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memeber : NGUYỄN NGÔ ĐÌNH PHÚ

TRẦN HOÀNG ANH KIỆT

ĐOÀN NGỌC THÚY ANH

QUÁCH LINH NHI

NGUYỄN ĐOÀN TƯỜNG VY

1.Brand names : Adidas
2.Logo
The name adidas came from the founder, Adolf “Adi” Dassler's name. He used his nickname, Adi, and the first three letters of his last name, Das, to create adidas.
3. Symbol
The three strip of Adidas logo represent a mountain, pointing out towards challenges and goals people need to overcome.
4. Character :
Adidas is more than simply a athletic products producer, it possess a distinctive personality that is “positive, brave, undefeated and confident” and through which it has owned a huge brand equity
5. Packaging :
Adidas Group has a five-year plan to restructure the company's approach to environmental management along the entire value chain. The Adidas Group has been reviewing the material content in shoe boxes for many years. In 2011, Adidas will review all packaging concepts used throughout their brands and different product groups.
6. Slogan :
Impossible is nothing
- Adidas -
7. Color :
The purpose behind the color of the logo being black is not a mere coincidence; its motif is to motivate the youth to engage themselves in athletics and to encourage the ones who are striving to be athletes

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Members:
Phan Duy Tân
Nguyễn Hoàng Anh Duy
Văn Ngọc Tân
Chu Huỳnh Anh Tú
Lê Hữu Phước
1. Brand Name: Johnson & Johnson
2. Logo:
Johnson & Johnson is one of those brands, which have never changed its logo.

Johnson's visual identity is fully based on the original signature of James Wood Johnson.

The typeface of the Johnson & Johnson logo is pretty close to such commercial fonts as Adelica Brush Regular, Gelato Fresco Extra Bold, and Ollie.

Due to the condensed shapes of the letters, their straight and bold lines look strict and professional, while the bright official color palette of the company makes the whole logo look friendly and welcoming.
3. Symbol: JNJ
4. Character:  Custom typeface signature
5. Packaging:

These are some of the changes Johnson & Johnson will make to convert its consumer health products packaging to sustainable options.

The goal is for J&J's consumer brands to use 100% recyclable, reusable or compostable plastic packaging, and certified/post-consumer recycled paper and pulp-based packaging by 2025.

They're reducing plastic waste by removing unnecessary packaging and designing packaging that is recyclable or reusable.

6. Slogan:  "From the day you're born, Johnson & Johnson never stops taking care of you."
7. Color:
Johnson & Johnson's Logo design was inspired by the signature of his brother James Wood Johnson. The logo has a striking red color, the signature design is soft, and hasn't changed in 100 years. Red often makes people look excited, and active, creating a feeling of excitement, charm, full of life.

Until now, this is still one of the logo images known and easily recognized around the world. There may be some people who think that this Logo is nothing creative or special, but it is the consistency of the Logo that has created widespread brand recognition in the market.

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Trịnh Thị Thanh Hương
1900005888
Trương Thanh Ngọc Lan
1900007907
Trần Thị Diễm My
1900009053
Lê Nguyên Khánh
1911548158
Lương Nguyễn Quang Tín
1911548084

Answer:
1/ 1. Brand name: VINAMILK
At Vinamilk, your career will be developed with our continuous growth.At Vinamilk, we map out a specific career development path for you and we bring the most suitable training programs to help you improve your work efficiency. Once your work efficiency is enhanced, you will be entrusted with more challenging tasks and with the active support from colleagues and superiors, your career goals will definitely come true.

2/ logo: The main symbol in the Vinamilk logo is a combination of typefaces and cubic circles. Inside the logo of Vinamilk milk is the symbol VNM by connecting with the Cube Icon for the completeness and circle of quality products together. The circular block in Vinamilk's logo has a full meaning, symbolizing protection and protection

3/ symbol: The main symbol in the Vinamilk logo is a combination of stylized letters and round shapes. Round shape symbolizes perfection, the fullness of product quality.
Inside the Vinamilk milk logo is a stylized VNM letter symbol by soft connecting. The upper and lower lines in the Vinamilk logo design represent cool and nutritious milk drops.

