# data[].attributes.body
19 year old, uni student studying physiotherapy
1.

Dye in 2019, bought a hair dye which is dark red

The process was quite straighfoward, didnt need to use alumnimun foil

Cant really rmb but i think it came with some gloves and stuff

2.

Time consuming, had to wait a while for the dye to set

Not sure if the dye made my hair start balding

Had to dye back to black after a while because of school

Need someone to help u dye ur hair

3. not very time efficient, and troublesome since need to get another person to help dye

4.

Just read a book/use my phone to wait

Went to see a dermatologist for the balding

5.

Take in vitamin D supplements for hair growth

Use hair serum to maintain hair volumn

6. medicine prescribed by dermatologist

# data[].attributes.body
42 year old, working adult
1.

Expensive, causes damage hair but still want to dye but want to look good

Hard to maintain

Takes a long time at the salon need bleach

When dyeing at home cannot achieve the colour i want

2.

Worried about the cost

Need spend even more money to maintain hair

Damaged hair, need to keep trying different product to maintain hair

3. Extra expenses

4. -

5. -

6.

Just stop dyeing my hair

Just cut away my damaged hair

# data[].attributes.body
21, Full-time student

1.

Dyed at home, usually around once a year

Most recent brand she used is Mise en scene, previously used Liese

2.

Has trouble evening out the coating of the hair dye

Worried that the dye may damage her hair

3.

Concerned about hair loss and damaged hair

4.

Hair became more rough and frizzy after dyeing and it frustrates her because she wasn't expecting it to turn out this way

She doesn't face this issue often though, only when she changed her hair dye brand to Mise En Scene

5.

Beginning of 2022

6.

Using hair oil - CV-Third treatment water matrix

Have been using it for almost a year, but not consistently

This product helps to smoothen her hair

She found out about it from a hair salon

She haven't tried sourcing for alternatives but usually just uses other hair oil/conditioner

# data[].attributes.body
22, Full-time student

1.

She dyed her hair at the salon every 4-6months. Not very sure of the brand, some Korean brand

2.

Currently have bleached hair, the pink runs out quickly.

She has difficulty maintaining it

3.

More of a low maintenance kind of person

4.

After every wash, her hair colour fades and turns into orange-yellow streaks (highlights)

Heartbreaking to see the colour disappear in merely a week post dye

5.

Almost immediately after her dye session

6.

ANAZE real pink shampoo

Have been using it for about 2-3 weeks.

# data[].attributes.body
19, full-time student

1.

Usually dye her hair at the salon as they do a better than doing it herself.

It is relatively harder to dye her hair herself as it's very hard to reach the roots and the colour would turn out uneven.

She only dye her hair once a year and she use the Loreal hair dye.

2.

The smell of the hair dye.

It smells very strong and it usually stains her hair for a few days before it's gone.

She usually doesn't wash her hair for a day after she dye it so it would get a bit oily.

3.

She don't really like the strong chemical smell of it. Her own preference.

4.

She usually experiences this problem once a year as the Loreal brand is one of the cheaper alternatives to other hair dye.

5.

She  will try to use a nice-smelling shampoo that will remove the smell.

6.

She use the Innisfree shampoo as it smells good. She only started using this shampoo a few months back.

# data[].attributes.body
20 years old, SP engineering student
1.

1st time: Dyed at home, 3 months ago, didnt bleach

Dark purple, but the colour did not really show

When i wash my hair after dyeing, the dye washed off and stained my wall

2nd time: tried bleaching, but two bottles of bleach was not enough

2.

Have thick hair, hard to evenly dye hair

Troublesome, need do everything by urself

Colour fades easily

3.

Must patiently do it layer and layer to evenly dye hair, it is time consuming

Tedious process

Hard to see if it is evenly spread when dye by myself

4.

Tried to cover with another colour

So my hair is kind of multi coloured now

5. Hair roots becomes a lighter colour than other parts of my hair due to body temperature

6.

