserting other audio effects. Many creators use sophisticated editing software to enhance the listener's experience. Finally, the processed episodes are published on various podcast platforms, marking the culmination of the podcast production process.

Distribution and Promotion

Effective distribution and promotion are crucial for a podcast's success. It ensures that the content reaches a significant audience and grows over time. Producers typically utilize podcast hosting services to manage and distribute their content, followed by multiple promotional strategies to increase listenership.

Podcast Hosting Services

Podcast hosting services provide the infrastructure to store and deliver podcast files. They create an RSS feed, essential for distribution because it allows podcast directories to subscribe to the feed and automatically update with new episodes. Services like bCast manage podcast hosting, distribution, and analytics and transform listeners into leads. The hosting service ensures that a podcast is efficiently distributed to various platforms, including prominent podcast websites and directories.

Promoting Your Podcast

Promotion is the key to attracting and retaining listeners. Podcasters should engage with their audience where they spend time, like social media and online communities. Strategies include:

Creating shareable content: Making it simple for guests to share episodes can tap into new networks and audiences.

Participation in communities: Engagement without self-promotion builds trust and can lead to natural opportunities to share content relevantly.

According to Buffer's promotion guide, leveraging the audience of podcast guests and creating shareable content for them can be an effective strategy to grow listenership. It's also beneficial to actively participate in online and offline communities related to the podcast's theme, as this can create organic interest and result in new subscribers.

Listening to Podcasts

Podcasts offer an engaging way to consume content for entertainment, education, or inspiration. Listeners access podcasts through various applications tailored to individual interests, schedules, and preferences.

Podcast Applications

A plethora of podcast apps are available for diverse platforms, ensuring that everyone can enjoy episodes on their chosen device. Two of the most prominent podcast apps are Apple Podcasts and Google Podcasts, which boast extensive content libraries across genres. Apple Podcasts is the go-to app for iOS users, offering seamless integration with their Apple devices. Conversely, Google Podcasts caters to Android users, delivering a comparable experience on Google-powered gadgets.

Finding and Subscribing to Podcasts

When looking for podcasts, listeners can easily search within their podcast app using keywords or browse through categories and curated lists. Subscribing to a podcast ensures one receives automatic updates and can keep track of new episodes. This can often be done at the touch of a button, making curating a personal feed of favourite shows simple. Whether using Apple Podcasts, Google Podcasts, or other popular applications like Spotify, discovering and subscribing to varied podcasts is a straightforward and user-friendly process.

Podcasting's Role in Society

Podcasts have become a versatile medium serving educational and entertainment needs and a tool for marketers to build communities and extend their reach.

Educational and Entertainment Value

Podcasts provide an invaluable educational resource, catering to curious minds eager for deep dives into various subjects. They transform commutes and downtime into opportunities for learning, effectively turning passive moments into interactive experiences. Popular podcasts often combine expert interviews, storytelling, and in-depth research, making complicated topics more accessible and enjoyable. The purpose of a podcast in education and entertainment is to present information in an engaging and convenient format for the listener.

Marketing and Community Building

For businesses and individuals alike, the purpose of a podcast extends into marketing and community engagement. Podcasts can be used to establish thought leadership, with the connection with your audience forged through consistent and personable content. Not only does a podcast help you reach new and existing customers and creates a space for a community to flourish around shared interests and values. This modern-day approach to content distribution is an effective strategy for building a loyal audience committed to a brand or cause.

Monetization

In the realm of podcasts, monetization refers to the variety of ways podcasters can generate revenue from their content. As a podcast's popularity grows, so does its potential to become a lucrative venture. Some effective strategies include sponsorships, advertising, and direct listener support.

Sponsorships and Advertising

Podcasts provide a direct channel to engage audiences, which is valuable to sponsors and advertisers. Sponsorships are agreements where a company pays a podcaster to promote their product or service within the show. Typically, podcasters will mention the sponsor at the start, middle, or end of an episode in what is known as a live read. This can be done in a native format that blends seamlessly with the podcast's content. Advertising operates on a similar model but is usually facilitated by ad networks that insert pre-recorded ads into podcast episodes, often using a cost-per-mille (CPM) model, meaning the advertiser pays a rate for every thousand listens an episode receives.

Example of Sponsorship: A popular tech podcast may be sponsored by a software company seeking exposure among tech enthusiasts.

Example of Advertising: A true crime podcast may feature ads from a home security company targeting listeners interested in safety.

Listener Support and Donations

Podcasters can also monetize through various forms of listener support. Donations are contributions from listeners who wish to support the podcast financially. They may be motivated to donate out of appreciation for the content or to ensure the podcast's continuation. Some podcasters offer a subscription model, where listeners pay a recurring fee for access to exclusive content, such as ad-free episodes, extended interviews, or bonus segments.

Example of Listener Support: A language learning podcast might receive donations from listeners who are grateful for the free education it provides.

Example of Subscriptions: A comedy podcast could offer subscribers access to an additional weekly episode or a behind-the-scenes look at the show's making.

Frequently Asked Questions

What is a podcast? A podcast is a digital audio program available for streaming or download over the Internet. They can range from individual episodes to a series and cover various topics.

Are podcasts free?
Mostly, yes. A significant number of podcasts are free, although some premium content might be behind a paywall.

