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Douglas Jilan anak John Teng (55837)

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Who traveled to India due to ban of Maggi? 

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Who traveled to India due to ban of Maggi? 

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Paul Bulcke, Nestlé S.A.’s global chief executive officer.

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How does Nestle react towards the label of  Maggi  as  unsafe  to  human  health?

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How does Nestle react towards the label of  Maggi  as  unsafe  to  human  health?

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Nestlé withdrew the entire stock of the product that had been distributed at retail channels across the country. Nestlé persistently claimed that the product was safe. However, the decision to recall the product was made to retain consumer confidence, as noted in a press release issued by the company.

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How much stock recalled from the market?

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How much stock recalled from the market?

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₹2.1 billion

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Who revealed excess quantities of lead and MSG?

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Who revealed excess quantities of lead and MSG?

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India’s largest state, Uttar Pradesh

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20 per cent revenue which is approximately ₹13 billion

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How many employees  directly  involved  with  Maggi  production 

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How many employees  directly  involved  with  Maggi  production 

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1,500 permanent employees

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Chiew Sow Ding (55684)

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Pricing can influence a consumer purchase behaviour directly from marketing perspectives. Pricing acts as the centre of the comeback strategy to achieve the excellence at meeting the ideal product and the market level.

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Nestle uses pricing strategy in the relaunch of their product in India market. This strategy acquired to manage the trade off between both benefits and the price.  A good way to provide a snapshot of how the consumers will percieved the trade-off is value map. All the competitors' brands needed to be mapped to compare and these might provide useful information for the decision makers. Then, they can make the decision and strategy that able to compete with the competitors among the products in order to get an ideal pricing with their products.

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Maggi also created a demand-versus-supply gap and benefits India's fastest growing Ayurvedic company which has several product lines in the market. The product was sold through India's major retail chain.

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Nestle concentrated on 3 key options on their relaunch product in India which is increase the value with the same prices, increase value with lower prices, or increase value with higher prices.  Since Nestle is relaunching the product, they make the product (Maggi) safe for consumption and also promote awareness through effective labelling.

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What causes Paul Bulcke, Nestlé S. A.'s global chief executive officer to fly all the way to India hastily in early June 2015?

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What causes Paul Bulcke, Nestlé S. A.'s global chief executive officer to fly all the way to India hastily in early June 2015?

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He was told that one of the company's highly popular brands, Maggi, was banned from it's second largest market.

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What campaign does the Nestlé India launched in 2009?

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What campaign does the Nestlé India launched in 2009?

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"Me and Meri Maggi" campaign.

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Why did Nestlé withdrew the entire stock of the product that had been distributed at retail channels across the country? 

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Why did Nestlé withdrew the entire stock of the product that had been distributed at retail channels across the country? 

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According to the Food Safety and Standards Authority of India (FSSAI), labelled Maggi as unsafe to human health after samples showed excess levels of lead and monosodium glutamate (MSG).

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Mohd Faiz Yazid bin Abu Seman
(58746)

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Why does Nestlé India launched the "Me and Meri Maggi" campaign? 

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Why does Nestlé India launched the "Me and Meri Maggi" campaign? 

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To celebrate 25 years of Maggi's presence in India.

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When does Nestlé had the slowest sales growth compare to it's previous five years? 

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When does Nestlé had the slowest sales growth compare to it's previous five years? 

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2014.

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Regarding relaunch value communication strategy, First of all, Nestle can clear all the misunderstandings around it, change the perception of the brand on health and safety issues.

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Secondly, nestle can maintain communication transparency, use positivity to cover up negative emotions, and get new things back on track.

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After the implementation of the ban on maggi products, social media has had a lot of negative reactions to the maggi brand. In response to this problem, Maggi has carried out some activities on its social media channel whose goal is to change emotions from extreme negative to nostalgic and then to positive.

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KOH MEI TENG (56318)

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A new pricing strategy can be done by Maggi to increase marketability.
First of all, the price of all type of maggi should be remain unchanged, because Maggi is on top of market leader based on the India noodle market share by brand share statistic. As a market leader, everyone will always give support to Maggi since the price is affordable and stay unchanged.

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Next, the value of the product should be increase by relaunching the product at the same price. This will make one of the Maggi's strength as one can rely on other Maggi product for a particular taste which is guaranties. As the value of the product increase, customer's decision making on certain product will be easier as they did not have to worry about what brand to choose.

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The main focus should be on creating the emotional connect through leveraging Maggi’s

existing brand recall. Emotional connect is very important because every customer will always remember their favorite brands of product. For example, The “2 minutes” noodles have the highest emotional connect with

customers. Maggi should have give free samples to customer as they can try maggi's new product as everyone love free samples.

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Lastly, User Generated content campaign should be started to connect to more customers. The campaign will let everyone know what is the real taste of maggi's product as in the campaign they can provide the free samples and discount on certain products.

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Shamala Dewi A/P Mariappan (57811)