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Илья Тюриков

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What phenomenon (concept/theory) does it represent or illustrate and how?

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What phenomenon (concept/theory) does it represent or illustrate and how?

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The video illustrates such media phenomenon as crowdsourcing. Specifically, it shows the case of #WhiteCupChallenge, initiated by Starbucks in 2014. This internet challenge allowed every consumer to create their own design of plastic cups by drawing everything they wanted and submitting it to social media with hashtag #WhiteCupChallenge. Ultimately, the images of the winners are used on the limited edition reusable cup. Thus, media users become prosumers.

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how did the selfie phenomenon start ?

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Спасибо, мама! Трогательно до слез!

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Sex Education - Adam & Eric Gay Scene (1x08)

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Viacheslav, Denis, Daniel Suarez

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semochkina
lebedenko
korenko

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A: What phenomenon (concept/theory) does it represent or illustrate and how?

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A: What phenomenon (concept/theory) does it represent or illustrate and how?

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This video represents media effects, more precisely, media-influenced functions, which emerge after watching this social clip

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https://youtu.be/GGL-0CsrUEo

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A: What phenomenon (concept/theory) does it represent or illustrate and how?

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A: What phenomenon (concept/theory) does it represent or illustrate and how?

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Selfie phenomenon and it illustrate the phenomenon because its give an explanation of this phenomenon. the reason, causes and consequences of itself.

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B: Does it support, challenge or contest claims discussed in class? How so? 

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B: Does it support, challenge or contest claims discussed in class? How so? 

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This video supports our discussions, since serves as an example of occurrence of media-influenced functions. A short-term effect involves acquiring and triggering effects, such as mood change, recall attitude and emotions: the audience can suddenly become happy or sad because of flood of memories.
The long-term effect of the video is related to altering: the attitude of a person (he/she will start to be more thankful and attentive to his/her mother, help her with some activities); the emotional conditions of a person (he/she will start to appreciate everything the mother does and feel happy overtime he will notice it); the physiological aspects (after watching the video a person can start to cry, because the clip will touch upon his sensitivity and boost sincere emotions and heartbeat).

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Konstantin Kiyatkin, Sabina Davronova, Daniil Butkov, Alexandra Yakovleva

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Butakova, Dzhafarov, Dolakidze, Soloveva

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Markova
Mirskaya
Krasikova
Gazizyanov

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A: What phenomenon (concept/theory) does it represent or illustrate and how?

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A: What phenomenon (concept/theory) does it represent or illustrate and how?

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This is an extract from a TV series 'Sex Education' that represents a scene with two male teenagers who understand that they have some feelings to each other and start kissing. This refers to the concept of naturalization which was described in the first chapter of "Media and Society" Burton G.

1) Naturalization is the process of representation some norms and beliefs as natural in the media text.

Some evidence to support: there are more than 10 thousand of likes under the video which is in sharp contrast to 673 dislikes.

If we look at so called 'material context' (in which media texts are seen as a part of larger texts) of this episode, we will see that it is an episode from the TV series 'Sex Education'. This series cultivates some sort of norms of behaviour which fits the next theory:
2) Cultivation theory George Gerbner
Pervasiveness of similar episodes cultivates these ideas. This influence on the audience is exerted through emphasising and attracring audience's attentions to the problems of LGBTQ+ community.

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A: What phenomenon (concept/theory) does it represent or illustrate and how?

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A: What phenomenon (concept/theory) does it represent or illustrate and how?

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It illustrates the phenomenon of Internet Trolling in terms of typical trolls' behaviour, mistakes of victims while repliing and the most valid strategy of neutralizing trolls

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A: What phenomenon (concept/theory) does it represent or illustrate and how?

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A: What phenomenon (concept/theory) does it represent or illustrate and how?

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This video illustrates such phenomenon as media influence. In this video we can observe how social networking sites influence the brain of a person. How? A person wants to feel confidence. According to the video it is possible to become more confident with the help of Instagram in which a person publishes photos.

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A: What phenomenon (concept/theory) does it represent or illustrate and how?

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A: What phenomenon (concept/theory) does it represent or illustrate and how?

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Phenomenon: “Screen Tourism”
This video illustrate the phenomenon of screen tourism as impact of the media sphere on the economy of the countries.

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B: Does it support, challenge or contest claims discussed in class? How so? 