How long are podcasts?
Podcast lengths vary greatly. Depending on the show's format, they can be as short as 5 minutes or extend to several hours.

Can anyone create a podcast?
Anyone with the necessary recording equipment and internet access can produce and distribute a podcast.

What topics do podcasts cover?
They span an array of subjects, from education to entertainment and even niche hobbies.

How many podcasts are there?
Their number is constantly growing, with hundreds of thousands available worldwide.

Where can I listen to podcasts?
Podcasts are accessible through multiple platforms, including podcast apps on smartphones, tablets, computers, and smart speakers.

Are podcasts only audio?
Primarily, yes. Although some podcasts offer video versions or accompaniments, they are traditionally audio.

How do I find podcasts?
One can search for them on podcast directories, streaming platforms, or websites dedicated to podcasting.

Do I need special equipment to listen to podcasts?
Essential equipment like a smartphone, computer, or any device with internet access and audio output is sufficient.

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What is the Purpose of a Podcast? Exploring the Goals and Benefits

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Podcasts serve as a versatile medium for content creators and audiences, effectively fulfilling various purposes ranging from education to entertainment. At its core, a podcast is a digital audio file often part of a themed series where new instalments can be streamed or downloaded. Due to its accessibility and

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What is a Podcast & How They Work? - Explanation & Examples

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Learn what is a podcast & how they work! Read this blog for a podcast definition, how to listen to episodes, and examples of different podcast types.

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What is the difference between a podcast and a news program?

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What is the difference between a podcast and a news program?

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What is the difference between a podcast and a news program?

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Types of Podcasts: A Look at Podcast Formats and Genres

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Types of Podcasts: A Look at Podcast Formats and Genres

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6 Types of Podcasts To Consider for Your Show

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6 Types of Podcasts To Consider for Your Show

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6 Types of Podcasts To Consider for Your Show — Captions

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Discover different types of podcasts and formats to find a style that works for your show. Learn about genres and tips to start your podcasting journey.

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8 Podcast Formats for Your Show: Podcast Structure and Formats to Use

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8 Podcast Formats for Your Show: Podcast Structure and Formats to Use

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Wondering about podcast formats? Looking for advice on how to structure your show?

FACT: Choosing a format for your show is one of the first decisions you'll have to make when planning your podcast. You'll need to know your format before you give it a name and create cover artwork, and certainly before you record your first episode. That's why we're breaking down everything you need to know about podcast formats: what they are, the different types, and how to choose your own.

What is a Podcast Format?

Podcast formats are ways to organize your show's content. They are delivery methods that give your podcast a structure. The right format will keep your content organized and make it accessible to your listeners. Without a strong format, your show will seem disjointed and messy.

Podcast formats also create consistency for your listeners. When you stick to a format, your listeners will know what to expect when they open each new episode. If your show features a serious solo monologue one week, a comedic panel the next, and a fictional story the week after, you'll have a hard time holding on to your listeners.

Plus, a good format will help your listeners describe your show to their friends. They'll be able to say, "It's two guys drinking beer and reviewing the latest movies" or "It's an eight-episode story about a haunted town in New England." This kind of word-of-mouth marketing is critical to the success of a show, so you'll want to make it easy for your listeners to promote for you.

Most importantly, sticking to a single format will make your life a lot easier. It's much simpler to plan content ahead of time when you know how you'll shape it for each episode.

For example, if you choose an interview format (more on that in a minute), you can schedule guests for weeks or months ahead of your actual recording day. This gives you time to find the right people and prepare for the interview. If you choose a conversation-style podcast with a co-host, you will learn over time how to riff off one another to create an engaging experience for your listeners.

What about the podcast structure, then?

Podcast structure, on the other hand, defines how you deliver on your chosen format. It defines the framework - all the segments your podcast show will include.

And, as you can imagine, different podcast formats will use different structures or frameworks. That said, there are several key elements every podcast episode should include. These critical podcast structure elements include:

The intro telling listeners what your show is about, and presents a hook to get them to continue listening.

The content of the episode. This section will largely depend on the format you've chosen for your podcast.

The outro closing each episode, and including a call to action, a promise of what's coming next in your show, and also, asking listeners to rate, review and subscribe to your show.

The 8 Most Popular Podcast Formats

Before you choose a format for your show, it helps to understand what everyone else is doing. While you don't have to be like everyone else, there are good reasons that podcasters stick to the following popular podcast formats. Each has their own pros and cons. As you go through the following list, ask yourself which would be right for your show.

1. The interview podcast format

An interview style show features a host (or two) who interview a new guest in each episode who brings their unique expertise and experience. After a brief guest introduction, the host takes over asking questions to guide the conversation around the episode's topic working to unpack their stories and lessons. Since each guest is different, it's best to stick to central them to keep your show cohesive.

Examples of the interview podcast format

2. The solo/monologue podcast format

This podcast format is fairly common. It's used by people who have a specific kind of expertise they want to share. There isn't much fanfare or setup. You simply talk into a microphone. Many new podcasters start with this format because it's so simple. All you need to get started is a microphone and some free editing software.

If you choose this podcast format, you'll have to decide how much you want to plan each episode. Some podcasters are comfortable ad libbing off a few notes, but others have a hard time talking for 30-45 minutes without detailed preparation. You may decide to write a complete script for each episode.

