# data[].attributes.body
Ijat is satisfied with the coffee because it is indeed good in quality and affordable.

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The consumer assesses whether he is satisfied or not with the purchase made.

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Ijat has made the decision to buy coffee from The Coffee Bean because it fits the criteria that he wants which is good quality and reasonable price.

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The consumer has to make the decision to buy the product that they think suits them best.

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Ijat see advertisement about Starbucks and he know it's offer variety of menu but the prices is expensive. Then, he try looking about The Coffee Bean and it's offer affordable price and the coffee is tasty. Lastly, Coolblog is the cheapest one but the menu offer is not interesting.

# data[].attributes.body
The consumer has several information about the brands.

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Ijat try to search for the best coffee shop in the internet and find out about Starbucks. Then, he find out through marketing from friends about Coolblog. He also ask his friends who work at The Coffee Bean.

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The consumer used internal sources, group sources and marketing sources.

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Ijat wants to buy coffee.

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The consumer recognizes a need or want
because they become aware they have a problem to solve or a gap they want to fill.

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Extensive Decision Making: Real estate & automobile
Limited Decision Making: Electronics & Gadgets
Routine Decision Making: Groceries & Stationaries