# data[].attributes.body
Hello, I am studying International Business in Lapland University of Applied Sciencies.

I think that branding nowadays is about inspiring people . There are a lot of brands in different industries which satisfy various of customer needs. Branding today is not about creating one innovative idea or one memorable logo or slogan, it is an establishing a platform.The brand should offer a high-quality product or service that is trustworthy of customer decisions. The marketplace is rapidly changing, preferences and wants of customers also changing from time to time.  It is important to stay competitiveand financially successful in the world of various products and services, know who are your ideal customer persona.

# data[].attributes.body
Hi, I'm an international business student at Lapland UAS, planning to graduate in May 2018. Previously I have also studied graphic design and handicrafts.

I chose this course because I'm really interested to know how to build up my personal brand in social media. I hope that some day I can do it professionally, at least part-time.

Nowadays I think brands are everywhere, and therefore it is important to learn how to evaluate a brand's values and what it stands for.

As for my project for this course, however, I want to develop the Northern Stars Seminar brand (also part of my thesis). My goal is to make so well-known, inspirational and interesting event that people would feel that they don't want to miss it out. More specifially, to get students excited about it and to want them to attend, without the feeling of because-we-have-to as a part of some course for example.

# data[].attributes.body
Hello!  My name is Osvaldo and I'm from Chile. I'm in my last semester of Business Management and been living in Rovaniemi for about 4 years now.

Brands are not  an option anymore. They are absolutely essential for gaining recognition in a world where there is too much of everything. How can you be expected to choose from 10 companies that are doing exactly the same thing? Through branding that decision will become much easier as you will get an image from that company that can be linked to a certain feeling. If that feeling is a positive one, then the choice is made.

My brand for this course is going to be exactly that: How to make a company of Avocado Exports stand out from a sea of others just like this one. Hopefully I'm able to create a brand that will create that positive and special image.

# data[].attributes.body
Hey there! Last but not least, right? My name is Minttu and I'm a first year (let's face it - soon to be second year) management student in Lapland University. I come from Tampere and it's still a little shocking to live here in Rovaniemi, but I'm working hard to get more used to it.

I am crazy about dogs. Like really. I just needed to say that, since it's an introduction of myself.

Anyway, what I think is interesting about me is that I have my very own small business, which is about marketing consultation based on digital elements of marketing. That's why I picked up this course, because I think I slightly work with brands, too.

So, I might not be a person who's interested about getting myself and for my business a successful brand but I'm very into building them. Still, it has crossed my mind that maybe I need a stronger brand for my business too. I have come up with a thought that I need a brand so I can build more brands. Funny.

# data[].attributes.body
Hello, I am 19-o-y Russian student from the Lapland university of applied science.

I choose this course because i would like to know better about branding process and brands at all. I think it is important enough in twenty first century.

I think that brands make our lives simpler. And as for me brands means quality, reputation. I hope that at the end of this course i will have enough skill for creating brands.

# data[].attributes.body
Hello everybody!
My name is Tram Anh Do, I'm a freshman coming from SeAMK uas. It is such a great pleasure to join this awesome group where everyone is always willing to share what they know about branding.
In my opinion, brand is the first impression of individual to certain companies. The main idea of branding is to give customers a basic knowledge of that product and what made that product different from the other.
My all time favorite brands are Cocacola, Nike and Maschino.
My brand statement would be something related to fashion or marketing. Perhaps I will focus on branding myself as someone who have a passion of helping other people who don't know what to do with their lives, motivating them to be better.

# data[].attributes.body
Hey everyone! I'm a fourth-year business student from Lapland University of Applied Sciences.

I have been passionate about brands just for a while, though quite intensively. Nowadays I more and more realize the importance of brands not just as logos, but as something that has quite a big idea behind. It is not company image, but a characteristics promising you something new.

My brand statement would be formulated to motivate and encourage people to become better, since self-development is quite important for me.

I would like to produce a travel brand, encouraging the communication between travellers and people living in different destinations, so that the last ones can become guides, broadening their worldview, while travellers will become true locals!

# data[].attributes.body
Hi All

I am a second year Environmental Engineering student from XAMK Mikkeli campus. Some of my favorite favorite brands are Billabong, Roxy, Vans, O'neill, Gap, H&M, to name a few.

To me, a brand represents the vibe and atmosphere of a company or any other enterprise or person that want to brand themselves. It is a collection of different things that the brand wants to stand for and be associated with, and that make them unique and stand out from the rest. It is a sort of identity of its own.

I would be interested to brand myself and my art. If the brand had a motto it would be something like "It's not a choice it's a lifestyle".

# data[].attributes.body
Hello all!
I am studying my third year in the Lapland University of Applied Sciences. I studying business. I lived at Rovaniemi but now i'm working in Kemijärvi.
I think that brand is something that really tells people what that Company is all about. Some brands are strong and everyone knows them but there are poor ones too. A really good brand is regonised only from it's logo or just a piece of it. Brands can help people to show who they are to others.
I'm not sure what my brand statement would be, but it would reflect who I am and it would tell everyone to enjoy life.
I'm hoping that in this course I would learn how to brand myself.

# data[].attributes.body
Hello, I am a student from Laurea University of Applied Sciences, studying sales (and marketing). I love branding and believe it is a critical part of sales. It is also an identity, which also made my statement: "be original" (I understand this sounds cheesy but right now my copywriting skill is still bad, I hope to find a better statement which can explain my thoughts better later)
In this course, I'm having a small idea revolving around youth's lifestyle. I hope I could develop it during this study alongside my personal brand (which I have been focusing on growing a lot, you can say... I hope to grow to be a good person)

# data[].attributes.body
Hi,

I’m a first year business student from Turku University of Applies Sciences, Salo campus.
The subject of my growing interest has been marketing, especially digital marketing as it’s evolving in such rapid rate.

I think brand is a message behind the marketing and they go hand in hand together and it consists also values and vision.

My favorite brand is probably Kellogg’s, as it has a nostalgic value for me and we don’t even eat any cereals in my family. TV adds from my childhood just have made such a big impact.

My personal brand statement would be “Forever evolving”
This is because I’m a bit more mature than my fellow students and I’m a big believer in self-development and growing.