Examples of the solo/monologue podcast format:

3. Conversational/co-hosted podcast format

This is another common podcast format. It involves two people having a straightforward conversation who generally have great chemistry together. Unlike an interview podcast format, however, these two people are both hosts.

In many cases, each host will play a specific role in the conversation. One might report the news snippet while the other provides commentary or comedy. One might teach lessons while the other tells stories from their experience.

Examples of the co-hosted podcast format:

4. The panel podcast format

A panel podcast is similar to an interview podcast, but with more people. Each episode has a single host and a group of guests. For your listener, it feels like overhearing an organic conversation between friends.

Examples of the panel style podcast format:

5. Non-fictional storytelling podcast format

Non-fictional stories are podcast episodes about real life events. You might dive into a series of murders, chronicle an expedition up Mount Everest, or recreate a historical event. You can tell one story per episode or span your story across an entire series. Or you could simply report the news.

This is an excellent podcast format for listeners who like to learn more about our world. You have the opportunity to expose people to new ideas, concepts, and events.

Examples of the non-fictional storytelling podcast format:

6. Podcast theater podcast format

Also know as Fictional Storytelling podcast format, these are fictional stories told across multiple episodes, similar to dramatic television. Some are narrated by a single voice. Others use multiple voice actors, sound effects, and other audio elements. Just like TV shows, these podcasts use tension, climaxes, and cliffhangers to tell their stories.

This is a great format for creative types who like to create characters, weave plots, and build fictional worlds. If you like to write fiction or make films, this format may be right for you. In fact, some fiction writers simply read their stories dramatically like audio books and release them as podcast episodes.

Examples of the podcast theater format:

7. Repurposed content podcast format

Repurposing content is when you take content that already exists and transform it in a way to get more value out of it. You might add to it, split it up, or transpose it to a new medium. Some bloggers simply take existing written content and repurpose it into a podcast for an audio experience.

For instance, a religious organization may turn their weekly sermon into a downloadable podcast. A speaker could record and release his lectures. A comedian might publish recordings from his standup routines.

Examples of the repurposed content podcast format:

8. Your own podcast format

One of our favorite things about podcasting is that it's just as dynamic as writing or video. You can do anything you like to stand out, build an audience, and engage your listeners.

If you want to do something unique that doesn't fit into a traditional podcast format - that's okay! Experiment with your own style or mix several styles together to create something entirely new.

Video Podcasting: A Unique Podcast Format

You're already doing the work of creating informative and entertaining content, you might as well squeeze every ounce out of it that you can. Why not pair your audio track with video and create a vlog?

A video podcast is pretty simple: It's just a podcast with a video component. That video component can be as simple as you and your guest recording the content. The Joe Rogan Experience is a classic example of this. Rogan films himself and his guest sitting in his studio having a discussion. The audio gets released in the traditional podcast format. The video gets released on YouTube and as clips on social media.

In some cases, podcasters splice in video footage from other sources to make their video podcast more dynamic. For instance, if the host references an event from the news, they might insert a clip from that event. (Just make sure you have the right to add other people's content. Violating someone's intellectual property could get your video removed.)

Here are some reasons you should start a video podcast:

People love looking at faces. You can add value for your audience and help them dig deeper connections by showing them people's faces.

Video opens you to a wider audience. There are a lot of people out there who prefer to consume video content, so a video podcast opens you up to a larger audience.

Video looks better on social media. Audiograms are becoming more popular, but there's no beating the impact videos have on social media.

You've already done most of the work! Recording video doesn't add much labor to your usual process. (Though you may need to comb your hair!)

The best part about video podcasting is that it works with all of the other podcast formats that we outlined in this article. You can add a video component to any type of show.

How to Choose the Right Podcast Format For Your Show

Now that you know the top podcast formats, you're probably wondering, "So which one is right for me and my show?" Great question.

In order to choose the right podcast format for your show, we recommend considering these three important questions.

What's the best way to convey your topic's information?Information?

The first thing you should consider is how you want to convey your information. In most cases, answering this question will decide your podcast format for you.

For example, if you want to expose your audience to expert-level advice that you don't personally have, the interview podcast format makes the most sense. This is a simple and effective way of bringing in expert knowledge from people who live and breathe those topics. If you want to tell a fictional story, the podcast theater format is the most logical.

Consider the tone of your show, as well. Do you intend to be funny? That's much easier to accomplish with multiple people, so you should choose the panel or co-hosted formats. Do you intend to be mellow and stoic? The monologue or non-fictional storytelling formats may be more appropriate for your show.

Which format will help your show stand out?

Next, you'll want to consider how you can make your show stand out from the crowd. You may be able to best your competition by podcasting on the same topic, but in a different format. When listeners search for new shows to join, they'll scroll through a sea of interview-style shows and only stop when something stands out.

For instance, if everyone in your niche is using an interview podcast format, you might try using a panel of guests to set yourself apart. Your might opt to use a format that's traditionally hard for your niche because you know you'll be the only one doing it. Or you could get really weird and turn your lessons into stories using the podcast theater format. That would be so unusual that people would have to check it out.

Another benefit of choosing a podcast format stands out from the competition is that you don't have to take from your competitors audiences in order to grow. If your show is sufficiently different than other shows with the same topic, listeners will opt to listen to both because they don't feel repetitive.

