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The ad that i'm looking at is the all new apple music advert and I have learnt that the has used celebrity endorsement and the celebrity used was James Cordon; this was done due to a large amount of people following him and he also has his own talk show where he also gets views from. He is much known and that’s why apple has used him for the advert. Most of the previews adverts done by apple this one is very informal compared to the rest that has been created in the past. This helps to get the audience get comfortable with the advert and this attracts the customers to the product/service.

In this advert consist of humor and makes the advert very memorable to the audience. The advert is made light hearted and helps the viewer enjoy the advert even more. This gives out a happy vibe to the audience which then results in more sales and making the advert successful.

In the advert James cordon has started a small list of ideas which are then illustrated within the advert making it very visual and leaving nothing to imagination; there are a number of scenes and shots that were shown in the advert and this has helped the audience experience and number of shots via ideas that James has stated within the advert.

The shots that were used entailed of many shots like: a medium shot that were used to capture the multiple subjects within the advert this makes it very easy for the audience to understand and establish the different types of subjects in the advert.

There was also some over the shoulder shots which showed everyone within the shot to give us an understanding of who’s in the room and whom James might be addressing within the advert. This is very different from apple’s previous advert that had air pods; this advert was done very professional and thus making the product look more premium, this makes people want to buy the product and desire it more. The advert made it look more serious compared to the James cordon advert.

The air pod advert has futuristic look and feel to it due to the effects and music being used to emphasise that the product is from other “time zone” or to inform the audience indirectly that the product is new and not something that’s within the market at that time. This is effect and works. The atmosphere of the advert is trying to suggest that the product is edgy and expensive and this makes the potential customers desire the product.

Another advert that I have looked at is the Most Shocking Second a Day Video.  This advert is including the advertising technique called fear and this is affective due to the message of the advert and this enable the viewers to get out of their comfort zone this proven to create a more affective advert with a higher percent of impact to the viewers this makes the advert more memorable for the viewer and therefore adding to the effect of the advert. The shots used are solely POV shots and therefore makes the advert more personal for the audience; this helps the audience understand the position of the character’s life and this allowed the audience to get an idea of the advert and where it’s being recorded. Another reason for a POV shot is to make the audience feel the same emotions as the character and experience the life that’s being depicted from the character’s life and this ensures that the audience is emotion connected with the advert.

The fear factor of the advert comes from the in the start of the advert when the things start changing in the little girl’s life and this adds to the fear factor of the advert due to the advert portraying war and the impact of it on little children. This is done to ultimately to get the audience become more aware of the situation overseas in war-torn countries (this includes Syria)

The last shot of the child’s face shows that she no longer feels anything due to the war and the effects of the war and this had had a huge impact on her, the facial expressions help the audience understand the gravity of the advert and his is going to result in a better understanding of the whole situation. Towards the end of the advert has been shown the company’s name.

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Today we have been given a project to make an advert and plan it.
Today i have planned parts of the project but there is still so much more to do. the prototype has been undertaken by me and so will be finished.
the advert is going to be animated as discussed within my group, I will undertaking this along with the prototype of the E-Liquid. Here's the product at the development stage.

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The class task that we had to undertake consisted of creating a brand and a product targeted at a certain demographic; in this case, it was teenage girls. The product had the colours: pink, white; the connotation of the colour white is often a symbolic representation of purity and new, this will be attracting the intended target audience because of the psychographic characteristics of the teenage girls are that they desire the qualities of purity, innocents and a sense of new. This means that the girls that are interested in this brand are going to most likely into materialist things and this means that they will desire objects and items that fall under this category. The audience will be 16-18 years old. The reason for this tight age group is that the ages from 16-18 will most likely think the same and therefore make marking easier for the brand.

The celebrity endorsement is going to be Kylie Jenner and this has been chosen for a reason and this is done because most girls within the age group of 16-18 will be having the same thinking and therefore will desire the same things. I have also found that most girls within this age group will have the same role model and that will be Kylie Jenner. Kylie Jenner represents the following things: a lavish lifestyle and a very costly lifestyle is promoted by using Kylie Jenner as a celebrity endorsement, this makes the audience very easy to determine and predict what sort of things that they might like.

The colours that have been chosen have strong connotations to purity which comes from the colour white and this may represent the celebrity that type of lifestyle. Furthermore, if you look at the colour pink you’ll find out that pink has correlations to “lust” and “love”; this is something that the target audience requires and desires. This will be attracting customers into purchasing the product and therefore making it have high value.

As discussed within my group: the advert will be taking place within a penthouse suite in New York this makes the product and therefore makes more people want to buy it and desire it; in a sense it's indirectly suggesting that the same lifestyle could be achieved if the product is bought. I also have chosen the music to be very upbeat to suggest that the actors and the users of the product to be experiencing an happy “careless life” even though we all know this is not possible but the advert will convey this as reality in order to make as many sales as possible by making false and a very pretentious lifestyle from via using the product in their everyday life.

Overall the goal was to attract a certain type of age group and this was done via stereotyping the age group to attract as many people within that certain age group that were intended for the product that has been designed for them to buy and use.

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We have been put into groups of threes and this has been done to make the task easy for us and help us gain an understanding of working together as an group; learning group skills has been one of the many things that we have learnt today.

We have been appointed to make a mood board to illustrate our ideas and then to present them to our teacher.

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I have done the editing for the project and now it's on youtube.

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I've been shown how to use the basics of adobe premiere pro. I was shown how to edit basic clips and cut  them along with adding effects and music to them. After the basics were explained to us I went to YouTube and looked for tutorials which could help develop my editing skills even further. I later then discovered how to add further effects to the clips that were provided to me. the project is yet to be finalized and still needs work. The upload to YouTube will be done when the project will be completed.