My branding project will be my mothers and sisters company that retails ingredients for home made cosmetics.

# data[].attributes.body
Hello!

I am studying 3rd year in the Lapland University of Applied Sciences. My degree consists of two different directions such as Business and Informational Technologies. During last year i have maintained a testing company. It was a web development company and even if from technologies side our company was prepared quite good, i can say that on marketing we were not so successful. That is the most valuable reason of why i have applied for this branding course. I learned some things about branding by myself, but to make this knowledges i need to fill up empty space.

Brand is a visual part of company. It is very important, how the people perceive your company. It affects to all work process in and if the first impression was bad future of the company might be not that long as you expect. The most interesting brands for me are Google, Apple, Nike, Mercedes-Benz.

During this course i expect to improve my own brand and prepare it for the future.

# data[].attributes.body
Hi there!
I study my third year in Lapland University of Applied Sciences and my major is Sports and Leisure. I'm into all kinds of sports but tennis has always been a sport close to my heart. I believe I started to pay attention to brands through tennis when I had to choose which racket suits me the best. My first racket was made by the brand named Wilson. Usually before you pick the right racket you have to try it. That's how I think people choose the most suitable brand for themselves. The perfect brand makes you feel complete and it highlights your personality.

I love fashion and I want to dress up with pieces that make me stand out. I have one brand which is above all other clothing brands and that is Monki. Every time I go to a Monki store, I have to buy something. Even socks if nothing else amuses me that time. In addition to their incredible clothing and accessories, I respect the way Monki uses natural bodies in clothing marketing. In my opinion it’s refreshing to use models with natural bodies and I think the social media is way too full of skinny models showing of their ribs.

I don’t have a brand statement yet, but I’ll hope I can build one during this course. I want to make a personal brand that I can use for different purposes. I’m going to graduate soon and I believe that building my own personal brand helps me when I start looking for work. I feel that building a personal brand is not going to be an easy job for me. The reason why I feel this way is that I’m very critical towards my own skills. For me this course is going to be interesting and challenging joureny. Also I hope I’ll learn to write better in English.

# data[].attributes.body
Hi everyone!
I'm first year student of Lapland Univeristy of applied sciences. my major is sports and leisure management. My classmate gave me a clue that there will be summer courses branding and digital marketing. I'm interested focusing my future to sports business industry so that's why I enrolled to these courses.

I think that brand is something which can make you feel something. Whether it's good emotions or bad. For me example most of the training clothes such as Adidas and Nike gives great feeling cuz I know that they will suit for my body, they are comfortable and I think they are good looking clothes. So I would say that it makes them one of my favorite brands.

I think these days social media has really huge impact on people. So making up your own brand and spreading it worldwide using social media as your helper could be one way to make your brand known.

For now I don't have any great branding statements. I think it will come up during this course.

# data[].attributes.body
Hi everyone!
I'm first year student of Lapland University of applied sciences. My major is sports and leisure management.
My classmate gave me a clue that there will be summer courses branding and digital marketing. I'm interested focusing my future to sports business industry so that's why I enrolled to these courses.

# data[].attributes.headline
xKatriina Kuusela         Hey everyone! I'm a second year student at Lapland University of Applied Sciences. I'm studying sports and leisure management.

# data[].attributes.subject
xKatriina Kuusela         Hey everyone! I'm a second year student at Lapland University of Applied Sciences. I'm studying sports and leisure management.

# data[].attributes.body
I think a brand means a one of a kind name and a certain symbol. Brand can be a companys or a individual persons brand. Branding your company is really important. Social media has a huge part of marketing your business, I think it's the most important tool nowadays. You have to know the value of marketing your business, because without well done marketing no one will know your brand.

I don't have any specific favorite brands, but to mention few,  for example Adidas, Spotify and Finnair are really good ones.

I haven't found any good brand statements yet that would suit for me the best, but I hope that will happen during this course.

I'm still deciding between few choices of the brand I will develop during this course.

# data[].attributes.body
My name is Joel Myntti  and i am studying businesses-admistration att yrkeshögskolan Novia in Vasa. My passion for Branding  is pretty much  Customer Service in the restaurant business, where i have been working for about 10 years. i live in the region of österbotten on Aisland named Replot , and on that island there is growing a berry named  sea  buckthorne,  and that is a very nice berry!! During this course i would like to learn how i could applay the berry as an sucsessfull BRAND
Over and out !! // J

# data[].attributes.body
Hi fellas!
My name is Juuso. I was born and raised in Jyväskylä, Finland and I've studied International Business for the past 3 years. Currently, I'm doing my internship in Spain so greetings from sunny Spain to everyone! Personally, I really like various clothing brands and especially those who only have limited quantities of their products. For instance, Supreme, that releases their clothing pieces every Thursday always at the time and they are almost instantly sold out. Some of the pieces online are even impossible to get without using bots. It has been interesting to see the journey the brand has been through to achieve that sort of status that people spend hours in line just to get one shirt. My own personal favourite is probably Stone Island, which clothes are recognised from their compass logo, often in a form of an arm patch. They use innovative material in their pieces and have unique history of being used among football hooligans. So, probably, I will develop a clothing brand during this course. For me, brand is something unique that differentiates it from others and makes people choose the specific brand over others. I also think branding is crucial for every company, even smaller ones, and there should be put more work into brand developing.

# data[].attributes.body
Hello!
My name is Niki. I am a second year International Business student at Lapland UAS in Rovaniemi.

I have applied for this course because I want to gain more theoretical knowledge in branding. Branding for me is inevitable for any of the jobs I would like to do in the future. I am also interested in personal branding and I wish to use the knowledge I gain during this course for that as well, however I will use one of the events we current work on for the course.
Personally for me a good brand is where everything just feels right. Products,service the image and reputation etc. My favourite brands are at the moment VR46 and Polar. I also loke some of the upcoming fashion design brands in Hungary as well.

# data[].attributes.body
My name is Joonas Ranta from Lapland UAS and I study business in Tornio.
To me brand means how you are seen by customers. Do they see you in good light or in bad light. Branding is important because nowadays many businesses are online businesses and they are harder to trust. With good branding people will trust your company.

