# data[].attributes.body
Black can mean so many different things: boldness, uniqueness, mystery, intrigue and strength.  But it can also mean unhappiness, darkness, sadness, pain or sorrow. Black is associated with death and mourning, but it can also be associated with strength, luxury and intensity.

Features of people who like this color:

• daring

• they like to take risks

• changing nature and goals

• impressive

• seemingly overbearing

• strong personalities

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White is often associated with purity - in Western cultures white is used for weddings and hospitals, often signifying purity, cleanliness and order. Brands often add a splash of white or will use white to tone down intense colors.

Features of people who like this color:

• calm

• innocent

• determined

• sincere

• direct

• interesting to many

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Pink is often associated with femininity, playfulness and love, but pink can also be perceived as a slightly immature color. You will notice a lot of pink in children's toy packaging or brands that signal fun. Some use it to represent something fun and sexy (Victoria's Secret).

Features of people who like this color:

• fun

• playful

• somewhat immature

• dreamers

• extremely emotional

• family types

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Purple can be associated with royalty, power, privilege, wisdom and spirituality. Purple can also be perceived as arrogant or flashy, which is why websites mix purple with a bit of white (like Hallmark or Yahoo).

Features of people who like this color:

• crave originality

• can't stand 'packs'

• quick thinking

• artistic types

• they know how to act conceited

• aesthetics mean a lot to them

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The two things that make the world go green are nature and money. Green usually signifies growth, fertility, health, wealth, well-being or generosity. Green can also be associated with negative connotations such as jealousy or envy.

Features of people who like this color:

• practical

• rational

• they like to give advice

• they like to help

• it is difficult for them to be indoors

• analytical

• extremely creative

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Blue is stable, harmonious, calm and reliable. Brands that want to be known for their durability, strength or reliability will use the color blue in their logo. Many popular computer companies (Dell and HP) and websites (Facebook, Twitter, Vimeo) are known for their predominantly blue and white logos.

Features of people who like this color:

• reliable

• stable

• diplomatic

• loyal

• empathic

• intelligent

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Happiness, positivity and warm summer sun is what yellow reminds us of. Brands can use a splash of yellow in their logo to make you feel happy when you see their products. Many free shipping icons on websites can be yellow to attract you to something that is happy and positive.

Features of people who like this color:
• optimistic
• calming for others
• witty
• creative
• charming
• unique personalities

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Orange is often representative of creativity, happiness, freedom, success and the balance that brings it all together. Marketers can use this color to draw your attention to an interesting headline or important note on their website (many alerts are orange to catch your eye) - but orange isn't nearly as flashy as red.

Features of people who like this color:

• fun

• social

• extroverted

• communicative

• productive

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Red is a bold color choice associated with excitement, passion, danger, excitement, energy and action. You may notice that some brands use red for their "call-to-action" buttons (order now, buy now, etc.). This is because red is an intense color that can evoke strong emotions that can drive you to buy things.

Features of people who like this color:

• daring

• adventurous

• impulsive

• sometimes they seem fearless

• passionate