How you plan to promote your show can also impact the podcast format that you choose. You might have experience in a marketing channel or podcast marketing assets in place that favor one format over another. In these cases, it's smart to align your format with your channel/asset.

That might sound complex, so let's use some examples:

If you're a science fiction author with an online following, a podcast theater type show makes the most sense because you have an existing audience who likes that content.

If you're embedded in a professional industry, an interview show seems reasonable because you have access to lots of guests who will promote their appearances on your show to their audiences.

If you have close contacts within a podcast network, you might choose a format (and subject) that aligns with the network so you can join one day.

Which format aligns with your brand?

If you have an existing company or organization, the next thing you should consider is the state of your brand. If you already have a well-developed brand, it's a good idea to choose a podcast format that fits into that structure. This will ensure that you create a cohesive experience for your audience without alienating people. If your podcast doesn't mesh with your brand, there's a good chance your audience will be confused and fade away.

For example, let's say you have a popular blog where you conduct interviews with professionals in the entertainment industry. In this case, it would make sense to start a podcast that does the same thing - interviews guests.

You could host a solo monologue show where you recount your adventures in the entertainment industry, but that's a little outside of your audience's comfort zone. You might lose some people who prefer to hear about the lives and work of other actors and musicians, not yours.

Now imagine if you started a panel podcast where you and your friends sat around a table playing Dungeons and Dragons. That kind of show could definitely be successful, but not for your brand. It's just too far removed from what your audience expects.

Which format aligns with your style?

Finally, it's important to consider your personal preferences, personality, and style. As the podcast host, you have to like your format. You have to enjoy sitting down to craft and record new episodes. You have to enjoy talking about your show and shamelessly promoting it.

Look at it like this: If you don't enjoy your format, you'll dread creating new content. You'll struggle to find the motivation to hunt for new guests. You'll ask your guests lackluster questions. You'll settle for "good enough" whenever you craft a podcast script, rather than strive to make the best content possible.

Furthermore, if you like what you're doing, you'll get better at it over time because you'll care about it. You'll constantly look for ways to make your show better, produce better content, and engage with your audience. You'll care enough to put in the extra effort to land that tough guest, explain that complex topic, or boost your show's production value.

Don't choose a format that's completely out of your wheelhouse. You'll hate the work, burn out quickly, and probably podfade. Make sure to choose a podcast format that makes you happy.

Switching Podcast Formats

Choosing a podcast format may feel like a big decision, but it's important to keep in mind that you aren't locked into your format forever. It's totally possible to change. In fact, many successful podcasts have changed formats without losing a single download.

Furthermore, it's quite possible to dip your toes into a new podcast format without committing all the way. For instance, if you typically host interviews, it's okay to sprinkle a panel episode or a solo monologue every once in a while. As long as you don't Veer too far from what your audience expects, no one will mind. They may even enjoy an occasional change of pace.

However, keep in mind that you can't transition too far without losing some of your audience. If your format for topics changes too much, you might find yourself producing a show that your current audience doesn't enjoy. You'll have to begin building a new audience from the beginning.

Choose Wisely

As you can imagine, your choice of podcast format has a big impact on your show. It will guide how you create content, who you invite as guests, and how you (and possibly your team) work to record and publish episodes. There's no law that says you have to use one of the podcast formats we listed above, but they're popular for a reason-they work! Make sure to give this question plenty of thought.

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8 Podcast Formats for Your Show: Podcast Structure and Formats to Use

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Discover the best podcast formats and podcast structure to use on your show. Structure the show correctly with the right format.

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7 Essential Things to Know Before Starting a Podcast

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7 Essential Things to Know Before Starting a Podcast

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7 Essential Things to Know Before Starting a Podcast [Free Checklist]

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Are you wondering if starting a podcast is right for you? Here’s a glimpse behind the curtain, with seven things to consider before making that commitment.

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How to start a podcast: The creator’s step-by-step guide

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How to start a podcast: The creator’s step-by-step guide

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How to start a podcast: The creator’s step-by-step guide

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Learn everything you need to know about how to start a podcast. Spotify experts will guide you through every step—from producing and distributing to growing and monetizing your podcast.

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What is a podcast?
A podcast is a digital audio file, which can be downloaded from the internet and listened to on various digital devices.
They are usually a series of episodes which are personal in tone which can be highly produced, like slick expensive box sets, or as cheaper, conversational programmes.

This guide is an introduction to anyone who wants to know what's involved in making a podcast and developing an audience for it. It's particularly of relevance for anyone who is producing podcasts for the BBC.

How do I make a podcast?
Hear from industry experts as they share insights into what you should consider when making a podcast. Transcript (PDF 55 Kb)
What are the editorial issues?
Editorial standards like accuracy, impartiality, harm and offence and privacy need to be applied with the same rigour to podcasts as any other content made by or for the BBC.
The challenge of creating a podcast is to find the right balance between pushing the boundaries of creativity whilst maintaining editorial integrity.
Podcasts allow you to be:
* Honest and open-hearted: allow the listener to be part of your journey by giving them behind-the-scenes access

* Generous: create a secure environment for great conversations with talent who trust each other

* Less scripted: you can always push the boundaries knowing if you went too far it can be edited later on
BBC editorial standards: A simple guide
How do I develop an audience?