# data[].attributes.headline
xHi everyone! My name is Suvi Lindholm and I studying design in Savonia University of Applied Sciences. I live in Oulu, but I’m native islander from Parainen. I live in old 50s detached house with my partner, and we have done lot of renovation in our house. In upcoming summer we are going to open living room floor and put everything to new surfaces. Laborious summer coming… I think that brand is a mental image, which is composed to our mind. When we think something, theres happens so much less in our head, as then as when we feel something. Brand consist of everything visible, but also all of that strategic action what outsiders can not see. Company, or person, have some meaningful statement, which it communicates and which is reflected in all of company activities. People do decisions based on emotional. If you can transmission a that statement to customers successfully, in that way you can left a engram in peoples minds.I dont have any specific list of brands, that I really love, but I like much for example Karim Rashid, Patricia Urquiola, Issey Miyake and that kind of personbrands. In this spring (in my own studies) I have focused to visualize my own personality, so in this course I will continue with that topic. 

# data[].attributes.subject
xHi everyone! My name is Suvi Lindholm and I studying design in Savonia University of Applied Sciences. I live in Oulu, but I’m native islander from Parainen. I live in old 50s detached house with my partner, and we have done lot of renovation in our house. In upcoming summer we are going to open living room floor and put everything to new surfaces. Laborious summer coming… I think that brand is a mental image, which is composed to our mind. When we think something, theres happens so much less in our head, as then as when we feel something. Brand consist of everything visible, but also all of that strategic action what outsiders can not see. Company, or person, have some meaningful statement, which it communicates and which is reflected in all of company activities. People do decisions based on emotional. If you can transmission a that statement to customers successfully, in that way you can left a engram in peoples minds.I dont have any specific list of brands, that I really love, but I like much for example Karim Rashid, Patricia Urquiola, Issey Miyake and that kind of personbrands. In this spring (in my own studies) I have focused to visualize my own personality, so in this course I will continue with that topic. 

# data[].attributes.body
I am Susanna Määttä and I am a second year Bachelor of Business Administration student of Lapland University of Applied Sciences. I study marketing, law and management. I live in Oulu with my boyfriend.

I think the brand is the company's business card. With a good brand, the company will thrive on the market and stay in the minds of people. The brand needs to be built carefully and maintain it.

My favorite brands are Pentik, Mercedes-Benz and Apple. All of these have a well-built brand. The products are known for their quality and durability. Their products are beautiful, simple and elegant. My brand statement might be, "I offer quality and style, but at a price that fits all."

At this course I will develop my own brand because I believe it will be useful in job search. I believe it will also develop myself, because I would find new sides.

# data[].attributes.body
Hey!

My name is Ronja Vanhatalo and I'm 20 years old. I'm from Rovaniemi and I started to study in Lapland UAS on last September. I study International Business but I'm interest in marketing and I also have some other summer courses so I decided to pick this course too. I have two dogs and I like riding, navigation with dogs and cross-country ski. I'm really active person with sport hobbies, on a last weekend I started motocross bike riding.

Brand is a image of company/product/service. It is the first picture of the company which is hiding in behind of the brand. Brand usually tells some highlights of the product already, for example with the color, green=hippie, forest, neon colors= action, parties. But now I am talking about the logo but in my opinion logo is part of the brand. Brand is also the slogan, customer service, social media and goals of the company.

My favorite brands are Adidas, Globe Hope, Björn Borg, Purina and Anna Field. Purina have so much options for a dog food and my dogs love love it, Adida's quality is just perfect, Björn Borg is my new favorite, Globe Hope is bc recycling and Anna Fields shoes haven't never let me down.

''If you were a brand what would your brand statement be today?''
My brand statement would be something like, Loyalty, trust and humanly customer service are the key values.

I want to develop brand for our company idea (my and my boyfriend's), or for company which already exists. Let see, I will decide soon.

# data[].attributes.body
Hi everyone!
I'm 22 year old and I'm currently living in Oulu. I'm studying business for the first year in Lapland University of Applied sciences.

In my opinion brand is what people say, feel and think about your product, service or company. Brands are about feelings, not facts. Buying decisions are made on promises that transcend products, and promises are rooted in human emotions. Quite simply, brands are built on trust.

I've noticed that almost all my recent clothes/shoes that I've bought are Nike. So I quess that makes Nike one of my favourite brands. In addition I'm a huge e-sports fan and one of my favourite brands from that industry is definitely Zowie. About 3 years ago I also found Monstercat which is an electronic dance music label. I just love their music and I've been a fan since.

If I were a brand, my statement would be: Learn more, dream more, be more. I'm just trying to be the best version of myself and that's why I'm trying to improve all the time. ''Proud but never satisfied'' is also a slogan that describes my mentality.

I'm not exactly sure yet that what type of brand I'm going to develop during this course.

# data[].attributes.body
Hey everyone!
I'm a 23-year-old international business and entrepreneurship student from Turku University of Applied Sciences. Branding is a broad and a very complicated concept and that's why I find it so fascinating.

I think that brands are tools that people use for self-expression. Almost everyone in this world are daily in touch with other people and we are very social creatures. Even more than we love being in touch with other people, we love to be in touch with people who are similar to us; who share the same values, beliefs and passions in life than we do. We use brands to express our view of the world. For example, two persons where one likes to wear clothes from Gant and another from Haglöfs probably share a very different worldview. Same thing applies to cars: What kind of image do you get from a person who drives a big SUV, like Land Rover, compared to a person who drives a hybrid car, like Toyota Prius.

Using a specific brand is a form of self-expression. Companies should think of what kind of story they want tell to possible customers. If a brand finds a group of people that shares the same passion and manages to create a product/service around that topic which unifies this group, they can reach a true success. The brand will become like a religion, the users may try to convert non-users to their side. This happened for example to Apple. Their story is so good that the users are viewed as pioneers and technologically savvy, even when the company is just another tech firm that uses the same components than everyone else.

My favorite brands are Volvo, Finnair, the city of Turku, Kyrö Distillery Company, Helly Hansen, Swan (a Finnish sailing boat manufacturer) to name a few.

