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Duru, Eylül, Melisa

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🌿 BEHIND THE GREEN GLOW

Not Every “Eco-Friendly” Ad Tells the Truth

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🔍 LOOK CLOSER — DON’T LET GREEN ADS FOOL YOU

✔ 1) CHECK THE WEBSITE FOR REAL INFORMATION

• Look for real data, not vague claims

• Check certifications (FSC, Fair Trade, Energy Star)

• Read the fine print and ingredient lists

• See if the company publishes reports

✘ 2) DON’T BELIEVE ALL THE IMAGES & “FACTS”

• Green colors and leaf symbols don’t prove anything

• Words like “eco,” “natural,” or “green” may be misleading

• Photos can be staged—facts can be exaggerated

• Always ask: Is this backed by evidence?

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🌍 WHY IT MATTERS

Misleading ads hide real pollution and slow down real change.

🎯 SLOGAN:

“See Through the Green Glow.”

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Duru, Eylül, Melisa

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BEHIND THE GREEN GLOW
Don’t be dazzled by green — look beyond the glow!

[Catchy Slogan / Tagline]

“Green words don’t always mean green deeds.”

[Section 1: What’s the problem?]

Many ads claim “eco,” “green,” or “sustainable,” but don’t deliver real environmental responsibility.

Misleading green marketing can hide harmful practices — from labor exploitation to environmental damage — behind a shiny green label.

[Section 2: 🎯 Tip 1 — Research the Company]

Don’t trust just the ad’s wording or green visuals.

Check the company’s history: Look for independent audits, sustainability reports, third-party certifications.

Ask: Has this company ever had controversies? Are its “eco” claims verified?

[Section 3: ✅ Tip 2 — Prioritize Truly Sustainable Companies]

Prefer companies with transparent sustainability standards.

Support businesses that publish real data on their environmental impact and fair-labor practices.

Value honesty: Real change means long-term commitment — not just a green logo.

[Section 4: How You Can Help / What You Can Do]

Pause before buying — check the facts.

Share info: warn friends if a company’s “green” ad seems suspicious.

Choose and support brands with verifiable environmental and ethical standards.

Nuran

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Digital Identity: 3 Quick Tips

1. Think before you post. What you share online can stay forever.

2. Protect your info. Use strong passwords and avoid sharing personal details publicly.

3. Be your best self. Your online image represents who you are in real life.

Responsible News Campaign: Slogan + Message

Slogan: “Check It Before You Share It!”

Message: Fake news spreads fast. Always check the source, the date, and the facts before you repost anything. Your share can make the internet smarter — or more confusing.

Visual / Hashtag Ideas

Hashtags: #ThinkShareCheck • #SmartOnline • #TruthMatters

Visuals:

A phone with a “verify” check mark before posting

A magnifying glass over a news headline (fact-checking theme)

Infographic / Poster Design Tips

Use 3–4 bold colors, big icons, and short text

Add steps or bullet points for quick reading

Place the main slogan at the top and hashtags at the bottom

Include icons like a lock (privacy), shield (safety), check mark (verification)

-chatgpt

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Digital Identity & Responsible News

Stay Smart. Stay Safe. Stay Informed.

3 Tips for a Safer Digital Identity

Think Before You Share: Only post what you are comfortable showing to everyone.

Protect Your Accounts: Use strong passwords and turn on two-factor authentication.

Check Your Privacy Settings: Control who can see your profile and posts.

Responsible News Campaign

Slogan: "Pause. Check. Then Share."

Message: Before sharing any news, take a moment to verify the source. Reliable information keeps you and your community safe. Be part of the solution—spread truth, not confusion.

Hashtag Ideas

#ThinkBeforeYouClick

#SmartDigitalLife

#CheckBeforeShare

Design Tips for the Poster/Infographic

Use bold headings and icons for each tip.

Choose 3 colors only (e.g., blue, white, black) for a clean look.

Add small speech bubbles or warning symbols near the news tips.

Use short text + simple graphics to make it social-media friendly.

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Option 1: Digital Identity Tips

Focus: Managing your "Digital Footprint"

1. Think Before You Click: remember that the internet is permanent. Even if you delete a post, a screenshot can last forever.

2. Audit Your Privacy: Don’t leave your front door open. Go to your settings and check who can see your photos and personal info.

3. Curate, Don’t Just Consume: unfollow accounts that make you feel bad and follow ones that inspire you or teach you something new.

Option 2: Responsible News Campaign

Focus: Fighting Misinformation

Slogan:

"Pause. Verify. Share."

Campaign Message: Headlines are designed to steal your attention, but they don't always tell the whole truth. Before you repost that shocking story, take one minute to check the author and the source. Be a filter, not an amplifier!

Option 3: Visuals & Hashtags

Focus: Engaging the Eye

Visual Ideas:

For Identity: An image of a fingerprint made out of binary code (0s and 1s) or social media icons.

For News: A picture of a magnifying glass hovering over a smartphone screen.

Hashtags: #DigitalCitizenship #FactCheckFirst #ENG101 #ThinkBeforeYouPost

🎨 How to Design Your Infographic or Poster

Since this is for a general audience (and social media), clarity is key. Here is how to make it look professional:

1. The 60/40 Rule

Keep it visual! Use 60% images/icons and only 40% text.

Don't write paragraphs. Use the tips above as short bullet points.

2. Use a "Z-Pattern" Layout

People usually scan a poster in the shape of the letter Z.

Top Left: Put your main Headline here.

Middle: Put your main image or tips.

Bottom Right: Put your "Call to Action" (e.g., "Visit our website" or "Follow for more").

3. Color Strategy

For Digital Identity: Use blues and teals (trust, technology, calm).

For Responsible News: Use yellow or red accents (alert, caution, attention) mixed with black/white text for high contrast.

4. Font Choice

Use a Sans Serif font (like Arial, Roboto, or Helvetica). These look modern and are easy to read on mobile screens. Avoid curly or "handwritten" fonts.

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Option 1: Tips for Managing Digital Identity

1. Think before you post. Once something is online, it can spread fast.

2. Protect your accounts. Use strong passwords and don’t share personal details.

3. Check your privacy settings. Control who can see your photos, comments, and profile.

Option 2: Campaign Slogan + Message (Responsible News Consumption)

Slogan: “Pause. Check. Share Smart.”
Message: Before you share news, stop and check if it comes from a reliable source. A few seconds of checking can prevent false information from spreading. Sharing smart helps keep online communities safe and informed.

Option 3: Visual / Hashtag Ideas

Visuals:

A shield icon around a phone to show protection.

A magnifying glass checking a news headline.

Hashtags:

#ThinkBeforeYouClick

#ShareSmart

#DigitalYou

Infographic / Poster Design Tips

Use 3–5 short sections with bold icons (shield, lock, check mark).

Keep text short and readable; use large headings and simple colors.

Include a main message at the top, a few tips in the middle, and a small call-to-action at the bottom.

Make sure the layout works well on vertical screens (phone-friendly).