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The colour palette that I chose was a blue one, that is monochromatic. I chose this as I believe the blue colour represents trust and strengths something that I would like our customers to have in our company. I also added some white in as I think this will add some strong contrast and make the colours pop. The fonts I chose I believe work well together and the headings stand out drawing the eye to the top of the page.

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The tone that I am going to be attempting is a happy and welcoming one. Making the viewer feel safe and judgment free as this would encourage them to sign up and join the training group. I think the best way to achieve this would be through bright welcoming colours. Lots of natural lighting from the sunlight outside. I think a strong and bold font that is natural that allows people to feel welcome and happy when seeing the website.

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The mind map helped me understand what people who are viewing my video might be looking for when they sign up. This helps me to refine my target audience a little bit further and also helped me think about how my business' message will impact this audience in a positive way. Spreading the message and drawing more people to sign up to the business.

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The video will open on someone working out outside on the grass. Music with upbeat vibe will begin to play. As we start to see shots of people being directed how to work out in a gym. At this point we start to hear a voice over describing a bit about the gym and the benefits to signing up and working out the music will begin to take more of a background role. We then proceed to see the final message and logo of the business as the music plays over to finish the video.

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Attention- The emotion that I want to drive in my video is a happy and inviting company that anyone is welcome to join.
Interests- Interests would people that are already apart of a sports team looking to improve fitness, people looking to start their fitness journey or people who need help taking the next step in their journey.
Desire- People need to feel welcome and they need to feel that they are okay, safe and looked after as many of the people signing up may never have done any formal fitness training so they need to feel they will be nurtured and not ostracised.
Actions- I would like people to sign up to the business buying a membership.

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Blue Hat- Process- The process I need to find is how to best create the video in a new and interesting way. There are lots of personal training businesses competing for attention and I need to find a good way to stand out.
White Hat- Facts- Benefits like better Health, Increased fitness, making new friends, better lifestyle. I need to discover a good way to incorporate this into my video.
Red Hat- Feelings- I think this video needs to include a lot of sports and people participating in sports as this will show people what they are signing up for and make the call to action feel more natural.
Green Hat-Creativity- Focusing on the target audience and making the video appealing to them.
Yellow Hat-Benefits-Helping people better their lives and feel more positive about themselves.
Black Hat- Cautions- Making the video too bland and similar to other videos. Video not having much appeal.

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https://www.youtube.com/watch?v=o3tNt84zxqo

This Ad is very similar to the Ad I would like to make to make. I think it has a good feel but is possibly too dark my ad will have a better balance of colours and be brighter.

https://www.youtube.com/watch?v=1-KjUlL71NQ

This ad hits on some really cool beats it feel fun and makes the product feel appealing and draws you in. Personally I really like this ad and will be drawing inspiration from it.

https://www.youtube.com/watch?v=nvCrar6IvBk

The flow of this ad is very cool. It transitions seamlessly and each transition draws you into again and has you hooked. A great way to keep the viewer engaged with the ad all the way through.

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Alex Parsons fitness personal trainer intro

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Institute of Personal Trainers, The beginners guide to Facebook Ads for Personal Trainers, My PT Website, https://www.instituteofpersonaltrainers.com/blog/facebook-ads-personal-trainers, viewed 14/3/2023

This website was helpful explaining different types of ads and their possible strengths and weaknesses. This was very helpful as it targeting the specific message that I will be going after.

My PT Website, How to Identify your target market- Personal Trainer Marketing, Mt PT Website, https://www.mypersonaltrainerwebsite.com/blog/identifying-your-target-market-personal-trainer-marketing, viewed 14/3/2023

This page had some helpful tips and made me consider some certain possibilites that I had prevouisly thought off allowing me to find a more refined target audieance.

D Mahar,  How to find your Target Market for Personal Training, The PTDC, https://www.theptdc.com/articles/personal-fitness-target-market, viewed 14/3/2023

Once again this page had some different ideas and allowed me to further refine the possible target audiance that I was look at.

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​Paid advertising is where you pay for traffic to get directed to your personal training service. It's different from organic marketing, where you rely on the natural reach of your audience to take action on your posts.