What makes a podcast a hit?

Informality

Be spontaneous, conversational and less scripted

Personal

Be intimate and engage the listener on a one-to-one basis

Community of creators

Create a sense of community by cross promoting other podcasts

Effortless stimulation

Good storytelling. Pique curiosity by having the freedom to say what you want

Format

If you're considering producing a podcast there are a few tips to keep in mind:

Podcasts are listened to from the beginning, as opposed to someone dipping in part way as they might for a radio programme. This allows you to tell more complex stories

With people listening to podcasts on headphones the edits you make to the audio can be more complex

You can build huge audience loyalty. If people are engaged they tend to stick with a podcast and stay subscribed to it

Text

The title and description should be enticing to pull in new listeners. The first sentence matters the most. To achieve this you need to:

Identify the keywords that will enable people to find your content

Add the keywords or phrases to the title and description to help search engines pick them up Example of titles / descriptions:

BBC World Service Tech Tent podcast "Your weekly status update on the technology business with Rory Cellan-Jones" From the Serial and This American Life: S-Town podcast "S-Town is a new podcast from Serial and This American Life, hosted by Brian Reed, about a man named John who despises his Alabama town and decides to do something about it."

Image

Here are a few tips to consider when selecting an image for your podcast:

Make sure you have a grabby visual

Differentiate and individualise the podcast image rather than by network branding

Think about how the image is integrated as part of your greater digital brand

Make sure the image stands out as most third-party websites have white backgrounds

Think about the size, prominence and colour of BBC branding

Think about rights as the image will be displayed on third-party websites

Consider the cost involved when commissioning graphics

Audio

To ensure your podcast sounds like a podcast you must:

Speak directly to listeners

Be vulnerable, informal and humble

Add a sting to your podcast for attribution

Don't assume people know your presenter or programme, add introductions to welcome new listeners

Thank people. Ask for reviews and recommendations in your outro

Trail your podcasts on other podcasts and trail back. Repetition is OK as podcast listeners are used to it

Use music to signpost how the listener should be feeling

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A podcast is a digital audio file, which can be downloaded from the internet and listened to on various digital devices. They are usually a series of episodes which are personal in tone which can be highly produced, like slick expensive box sets, or as cheaper, conversational programmes.

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How to Plan a Podcast: The Ultimate Guide for Podcasters

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How to Plan a Podcast: The Ultimate Guide for Podcasters

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Starting a podcast can be a rewarding and fulfilling experience, but it can also be overwhelming. Especially if you're unsure where to begin.

From choosing a topic to selecting the right equipment, there are many factors to consider when planning a podcast. The good news is you can make the process easier with preparation and research from reliable sources. In this article, we'll explore the key elements of how to plan a podcast.

So get ready, as we'll cover everything from defining your target audience and selecting a niche, to choosing the right equipment and best marketing strategies. So let's get started.

How to Plan a Podcast in 10 Easy Steps

Here are 10 essential steps to planning and launching your podcast.

1. Niching Down & Picking a Podcast Topic

The beginning of the creative process starts with a topic. When choosing a topic for your podcast, there are several things you should consider, which includes a lot of time spent researching your idea and seeing whether you can create something unique. Here are the key questions you should ask yourself when picking a podcast topic:

What Are You Passionate About?

To identify your niche, you should first consider your interests, skills, and experiences. What topics do you enjoy talking or learning about? Or, what topics do you have a lot of knowledge or experience in?

It's not necessary to be an expert in your chosen topic. However, what is crucial is having a genuine passion for it. For example, suppose you're interested in launching a podcast about the business journeys of female entrepreneurs. As the host, you don't have to be a female entrepreneur yourself. But you do need to have a deep interest in this topic.

Podcasting can be time-consuming and demanding, and choosing a topic you're truly passionate about is a good idea. If you don't have a love for your topic, it's likely you'll become bored and lose motivation, which will be reflected in the quality of your podcast. ‍

What Is Your Podcast Category?

Once you have an idea, the second step is researching what's already out there. Identify your category, and niche it down.

Apple Podcasts and other directories use categories and subcategories to arrange podcasts by topic, making it easier for listeners to find new shows relevant to their interests. There are 19 overall categories, and 15 of these are broken down into subcategories. Many directories even allow new podcasters to choose more than one category to define their shows.

This is a great starting point for any podcaster. Pick the relevant category for your topic, then narrow it down. For example, if "Education" is the primary category, "Language Learning" is the sub-category (shown below), and the niche would be "learning how to speak fluent English."

Apple Podcasts

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Now you've identified all this, it's time to do some sleuthing. Go into the relevant categories and look at what types of podcasts are available related to that specific topic. Now ask yourself, how are you (or will you be) different?

How Are You Different?

If we keep using the language learning example, you'll probably notice there are hundreds, if not thousands, of podcasts about learning fluent English. So how are you going to stand out? Will you interview interesting guests? Teach a specific English dialect? Focus on corporate English?

Regardless of your topic, hundreds of podcasts probably talk about something similar. The trick is to find any gaps in the market for you and your podcast to fill.

This step is particularly important if you plan on making money with your podcast. If it's just a hobby, you have more freedom to wing it. But if you want to potentially transform it into a business, nailing your unique selling proposition is key here. One thing to be mindful of is niching down too much. A clear focus is critical, but so is a large enough potential audience to sustain your podcast. If you niche down too much, you might not have enough people interested in your topic to support your show.

