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Pourquoi les tenues des sportives font-elles autant parler?

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Pourquoi les tenues des sportives font-elles autant parler?

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C'est un article qui est publicé sur le journal Ouest France et qui a discuté de la question de la l'egalité entre les femmes et les hommes dans les sport.

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L'article présente également les difficultés que les femmes rencontent dans le sport, par exemple les salaires moins élevés et la moins grande reports sur les média

Serena Williams est une joueuse de tennis qui a obtenu de grands succès dans les competitions. Grâce à son succès, il ya un effet très grande dans les médias pour les femmes dans le sport.

En plus, la WNBA a réalisé de meilleures audiences télévisées quelque années dernier. Cela grâce à des messages sur les médias sociaux et aux efforts de marketing faits par l'entreprise

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Serena And WNBA Show Gender Equality Is Possible In Sports

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Serena And WNBA Show Gender Equality Is Possible In Sports

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L'article discute de la sujet que les médias sont un platform important pour encourager l'égalité entre les hommes et les femmes dans le sport.

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On Women's Sports day, I reflected on the last 25 years where I have seen the struggle to promote gender equality in sports, seemingly to no avail. I recall representing Lisa Leslie, arguably the greatest WNBA player ever, and first women to dunk a basketball, in her footwear negotiations with Nike. Every year Nike would reduce the amount of money they were willing to pay her, despite her MVP status. The reasoning was that Nike discovered that male athletes were still driving the sales of the shoes anyway (girls looked up to the male athletes more because of the additional exposure and promotion that they received).

Serena Williams is one female athlete that has achieved undeniable success. (Photo by Karwai ... [+]
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When I asked for a "signature" shoe, Nike's head of sports at the time, Ralph Green, told me: "girls don't buy basketball shoes because of what WNBA players wear, they want to wear what Michael Jordan wears." The reason is quite obvious: cultural bias. "Air" Jordan was flying through the air in Nike commercials produced by Spike Lee and women's sports, including the WNBA, were nowhere to be found on Madison Avenue or on the airwaves for that matter.

A few years later, in 2001 I had the opportunity to acquire the AVP Pro Beach Volleyball Tour and put men and women together under the same umbrella. For the first time in sports, we mandated equal prize money and television time for both men and women and NBC Sports Chief, the legendary Dick Ebersol, made women's beach volleyball a featured Olympic sport and nearly 30M people watched Misty May and Kerri Walsh capture the first of 3 straight Gold Medals at the Olympics and became household names. Today women's beach volleyball is an NCAA Championship Sport and the pathway for many girls to attend college.

People talk all the time about the great Serena Williams and the increased ratings whenever she plays in the US Open, especially when she retired this past year and point to her as an example of women's sports finally breaking through.

However, the Serena effect on TV ratings and the beach volleyball example were anomalies because the Olympics were once every four years and the US Open was once a year. Until recently there had been very little movement in the distribution and coverage of women's sports on TV and in the media. Across the board, 95% of all sports distribution and coverage on TV and the media has been devoted to men's sports.

I have advocated in the past that if we really want to see change, the sports media, starting with the major distributors like ESPN, Fox and NBC, should be required to promote and distribute a certain amount of women's sports on TV. This would require legislative action much like Title IX or the Children's Television Act. The Federal Communications Commission and perhaps the courts would likely follow to support and give teeth to that legislation. Girls and women need to be conditioned to watch women's sports. They make up more than half the viewing audienc

For years I have been saying that investment in women's sports were being treated as a "cause related" donation or charity rather than based on economic reality (i.e. distribution and reach). For the first time, I'm seeing the possibility of a cultural shift supported by some statistics that would justify media company and corporate investment.

You have heard the saying "if I can see her, I can be her", but we have been challenged to see women's sports both on TV and in the media in general. To that end there are three important areas to be focus upon. The first is the TV ratings. If the ratings increase TV distributors will provide better time slots and promotion for the programming. The second is the media coverage which draws attention to that programming. And the third is the amount of sponsor activation or marketing support that exists.