Paid online advertising is becoming more and more popular compared to offline advertising options like paper, local radio or the TV, and it's no accident. It's affordable; you can start immediately, reach an enormous audience, and by understanding these principles, you can apply them to all advertising mediums.

All online advertising will have the same first objective: to grab the attention of the person who is absent-mindedly scrolling on their phone.

That means you're looking for a few of standard features:

Something visual that's eye-catching enough to "stop the thumb". A picture or a video.

If you're using video, make sure it is understandable without sound (communicating a simple story, or including subtitles).

Some written element (known as a copy) that explains the benefits of your offer.

A call-to-action, often a button, that tells the viewer what you want them to do next (learn more, visit your website, download something, like page etc.)

The number of types of available on various social media platforms may seem overwhelming first. Once you understand what purpose each of them serve, you'll be able to pick the one that's best for the goal of your campaign.

If you offer something in your personal training business that you'd like people to try before they buy from you, this type of ad can generate leads. It might feature a unique benefit of training with you, such as a training app or a widget on your website to help people to calculate calories.

This option may be right for you if: you can offer a trial on your fitness services.

Video adverts are some of the best-performing ones. Since so many people browse on their phones with the sound off, the video needs to make sense without sound. Using a subtitling service such as can help with this. When creating your advert, make sure you're familiar with the preferred aspect ratios, and maximum duration of the platform you're using.

This option may be right for you if: you're comfortable on camera and can explain yourself quickly and engagingly.

These are probably the most basic version of an advert. The image should be high quality and interesting enough to "stop the thumb". They are likely to come with a short amount of text, known as "copy" to explain a bit about your personal training business and offerings, and a call-to-action - which could be any number of things, based on what you want to achieve with the ad.

This option might be right for you if: you're looking for an effective advert without the bells and whistles.

Many trainers try using paid ads and report they get no return on their invested money and time. If that's you, understand you're not the only trainer in that boat. There my be a number of reasons why your ads aren't performing they way you expect them to. Check the following checklist to see where you could improve it.

Your advert needs to support the goal of the campaign. Goals might include increasing traffic to your website, getting more people to see your post or page, or getting people to download your lead magnet so you can add their email to your list. Being clear on what result you want your ad to achieve will make it more effective.

The types of the ad were outlined above. There are often multiple ways to achieve the goal, so consider carefully which one will work best for your audience. You might choose to test the performance of one type of ad against another.

This refers to designing the visual content (video or images) and writing persuasive copy. You can hire people to do this for you. Most platforms have ad manager tools built in that will help you with the specific formatting options of the ad, including a selection of different call-to-action buttons.

Targeting relates to who that platform shows your advert to. There are options relating to gender, age ranges, and radius from a location at a minimum, and sometimes the targeting can be far more sophisticated depending on the platform you're using.

Online advertising is all about testing, analysing, and tweaking future ads based on what you learned. This means that each time you run an advert, you need to check how it's performed based on what you were looking to achieve.

What works for one audience might be different from what works for you and your audience. It involves actively looking for useful aspects of your campaign and tinkering for future adverts. There are strict rules about what different platforms will and won't accept in their advertising copy.

For Facebook, for example, personal trainers are well-advised to stay away from language relating to weight loss, diets and fat loss. These differ between platforms and so reading the term and conditions carefully mean your adverts will be more likely to be approved.

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Facebook Ads Guide for Personal Trainers

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​Paid advertising is where you pay for traffic to get directed to your personal training service. It's different from organic marketing, where you rely on the natural reach of your audience to take action on your posts. Paid online advertising is becoming more and more popular compared to offline advertising options like paper, local radio or the TV, and it's no accident.

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Identify and profiling my target audience 

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Identify and profiling my target audience 

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Age- 20-25
Personal Interests- Sports, Outdoor activities, weightloss
Political/ Ideological Interests (if any)- All
Geographical location-  Local (Adelaide at the most but mainly just in the suburbs around Magill.
Level of Education- All

Which platforms (including social media platforms) are members of my (potential) audience using?
The Platforms used would be all of the main social media platforms like Facebook, Instagram, TikTok, etc. Running ads on these platforms would be the goal to get people engaged and raise brand awareness.

