# data[].attributes.body
cost

reach

frequency

lead time

creative brand and corporate fit.

# data[].attributes.body
advertising plan

advertising campaign

set objectives

determine the budget

develop the creative strategy

select and schedule the media

develop the creative concept

produce the advertising

evaluate the plan's effectiveness

# data[].attributes.body
- account executive- business executive who manages the interests of a particular client.
- account planner- produce briefs to ensure campaign ideas and strategies are effective and targeted to the right audience.
- media planner -identify which media platforms would best advertise a client's brand or product
- art director- is someone who is responsible for the visual style and images
- copywriter- provides the verbal or written 'copy'
- creative director -are the creative leads at advertising and marketing companies
- producer- person responsible for the financial and managerial aspects

# data[].attributes.body
a company that specializes in creating advertising .

# data[].attributes.body
approaches to advertising
-product advertising
-brand advertising
-corporate advertising