Dye roots separately, dye other parts first then dye root but it is hard to manage the time when u dye by urself

Buy extra box of dye and touch up the uneven part

la riche semi-permanent conditioning hair dye

# data[].attributes.body
18 years old, biomed diploma student
1.

Went to the salon sit down on chair, comfortable and enjoyed cuz the person help do everything

Felt the coldness of the hair dye on my salon

At home, scared do wrongly but at salon just trust the person fully

used loreal box dye

2.

No money after that, it is expensive

Time consuming

Made me look older after i dye

Condition of hair became slightly worse but still good

3. When my hair is unhealthy, i am sad cuz must spend money to buy treatment

4.  -

5. 1 month ago, used conditioner every time i wash my hair

6.

Pantene conditioner

Just dye back to the natural colour of my hair

# data[].attributes.body
21 years old, working full-time

1.

Need to wait very long

She was in the hair salon for half a day

2.

Dryness of hair and brittle

Hard to comb her hair as the end is very tangled

Hair drops easily

3.

Her hair is every on the floor

It takes alot of time to comb her hair, especially when she is rushing to get out of her house as she is late.

The dryness makes her hair look very unhealthy, she scared people will talk about it

4.

Maybe like 5 months ago when i dyed my hair

5.

1 month ago

I went to the hair salon to get the serum my hair stylist introduce to me

6.

I use hair serum

Then i would go like watson or guardian to get like loreal hair mask to make my hair even smoother

7.

Serum was introduce by my hair stylist

Hair mask is i go around and find myself

8.

Make my hair less dry so it doesnt look like its dying

9.

Include hair smoothener solution in the hair dye and have lesser chemical so it wont smell so bad

10.

Free of chemical or maybe like a 2 in 1 with hair serum in the hair dye

11.

Yes

# data[].attributes.body
21 years old, full-time student

1.

Very troublesome coz she bleach and dye her hair at home

The dye stain her nails and she recently did her nails only, hence her nails became green.

She dye her hair very often and would change the colour if she got the feels

2.

She faces dryness of hair

Self dye is the worst as she cant dye her hair evenly. Hence, her boyfriend need to help her out too

Had to dye her hair in the toilet to make lesser mess, but still she need to use plastic and newspaper all the prevent stains on the toilet bowl and floor.

3.

Not easy to comb her hair as its very tangle. Hence she went to buy the detangle hair comb and its very expensive

When it comes to self dye as mention hair cant be dyed evenly

Dryness of hair

4.

2 months ago

The process was very long as she need to wait for hair to get bleach and apply the hair dye and let the dye sit in.

5.

When i got my hair detangler

Introduced by the sales staff in the shop, hence she purchase the hair serum and mask

6.

Hair serum does work on her hair which makes it look less dry

Hair mask make her hair glow

7.

Okay okay lor coz she paid alot for it hence the thing need to work if not she will got complain to the staff saying its not working.

8.

Making my hair shine and less dry

9.

Making the hair dye less smelly coz her house got the smell

10.

Chemical free probably

11.

yeap

# data[].attributes.body
19 years old, full-time student

1.

Yeap but didnt want to try coz he scared he damage his hair

2.

Hair damage

3.

The chemicals in the hair dye

Also the mess it will cause if he dye the hair himself

4.

He doesnt expect much for like box dye as he say he saw his mum use box dye and its very troublesome. As his mom need to use newspaper to spread on the floor to prevent the dye from staining the floor and also wearing a plastic over her neck to prevent her shirt from stains

5.

Fuss free

Wont stain onto like floor or furniture

Less damaging to hair

Booklet with better guide as sometimes its hard to read what they trying to say

6.

He wouldn't mind trying out the product and will ask his mom to try too

7.

Yes, there are some of his friends that has dyed their hair

# data[].attributes.body
19 years old, full-time student

1.

Dyed her hair very often like 3 months one time

Bleach her hair often too recently change to blue

She dye her hair in the salon most of the time but did try box dye before

2.

She faces dryness of hair

Self dye is the worst as she cant dye her hair evenly. Which make the hair patches seen easily

Hair very brittle

3.

Not easy to comb in the morning as the morning hair really makes your hair very tangled and it takes alot of time to comb it

When it comes to self dye is that I am  not able to dye my hair evenly as it is long and it required alot of hair dye

When dye my hair myself she usually make a mess as it will splash every where and there was a time i didnt wipe properly and it stain the floor and she got scolded by her dad as the stain cant be removed.