If I were a brand my brand statement would be something about constantly learning and evolving. I feel that a quote from Nelson Mandela, even that it is so cliche it almost makes me shiver, describes my attitude on everything well. "I never lose. I either win or learn, it's all about state of mind." I think that the attitude is the key to everything and almost everything is reachable with the right state of mind.

I want to possibly create a personal brand during this course which would make it easier to get a job and network in the future.

# data[].attributes.body
Hey!

My name is Georgina Szep and I just finished my second year at Turku University of Applied Sciences in International Business Degree Programme. I am 20 years old and I come from Hungary. I am a really extrovert and social person, I love to spend my free time with friends and do different kind of activities, from going to a bar to spend my Sunday in a museum. I am really passionate about dancing, that has been my hobby since I was a little kid.

Brand is an image of a company, product, and person and so on. You can build a brand around anything. The aim is to build recognition and attach different feelings towards the company/product. If we think about the most successful brands, it´s not only the company or the product that we love, but the feeling when we get a service from them or when we buy a new product.

My favorite brands are Apple, Nike, The Body Shop and a Hungarian Café called Cserpes Tejivo. These brands earned my customer loyalty towards the years and that is the most important for me. I am sure when I purchase something that I´ll be delivered quality.

Throughout the course, I want to develop the brand of the Hungarian Café. Their profile is mostly homemade dairy products (those you can buy at stores as well) but in the Café they offer more, salads, sandwiches, sweet, lemonade, milkshakes. These are all made from fresh ingredients so when you go there you know what you get.

# data[].attributes.body
Hey everyone! I'm studying first year of sports and leisure management at Lapland University of applied sciences.

# data[].attributes.body
Hello everyone!

I'm a second-year student in Lapland UAS and I'm studying Degree Programme in Tourism in Rovaniemi, Finland. In my studies before I have learned basic information about branding and this study unit for me is an opportunity to get a deeper understanding about it.

For me a brand means a unique name, or a symbol, for a company or such. Brands are one of the most valuable assets which companies can have. They tell much about the product, make it recognizable and rememorable for the consumers.

Some of my favourite brands are Helkama (the biggest bicycle brand in Finland), Fazer (Finnish bakery and food service -brand), Converse All Star (shoe brand from US) and Finlayson (Finnish fabric brand).

If I were a brand, my brand statement would be 'Live everyday to the fullest'. During this course I would be interested in developing further a brand for a beer brewery my brother works for.

# data[].attributes.body
Hello!

I'm studying business administration for the second year here in Lapland University of Applied Sciences, Tornio. I have worked full-time from the beginning of my studies, and finally a month ago I got the chance to start a new job related to my studies. I chose Branding as one of my summer courses because the topic is very interesting and I would like to study more in English.

Brand is not just the product or the way you market it. It's the first feeling that comes to mind when people think of it, the vibe, the sensation, and the whole image. Some are good, some are bad, because a brand can also be negative. If i were to name my favorite brands, I guess there wouldn't be so many. For some reason I don't find myself loyal to any brand, thus I have no favorite. I do think that some brands, for example Apple, Samsung, LG, Arabia, Iittala, Steelseries, Finnair, Lumoava, and Nike, all have a premium feel and image. I definitely choose a quality brand when I decide to buy something important and what needs to last awhile. In other situations, the brand doesn't matter.

During my studies in this school, in small groups we have made up so many imaginary companies. This is why I would like to do something different for once, and develop a personal brand for this course. I'm not sure though, we'll see. It's difficult to come up with a brand statement, but it could be something like "Live life to the fullest, work for your dreams". Cheesy..

# data[].attributes.body
Hii everyone!
I study international business in Seinajoki Uas and i am glad to join this course with you as ateam.I have had alittle experience with working as brand and marketing departments with CocaCola company and its anice experience as it involve selling the company image therefore all be glad to learn more about the course.

# data[].attributes.body
Hi everyone!

I am a 21-year-old-girl from Turku, Finland. I just finished my second-year studies in the degree program in International Business at the Turku University of Applied Sciences. My hobbies include dancing and piano. I also enjoy experimenting new sports!

I think a brand is something unique and one of a kind, specifically designed to suit one business/product, and the one only. A brand helps the people to recognize and make associations with the company or the product, and by that it encourages the people to find the brand that suits their lifestyle and spirit the best. A brand differentiates the business or the product from the rest of the competitors.

Some of my favorite brands are Iittala, 3 kaverin jäätelö, Kalevala koru and Nike. Iittala is one of my all-time-favorites because, in my opinion, it is an ambassador of the Finnish design. What I also like, is that the design of the products can vary from simple, classical things to very unique designs. 3 kaverin jäätelö is my favorite brand in the food industry: they value good ingredients, hand-made goods that originate from Finland, and they also take many constrained diets into consideration. Kalevala koru is a Finnish design ambassador as well. For me, especially the newest campaign “Kesyttämätöntä kauneutta”, to celebrate their 80th birthday, has been a huge success. Nike is a global brand that, I think, has been able to turn sports and sports clothing “cool” and wearable to everyday use.

If I were a brand, my brand statement would be “Enjoy the everyday elegance”. I think that little things everyday count: whether you eat the morning porridge from a bowl you adore, or from a bowl you dislike harshly. During this course, I was planning to further develop the brand of the gym I usually go to. The gym is called Sali 82, and it is located in Turku. Other option could be the Finnish “yoghurt” Yosa, if it’s not too widely known and branded already?

# data[].attributes.body
Hi Everyone!
I'm a first year student in Laurea UAS in Hyvinkää. However, I have studied hotel and HR management before. I have paid attention to people before and have not so much idea about the branding. Well, that is why I'm here :).

For me, the brand has been basically a name, a label so far. I have not been interested in its promises and so forth. My bying habits are not so much about the brand, I become a loyal customer when happy with the product or service. I choose the company or producer randomly when facing the need and meeting a company that fits my budget.

A few years ago I bought a Gant dress, which was three times the price of the regular dress found in the clothing store. Since the dress if very simple and casual, I am a heavy user of it. But even after these years, it looks brand new and elegant! Well worth of money.

Well, as my appearance does not meet the abilities, skills and values, I definitely need to build a brand to myself.