4/ character: The brand is also built with the image of a vast green grassland, dancing captions to create a feeling of closeness to natural cows and guaranteed dairy ingredients.

5. Packaging
Product quality is a very important issue for businesses. Because the company's reputation in the community and the market depends a lot on the quality of the product.  Especially, in the process of approaching international markets, paying attention to product quality becomes even more necessary.VINAMILK is one of the few Vietnamese brands in the international market that has demonstrated the strength of "High-quality Vietnamese goods" that is not easily defeated under any circumstances.

6/ Slogan: There is a common point of slogans that are always towards good values ​​for life. Some outstanding slogans are summarized by the store:
International quality – Vinamilk quality
Enjoy life
For future generations to excel
Natural treatment
Community sharing
Beautiful life
Rising Vietnam

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Member:
Nguyễn Thị Thùy Linh -1911547755
Nguyễn Thị Hoàng Loan -1911548538
Nguyễn Thị Bảo Trân - 1900008627
Dương Hoàng Yến Nhi - 1811546631
Lê Huỳnh Yến Thư - 1911548223

1. Brand name
Chanel
2. Logo
The simplest and easiest explanation is that the logo originates from the very name of Coco Chanel - a talented woman who is the founder of the company. The Chanel logo is a short spelling of the two Cs in her name. It shows respect and tribute to the founder of the brand.
3. Symbol
The brand logo is formed by two interlocked and opposing letters "C" on a white background. The font is a plain, unadorned Sans Serif, absolutely minimal and pure, as is the logotype.
4. Character:
Chanel targets both genders between the ages of 15 and 80 who are wealthy and able to buy their products. However, the majority of products are targeted at women.
5. Packaging

Packaging that was as simple and plain as the logo. The box is a vertical rectangular shape with black lines printed around the edges and just the words Chanel N5 in the center.

The box and bottle were slender in shape while the diamond shaped stopper of Chanel N5 perfume was inspired by the geometry of Place Vendome in Paris, where Coco lived in a suite at the Hotel Ritz from 1931 until her death.

6. Slogan
In order to be irreplaceable, one must always be different. - Coco Chanel.
7. Color
The brand colours are 90% black and white and are the signature feature of Chanel style.

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Phan Thị Hồng Đào - 1900006200
Huỳnh Ngọc Thy - 1900009008
Võ Trường Vi - 1900008788
Lê Thị Hồng Vân - 1911549749
Trần Ngọc Tín Nghĩa - 1900006227
Lê Toàn Thiện - 1900005922
1) Brand Name (STARBUCKS)
The world famous coffee chain is named after the main character in the work Moby Dick (White Whale) by famous American author Herman Melville. The name symbolizes the romance of the rising ocean waves and the seafaring tradition of the world's first coffee merchants.
2)Logo (STARBUCKS)
Hecker found inspiration through poring over old books on navigation, until he discovered an old Nordic woodcut, circa 16th century, "a two-tailed mermaid".
The special thing is that this mermaid is topless, and looks very strange. Despite a lot of objections to this logo, Starbucks chose it. Howard Schultz then explained, "Bare breasts and mermaids, as sexy as coffee itself". But then… the big problem came when printing the logo on the delivery truck, the logo needed to be large for easy identification, and so were the breasts.
A smart solution has been launched by Starbucks, using the mermaid's hair to cover "sensitive" spots.
3) Symbol
The main symbol of the Starbucks logo is the image of a beauty with two tails on either side. The eyes show warmth but also confidence, the hair is parted like a wave... Everything is so complete and attractive, easily triggering people to walk right into the store to buy a coffee shop. cup or a cake.
4) Characters
First mate Starbuck is the only man aboard the Pequod who resists Ahab's plan to devote the ship's mission to hunting and killing the White Whale. He feels it is "blasphemous" to be enraged by a dumb object of nature such as a whale. Starbuck even considers shooting the captain to end the madness, however, he eventually submits to Ahab.
5)Packaging
Starbucks primarily sells its whole-bean coffee and grounds in a flat bottom coffee bag — as opposed to a less planet-friendly tin can or rigid plastic canister — but the packaging’s designs have undergone many changes as the company devotes itself to educating its customers and delivering the very best coffee-drinking experience possible.
6)Slogan
Starbucks doesn’t have an official slogan. However, they do have an official mission statement. Their mission statement is, “To inspire and nurture the human spirit–one person, one cup and one neighborhood at a time.”
7) Color
Starbucks logo has green and white Starbucks colors and a two-tailed siren object. The meaning of the Starbucks logo represents mermaids, as the brand name was inspired by Moby Dick, the famous novel written by Herman Melville.