Quick Tip: Relying on general interest in a show usually only works if you have an established following, or you're a celebrity. For example, Armchair Expert, a podcast about the "messiness of being human," would probably be too broad of a topic if a non-celebrity hosted it. But with Dax Sheppard as host and a slew of celebrity guests, the concept works.

2. Identifying Your Target Audience

Once you clearly understand your niche and topic, the next step is identifying your target audience. So, the group of people that will make up the core of your loyal and engaged listenership. You want to identify your avid podcast listener, so who is he or she?

Your target audience can't be everyone. Although you probably want to reach as many listeners as possible, trying to appeal to everyone can backfire. It can lead to vague and un-engaging podcast content that doesn't resonate with anyone. It's important to be specific and intentional about who your target audience is, and how you can best serve them through your podcast.

Quick Tip: Just because you have a specific target audience in mind doesn't mean others outside that group won't listen to your content. Understanding your ideal listener and mapping out their characteristics provides a roadmap that can guide you in podcast branding, marketing, monetization, and more.

Identifying Demographics & Psychographics

Demographics refers to tangible characteristics such as age, gender, location, education, and income. Psychographics refers to intangible characteristics such as values, attitudes, interests, and lifestyle.

Collecting all this data might be tricky, especially if you haven't launched your show yet. As a result, especially in the beginning, it's mostly based on guessing and speculation. You can also gather data by conducting surveys and looking at your competition and their audience.

Once you launch your podcast, you can do things to engage with your existing audience, or use tools like social media insights or Google Analytics to gain a deeper understanding of your audience and their behaviour.

Understanding Your Listener's Pain Points

‍ Pain points refer to your target audience's problems, challenges, or frustrations. By understanding your listener's pain points, you can create content that addresses their specific needs and provides solutions or insights.

Let's go back to the example of the podcast that teaches English as a second language. Let's say you've decided to narrow it down by focusing on teaching business English. Not only that, but you're focusing on advanced English, specifically for anyone looking to complete an advanced International English language qualification.

Here, the pain point is easy to identify. Your ideal listener's main frustration is probably that there aren't enough podcasts focusing on this topic. They want to:

a) Learn advanced English, but also

b) Understand how to pass these types of qualifications

As a result, maybe this podcast will have two different formats. One format would be focused on teaching advanced English, and the other would be an interview show to prepare people for these exams. This is a fictitious example, but you get the gist.

Quick Tip: Remember that nothing is set in stone. Your target audience may evolve as your podcast grows. Don't be afraid to change and adjust your focus to better serve your audience and their needs.

3. Organising Your Podcast'sStructure

Once you understand your target audience and the topics you'll cover, the next step is organising your podcast's structure. This includes identifying your podcast name, description, keywords, and format. We've broken this down into 5 key steps.

1. Name

So, how do you choose the right podcast name for your show? There are several things to consider.

First, it needs to be short and sweet. This name will be everywhere, including on your podcast cover art. Making it short also means it will be legible, regardless of the size of your artwork. The other two primary considerations include conveying the tone of your podcast, and considering searchability.

If you're leaning towards a name that's creative, vague, or uses a play on words, consider this: the podcast title is usually the first introduction many listeners have to a show. If the name is vague and provides little to no context on the podcast's topic, most people won't take the extra step to learn more - they'll scroll past. These types of names are great if you already have an established audience, a large marketing budget, or you're a celebrity.

The best name is always descriptive and lays it all out on the table. A descriptive podcast name can help it stand out and be easily recognisable to your target audience. It also has a higher chance of appearing in search results, making it easier for your ideal listener to find your show.

For example, if you search for "small business" in Apple Podcasts, the first shows that pop up have names like Business Made Simple, Small Business Gurus, Promote Yourself to CEO, and How I Built My Small Business. Can you see a recurring theme here? Looking at what's already out there is a great way to find inspiration.

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If you're still stuck on finding the perfect name, several name generators can help jump-start your creativity. We've included some examples below:

Quick Tip: Show titles should be no longer than 255 characters. But aim for less. Pacific Content crunched the data of 600,000+ podcasts and found that half of all podcast titles are between 14 and 29 characters.

2. Description

Your description should provide a clear and concise overview of what listeners can expect from your podcast. This is where keywords are essential, as inserting them in your description can help increase your visibility in search results and directories.

Think like a listener. What are some of the words or phrases they would use to search for a solution to their pain point? A great example of this is the description of the Goal Digger Podcast. Although a little long, the description includes a mix of keywords, phrases, and questions.

Along with keywords, make sure your description is concise, clear, and attention-grabbing. Your first sentence is the first thing people see, so it needs to pique their interest enough for them to click it. Once they do that, the rest of the description must highlight your USP. What sets your podcast apart from others in your niche? Highlighting this in your description will help attract listeners specifically interested in your show.
5 Well-Crafted Podcast Description Examples to Follow
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3. Format

Your podcast episode structure will depend on your goals, target audience, and the type of content you'll be producing. Some common formats include interview style, solo-host, roundtable discussion, and narrative storytelling.

