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Dear Rehan,

Property Address - 318 Morrison Road, Putney

Our recommendation

The following range is a figure derived based on statistical evidence in the current market. Your property at 318 Morrison Road, Putney falls in the vicinity of $3,000,000 . This figure is based on statistics and sales that have been generated within a close proximity to your property.

Each property is unique, and this is the key reason why the statistical figure may vary from the end result. As discussed, the figure is not the most important factor at present, an agent can easily note down a figure based on opinion that could be under the market or grossly optimistic. This may not represent what the highest possible price may be. Process is critical to the end result.

Given the current market performance, we believe we will see growth re-appear in the Putney market in the early part of next year. It is important to note, that given the price level, small percentage changes either up or down can have a significant effect on the final sale price.

At the moment, a solution could be to rent both properties out for potentially 6 months to a year and assess the market as it comes, while at the same time receiving an income. The rental return is potentially $1,500-1,700 per week. Which in a year can provide between $78,000 - $88,400. Please contact your financial advisor for futher clarity.

The goal is to maximise your investment and return.

Ultimately we want to ensure that the property is marketed at the right time so that the desired price can be obtained.

When we feel the market is performing stronger than what it is now, then we can look to launch properties on the market.

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S O L U T I O N   A N D   P R O C E S S

P R I V A T E   T R E A T Y   T E N D E R: This process has set multiple records within multiple suburbs. The process works on identifying the most willing purchaser and assessing emotional connection to the property. It's a step up negotiation process, which has uncapped pricing, utilising a 'best and final' closing structure or engage in a one on one formal negotiation. We use deadlines inside the process on multiple occasions to build urgency to the final deadline as the emotion grows. It takes a meticulous assessment of buyer connection to execute. Time on market should sit inside 21 days.

W H A T   W E   N E E D   T O   C O N S I D E R:

- Comparable sales in the area

P R O C E S S    C O N S I D E R A T I O N S:

- Dusk shots, vast array of internal shots.

- Current market conditions i.e. growth.

- Buyer behavioral patterns and need structure.

C O M M U N I C A T I O N   S E Q U E N C E

We believe it's critically important for the agent and vendor to work together, synergized energy ensures we are fully focused on the market campaign. Selling a property is a big move and having certainty around the process throughout the campaign will bring peace of mind.

- A daily call to assess what's happening with the sale strategy, buyers' updates.

- Weekly reports, assessment of what happened, what's happening and what will happen, together with data so you can make an informed decision when it's time to assess a strong offer.

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T H E   T E N D E R   P R O C E S S   C H A I N

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W H A T    I S   T H E   P R O C E S S   B A S E D   O N ?

We base our recommendation on a variety of observations, which include:

• Comparable sales in the immediate area. Likelihood of a gap on perception of price between the top two final buyers.

• Current market conditions.

• Current economic factors and every suburb record we have set has been run using this process.

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L O G I C A L   T O   E M O T I O N A L

Buyers will be doing all they can to justify paying a lower price for any property before they have inspected the residence. Whether it is looking at other sales, market conditions, or media coverage. It is critical that the logical assessment on price is more or less reflective with buyers' initial interest levels. Buyers generally then move from logical to emotional, this is why the emotional price can differ from the logical assessment.

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We believe people don’t buy products; they buy the feeling the product gives them. As such, there are some key aspects of marketing that will help to solidify the emotional connection a buyer may have to the property. The higher the emotional connection, the better the opportunity to negotiate a premium result. As discussed there are key areas of marketing that are essential to gaining a premium result. I have outline below a rundown of what will be needed to ascertain the best result.

• Professional photography & floor-plan

• Professional photo board – this will give buyers a glimpse of what is to come

• Catalogue distributed to over 13000 buyers on our database.

• Premier placement on Domain.com.au and Realestate.com.au

• 1000 DL drops to go out to the local area

• Property web book

Your Investment

Our general fee is 2% (GST inclusive) of the purchase price, plus a $7,370 advertising fee inclusive of GST. The marketing fee is a contribution to the above; any expense in excess of the $7,370 paid will be at the expense of Ausrealty.

Once again thank you for the opportunity to be of service to you, and if you require any real estate assistance in the future, please do not hesitate to contact us. Should you decide to sell, I will be happy to meet with you again and discuss the process in more detail.

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Gardener/Lawn services

- Ryan 0411 104 297

Plumber

-  ADKO Group - daniel@adkoplumbing.com 0450 461 533

Cleaner

-  AB Cleaning - Analia 0406 188 182

Painter

- Tim 0410 511 688

Locksmith

- Dusk Till Dawn Locksmith -0478 188 884

Tradesman

- Champs Developments Pty Ltd - Charlie 0404 347 347

Pool Services

- Optimum Pool Services - Anthony 0481 132 756

Pest Control

- Abel Pest Control - gloria@ablepest.com.au 9534 4955

Electrician

- Cowan Electrical Pty Ltd - 0408 240 780

Removalists

- Zoom Removalists - 1300 788 164

Air conditioning

- Zoom Electrical & Air Services - Sam 0475 772 272

Smoke Alarms

- 1300 Smoke alarms - orders@1300smokealarms.com  1300 766 532

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Omar Obeid

m. 0410 574 773