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Leader: Nguyễn Trương Thiên Lý-1900006418
Hồng Viễn Phú-1900008427
Võ Tấn Lộc-1900008976
Nguyễn Diễm My-1900006255
Huỳnh Tiểu Ngọc-1900008136
Lý Đỗ Mai Lâm-1900007398

Answer:
1. Brand name: Coco Chanel
2. Logo
The very name Coco Chanel means a talented woman, the founder of the company. The Chanel logo is a short spelling of the two Cs in her name. It shows respect and gratitude to the founder of the brand.
3. Symbol
The official Coco Chanel logo symbol of the interlocking Cs has remained the same for several years now.
4. Character
This font is similar to a traditional sans-serif typeface like ITC Blair’s Pro Bold, but with lines modified. The spacing between the letters is also quite broad, creating an air of clean sophistication for the brand.
The presentation of the Chanel logo creates a focal point for all their customers. Especially the middle and upper class.
5. Packaging
Nothing speaks to classic sophistication like the minimal black and white Chanel packaging. Luxury branding after all is all about simple, subtle, and understated quality.
6. Slogan
" The best things in life are free.
The second best are very expensive."
- COCO CHANEL
7. Color
The black and white color of Chanel
It symbolizes cleanliness and openness, there are also people who consider it to be an expression of excellence, luxury, and elegance.

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Members:
Tô Thị Bảo Lan - 1900008288
Lê Anh Khánh Đăng - 1900009136
Lê Thị Quế Thương -
Lưu Chính Đạt - 1900005962
Trần Phạm Ngọc Mỹ - 1900008251

1) Brand name:
Meaning of Brand Vinamilk: Brand name Vinamilk is made up of two words, vina and milk. Vina is the symbol for Vietnam, for victory. With the implication, this brand can win all hardships, difficulties and challenges.

2) Logo:
About the icon in the Vinamilk logo The main symbol in the Vinamilk logo is a combination of stylized letters and round shapes. Round shape symbolizes perfection, the fullness of product quality. Inside the Vinamilk milk logo is a stylized VNM letter symbol by soft connecting. The upper and lower lines in the Vinamilk logo design represent cool and nutritious milk drops.

3) Symbol:
The Vinamilk brand logo is a special combination between the word symbol and the round block.  The circle of the logo is a symbol of fullness, fullness, protection and protection.  At the same time, it also symbolizes the perfection and integrity of the product's quality.

4) Character:
Good distribution of desired values ​​to customers;
- Create good associations;
- Pricing that responds to the customer's perception of value
- Appropriately designed brand identity system
- Proper brand positioning
- Communicate the right brand message
- Using a combination of marketing activities
- Understanding the customer-brand relationship
- Supported by organizations
- Good monitoring of brand awareness sources

5) Packaging:
Similar to other types of food packaging, Vinamilk milk packaging takes on the function of protecting milk from the penetration of external factors such as moisture, air, bacteria, and dust.  It also helps milk always keep its original quality during transportation and is processed by the leading modern packaging machine line today.