4.

Last week

The bleached was put on for too long hence her scalp was burning

It was very uncomfortable for her to sit for at least 5-6 hours to get her hair done

She have to smell the chemical for the entire period and she hated the smell

5.

Last week

Hair stylist introduce her the hair products and she purchased it

6.

The purple shampoo did help to maintain her hair colour but it drys her hair if she uses it too often

Hair serum does work when applied but if never apply the hair will tangle

7.

Normal, like skincare if you got apply your skin will definitely looks better after a few months and same goes for the hair

8.

Making my hair less tangle

9.

Making the hair dye less smelly please

Maybe something to smooth my hair and make it glow

11.

Chemical free

12.

yeap

# data[].attributes.body
19 years old, full-time student

1.

Dyed her hair during chinese new year in a hair salon in serangoon with her sister

Not really usually it's like twice a year

2.

I face dryness of hair as can see the end of her hair is not healthy as it doesn't shine

3.

Hard to comb and it gets very annoying and painful when combing your hair

Sometimes when I eat in the hair salon, i cant smell my food much coz the chemical they use is too strong

4.

Last year July

The feeling was the same coz thats the fix salon i usually visit

5.

2 months ago

Friends introduce and the product to her

Went to the hair salon to buy some hair serum to solve the dryness

6.

It only help for a while and didnt really moisture my hair much

Loreal, Sunsilk, Olaplex and Aesop

Through friends and hair stylist

7.

Okay only as it doesn't really moisturise your hair much compared to the way they advertise how it will turn out

But still if the serum is applied to my hair, its definitely smoother but my hair still does tangle

8.

Making my hair not so dry

9.

Hair serum is oily itself hence I scared to apply too much as it might caue dandruff which i do not want to have

10.

Chemical free hair dye so its less damaging to the hair

Maybe provide a after care when we dye our hair

11.

Natural or organic

Ammonia free or moistursing hair dye

12.

yeap, have friends that dyed their hair

# data[].attributes.body
19, full-time student

1.

Dye her hair in salon together with her cousins

There is like the chemical smell when she dyed her hair as when she first entered the salon it can already smell

Depends on how often her cousin wants to dye her hair

But usually is once a year or twice the most

2.

1. What are some concerns you have with the current hair dye that you are using?

Dyed her hair the second time and can already see the dryness of it compared to her hair previously

3.

Hair tangled easily and there is alot of spilt ends

The chemical smell is very strong

Sit very long

4.

I dyed my hair last year and the experience was the same, smelly chemical and she needed to sit very long.

5.

Never really try to solve the problem, coz very expensive as need to buy alot of hair product coz not all will work.

6.

Chemical free so there won't be any smell and also hair will be healthier when it's being dyed.

Can have like some solution in the hair dye to make hair smooth

7.

Yes my friends dyed their hair too

# data[].attributes.body
25 years old, Club DJ
1.

Dyed his hair at the salon

Depends as sometimes he would change his hair one time in 4-5 months or like one time in 2 months

Not too sure as usually he dont really ask the hair salon what product they use to dye their hair.

2.

Require to sit very long

Hair is dry

3.

When the hair is dry, people will know that your hair is damaged badly. Like instead of the healthy shine I used to have, my hair is like a horse tail now.

When I dye my hair the process takes about 2.5 hours. Sometimes sitting there for too long is very uncomfortable

Need to buy alot of hair product to solve the problem

4.

Faces dry hair

Uneven hair colour when dye the hair himself

5.

Last month, as his hair was dry

6.

Olaplex

Started using this last month as the beauty advisor introduce this product to him

7.

Not working that well but better than some brands he tried

8.

Did help to make the hair smoother but if never apply the texture of the hair is still the same

9.

Hair mask or go for hair treatment

Use hair conditional daily

10.

Lesser chemical and moisturising

11.

Yeap my friends and some of them Hong Lin know too

12.

Very chill as the damages is ald done to him

# data[].attributes.body
25 years old, Full-time worker
1.

Yes of coz but he just scared his hair will be dry coz all his friends that dyed hair faces dry hair

2.

