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From researching iconic individuals throughout the history of pop, I have understood how music videos have developed and grown to be a larger part of a pop artist's branding, whereby styles in music videos are consistent to what is presented on a daily basis. Hence, I have included a similar style of casual clothing for REGINA throughout my social media page, music video and digipak design.

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Difference between major and indie record labels:
From researching major and indie record labels in the music industry, I have acknowledge how major record labels are able to access a wider range of resources as compared to indie record labels. This has allowed major record labels to produce products of a higher quality, distribute their products on a wider scale, more marketing etc. As I have establish 141 music as a major record label, I wanted to follow this convention of major record labels. Thus,
- I have abided to the high quality production in my music video by using professional equipment
- The synergy included in my social media pages are widely popular shows/ corporations (eg. The tonight show, Tik Tok)

Role of record labels:
I have also noticed from my research on how the existence of record labels behind an artist was stressed through the use of repeated motifs. Hence, I followed this convention by repeating the logo of 141 music as much as I can throughout my products, seen in:
- The opening insert of my music video
- Hashtags of #141music on each post for my social media page
- Repeating the logo on every page of the digipak design

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Genre Conventions:
Whilst researching Goodwin's theory, I identified that pop music videos tend to feature vibrant colors and visual content that amplifies the lyrics. Due to the message behind my music video being more mellow and reflexive, I thought that vibrant colors would not compliment the theme. Thus, my music video did not conform to this specific convention, using more saturated and warming colors instead.

Intertextuality/ Lyrics & Visuals:
However, I did adopt intertextuality and amplifying lyrics in my music video to ensure success of my music video. When researching a mature example of intertextuality, Twice's 'What Is Love', I noticed that through utilizing intertextuality, the music video was able to gain over 500M views on Youtube. Thus, to ensure the success of REGINA's music video, I followed Goodwin's conventions of intertextuality for a "successful music video", whereby I referenced multiple movies within pop culture.

Notions Of Looking:
Notions of looking in Goodwin's belief refers to voyeuristic presentation of female and male bodies, supported by Laura Mulvey's female gaze theory. Although Laura Mulvey's female gaze theory is highly adopted in some pop music videos, such as Miley Cyrus' 'Wrecking Ball', I believe this was not a compulsory element for a successful music video, as sexualization of a person should not be promoted. Hence, my final product did not conform to the use of voyeurism and notions of looking in pop music videos.

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Judith Butler proposes that queer media products tend to revolve around uncommon concepts, including recognition of the queer community. Although such recognitions can bring positive enlightenments and progress to society, I have acknowledge the potential irreversible societal harms and prejudices of a misrepresentation through research on gender misrepresentations in the music industry. Finally, I decided to exclude Butler's queer theory and challenge Butler's conventions, as due to my restricted knowledge of the queer community, I did not want to create a misrepresentation of the social group.

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Music Video:
Researching the semiotics theory informed me on how mise-en-scene can act as an icon/ index/ symbol/ meta-symbol to be used for symbolization. As I found semiotics to be a good method to enhance the meaning of my products, I decided to integrate it in my music video and follow the conventions of this theory, demonstrated by the use of alarm clocks and headphones.

Digipak:
Conforming to the conventions of semiotics theory is further shown in my digipak design when referencing the motifs of oceans and white begonia flowers which symbolizes innocence and purity. Overall, this enhances the reflexive nature of the main message promoted behind REGINA's album release.

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Through researching different types of music videos, I have acknowledged how narrative, concept, and performance music videos differentiate from each other and each of their conventions. I then chose the best suited type of music video accordingly to the message I wanted to convey behind REGINA's music video. Hence, I followed the conventions of a narrative video, following Todorov's equilibrium theory whilst constructing my main narrative storyline.

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From researching cinematography, I have acknowledged how different camera shots can be used to amplify certain moods. Following conventions of these shots has allowed me to plan my shots accordingly to my main message for my music video, as well as planning designs for my digipak.