6) Slogan:
Vinamilk's slogan
40 years of establishment and development, the company has changed its slogan many times to suit each stage of development. Each slogan carries a different message and meaning. There is a common point of slogans that are always towards good values ​​for life. Some outstanding slogans are summarized by the store:
International quality – Vinamilk quality
Enjoy life
For future generations to excel
Natural treatment
Community sharing
Beautiful life
Rising Vietnam

7) Color:
The main colors in the Vinamilk logo are beautiful blue and white. While blue symbolizes hope, trust, assurance of quality. Then white represents the color of milk, the color of nutrients.
The color of the Vinamilk logo clearly shows the characteristics of a brand specializing in milk, as well as the message of commitment to product quality.

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Nguyễn Hoàng Minh Thư- 1900008636

Châu Mỹ Quân - 1900006242

Bùi Thị Phương Trinh - 1900008774

Trần Thị Trúc Ly - 1811545029

Nguyễn Thị Phương Trâm - 1911549622
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1.      Brand name: VINAMILK

2.      Logo

The Vinamilk brand logo is a special combination between the word symbol and the round block. The circle of the logo is a symbol of fullness, fullness, protection and protection. At the same time, it also symbolizes the perfection and integrity of the product's quality.

3.      Symbol

Inside the round block is the words VNM, which is stylized, soft and flexible. The lines around the brand logo are the symbol of fresh, nutrient-rich milk drops. This also implicitly shows the promise to bring the most nutritious quality dairy products to consumers.

4.      Character

The brand is also built with the image of a vast green grassland, dancing captions to create a feeling of closeness to natural cows and guaranteed dairy ingredients.

5. Packaging

In 2020, Vinamilk relaunched their Organic Fresh Milk range and entrusted us to refresh the packaging design. The objective was to clearly convey the eco-friendly farm and Grass-Fed benefits which resulted in 100% organic, high-quality milk, to better communicate the product’s offerings in a crowded category. Yet the challenge was to create a design system with a product story that could be able to adapt in different sizes of the packs.
Our final creative approach delivers visual punch on the shelf across categories. The whole “craft box” is the canvas that captures the illustration of Vinamilk Organic Dairy Farm, where dairy cows grazing on a hillside of fresh grass, together with the green landscape of the farm. A well-defined structure of information and product story also helps in enhancing the desired organic, farm-fresh feel.

6. Slogan

International quality - Vinamilk quality Enjoy life

For future generations to excel

Natural value

Community sharing

Beautiful life

Rising Vietnam

7.Color

The main color tone in the Vinamilk logo is a harmonious combination of blue and white. While blue symbolizes hope, trust, assurance of quality. Then white represents the color of milk, the color of nutrients.

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Members:
Nguyễn Hoa Đà
Hồ Nguyễn Minh Anh
Võ Thùy Anh Thư
Văn Lê Yến Ny
Nguyễn Lê Trọng Thành
1. Brand name: APPLE
2. Logo:

Former Apple executive Jean Louis Gassée called the logo “the symbol of lust and knowledge.” The Apple logo symbolizes our use of their computers to obtain knowledge and, ideally, enlighten the human race

3.Symbol:

The apple is bitten in the right corner

Apple: the apple became a symbol for knowledge, immortality, temptation, the fall of man and sin.

4. Character: San Francisco (SF)
5. Packaging:

Apple employs a designer whose sole job is packaging

Box of an product will be able to picture the minimalist white box with those shimmering metallic fonts.

Apple makes its packaging as artistic and visually appealing as the device inside. Every corner of the box is clean. The color is an elegant, minimalist white.

6. Slogan: "Think Different"

7. Color: The official Apple colors are black and grey.

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From the previous analysis of your brand, you are going to demonstrate key information regarding the following elements relative to the brand.
1) Brand name
2) Logo
3) Symbol
4) Character
5) Packaging
6) Slogan
7) Color
* You will be given 20 min to complete this task. Upon completion, make sure to have your work posted on the Padlet wall along with your Group ID and members.