He scared his hair will become dry

3.

The smell of the chemical and the damages the chemical can cause to the hair dye

4.

The colour would not last that long for those hair dye people buy in like drug store

The after hair care will cost a lot as you will find ways to make your hair less dry

5.

A hair dye that wont damage his hair

Include everything inside like afterhair care so he dont need to spend so much

6.

He would try the hair dye

7.

Yes, he has many friends that dye their hair

# data[].attributes.body
21 years old, full-time student
1.

Yeap has thought of dyeing her hair as most of her friends dye their hair.

2.

She is afraid of the chemical that is in the hair dye as those friends she had with dyed hair faces fizzy hair and she does not want to face the same problem as them

3.

Frizzy hair and the stains for box dye.

She saw her friend dyeing her hair at home and did not clean the hair dye immediately hence the hair dye stained her floor and it cant be removed.

4.

Price can be a factor as hair salon do charge a lot to dye the hair and the colour would tend to last longer

As for box dye I can’t expect much as the colour won't last that long compared to the ones u dye in the hair salon.

5.

When there is after hair care for her as after dyeing her hair, it can be very damaging to her hair. Hence with the hair care, she is able to better manage her hair compared to not having hair care.

Easy to remove stain solutions as it can stain her house furniture if she box dye her hair.

6.

She wouldn't mind trying it out

7.

Yeap she have friends that dyed their hair before.

# data[].attributes.body
19 years old, uni students
1. Dyed at salon, comfortable, put treatment before dyeing to protect my hair, took 3hrs, only dyed one time

2. Cannot(difficulty) choose a colour which suits me, maintenance of hair, the person say shld wash frequently, didnt really fade fast, brown which is close to my natural colour

3. Expensive, colour doesnt fade quickly so scared that it doesnt look good, have to waste money to dye again, have to find the right shampoo/products

4. When i went to the salon, the hair stylist helped me to choose

5. Dont really know much cuz it first time dyeing

6. Seek professional opinion, search online and see people with similar skin tone(take reference), dont try bold colours first

# data[].attributes.body
21 years old; graduated from Polytechnic
1.

Dyed my hair in the past three years, did my hair pink

Always use different brands e.g. appear skin (bleach), Blackpink packaging (sister buy because their face on the package)

Use bleach to get a very bright colour (box bleach) but not very good

The dye itself is a bright colour, will stay on my hair; some brands will wash out quickly

Not sure if my hair got problem so last time I will wait for all my hair to grow up first then dye it again

2.

When I dye, have to sit still and cannot move a lot

Have to wait for the dye to dry

Must be careful not to touch anything so it will not stain anything

Butt pain because have to sit very long

The fuse is very smelly, have to leave it for a very long

When you colour all your hair…will stain the hair neck and clothes

3.

Messy one is a challenge because when I dye my hair, I cannot see the back of my head

Sometimes I accidentally put hair dye on part of my body and clothes

And sometimes cannot come out after I wash especially with bleach)

Just sitting down for a long is fine but the fact I cannot move my head

Because of the smell, my family asks me to go to one corner then they eat dinner and don't want me to be near them

When I eat, I smell the hair; not appetizing

4.

Two - three years ago when I dye my hair

Right after I enter poly grad secondary school), I was super excited because polytechnic finally dye hair to school

Want to colour my hair pink but my hair afterwards is brittle and dry so I regretted

Do not do box dye. Asisan hair is very hard to bleach. When bleach hair will be damaged

When i bleach, I felt like fake hair (damaged); just dyeing (colour), it still feel different

Virgin vs normal dye

5.

Did not find an alternative dye

To make my hair more natural, use those nourishing shampoos and conditioner

Will try to use my sister’s purple shampoo…use that sometime not often because it’s not mine

If it’s too brittle, put hair oil

6.

Help for awhile only

Because my hair already

Like putting plastic

Hair oil: ATOMY hair oil, purple shampoo: I don’t remember

Use them for a while, only one week for purple shampoo; hair oil use until now is very consistent (every wk use three to four per week)

# data[].attributes.body
20 years old, study in Temasek Poly in a Chemistry course

1.