# data[].attributes.body
Hello everyone!
I am a second year student at Lapland UAS. I study business administration and run my own company together with my husband. We operate in the area of liquid logistics and I have been thinking about a lot the images of different companys in transportation. I find it fascinating how companys build their brands with ecological perspective.
I think brand is more than just an image. It tells people what to expect from a product or service. Brand is a way of acting for a company. I think my brand statement would be related to customer service, reliability, and ecological and "just on time"- type of actions.
My favourite brands are Nosh, Muumi, Desigual, Luhta, Wibax and Arabia. I think I am going build a brand for our family business in this course.

# data[].attributes.body
Hello all am a second year student at the Lapland university of applied sciences Rovaniemi studying international business.
I think a brand is a unique name or symbol of a product that is been use to create an image, to differentiate and also to identify a particular product.
My favorite brands are Audi, Louis vuitton and Jack and Jones, but i still have lots of other brands that i like and have interest in them.
If i was a brand, my brand statement will be a statement that will reflect uniqueness, quality and trust. the brand statement can be something like ''You can get the test you deserve only from us''.
i will like to develop a brand that will be involve in the offering of services to it customers, but at the moment i have not yet decided on what particular services to came up with

# data[].attributes.body
Hello all!
I am a second year student of Lapland University of Applied Sciences and I am studying International Business.
Personally, the brand which can expand the influence of product.  Moreover, the brand also can attract more consumer in order to create more interest.
My favorite brand is HotWind which comes from Shanghai, China and was founded in 1996. The goods of  brand covers shoes, clothing, bags, accessories and some fashion items. This brand is focus on the customer satisfaction with price and quality and provide a happy shopping environment.
If I have one brand, my statement is customer. The customer satisfaction with my product means that my brand is successful as well.
I want to develop the affordable brand during this course. In my opinion, the affordable brand are what most people need at the moment. They hope they can use as few as possible money to buy better quality goods.

# data[].attributes.body
Hello!

I just wrapped up my first year of studying in the University of Lapland. My major is industrial design and in autumn to come I´ll most probably progress towards design management & service design as my minor subject and specialization. My other minor subject – I have a lot, will be visual arts for balance and because of my history in visual arts. I like to craft. A bulk of design management & service design consists of studying and controlling - managing a brand. So I´m taking a head start! It would be a great addition to my industrial design major because nowadays product and a brand are often connected together – everything is branded for better product visibility. As interesting as it is, it will also broaden my career prospects and gives tools to brand myself. Maybe in the future I´ll create my own brand – who knows.

My mind is already quite slanted as I feel I´m pretty much stuck in the industrial designers view of the world (yes – our teachers do a lot of conditioning :D). So the first thing about branding that pops in my mind is that it´s created to promote consumerism and to sell products and support capitalism – which I can admit is quite cynical view of the world. On the other hand branding offers people experiences and through them feelings, positive vibes – many people feel that our western society is uncontrollable, cold and hollow as it implies that profit is ”god” which in many ways reflects in every aspect of our society. With branding you can make people feel and care – empower them and make them feel like they can do something to better themselves, others and the world.

It is quite awkward to confess that most of my life I have been quite oblivious of brands – I have never cared what brand of clothes I wear, what brand of drinks or edibles I buy etc. Everything that´s casual and comfy is good, everything that tastes and looks good works for me. I have never really cared about it. But come to think of it – in many cases I choose a particular brand. For example for some reason I try to avoid anything Apple (for the sake of it), I prefer Nokia phones, I love the original Coca Cola – Pepsi is fake Coca Cola to me, I like Fanta better than Jaffa – the bottle design of Fanta is beautiful and functional and the drink has more taste.  Brands I also like are Kalevalakoru, Tom Of Finland, Marimekko, Iittala, Arabia, Lana Del Rey, Florence + the Machine.

My brand statement would be something that could be mixed in with beautiful, functional, quality design but at the same time helping a bunch of people. I don´t know if I´m just young and naive – but that´s me.

”Do your best, learn from the worst – make it your work of art and let your actions speak louder than words.”  Would be my brand statement put in words.

The brand I´m going to create in this course will probably be something with strong utilitarian and altruistic streak. I also want the brand to be in somehow helping or in empowering relation to people at same time being interesting and innovative.

# data[].attributes.headline
I  am a student of Lapland University of Applied Tornio. I studied Business and Information technology. I owned a brand called "Food for Hunger". My brand is a fast food company that engaged in business of quick service restaurant and outdoor catering service. The company's outdoor service is divided into unit, such as event catering which handles events. including wedding, birthday parties, naming ceremony and introduction ceremony. I'm here to learn more of branding in different ways..

# data[].attributes.subject
I  am a student of Lapland University of Applied Tornio. I studied Business and Information technology. I owned a brand called "Food for Hunger". My brand is a fast food company that engaged in business of quick service restaurant and outdoor catering service. The company's outdoor service is divided into unit, such as event catering which handles events. including wedding, birthday parties, naming ceremony and introduction ceremony. I'm here to learn more of branding in different ways..

# data[].attributes.body
Hello everyone!

I'm Brazilian and I've lived in Tornio for over 1 year.
I have a Bachelor's degree in Nutrition, an MBA in Business Management and a Master's Degree in International Business Management from Lapland UAS.

I have experience of 11 years in the commercial area / sales, having worked in worldwide companies such as Unilever and Faber-Castell, brands that I have true affection and admiration.

I have always believed in brand building as an essential work and to be dealt with a lot of effort and determination, since often, having a product with great quality and good price positioning for the target market, does not guarantee success in sales, requiring a strong work of branding for the product / company to display.

In this course, I am looking for understanding how to create, develop and launch a brand, as well as the most effective ways of doing it. In addition, I am seeking for knowledge on how to promote your personal brand positively.

I appreciate many brands, but most value those that generate value for my consumption profile, which seek for high quality and fair price, being quality as the major factor of decision
I like to test new products, new brands and new concepts, so choose my favorite brand. Among them are Apple, Havaianas, Unilever, Faber-Castell, Diesel, L'Oreal, BMW, Chanel, Hugo Boss, Dolce and Gabbana, Victoria Secrets, Lancome, MAC, and others.

My family has a new business in Brazil, in which I have an interest in collaborating developing the business brand, and this is another of my desires with this course.