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Researching the semiotics theory informed me on how mise-en-scene can act as an icon/ index/ symbol/ metasymbol to be used for symbolization. As I found semiotics to be a good method to enhance the meaning of my products, I decided to integrate it in my music video, demonstrated by the use of alarm clocks and headphones.

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Identified by Judith Butler, queer media products tend to focus on uncommon concepts, including the queer community. However, as I have acknowledged from my research on gender misrepresentation in the music industry, a misrepresentation can lead to irreversible prejudices towards specific social groups and societal harm. Therefore, I decided to exclude Butler's queer theory and challenge its conventions, as due to my restricted knowledge of the queer community, I did not want to create a misrepresentation.

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GENRE CONVENTIONS/ MUSIC AND VISUALS - CHALLENGING

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GENRE CONVENTIONS/ MUSIC AND VISUALS - CHALLENGING

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Whilst researching Goodwin's theory, I identified that pop music videos tend to feature vibrant colors and visual content that amplifies the lyrics. Due to the message behind my music video being more mellow and reflexive, I thought that vibrant colors would not compliment the theme. Thus, my music video did not conform to this specific convention, using more saturated and warming colors instead.

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DIFFERENCE BETWEEN MAJOR AND INDIE RECORD LABELS

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DIFFERENCE BETWEEN MAJOR AND INDIE RECORD LABELS

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When researching the difference between major and indie record labels, the main thing I noticed was the difference in production quality, amount of branding and marketing created by the record label. Eventually, I decided to establish 141 music as a major record label, meaning that my record label had access to high quality resources and marketing. Hence, the overall final production of my music video was kept to a high quality, utilizing professional equipment, in order to maintain 141 music's status as a major record label.

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INTERTEXTUALITY/ LYRICS AND VISUALS - CONFORMING

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INTERTEXTUALITY/ LYRICS AND VISUALS - CONFORMING

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However, I did adopt intertextuality and amplifying lyrics in my music video to ensure success of my music video. From examples of Goodwin's proposition of intertextuality, such as Twice's 'What Is Love', I have understood how intertextuality can create pathways for the music video to be successful. With Twice as an example, utilizing intertextuality has eventually allowed the music video to reach over 500M views. Hence, I decided to conform to this convention of Goodwin's idea of a "successful music video", whereby I referenced multiple movies within pop culture.

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I have also noticed how record labels establish their status through repeated motifs on digipaks or in the opening scene of music videos for their artists. To follow this convention, I ensured that the logo of my record label was repeated throughout my final products, allowing the audiences to immediately recognize the record label behind REGINA - 141 music.

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From researching iconic individuals throughout the history of pop, I have understood how music videos have developed and grown to be a larger part of a pop artist's branding, whereby styles in music videos are consistent to what is presented on a daily basis. Hence, I have included a similar style of casual clothing for REGINA throughout my social media page, music video and digipak design.

# data[].attributes.body
From researching iconic individuals throughout the history of pop, I have understood how music videos have developed and grown to be a larger part of a pop artist's branding, whereby styles in music videos are consistent to what is presented on a daily basis. Hence, I have included a similar style of casual clothing for REGINA throughout my social media page, music video and digipak design.

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Conforming to the conventions of semiotics in my final products is further shown in my digipak design when referencing the motifs of oceans and white begonia flowers which symbolizes innocence and purity. Such symbols have allowed me to stress the reflexive nature behind REGINA's album, reinforcing REGINA's brand identity.

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Notions of looking within Goodwin's theory proposed the voyeuristic treatment towards female and male bodies to ensure success, which is also supported by Laura Mulvey's female gaze theory. Although Laura Mulvey's female gaze theory is highly adopted in some pop music videos, such as Miley Cyrus' 'Wrecking Ball', I believe this was not a compulsory element for a successful music video as over-sexualization should not be a component that should be promoted in music videos. Hence, I decided to challenge this convention identified by Goodwin, excluding it from my final products.