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1. Choose a business from a unique sector and locate a real-world social media campaign.

2. For each campaign, students should identify: a) What business objectives are evident in the campaign? b) How does the campaign reflect the organization's sector? c) What metrics would the organization likely use to measure the campaign's success?

3. Fill out each custom field in your post with your analysis.

4. Attach a visual comparison (image, infographic, or digital presentation) highlighting objectives and sector differences.

5. Review others’ posts to see distinctions between sectors.

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nhat minh work

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provide science-driven, sustainable, and hassle-free lake and pond management services to create and preserve healthy, vibrant, and aesthetically pleasing aquatic ecosystems

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monitoring water quality, assessing aquatic vegetation and fish populations

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tri dung

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Customer Satisfaction (CSAT), Net Promoter Score (NPS)

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the binh

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“We are deploying our Safe Production System across the business to deliver safer and more stable performance.”

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Primary sector = extraction of raw materials, so campaigns focus on:

Iron ore, copper, lithium, etc.

Responsible mining practices

Resource development projects

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Hong Minh

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Boost brand visibility worldwide. Drive online sales during COVID lockdowns. Reinforce brand identity around motivation, resilience, and equality.

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Nike belongs to the secondary sector, producing and selling finished goods (shoes, clothing, sports gear). It uses athletes and sports imagery (showing Nike products in use). It promotes sports as a lifestyle, driving demand for Nike’s manufactured goods. It reflects innovation and design, core aspects of manufacturing. 

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Social Media Engagement: likes, shares, comments, and trending hashtags (#YouCantStopUs). Video Views: The campaign’s launch video got over 50 million views in its first week. Sales Impact: Growth in online store traffic and increase in apparel/shoe sales. Brand Sentiment: Positive mentions about Nike’s inclusivity and inspirational messaging.

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1. The private sector aims for maximization of profit while the public sector focuses more on the welfare of the people.

2. A typical objective for a private sector is to gain as much market share as possible to have the ability to influence product prices. This is important as it is a competitive aspect for many businesses to make their product appeal to their potential customer, businesses that have a large market share have established themselves and have their own loyal customer base. This means that they can either increase or decrease their product’s prices, leading to a trend of other smaller businesses doing the same.

3.  A public sector organisation's focus is usually on the welfare of its citizens. The difference between the public sector’s objective and the private’s sector objective is that it is not profit driven. The public sector concentrates more on matters such as its citizen’s health, education and quality of life.

4. A social enterprise is a business that prioritizes social objectives and community benefits over maximising profit. It differs from a profit driven business by while still putting making profit as one of its objectives, this is not the primary or only goal.

5. A business needs to set a clear objective because it is important to its success. A clear objective is essential to then build the business’s framework, operation and management strategy which makes a lot of difference on the business’s performance as a whole.

6. CSR involves integrating social, environmental and economic concerns into the business’s operation to foster sustainability. CSR can influence the business’s decision making, operation and management.

7. The Triple bottom line includes economic, social and environmental objectives. They matter to the business today because people are starting to be more socially aware and are demanding these as standard which could affect the business tremendously in terms of sales and reputations.

8. Mission statements are used to convey the business’s purpose and how it will achieve its goal to customers. Aims are broad, long term goals of the business used to guide the business through building its operation and management and the business reaches these aims by setting objectives, which are more short term and specific. Strategy is the action plan that business set to complete certain goals, tactics are smaller steps taken to reach it.

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At the end of the year, each user receives a personalized visual representation of statistics of their listening habits.

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Increase engagement: 40% spike during launch week; Boosted downloads: in 2020, by 20%; More popularity: 2.1 million social-media mentions in 48 hours and 10.5 million users actively shared results

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Spotify showcases the power of data analytics and personalization to create viral, engaging content that strengthens user loyalty and promotes the platform through social sharing. It creates unique and shareable summaries that encourages people to boost the campaign. 

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Number of views, likes, shares; number of times featured used; percentage of increase in users/use time