A clear and consistent podcast format is essential for building a brand identity, attracting a loyal audience, and improving discoverability. A well-defined format enhances credibility, facilitates content creation, and drives engagement with listeners.

While limiting yourself to a single podcast format is unnecessary, consistency is key. Consider incorporating a blend of formats, such as alternating between solo-hosted episodes and interviews. However, avoid frequent format changes as it can confuse your audience and impact the growth of your show.

4. Episode Length

How long will your specific episode be? Will you opt for shorter episodes or longer episodes? Or, maybe do a mix of both?

The average podcast episode length is 36 minutes and 34 seconds.

The key is to understand your audience's preferences and the type of content you're delivering. By selecting the appropriate length of your episodes, you can optimise engagement and ensure your podcast caters to the diverse needs and interests of your listeners. Read more in the below article:
How Long Should a Podcast Episode Be? (2022 Data)
5. Choosing a Release Schedule

If you're serious about podcasting, a consistent release schedule is critical. Fans like to know when new episodes will be available. Choose a schedule you can stick to, whether weekly, bi-monthly, or monthly. If you can't commit to regular releases, consider doing seasons instead.

In the end, organising your podcast structure gives you a clear roadmap for creating your show and reaching your target audience. This will help you build a strong brand and increase your visibility in the crowded world of podcasting.

4. Securing the Necessary Equipment

To create quality content, invest in the right equipment. This includes a microphone, headphones, recording software, and other accessories. The equipment you choose will depend on your budget, and the content you'll produce. Consider factors such as sound quality, ease of use, and compatibility with your recording software.

A good podcast must sound professional, but if you're just starting out, focus on getting the basics. Hold off on making any significant investments until you start earning money or decide this is something you want to pursue. Podfade is a real thing, and it would be a shame to invest a lot of money in something you lose interest in after a couple of months.

And as always, remember that even the most advanced equipment can't make up for lacklustre content. The quality of your information and message should always be the priority over audio quality. Your audience will value engaging and informative content over technical sound perfection.

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5. Brainstorming Content & Planning Ahead

So, what is podfade? It's a term used when a podcaster loses motivation, becomes less consistent in their production schedule, or fails to provide engaging content that keeps listeners interested. Usually, this results in the sudden stop of episodes being published without warning.

Getting bored, running out of ideas, burning out, or feeling like you don't have time all lead to podfade. And the best way to counter this is by strategic content planning. A thorough plan includes brainstorming ideas for episodes, creating a list of topics, and researching guests. Also, make sure to map out the individual elements of your episodes, like the intro, questions, and wrap-up.

There are several great resources that can help, including the Podcast Planner created by Add Saucedo, which also includes a free online course. The planner has a content composer, conversation triggers, to-do lists, an editorial calendar, a monthly podcast calendar, an interview composer, and more. And if you're looking for a project management tool, look no further than Asana, Trello, or Google Drive.

Quick Tip: The easiest way to avoid podfade is to record at least 4 or more episodes before launching, and always have at least a month's worth of episodes recorded at any given time. This will give you a solid foundation to work from, and reduce the pressure of constantly having to develop new content.

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6. Creating an Intro, Outro, & Trailer

As you brainstorm, plan, and record episodes, you should start thinking about publishing a trailer and finalising your podcast intro and outro.

Podcast Trailer

A trailer is a short audio clip that previews your show and persuades people to tune in and subscribe. By publishing a trailer, you can promote your own podcast before its official launch and generate interest in advance. It's also a great way of ensuring your new show is available on all pod-catchers before the first episode drops. Some directories like Apple Podcasts or Spotify take time to accept new podcasts onto their platforms.

‍ A good podcast trailer should be brief, and answer the following important points:

Who you are

What your podcast is called

What it's about

Why people should listen

And, where they can find it

‍ Aim for 30 seconds to 1 minute, and script your trailer before recording. Once recorded, add music to enhance the trailer's impact and make it ready for publishing.

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Podcast Intro & Outro

The intro sets the tone for your show and gives new listeners an idea of what they can expect, while the outro wraps up the episode and provides information on how to connect with you. Here's some advice on creating a good intro and outro:
Intro:

Keep it short and to the point

Use high-quality audio files and copy-right free music

Make it consistent with the tone and style of your show

Include a brief overview of the episode's topic

As a rule of thumb, don't let your intros exceed 5 minutes in length.

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Outro:

Thank listeners for tuning in

Include a clear call to action, such as asking listeners to subscribe or follow you on social media

Signpost to where listeners can find more information about your show or host

End with a memorable and impactful statement or quote

Check out this generic podcast outro template:

Thanks for listening! If you enjoyed this episode and you'd like to help support the podcast, please share it with others, post about it on social media, or leave a rating and review. To catch all the latest from me, you can follow me on Instagram @YourUserName and on Twitter @YourUserName - Thanks again, and I'll see you next time!

By creating a strong intro and outro, you'll be able to establish your brand, engage your audience, and create a memorable and professional podcast experience.

7. Recording & Editing Episodes

To turn your new ideas into a reality, you'll need recording software. The type of software you choose will depend on the format of your show.

A basic recording tool will suffice if you plan to record solo, or have in-person interviews. However, if you plan to conduct remote interviews with guests, you'll need software to record both sides of the conversation, including audio and video.