# data[].attributes.body
Hi everyone!

I’m a master’s student in industrial design at the University of Lapland and I live at Oulu with my two kids and my husband. I have worked previously as a graphic designer and I’ve started to be interested in developing brands not only visualizing them. So that’s why I’m here.

I look at brand as the identity and the meaning of existence of a company that is shown in a companys way of doing whatever it is doing. From a customers point of view relating to a brand is a way to define oneself as an individual as well as creating ones identity.

My absolutely all-time-favorite brand is Konecranes. Not that I would love to have my very own lifttruck but the brand is just so.. gooood. Other brands that speaks to me are for example Indiska, Tula, aikaine.fi, Marshall, Pori Jazz and Bauhaus.

I have thought about the responsibility of a designer lately. Not so much from the environmental point of you but the way products, images etc. affect in a real world and shapes us as humans. So maybe my brand statement could be something  like ”good world needs good design”.

I think I will develop my own brand during this course. Or maybe dream on with an idea of our own B&B. Haven’t decide quite yet.

# data[].attributes.body
Hello all, I am studying my first year at Savonia UAS, which is located in beautiful Kuopio. I have a small family with my semi-husband (we're not married) and a beautiful and super smart 3 years old daughter, who is everything to me. I am a dog person, so my family will not be whole until I get a wiener dog to fulfill it.

I am going to build my personal brand on this course and hope to get it so good, that I will be able to use it for the rest of career. I am going to focus on leadership and motivation, as my dream job is being public personality/speaker that focuses on mental wellbeing, which in my opinion leads to happiness in whole. This is something that I am basing my own life on, so it is a passion for me.

For me brand is about communities. As human beings, we are torn apart from our roots as a pack animals, as today’s society is built on taking care of your own business, competition, and social economic comparison: we are pounded to search communities in something. And branding products or ourselves is about finding someone who matches with one’s preferences and lifestyle.

My favorite brands are such as Converse All Star, Iittala, Hummel and Leijonat (Finnish Ice Hockey team, which I think is brand among other great things)

# data[].attributes.body
Hi to you all! I am a first year student from Savonia UAS from Kuopio. I'm studying International Business Administration, so this course is very much related to my studies. In the future I would be interested in working with HR or marketing / branding.

To me a brand is the image and reputation of a company or a person. It is everything they have done in the past as well as everything they are doing now - either in their businesses or just with publicity. A brand is something that doesn't come overnight, it is rather something that takes a longer period of time to be "earned" - kind of.

My favourite brands would include Finnair, Dove, Ted Baker and Iittala / Fiskars / Arabia. As I think quite many Finns have Iittala as one of their favourite brands.. :D

I have never though myself from the aspect of being or having a brand, so I don't have a statement in mind yet. But since I was planning on doing a personal brand for this course, to be used in the future, I will probably have one by the end of the course. So I will tell you what my statement is then.

# data[].attributes.body
I’m a fifth year student of Visual Arts in Lapland UAS and currently work in tourism as a designer/it wizard/marketing assistant. I have done some studies in media and computers and worked as a photographer, designer, youth worker, veterinary assistant… yeah, a jack-of-all-trades, master of none.

Since I come from the field of visual arts, I tend to think of brands most throug their imagery. And that is why I’m here, to learn more and go more in-depth. For me, the brand carries the message and the value. In many cases the brand speaks more about the company behind the product than the product itself.

Some of my favourite brands include Manduka, SarwaYoga/TeaWear, Ruffwear, Sony PlayStation, Wardruna and Riiko Sakkinen. For me a brand has to make an impact on a personal, emotional level. Usually that impact is based on their values or attitude.

Im thinking of developing either my own personal brand as a designer in the form of a personal CV site or maybe rebranding a product for the company I am working for. I’ve been tossing around all kinds of ideas for my personal brand statement, but do not think I have dug deep enough to vocalize it yet. But I think I’m getting close with thoughts of flexibility/adaptibility, straightforwardness, inquisitiveness and passion.

# data[].attributes.body
Hello all!

My name is Minna, i'm 30 years old and currently situated in Seinäjoki. I've worked in contact center business in the past and now

# data[].attributes.body
Hi all! I'm Henna, 26 years old business student from Lapland University of applied sciences.

Brand is not just a logo or a style. I think brand represents everything that a person /a product or a company is. Brand means the soul, unique design,  and value. Branding is creating an image that identifies a product/ a person or a company and differentiates it from the others.

My favourite brands are for example Finlayson, Iittala, Minna Parikka, Ben and Jerry's.

My brand statement would be something about wellbeing, enjoying life, not takeing it too seriously and doing things/ working passionately.

I'm interested in branding a person or a company.

# data[].attributes.body
Yo to all of you!

I am a Lapland AUS student and studying Business Information Technology.

To me a great brand represents good business practices, great business sense, relatability to the customer and stable service.
Brand is something intangible, which enhances your reaction either positively or negatively regardless of the product itself. This enhanced reaction is generated by past history of the brand , recent action of the brand and shared first impressions.

Some of my favorite brands are Apple, Elon Musk (his personal brand) and Samsung.

Apple for the sheer fact that its name alone adds 100$ to the product's price tag. Deservedly or not, its astonishing mark of quality branding.

Elon Musk for his charisma, handling of press, activism and level-headedness, which have made him great media relation person. While his company hasn't achieved anything concrete yet, he sure has built marketable and inspirational personal brand on top of it.

As a citizen of a country where Nokia was founded, I have to appreciate and respect the business sense of Samsung. Its ability to both diversify and establish different quality tiers between its products without raising outrage from consumers, is remarkable. Because its drive to improve and expand, Samsung is a growing giant on saturated market and 20% of South Korean economy.

My personal brand statement would be:
I offer what I can, but always to best of my ability.

I am interested to developing my personal brand and exploring ways to improve Lapland's Global Branding. I will make the decision as I have more information on the course :)

# data[].attributes.body
Hi all! I’m Meri Heikkilä, I study graphic design in University of Lapland. It’s my fourth year studying and now I’m here to widen my know-how about branding; our studies lean more on visual branding.

