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Social media platforms are designed to keep people scrolling by showing stuff that makes them feel strong emotions. Studies show that negative news actually spreads more easily online, and 64% of people say it increases their stress (American Psychological Association, 2017). This constant flow of dramatic updates releases dopamine, a

"feel-good" chemical in our brain, making us want to scroll more. On the other hand, long movies with stats require more focus and attention, which can be hard when the average person's attention span is just 8 seconds (Microsoft, 2015). So, while doomscrolling gives quick emotional hits, movies full of statistics take more effort to watch, and many people just don't have the patience for that. Discussions about doomscrolling usually focus on how it can make people feel anxious, stressed, or even depressed. A lot of people, especially teens, find themselves scrolling through social media or news apps for hours, seeing all kinds of bad news about the world. Some argue that it's hard to stop because it feels like you need to stay updated on everything, like you'll miss something important if you don't keep scrolling. But research shows that this constant checking can actually make you feel worse, with studies showing that it can increase feelings of anxiety and worry. People also talk about how doomscrolling can take up a lot of time and distract from other things, like homework or hanging out with friends. In the end, many discussions point out that while it's okay to stay informed, constantly checking negative news can be bad for your mental health, and it's important to take breaks and focus on more positive activities.

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Firstly social media app are free to use while platforms like Netflix and Amazon prime require subscription many people prefer free services to avoid paying for entertainment 

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Firstly social media app are free to use while platforms like Netflix and Amazon prime require subscription many people prefer free services to avoid paying for entertainment 

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The Rise of Short-Form content in Modern Media

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The Rise of Short-Form content in Modern Media

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Why Short-Form Content Dominates

The shift towards short-form content is driven by three main factors:

1. **Limited Attention Spans**: Modern users prefer quick, digestible content that fits into brief breaks throughout their day. The average attention span has decreased significantly, making 15-60 second videos more appealing than longer formats.

2. **Mobile-First Consumption**: Smartphones have become the primary device for content consumption. Short, vertical videos are perfectly suited for mobile viewing, making platforms like TikTok and YouTube Shorts naturally appealing.

3. **Algorithm Optimization**: These platforms use sophisticated algorithms to deliver highly personalized content streams, keeping users engaged through rapid-fire, relevant content delivery.

Effects on Society and Business

Behavioral Changes

- Decreased tolerance for longer content formats

- Enhanced ability to quickly process information

- Changed how people communicate and share ideas

- Shifted entertainment preferences toward bite-sized content

Business Impact

- Lower content production costs

- Faster content testing and iteration

- New marketing strategies focused on authenticity

- Increased emphasis on user-generated content

The preference for short-form content isn't just a trend—it's a fundamental shift in digital communication. While it offers benefits in accessibility and engagement, it also presents challenges for deep learning and comprehensive understanding.

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Firstly, social media apps are free to use, while platforms like Netflix and Amazon Prime require a subscription. Many people prefer free services to avoid paying for entertainment.

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1. Percentage of time spent on social media vs traditional media:

Social media has increasingly become a dominant source of entertainment and information, particularly among younger demographics. On average, people may spend anywhere from 30% to 70% of their media consumption time on social media, with the remaining time dedicated to traditional media such as TV, newspapers, and radio. The exact split varies by age, location, and interests.

2. Key reasons for preferences:

• Convenience: Social media platforms offer quick access to personalized content at any time, while traditional media often requires scheduled viewing or reading.

• Interactivity: Social media allows users to interact with content, share their opinions, and engage in discussions, which is absent in traditional media formats.

• Variety: Social media platforms offer a wide array of content from multiple sources, often tailored to users’ tastes, making it more engaging compared to the often passive nature of traditional media.

• Real-time updates: Social media provides instant access to news, trends, and updates, which traditional media may not always be able to deliver in real-time.

3. Brief explanation of findings and insights:

Social media has dramatically reshaped how people consume media. The flexibility, engagement, and constant flow of information on social platforms have made them more appealing than traditional media. As a result, social media is influencing viewing choices by offering on-demand, interactive, and personalized content that often aligns with individual preferences. Traditional media, while still important, often lags behind in terms of immediacy and variety. This shift suggests that for content creators and advertisers, a strategy that integrates both social and traditional media may be most effective to reach diverse audiences.

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Why people tend to use social media more

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Why people tend to use social media more

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Interactivity: Social media offers real-time interaction through comments, likes, and sharing, creating a sense of community and connection that streaming platforms lack.

Short Attention Spans: Social media provides bite-sized content that is easier to consume in a short amount of time compared to watching a lengthy movie or TV show.

Personalized Content: Platforms like Instagram or TikTok use algorithms to deliver tailored content, keeping users engaged with topics that interest them.

Accessibility: Social media is typically free and accessible on any device, while Netflix and similar services require subscriptions and more significant time commitment.

For these reasons, our attention span has shortened.