Recording Your Episode

There are many free and paid tools out there that can help with this part of the podcasting process. Tools include PodCastle, Audacity, GarageBand, Zoom, Riverside.fm, and Squadcast.

Which tool you choose depends on your needs and budget. If you're recording remotely, choose a tool that records separate tracks. Here are some best practices on improving your sound quality during recordings:

Invest in quality recording equipment

Choose a quiet and well-lit location to record the episode

Use a pop filter to reduce plosives and unwanted noise

Keep your microphone at an appropriate distance from your mouth

Record in a room with good acoustics

Avoid recording in a room with too much echo or reverb, as this can negatively impact the sound quality

Test your recording equipment and environment in advance to identify any potential issues, and make adjustments before you start

Be aware of ​​"umm's" and "ahh's", or other filler words

10 of the Best Podcast Recording Software Options in 2022
Quick Tip: Do you need a podcast script? It depends. Instead of writing a word-for-word script, you can create talking points or a general outline that covers the main points in Google docs.

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Post-Production

You can edit your episodes at no cost using Audacity or GarageBand (Mac users only). However, these tools are general-purpose, and not specifically designed for podcast editing. As a result, they can be frustrating to use, especially for beginners. Two specific paid platforms you can use instead include Alitu and Descript.

Here at Cue Podcasts, we offer all-in-one podcast production packages for brands and businesses wanting to share their stories, reach new audiences, and spark interesting conversations. To speak to a member of our team about your project, click here.

Quick tip: Always export episodes as MP3 files to avoid compatibility issues. For speech-drive podcasts, use 64 kbps (mono) for speech-driven podcasts featuring sound effects; opt for 128 or 192 kbps (stereo).

8. Finding a Podcast Hosting Platform

A hosting platform allows you to upload and store your podcast episodes, making them accessible to listeners through various directories like Apple Podcasts, Spotify, and Google Podcasts.

Our sister company, Podcast.co, is an excellent choice and caters to podcasters of all levels. It offers an intuitive and easy-to-use interface, making it simple for users to upload, manage, and distribute their episodes in just one click. Explore the full list of features here.

Try Podcast.co Free For 7 Days

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9. Creating a Marketing Strategy

An effective marketing plan will help you reach a wider audience, increase your listenership, and make your podcast stand out. Here are some key points to include in your marketing strategy:

Social media: Create a profile for your podcast on various social platforms like Facebook, Twitter, Instagram, LinkedIn, and TikTok. If you're short on time, just start with one (ideally, the one your target audience hangs out on).

Website or blog: Develop a dedicated website or blog where you can share show notes, transcripts, blog posts, and additional resources. This can also serve as a hub for your podcast's branding, and help search engines find your content.

Email list: Start building an email list by collecting subscribers on your website or blog. Regularly send out email newsletters with episode updates, exclusive content, and upcoming events to keep subscribers engaged.

Collaboration and networking: Partner with other podcasters, influencers, or industry experts to tap into their audience and expand your reach. Participate in podcasting communities, attend events, and join online forums to connect with potential listeners and industry peers.

Press and PR: Contact relevant media outlets, bloggers, and journalists to cover your podcast. Draft a compelling press release and pitch your podcast story to get featured in articles or interviews.

Cross-promotion: Collaborate with other podcasters to promote each other's shows. Swap podcast trailers, mention each other's podcasts during episodes, or guest on each other's shows to mutually grow your audiences. MatchMaker.fm is a free, online platform connecting 60,000+ podcasters and guests. Sign up here.

MatchMaker.fm connects 60,000+ podcasters and guests

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By implementing these strategies before you publish your first episode, you can set the stage for a successful podcast launch and build a strong foundation for growth.

10. Hit Publish & Monitor Your Analytics

It's finally time to hit the publish button on your first episode. But the hard work doesn't stop there.

It's essential to consistently analyse and monitor your podcast's data. Keep track of listener statistics, episode performance, evolution stats, marketing effectiveness, and listener feedback. Compare your show's performance with industry benchmarks and competitor podcasts, and don't be afraid to experiment with different content types, formats, or marketing techniques.

By consistently monitoring and analysing your data, you can make informed decisions that will help your podcast grow and evolve. Embrace a data-driven approach, and never stop learning from your audience and the industry as a whole. This ongoing analysis will allow you to refine your podcast strategy and keep your content fresh and engaging for listeners.

Final Thoughts: How to Plan a Podcast

The entire process of planning a podcast involves a lot of work and many different steps. Although it may seem overwhelming, many of the most popular shows out there have completed these exact steps.

As you plan and execute your podcast, always prioritise your listeners' needs and preferences. Stay open to feedback and adapt your podcast based on the insights you gather. With a solid plan in place and a focus on continuous improvement, your podcast has the potential to grow, engage listeners, and leave a lasting impact.

If you're a bigger brand with a production budget to work with, you might decide to partner up with a production agency. An agency will handle everything from the initial concepting stage, right down to promotion and distribution. That's exactly what we offer here at Cue Podcasts. You can check out our showreel below:

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How to Plan a Podcast: The Ultimate Guide for Podcasters

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Learn how to plan a podcast in 10 easy steps with this comprehensive guide - covering initial concepting, recording, editing, publishing, and marketing.

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The difference between podcasts and radio

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The difference between podcasts and radio

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The difference between podcasts and radio