# data[].attributes.headline
THE LINK BETWEEN PROCESS AND PERFORMANCE

# data[].attributes.subject
THE LINK BETWEEN PROCESS AND PERFORMANCE

# data[].attributes.body
A number of factors can cause communication to fail: individual physical states such as fatigue or anxiety; contradictory attitudes, beliefs^ and values; poor motivation; and sheer stubbornness. Finally, lack of practice can cause a performance to come off as stilted and artificial.

# data[].attributes.body
Communication has a large cultural component.  Everything we do is embedded within the constraints of culture and history.

# data[].attributes.body
the ability to process and use nonverbal codes to convey content in effective ways

# data[].attributes.body
the ability to process and use linguistic devices to convey content in effective ways

# data[].attributes.body
the ability to set goals, anticipate probable consequences, and choose effective lines of action.

# data[].attributes.body
the ability to choose and present a desired self-image.

# data[].attributes.body
the ability to make message choices that others can comprehend as well as to respond to the message choices of others

# data[].attributes.body
the ability to take on social roles and to know what is appropriate behavior given these roles.

# data[].attributes.body
the ability to label, organize, and interpret the conditions surrounding an interaction.

# data[].attributes.headline
People who wish to be competent communicators must know how to:

# data[].attributes.subject
People who wish to be competent communicators must know how to:

# data[].attributes.body
(1) assign meanings to the world around them; (2) set goals strategically; (3) take on social roles appropriately; (4) present a valued image of themselves to the world; and (5) generate intelligible messages. These abilities correspond to the types of process competence outlined in our model: interpretive competence, goal

# data[].attributes.body
Communicative competence is the ability to communicate in a personally effective and socially appropriate manner

# data[].attributes.body
It consists of all the cognitive activity and knowledge necessary to generate adequate performance

# data[].attributes.body
It is demonstrated every time someone actually produces effective and appropriate communication behaviors.