The average human attention span in 2024 is estimated to be approximately 8 seconds, a sharp decline from 12 seconds in 2000. This is attributed to the rise of social media, multitasking, and bite-sized content.

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For example, TikTok and Instagram are both free, and users can enjoy a lot of content without spending money.

Secondly, social media apps offer short, engaging content. TikTok videos are usually 15 to 60 seconds long, which fits well with the busy lifestyle of many people. In contrast, Netflix and Amazon Prime have longer content, like movies and TV shows, which require more time. People are often looking for quick entertainment during breaks or commutes, and social media apps meet this need.

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Why are TikTok and Instagram watched more than applications like Netflix?

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Why are TikTok and Instagram watched more than applications like Netflix?

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TikTok and Instagram focus on short, easily consumable videos that are designed to grab attention quickly. This format encourages binge-watching because users can consume many videos in a short amount of time, creating a more casual, spontaneous viewing experience

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According to a 2023 survey by Statista, TikTok had 1.1 billion active users worldwide, while Instagram had 2.4 billion active users. On the other hand, Netflix had around 230 million subscribers globally. This shows that social media platforms have a larger user base, which explains their increasing popularity.

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Why people tend to use social media instead of netflix etc.

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Why people tend to use social media instead of netflix etc.

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Interactivity: Social media offers real-time interaction through comments, likes, and sharing, creating a sense of community and connection that streaming platforms lack.

Short Attention Spans: Social media provides bite-sized content that is easier to consume in a short amount of time compared to watching a lengthy movie or TV show.

Personalized Content: Platforms like Instagram or TikTok use algorithms to deliver tailored content, keeping users engaged with topics that interest them.

Accessibility: Social media is typically free and accessible on any device, while Netflix and similar services require subscriptions and more significant time commitment.

For these reasons, our attention span has shortened.

The average human attention span in 2024 is estimated to be approximately 8 seconds, a sharp decline from 12 seconds in 2000. This is attributed to the rise of social media, multitasking, and bite-sized content.

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%60 of people prefer social media because social media usually offers short and quick content. It is more difficult to watch long content on Netflix because we are in a busy tempo.

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People prefer social media platforms like TikTok and Instagram over TV series for several reasons. Social media offers instant gratification with short, bite-sized content.
Another reason is customization. Social media lets users follow specific interests, with algorithms curating content that fits their preferences. TV series usually require sticking to one show or channel without offering the same level of flexibility.
Interactivity is also a major draw. Social media allows users to engage directly with content through likes, comments, and shares. This level of interaction is missing from the passive experience of watching TV series.
Social media also offers variety. There’s a wide range of content, from funny clips to tutorials and live streams. TV series, in contrast, are often confined to specific genres or formats.
Platforms like TikTok and Instagram bring people together around specific trends or conversations. TV series tend to be more isolated or limited to niche fan communities.

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1. Percentage of time spent on social media vs traditional media:

Social media has increasingly become a dominant source of entertainment and information, particularly among younger demographics. On average, people may spend anywhere from 30% to 70% of their media consumption time on social media, with the remaining time dedicated to traditional media such as TV, newspapers, and radio. The exact split varies by age, location, and interests.

2. Key reasons for preferences:

• Convenience: Social media platforms offer quick access to personalized content at any time, while traditional media often requires scheduled viewing or reading.

• Interactivity: Social media allows users to interact with content, share their opinions, and engage in discussions, which is absent in traditional media formats.

• Variety: Social media platforms offer a wide array of content from multiple sources, often tailored to users’ tastes, making it more engaging compared to the often passive nature of traditional media.

• Real-time updates: Social media provides instant access to news, trends, and updates, which traditional media may not always be able to deliver in real-time.

3. Brief explanation of findings and insights:

Social media has dramatically reshaped how people consume media. The flexibility, engagement, and constant flow of information on social platforms have made them more appealing than traditional media. As a result, social media is influencing viewing choices by offering on-demand, interactive, and personalized content that often aligns with individual preferences. Traditional media, while still important, often lags behind in terms of immediacy and variety. This shift suggests that for content creators and advertisers, a strategy that integrates both social and traditional media may be most effective to reach diverse audiences.

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1. short form content is consumed 2.5 times higher than traditional long form content

2. Short-form videos capture attention quickly, making them more engaging than traditional content. They encourage viewers to interact through likes, shares, and comments, which enhances social proof and can lead to higher engagement rates overall.

3. this content form revolution caused my attention span to lower significantly

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As i check my weekly screen time, the first thing i realize is instagram. I spend a lot of time on that app. It says that i spent 2 hours on the daily average. Which is 14 hours a week. I also spent a lot of time on Spotify because i love making random playlists when i’m bored. Since i don’t have tiktok i’ve been scrolling on insatgram reels a lot. Social media influences me on daily basis, i check the news and also the activities other schools and universities have there so it also takes an important place in my social life. I also love watching edits of the films i recently saw.