When I fell in love with a brand it’s usually because of the “whole picture”. Cool visual identity is a great part of it, but of course also their products and values. If I run into a new interesting brand, I love to read the brand stories! The story behind is maybe the most constructive part of a brand; the visuals lean on that story.

One of my favourite brands is the band Ghost. My first impression of them was of the catchy music, but then I also fell in love with their retro-satanic costumes with masks and their funny stage appearance. Also the fact that the band members were anonymous was really exciting. The brand has now been damaged - former band members sued the singer and their identities were revealed in kind of a bad way. To talk about brand damage control, in this case it has been “keep on rocking with new band members”. Some of my favourite brands are also Kyrö Distillery Company, Vans, Arctic Warriors and Levykauppa Äx.

In this course I was planning on developing my personal brand as a graphic designer, photographer and illustrator. It’s hard to say what my personal brand statement is, but I know that I definitely need one!

# data[].attributes.body
I'm a student in Lappland Uni of Applied Sciences. I've worked and studied mostly Marketing, Communication and Management. My Thesis will be about branding, so this course would be useful and extremely interesting. I live in Tampere with my 11-year-old dog.

I believe a brand is wholesome image of a company. a product or even a person or a place. It includes visual image, emotional image, quality, values, responsibility, differentiation and courage to do things differently.

Some of my favorite brands are Pentik, Berner, Lancome, Dermosil, LG, Apple, Bialetti, Google, Marimekko, Minna Parikka, Lola Ramona, Elastinen, Urtekram, Luhta, John Grisham, Stockmann, Hillsong and Starbucks.

I'm not sure, what my personal brand statement would be. It could start something like "I want to help you and your organization to find your passion and the ways you can put it into practise."

After all, I think I am going to work to make myself a brand during this course.

# data[].attributes.body
Hi,
I'm a first year law student in Lapland University. I'm a board member in my football club and in charge of PR. So I manage our website, all social media platforms and media contacts. I'm also a member in our Kultanummiturnaus taskforce. It is the biggest football event in Finland in Spring. In that taskforce in addition to my normal "job description" I also work as a photographer for the tournament.

My interest for branding is from working for our club since we have gone through bit of a facelift with launching new website etc. I hope I can use the things I learn from this course to improve our clubs brand in someway. Though I'm also interested in using the things I learn on this course to benefit me when I'm applying for jobs in law firms.

My favorite brands are Nike, Adidas and Vans. Nike and Adidas are very familiar to me since Adidas is the main brand in our club and I always use football shoes from Nike. Vans is just a brand that I've found few years back and very much fell in love with their shoes and clothes.

I don't really know what my brand statement would be. I think it would most likely be something football related. It could be law related too.

# data[].attributes.body
Hi everyone!
I'm art student from Lapland UAS, Tornio.
I just want to learn more about branding, and that's basically all why I'm here :') Looking forward to working with you all!
Branding is a way to make yourself known for your own works. I don't really know what would be my favourite brand.. Maybe artist own ones, like makabrotka (Fuki/fukiart), who is a tattoo artist from Poland. My own brand statement would be... I have no idea, haha.. I think I will figure it out during this course. My art is usually a bit dark and spooky (or atleast I like it to be) so maybe I would build my brand on that

# data[].attributes.body
I'm an art student from Lapland UAS.
I think  a brand is what people see when others are talking about you. Brand is your own thing, something that you try to grow as big and strong as you can. It's something that represents yourself and your work/company.
I don't necessarily have favorite brands. First Finnish thing I can think of is Marimekko, which I like a lot. Marimekko's designs are gorgeous and everything has a good quality in my experience. The flower print is super well known too. I admire a lot of artists too, who have that special touch in their works and when I can tell this artwork belongs to this artist because of this style.
My brand statement would be... obviously somehow related to art, possibly something to do with nature and/or animals, unique style, something like that.
I'm here to learn about branding myself and my art.

# data[].attributes.body
Hi, I am business information technology student in Lapland university of applied sciences. Before I always face to computers, codes and some digital productions. However, I would like to expand my field, that's why I choose this course, I want to learn something different, something new and something more.
Actually, I do not really know about some clothes' brands or cosmetics' brands, but my favorite brands are some cars' , such as Mercedes Benz, McLaren, Cadillac... If let me choose one, my first pick is German car, cuz the German car is suitable for most people group, high quality with right price, and you could easy to find accessories. Absolutely, I would develop some cars' brands during this course. I wish there are some friends love cars as well, we will have a great time :D

# data[].attributes.body
Hi All!
I'm a second year business student from Centria Pietarsaari. I have been working for a famous premium car manufacturing brand for past 6 years and that is what got me so interested of branding and brands.

In my opinion, a great brand is something that awakes emotions: excitement, happiness and even hate.. Brand is not just a logo, it is a whole lifestyle that makes the customers make their choice and  return.  In the car market the brand is everything, Think an iconic car brand as Ferrari, everyone knows how the logo looks like and it awakes emotions: you either hate it or absolutely love it. A great brand is memorable.

I myself have a bit of a crush to some Nordic clothing brands , here are my absolutely favourite ones: Mini Rodini ,Makia,  Mainio, Vimma and Papu

# data[].attributes.body
Hello!
I study business in Vaasa University of Applied Sciences. The first year is now behind and I'll conitinue to marketing programme for next two years. The first thing that brand is awaken in me is loyalty. That's although kind of ironic, beause I'm not so much brandloyalty myself. In fact, I do have this sort of periods when I'm into some brand and maybe next week I've changed it to an other.
Despite of that I do have a few brand that can be found either from my wardrobe or from my choises in stores, for example Adidas, Stüssy, Nike, Motel rocks, The balm, Iittala, Lumene etc.
If I would have limitless amount of money, I would spend it to Finnish desing brands. If I was a brand, it would have to do something about creative madness. My hopes for this course are that I would learn something about what is inside the branding business itself.

# data[].attributes.body
I studied business and information technology in Tornio. I got a tip off that there will be course called "Branding and also Digital Marketing" so, I decided to enrol because these courses are important for my career job and passion. I have owned a brand called Lepe Shop, and now I am working on a brand in media and entertainment project that will be producing a complete comedy, satire and short film Lepe Zone I started 4 months ago. In my opinion, brand is what a company represent, the true reflective image in the heart of the beholders . In this way, when we see a brand we will remember what we known them for or what they represent. My favourite brands are Ombre and Samsung.