First time dyeing my hair, it was interesting

Very long process of me siting there, a lot of waiting

Not bad lah but very pricey because of the salon that iwent to 500 dollars

For experience wise, it is good but she will not do it again

Does not last very long for 50 dollars

At the end of the day

Dow nside of dying, the effect is not worth 5oo, make hair dry and golden colour

If want same exact colour, need pay extra money to replicate and make my hair dye back to the same colour

Experience wise is ok but to do

Tried box dye before in secondary but it’s brown not the super obvious one

Do not want to get caught by the teacher

It is kind of okay

The colour choices is not an obvious

Why would you dye hair if you want to make the colour which is not worth it

Want more outstanding

Have dry hair especially since my hair is already slightly naturally dry

2.

Dry hair

Can feel the different especially when I bleach my hair

Is a lot of different

Felt my hair got damaged a lot

The guy that bleach, he cut and got say she need treatment

But she did not

3.

Is just not nice. It looks very frizzly

Everyone would prefer well-maintained hair, not good to the yes

Also, set how people view you in a sense

People will have a perception

Set the first impression

4.

Annoyed

Do not know how to explain that

Quite often especially when sg weather is very hot

Frizzly hair does not look very good

5.

Conditioner but that did not last that long. Her hair is naturally dry

Conditioner is like a short-term solution

Long term solution is to go for treatment

Is quite pricey

Can be quite pricey, if keep going and going, is not cheap

Leave it as it is

Does not hinder

Use Argan oil morocco conditioner

6.

Like the smell

Like the salon kind of product

My mom bought the product

The smell and its kind of suitable for my hair do not make my hair

Do not know if conditioner, does not make my hair drop even more

Maybe certain products or wrong products can lead to hair loss

Hair drop but not as much anymore

Is suitable for her

Silkiness and does not result in hair loss and smell

Some boxes from Watson

# data[].attributes.body
19 years old interning at Mapletree
1.

1st time, 2017, walked into salon ask the person recommended, brown colour but came out really light

2nd time, dyed blue hair, expensive, bleached twice stings a bit

3rd time, re dye the colour (touch up), bleach one time

Self dyed a few times, used loreal boc dye, mainly natural colours(dark brown)

troublesome cuz must apply by urself, quite toxic, have to prepare extra shirt towels

A lot of dry hair from bleaching

2.

Salon, the price quite expensive, $400, expertise of the hair stylists, have to research

Box dye, price is affordable, not very convenient, alot of diy so quite troublesome

Some box dyes are quite harmful, if bleach touch ur roots can cause balding

Staining on skin and clothes, ammonia smell, would be good to have fragrance

Bleaching stink the scalp but the dye doesn’t

Dry hair due to bleaching

3.

Health concerns, nvr know what the chemical does to ur hair, could cause cancer??

Bleach could cause something harmful

Price matter because he is broke

Have to find my own ways to get the dye on

It’s uncomfortable; have to find the right position to dye my own hair

4.

I have to research to find out more about the hair dye to ensure that they are not as harmful.

I felt worried and a bit fearful about the chemical because it may not be good for me!

For box dye, the procedures to dye my hair at home is troublesome. Have to do it myself, use glove, use apron, find the position to dye my hair. It’S uncomfortable and troublesome.

Dry hair is also very annoying

Experience this problem whenever I want to dye my hair

5.

He didnt have much solution to it, choose to go salons to dye hair for the convenience

Will research more about the hair salons before going

Maybe did buy a few products to help with the dryness and maintain hair colours

6.

Bought new conditioner, Subaki

Used less than a month

Used purple shampoo to maintain colour

Used some product?? To ensure smoothness

# data[].attributes.body
19 years old; working at Victoria Secret

1.

When I first dyed my hair; i dye it brown, bleach and dye it blue

They offer free dye on Carousell

The requirement for dyeing is you haven’t bleached your hair before

Hair condition was okay compared to when I bleached my hair

Had brown hair for awhile; went with friends to dye

It was painful to dye hair because the bleach felt fiery against the scalp

Kept fading whenever I bathed

2.

