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Exposing The Marketing Psychology of Social Proof | Can I Buy Your Attention

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Marketers are trained to match supply to demand. Everything that consumers need should be available at the right time in the right place at the right price. Coca-Cola’s mantra always has been to be within an arm’s reach of desire. To be out of stock is to lose a sale or, worse, to lose a […]

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How Reverse Psychology Can Work in Marketing (Psychology Today)

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How Reverse Psychology Can Work in Marketing (Psychology Today)

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Getting people to do what you want them to

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How To Increase Brand Trust By Upping Your Social Proof Game

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Social proof often has more influence over consumers’ purchase behaviors than advertising. Learn how your brand can up its social proof game.

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‘Temu is as addictive as sugar’: How the ecommerce retailer drives a shopping frenzy

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With flash deals, gamificiation and rock-bottom prices, shoppers are finding Temu nearly impossible to resist.

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Visit Oslo’s Ad Uses Reverse Psychology to Entice Tourists

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Visit Oslo uses wry humor and reverse psychology to inspire trips to Norway.