How long do members of your potential audience spend on those platforms?
This would be daily as most people in the age group are using these platforms at least once a day if not more.

How often do members of my (potential) audience use the platforms, e.g., daily? Every few days? Weekly?
Same as above.

What kinds of content do they enjoy consuming, e.g., videos, essays, memes, GIFs?
Mostly videos especially short ones that are quick and to the point.

How can your content enrich the life of your (potential) audience members?
If they follow the call to action they will improve fitness and lose weight.

How does your content differ from similar content available online? What is the point of difference?
My content will be much shorter and hopefully deliver the message and call to action in a quicker time frame appealing to the younger audience.

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My product is going to a promotional video for a fictional personal training business. The video will call the audience to sign up to the business and buy membership.

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1) New alcoholic drink marketed at drinkers 18-30
2) Trailer for a comedy film
3) Local football team promo video
4) Drugs in sports awareness video
5) Local coffee shop advert
6) New coffee flavoured drink with marshmallow
7) Sports shoes that make you faster
8) Self walking dog leash
9) Car periscope promo
10) Item that lets you see above trees in current location
11) Self cleaning dishes
12) Reverse Microwave
13) Reverse kettle
14) Slime child's toy
15) Automatic lights
16) Chicken flouvoured soda
17) Instant flowers
18) Suit that exercises while you sleep
19) Time machine
20) Home ATM machine
21) Door that opens when you say come in
22) Insta-sleep (puts you to sleep immediately)
23) Self emptying bins
24) Stain proof clothing spray
25) Matter transporter machine
26) Reverse alcoholic drinks makes you more sober when too drunk
27) New breed of dog promo
28) Never ending water bottle
29) Self heating pie
30) Ideas machine
31) Dog poo cleaner
32) Flavour enhancer machine
33) Dog training drug
34) Coffee that puts you to sleep
35) Drug that makes you sick for 15 minutes so you can call in sick to work
36) New animal species
37) Drug that teaches you things
38) Plants that maintain themselves
39) Never ending candle
40) Embarrassing moments forgetter button
41) Drug that makes you an extrovert
42) Item that lets you hit people without hurting them
43) Shoes that take you to your appointments on time
44) Meat flavoured ice cream for dogs
45) Home haircutting machine
46) Drug that makes you incredible strong for 15 seconds
47) Clothes that never stink
48) TV channel for dogs
49) Water that is always clean
50) Babysitter machine
51) Iphone that repairs itself when you drop it
52) App that directs you to the nearest available toilet
53) Grass that is always green never goes yellow
54) Self styling hairspray
55) Messenger app with rating system so you know whether the other person wants to talk to you or not
56) Car cleaning button
57) Clothes that always keep you the right temperature
58) Chocolate that doesn't melt
59) Calming spray
60) Ball that never deflates
61) Spray that protects your food from flys and ants
62) Medication that comes as a brownie
63) Drink that makes you bones unbreakable
64) Bench that never get dirty
65) Chicken flavoured gum
66) Healthy cigarets
67) Item that lets you breath underwater
68) Book that reads itself aloud
69) Pen that makes you good at drawing
70) Pen that beeps if you spell something wrong
71) Clothes that clean the surface you sit on
72) Clock that predicts the end of your life
73) Drug that allows you to control dream locations
74) Decision making app
75) Mirror that tells you how to look better
76) Device that knows what you have eaten and how many calories you have consumed
77) Light globes that never need replacing
78) Grill that flips food and knows when it is cooked
79) Button that makes you deaf for chosen duration
80) Animal and plant identifier app

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This assignment has me feeling somewhat anxious as I haven't done a video like this before. It seems a bit overwhelming with the large possibility of options and chooses I can make. I think I have some idea of what I might make as my brother is considering starting a Personal Training business and I believe I could make a video to promote his new business. This idea may change over time as I am still brainstorming and open to other ideas and possibilities.