# data[].attributes.body
I'm a business student from Lapland UAS from Tornio campus and am trying to wrap up my studies before the end of the year.
From my previous studies I gained a lot of different sorts of experiences as I did a few examinations at once. I've been working as an activity guide since 2012 and I prefer that way of life. Desk job gives me mental issues...
Brands, as I comprehend it, is the identity of the company they want to be known as. Similar to how people act differently in front of different people, companies want to create a good image to their customer base.
Some of my favorite brands are Sako, Fjällräven, Sabaton and Turisas.
Not certain if it would be my brand statement but it's a phrase I'm rather keen to.
"Life is a bitch. You have to make it your bitch or you become its."

# data[].attributes.headline
x-- My name is Heidi Kenttälä and I’m here to learn some branding.  I’m studying sound art and design and adult education at University of Lapland in Rovaniemi. Soon, within two weeks I’m having my Master’s degree from sound art and design and in autumn I’m graduating as a Bachelor of education. I am also a musician and a music teacher.                                                           	   -- My favorite brands are individual brands of my favorite artist. I don’t have favorite commercial brands. Those I favor are necessary to me like my MacBook. That made me think why I chose MacBook as my computer at the first place… Because the brand of MacBook? I think they are better computer than most of the PSs but somebody might think otherwise. It is a really interesting questing! Why we as humans choose, pay and consume something particular at the first place instead of something else. Why object A is better than object B? --I have never thought about branding before this course. Branding and other marketing stuff have been something I have to do, in a negative way. But I have come to realize that developing my personal artist brand consciously it helps me in my career. And it is a positive thing! I have to learn to do it first. So, I’m here to learn some branding to help me develop my artist brand. Do I have a  brand statement? Not yet, but maybe I’ll find it during the course. 

# data[].attributes.subject
x-- My name is Heidi Kenttälä and I’m here to learn some branding.  I’m studying sound art and design and adult education at University of Lapland in Rovaniemi. Soon, within two weeks I’m having my Master’s degree from sound art and design and in autumn I’m graduating as a Bachelor of education. I am also a musician and a music teacher.                                                           	   -- My favorite brands are individual brands of my favorite artist. I don’t have favorite commercial brands. Those I favor are necessary to me like my MacBook. That made me think why I chose MacBook as my computer at the first place… Because the brand of MacBook? I think they are better computer than most of the PSs but somebody might think otherwise. It is a really interesting questing! Why we as humans choose, pay and consume something particular at the first place instead of something else. Why object A is better than object B? --I have never thought about branding before this course. Branding and other marketing stuff have been something I have to do, in a negative way. But I have come to realize that developing my personal artist brand consciously it helps me in my career. And it is a positive thing! I have to learn to do it first. So, I’m here to learn some branding to help me develop my artist brand. Do I have a  brand statement? Not yet, but maybe I’ll find it during the course. 

# data[].attributes.body
Hello! I'm a 2nd (hopefully the last) year student in Lapland University of Applied Sciences. I study business in a blended learning group and I work as a buyer in our family company. Before studies in LUAS I worked as a registered nurse in the field of psychiatry.
I think that brand is something a customer goes to again and again. It's something that people desire. It's a reason why sometimes stupid things become popular then famous. Some of my favorite brands are Iittala, Pentik, Marimekko, Finlayson, Musti&Mirri, MakeUpStore, MaryKay to name a few...
If I were a brand, my brand statement would be competent performer (tehokas suorittaja) which is a characterization from a test that I participated in my previous workplace. After that test my coworkers named me after that characterization. I think that these two words sums up my thinking and way of working.
During this course I will be thinking branding from our companys point of view.

# data[].attributes.body
Hi! I'm studying business for the first year in Lapland University of Applied sciences. Before, I have studied basic studies of arts, psychology and early childhood education in two separate open universities. I also have a webshop (purely as a hobby - to learn from it) called Miboho.

My favorite brands are Kaino, Alpa, Finlayson, Pihlgren & Ritola, Zotter, Björn Borg, R-Collection, Ben & Jerry's, Arctic Ice Cream, Choco Deli, Amarillo, Lapuan kankurit, Terhi Mickelsson... and there is no end to this.
I think brand reflects our personality or what we would like to be seen in eyes of other people. My brand statement would be related to ecological and ethical values with a little twist of pleasure and fun. I might be interested on branding a person or an ideology in this course.

# data[].attributes.body
I have been crazy about brands since I was a teenager and Levi's were the must-have product in 1990. After came Diesel, DC shoes and Eastpak. Now it is Kånken and and Patagonia. I love brands and am the typical loyal customer when I find something I like!
I have studied art education and later business studies and along the way I started to wonder what exactly brand is. At the same time Silicon Valley emerged to become known by everyone globally with their brands like Google and Apple. Now it is common knowledge that in order to succeed in business, you must carefully develop your brand.
And so I started my own brand experiment in the form of a small handmade clothing accessories label Susivilla, in 2012. That little experiment has led me as far as having loyal customers in the finnish designer heaven of Japan with orders I can barely keep up with. Also business collaborations that were only a distant dream in 2012 are starting to become reality. I think many of the milestones I reached with Susivilla have been thanks to careful building of brand, and so brand is my passion.

For me a good brand transforms a commercial product, shop or service into something that I not only want to buy but to something I am emotionally connected to. It is something I am almost uncontrollably attracted to, almost like I'm in love with it.
Some of my favorite brands are Fjällräven, Costo, Patagonia, Chaco, Partioaitta, Rammstein & Kraftwerk (bands), Laine Magazine, Noro Yarns, Ilahu Boards ( i haven't bought their boards, but I love their concept) Hieroi (a massage therapist I regularly visit just cos I appreciate the effort they make with their service, plus their massages are personally customized and of high quality.)
When I visit any of these shops/services or see their new products I am instantly in love and feel like I must have it regardless if I need the product at the time or not.
My brand statement is...

# data[].attributes.attachment_link.description
Susivilla is a product collection by weaver and designer Annika Konttaniemi. Location: Rovaniemi - Lapland, Finland.