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At first, the project was told to us then we had to be put into groups an of two of our liking.
I got into a group and starting forming the first stages of development concerning about the product, I soon formed the name of the brand to be called Zeus; as this sounds powerful and also has strong god-like connotations which would be perfect for the product that we're creating.

The product that was discussed on making was an e-liquid for e-cig pens. The reason for this was because there's a shortage of products within this sector due to the early sales made within this sector. This sector is new and therefore naturally has fewer businesses interested or aware of this sector and it’s potential.

This will be attracting the intended target audience because of the psychographic characteristics of the intended target audience are that they desire the qualities of power, strength and a sense of being Alpha. This means that the target audience that are interested in this brand are going to most likely into materialist things and this means that they will desire objects and items that fall under this category. The audience will be 16+ years old. The reason for this tight age group is that the ages from 16+ will most likely think the same and therefore make marking easier for the brand.

The slogan was then starting to make and this was difficult as first but we overcame this by doing a simple brainstorm which
eventually resulted into the slogan: hits like Thunder. The font was then starting form and that started off with the font being rough to represent the brand's name which is ZEUS, Zeus is known for being a powerful mythical god and the font looks like if something with greater power has engraved letters into the packaging. This is meant to be representing the power of the product itself along with the brand image. After the font was done we then discussed upon further development.

I used a program called Cinema 4d which is a Cad program which then enabled me to animate the whole advert. The poly was made on cinema 4d and the materials were made via Photoshop. The layers used were made by me. The lightning bolt was a clip art which I then edited to make my own and this was done from Photoshop; heavy editing was used. The background used was graphite which was easily obtained from google images. The filter used was overlay with a shade of grey which was then defined via burning and cloning, the colours were basic and didn’t have too much done to them due to the sole fact that we’re looking for a plain text look which makes the product and the text look premium. Within cinema 4d the poly created was then masked with the materials that we’re imported from Photoshop.

On cinema 4D the main goal was the create as many animation as possible to later render and use within adobe premiere, this plan was proven to be successful as the number of animations created added up to then ten animations. The way I’ve created they were by using the Key Frame within the program which helped me to place animation keys while I was creating the animation to allow the program understand what types of movement I needed. The background used within the editing software was made to bee blue which was then used as a Chroma key later on within adobe premiere. The animations were then rendered and tested for mistakes and if there were any mistakes within the animations I would do them again but this time make a preview which is an short way to viewing the results with the cost of quality and if the animations were perfect I rendered them fully to later use within my advert.

I’ve found some things to be easy within adobe premiere which allowed or a swift editing session within school. The editing was finished for the clips then we focused on the music which was “the game el chapo” the chorus is “I’m a God” this made it suitable for the advert as the name for the product was called Zeus which is a Greek God. The music was then sync with the animations which was then resulted into further development within project.

The next stage was the voice over which was then imported via external drive which was fairly easy for me. The audio was crisp clear so editing it wasn’t needed. The voice over was then transferred to adobe premiere and then the pack shot was developed within Photoshop. The voice over were embedded within the advert along with the pack shot towards the end.

The advert at the end had a futuristic look and feel to it due to the effects and music being used to emphasise that the product is powerful or to inform the audience indirectly that the product is new and not something that’s within the market at that time. This is effect and works. The atmosphere of the advert is trying to suggest that the product is edgy and expensive and this makes the potential customers desire the product.

From the sheets that we gave out I have found that many of the comments were positive and the improvements that were given were usually about adding the website name and the price of the product. The feedback includes the followings: more voice over and many said that the animations were very good. The target audience was very strongly known by the people filling out the questions and therefore makes the whole advert and the questions easy to understand and view.

Many of the questions were answered in detail and therefore makes us think that the advert was well put together. Also many said that the advert was very good and little improvement was needed for the advert. We got told that many people would purchase the product. Feedback was overall very good.

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i have learnt different types of shots.
The first shot that I've learnt is a establishing shot; this shot contains a large amount of landscape to give the audience a sense of the location. the shot used here is also known as an extreme long shot. this type of shot is often used at the start of a scene.

Long Shot

is Used to capture multiple things within one shot. this can help the audience gain knowledge about the characters and get to know their faces.

Medium Shot
this shot includes the subject on the camera to only be shown waist up.
the viewers can see the character's faces and the facial expressions more defined compared to a long shot. This shot often includes the subject to be interacting with  other characters and this helps to creates bonds between the subject and the characters.

Close up shot

This shot usually contains a shot with two characters to ensure that the audience has an idea of the relationship and the subject and the character to create tigter bonds.

Extreme close up shot

this contains one person only and this creates a much higher tension compared to a standard close up shot. this type of shot will be including more emotion.

POV shot

allow the audience to see and experience things similarly to the character that is being recored, this is effective due to those reasons that have been listed by me above.

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I have learnt about the layout of college and how things work. I have had a tour of the college and found out many facilities that will aid me in my learning in the long term. this was done on the first day of the induction day.

The secound day of the induction consisted of various accounts that were asked by us to create; this was done to help us have a safe way to transfer work virtually to team members or the leading staff member of the course so that the work can be moderated in a timely manner to ensure that everything is done accordingly. The accounts that were created were: Outlook, Padlet (which I'm using right now), the accounts were created via google chrome due to the coding compatibility with Padlet. the accounts were all linked to one primary account which was Outlook. the college was very organized I had acknowledged this when I found out that The students account had been made for each student in advance.

Overall I found the college to be high standard and friendly.