The hair dye doesn’t work because her hair is too dark

Very hard to make the colour consistent

Do not like the pain

Have to bleach my hair twice which is expensive

The salon she went to allowed me to bleach for unlimited time (a package)

Mostly pain

Freaking straw, a lot of hair kept falling

3.

She doesn’t like pain

The box says it doesn't need to be bleached but doesn’t work so it’s a pain

4.

Uncomfortable, extremely frustrated that it didnt work

Very annoying; felt money was wasted

Disappointed

Ashamed that hair keep falling

Worry about hair loss

5.

Did not try to solve the problem; just let it be

Use purple shampoo and normal shampoo.. Get recommendations

Loreal Purple shampoo was not working

Colour dye was bought from drug store

6.

Can only bear it; she asked them if there is anything they can do but no

Maybe try not to bleach it; use mostly brown colour hair dye that has lesser damage

# data[].attributes.body
1. Tell me about your experiences of dyeing your hair.

2. What are some of the (biggest) challenges you face when dyeing your hair?

3. Why is this a problem/challenge for you?

4. Tell me more about the last time when this problem happened.

5. When was the last time you tried to solve the problem (faced when dyeing your hair)?

6. What is the current solution you have to solve the problem (faced when dyeing your hair)?

# data[].attributes.body
1. Tell me about your experiences of dyeing your hair.

1. Did you dye it at home or at the salon?

2. Do you change your hair colour frequently?

3. What is the current brand of the hair dye you are using?

2. What are some of the (biggest) challenges you face when dyeing your hair?

3. What are some concerns you have with the current hair dye that you are using?

4. Why is this a problem/challenge for you?

5. What is the current solution you have to solve the problem (faced when dyeing your hair)?

# data[].attributes.body
Week 3
Problem: Harder to wash hair when it's dry or frizzy, tangled hair

Solution: Create an organic purple shampoo that could help with dry and frizzy hair

Early adopters: People with frizzy hair after they bleach their hair, people that bleach their hair often, people who wants to try eco-friendly products

Week 4
Problem: Damaged hair from dyeing, normal hair dye is not eco-friendly (chemical causes water pollution,) stains any surfaces that comes in contact easily

Solution: Organic hair dye that reduces hair damage, stainless hair dye that does not seep into surfaces easily, eco-friendly and chemical free

Early adopters: People who dye their hair frequently (spontaneous/adventurous/experimental with hair colours) and wants minimal damage, people who are unable to commit to long term hair dyes

Week 5
Problem: Damaged hair from dyeing, normal hair dye is not eco-friendly (chemical causes water pollution,) stains any surfaces that comes in contact easily, strong chemical smell

Solution: Organic hair dye that reduces hair damage, stainless hair dye that does not seep into surfaces easily, eco-friendly and chemical free hair dye that is environmentally friendly

Early adopters: People who dye their hair frequently (spontaneous/adventurous/experimental with hair colours) and wants minimal damage, people who are unable to commit to long term hair dyes, environmentally conscious people

# data[].attributes.body
Context: All of us stayed back after school and split into two groups to interview students.

Pain-points from empathy interviews:
-Damaged hair from dyeing hair
-Dryness and frizzness
-Hair dye staining marble table, basins, skin (neck, forehead and hands,) floor and towels
-Colour of hair dye washes out too quickly

Potential opportunities:

# data[].attributes.body
Pain-points from empathy interviews:
- Brittle hair causing it to break easily after dyeing of hair
- Dryness of hair after dyeing their hair
- Spilt ends caused by dyeing hair due to the chemical, this causes their hair to tangle
- Strong chemical smell from hair dye
- Stains on floor and furniture
- Instructional guide is not clear
- Hair colour do not last that long

Potential opportunities:
- Hair dye that moisturise hair
- Hair dye that strengthen hair
- Chemical free hair dye
- A solution/product that can help to remove stains on all surfaces
- Easy to read guide

# data[].attributes.body
Pain-points from empathy interviews:
- Damaged hair: Hair dryness, hair falling off, hair frizziness
- Colour stains on hand and surfaces, hard to clean, stain will last at least a week for those permanent hair dyes
- It is hard to use, very tedious and time consuming to dye hair on their own
- Very strong chemical smell, prob because of Ammonia
- Colour of hair dye don’t last very long