The WNBA has a breakout year in the TV ratings department. The WNBA ratings were up a whopping 22% from 2021-2022. That's a sign that people are finally starting to "see" the sport in greater numbers. This ratings increase sends a powerful message to TV distributors, in this case ESPN, that additional promotion and better distribution is warranted.

One reason for this increase is that ESPN Social doubled the number of WNBA-focused social posts across the company's various accounts in 2022. Those efforts resulted in 1.1 billion impressions, a 20% increase over 2021, and more than 193 million total video views, a staggering 90% jump from the prior year.

WNBA player Candace Parker has become a household name with her play in the WNBA and TV analyst for ... [+]
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In addition, sponsorship deals and activation around women's sports increased across 15 professional women's leagues and 3,500 brands bought 5,650 sponsorships or media deals. Meanwhile, the advent of "name, image and likeness" (NIL) deals in the NCAA has seen female college standouts sell 680 partnerships across more than 350 brands, engaging 30M followers. the WNBA has since a staggering 1,000% surge in player endorsement deals since 2019.

Adam Silver says its not so much the money that a sponsor pays but the marketing spend behind the league that really makes a difference in shaping the consumers perceived value of the league.

Although we still have a long way to go, our culture is beginning to communicate the right way about women's sports and we are seeing the movement to support true progress. It's time to celebrate these recent successes but keep our foot on the gas to maintain the momentum.

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Serena And WNBA Show Gender Equality Is Possible In Sports

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On Women's Sports day, I reflected on the last 25 years where I have seen the struggle to promote gender equality in sports, seemingly to no avail. I recall representing Lisa Leslie, arguably the greatest WNBA player ever, and first women to dunk a basketball, in her footwear negotiations with Nike.

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En 2020, les gymnastes allemandes changent de costume du traditionnel justaucorps à la combinaison. Donc, il ya la discussion au sujet de la controversy sur les tenues des les femmes dans le sport.

D'autre example dans le article décrire également l'inégalité des femmes dans les tenues de sport. Par example, pour le bicycle, il faut porter un pantalon pour participant à la competition. Donc, les femmes ne peuvent pas participant parce que il n'est faut pas à porter un pantalon en 1800. En plus, les robes pour les femmes en tennis sont très longue et n'est pas pratique. C'est pourquoi, les femmes lutter pour porter une robe plus courte.

De plus, les athlètes fémines doivent respect des normes sociales pour obtenir un sponsor qui est très important pour ils travaille.

Il ya opinions et il ya change, mais
On ne verra pas une prize de décision qui se fait au sujet de ces inégalités.

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C'est une femme joueur de basket-ball qui est très populaire après la victoire, car l'effet des médias a été très important.

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C'est le tenue nouvelle qui est proposé sur le Olympic de Tokyo en 2020 pour les athlete gymnastique.

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Les deux articles traitent de l'inégalité des femmes dans le domaine du sport.

Les femmes dans les deux articles se battent pour obtenir des changes. Donc, il ya de petits changes, mais il faut que davantage de personnes prêtent attention à la question

Silcana Lima (l'athlète de surf de l'article français) et Lisa Leslie (une joueuse de la WNBA de l'article anglais) ont deux victims d'un inégalité sont elles ont essayé de faire valoir leurs droits.

L'athlète des Jeux olympiques de Tokyo 2020 et Serena Williams créent des effets positifs et inspired les femmes dans le domaine du sport.

Dans les deux articles, le rôle du sponsor est très important pour un athlète

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L'article français discuté sur les inégalités dans les règles de tenue des femmes dans le domaine sportif. Mais, l'article anglaise parlé des inégalités pour les fémines dans les médias.

l'attitude de l'article anglais est plus positive que  de l'article français sur le enjeux. Spécifiquement, l'article française dit que on ne verra pas une prize de décision qui se fait au sujet de ces inégalités. Mais, l'article Anglaise dit que des progrès sont encore nécessaires, mais les succès obtenus à l'heure actuelle sont importants.