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Huda Beauty has incorporated inclusion. I think this is extremely important to have in a personal brand to connect with everyone. "Our mission is to empower through asking everyone to own and celebrate what makes them who they are. For the longest time, beauty has been a tool of division, and now we want to make it a tool for unity. We want to make sure everyone knows they’re a part of this movement and we want to be the brand to include absolutely everyone." (How We’re Using Beauty to Change the World, 2019)

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Melyssa Griffin is an online marketing coach who helps others grow their businesses and now offers online courses. Her layout and color scheme is fun and her website is easy to navigate.

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Coaching for Visionaries | Future Current by Melyssa Griffin

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Join Melyssa Griffin, founder of Future Current, on a journey to build a life of alignment, truth, and impact. Explore coaching, podcasts, and resources designed to elevate your passion and purpose.

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Alice Thorpe is a Graphic Designer and Content Creator. I found her "About" section informative and personal. I liked how she didn't use the third person which made it more personable. She has a space where she describes herself and then an area that discusses how her personal brand started. Her mission is to "to empower creatives by providing them with the tools and resources they need to express themselves"(“About,” 2025). I like how its simple and clear.

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Fuel your creative journey with curated planner templates, eBooks, and courses. Explore insightful blog content, videos, and essential tools. Join our community and unlock your potential!

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your logo is one of the things people will remember about your brand. Creating one that people will connect with and know that it is yours will help engage your audience. We need to look out for color, typography, and shape.