Potential opportunities:
- Product that prevents damages to hair, so no strong chemicals that damages hair
- Natural ingredients inside the hair dye
- Improving experience of putting hair dye by coming up with foamy hair dye, w/o the use of SLS and SLES
- Remove the Ammonia from the hair dye solution

# data[].attributes.body
Main pain-points from empathy interviews:
-Hair loss from dyeing hair
-Damaged, frizzy hair
-Colour runs out quickly
-Hard to maintain condition of hair
-Strong chemical stench from hair dye when dyeing hair

Potential opportunities:
-product that is moisturising and nourishing
-product that is made with the absence of harmful chemicals
-product that washes off stained basins, towels and skin much easier

# data[].attributes.body
Pain-points from empathy interviews:
- dry hair after dyeing/bleaching hair
- difficulty in deciding which colours to dye, concerned if they look good
- difficult and expensive to maintain hair condition
- caused hair fall/ balding
home dye/ box dye
- unable to dye hair evenly without help of others
- colour fades quickly
- unable to achieve desired hair colour
- dye is not able to stain on hair
- dye stains on surfaces/ wall and skin

Potential opportunities:
- hair dye that helps with easy application when done alone
- hair dye that does not stain surfaces but effective in dyeing hair
- keeps hair moisturised after dyeing
- qr code on packaging that allows buyers to visualise which colour suits them

# data[].attributes.body
Pain-points from empathy interviews:
- Dry hair
- Uncomfortable dying experience (position)
- Stain the skin
- Smell very strong; can even last for a few days sometimes
- Brighter hair colours usually more damaging than natural colours (brown, etc.)
- Maintaining the hair colour

Potential opportunities:
- Natural hair dye (with no smell and less harmful) especially for brighter/flashy hair dye
- Need to give assurance that the dye are not that harmful
- Moisturising

# data[].attributes.body
20 Year Old, Student

1. He might dye his hair but he is scared to dye his hair as he is afraid it will damage his hair

2. He is afraid that he might suffer hair fall, hair dryness

3. He dont like to wait very long, very impatient

4. After hair care is very tedious and afraid his hair colour might not stay

5. He would like to try hair dye that wont damage his hair

6. If we can create a hair dye that would solve the problems of people dyeing their hair, he would try it

7. He has friends that dye their hair also

# data[].attributes.body
21 Year Old, Student

1. His experience of dying his hair is that he suffers minor hair loss and hair damages, he dyed in the salon to get a better result that dying his hair at home.

2. Biggest challenge he faced is when he dyed his hair he has to constantly take care of his hair, by using conditioner, purple shampoo etc. Very tedious.

3. This is a challenge for him is because he has no time to really take care of his hair and as a musician, looking their best is important to maintain his image, hence its a problem for him if he cannot take care of his own hair.

4. It was long time ago, prob 1 yr ago.

5. It was also 1 yr ago.

6. He said if he were to ever dye his hair again, he will take precautionary measure of buying all the required necessities to maintain his hair and maybe use a hair dye that do not have strong chemical smell or go to a salon that uses chemical free hair dye.

# data[].attributes.body
21 Year Old, Freelancer

1. When she is dying her hair she complains that her hair is dry and brittle, also she complains about hair loss

2. This is the biggest challenge for her as she have beautiful hair and she dont want to go bald anytime soon

3. She also complains about long and tedious process of dyeing her own hair

4. She dyed her hair about a week ago, and the problem occured almost every single day

5. Tried to solve the problem every day

6. She said she needs a hair dye that doesn’t dry her hair and need a solution to solve the problem of hair dryness

# data[].attributes.body
24 Year Old, Working Adult

1. When he is dying his hair is that he suffers minor hair loss and hair damages

2. Biggest challenge he faced is to take care of his hair after dyeing his hair

3. This is a challenge for him is because it is hard to take care and very expensive as well

4. Probably two days ago

5. Same

6. He said if he were to ever dye his hair again, he will go to a saloon instead cause he always dye his hair himself, now after dyeing his hair multiple times by himself, we would much prefer going to the saloon cause they can advise him on what to do to take care of his hair