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B: Does it support, challenge or contest claims discussed in class? How so? 

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Firstly, it supports a theory discussed in the class. Secondly it fits in some of the points of mediation & construction and representation of the ideas discussed while class:

2 guys in the episode are disputing and fighting, harming each other. This can be interpreted as a symbol that both of them resist to own feelings (they fight, the oppose, they resit). Finally, they understand it and start kissing. At the moment when they kiss we can observe an audio code: romantic, soft music, sounds of their breath (symbolizes an intimate scene).

One more symbol is that how these two guys are represented. If you watch the series, you will see that one of them identifies himself with gays, he is sure about his preferences. This guy is represented from a low angle shot: camera is below him. Thus. he is represented as a strong character (at least in this very scene). The second guy suffers from crisis of identity: he doesn't like girls but also doesn't want to accept that is a gay. He is represented from a high angle shot (the camera is set above him), that implies he is a weak character (at least in this very episode he is weak).

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B: Does it support, challenge or contest claims discussed in class? How so? 

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B: Does it support, challenge or contest claims discussed in class? How so? 

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It supports the claims about reasons of trolling discussed in class and provides a brief illustrative example, why it is useful to remain calm, not to react at trolls' attacks and not to feed the trolls!

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B: Does it support, challenge or contest claims discussed in class? How so? 

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B: Does it support, challenge or contest claims discussed in class? How so? 

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It supports. It represents the new generation (it is not only about the young generation) and how important is to keep up with the times.

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B: Does it support, challenge or contest claims discussed in class? How so? 

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B: Does it support, challenge or contest claims discussed in class? How so? 

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During the seminars we talked about the media influence and its media effects. In this video we can see a psychological effect. It supports that social networking sites can influence our body reactions. (In video - how likes trigger the hormone dopamine, which affects the brain). Also It has an impact on beliefs,  behaviors and attitude ( f.e. what photo to publish according to standards in order to scored likes).

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B: Does it support, challenge or contest claims discussed in class? How so? 

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B: Does it support, challenge or contest claims discussed in class? How so? 

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It supports the ideas which we have discussed in class as we talked about that the existence of such phenomenon as screen tourism proves the increasing impact of media on the people’s life and the economy. And as prove of our point of view, we can provide some statistics from the video. For instance, when the “The lord of the rings” appeared on the screens, the amount of tourists in New Zealand increased by 55%.

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C: What activities could you suggest around this video to facilitate a productive discussion?

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C: What activities could you suggest around this video to facilitate a productive discussion?

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Debate on the topic 'Could such an instrument be implemented into Russian (or other country) media practices to naturalise homosexual relationships?'

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C: What activities could you suggest around this video to facilitate a productive discussion?

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C: What activities could you suggest around this video to facilitate a productive discussion?

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1) We would ask the class about the most memorable and sweet moment related to their mothers that first comes to their mind, so that they project the emotions after the video on their own lives and become more sensitive.
2) We would provide everyone with a list of activities (ex. washing dishes, buying food, remembering about the doctor appointment, bout taking pills, etc.) to make them think what share of activities is done by them personally and what is done by their mother
3)Ask students to remember all their achievements and ask if they achieved it themselves without the help of their mothers? And what did mothers do to achieve their children's goals?

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C: What activities could you suggest around this video to facilitate a productive discussion?

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C: What activities could you suggest around this video to facilitate a productive discussion?

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1) The lecturer/speaker should behave as a troll while commenting this video in order to confuse the audience and then ask listeners how they should have reacted at each phrase
2) The speaker shoukd ask, whether such a situation is not likely to happen in real life and why? (discussion about anonymity on the Internet as a source of further trolling)
3) The speaker should ask listeners why trolling affected the characters of the video in such a way insulting themselves

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C: What activities could you suggest around this video to facilitate a productive discussion?

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C: What activities could you suggest around this video to facilitate a productive discussion?

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The expert said that nowadays we have our information under control and we decide what to distribute to the public. We can debate on this topic to see are the people feeling themselves safe when sharing the information and if not to decide how to protect out personal data.

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C: What activities could you suggest around this video to facilitate a productive discussion?

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C: What activities could you suggest around this video to facilitate a productive discussion?

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Nowadays, Instagram creates a new system of evaluation of the photos. Simply saying, in the future there will be no likes at all. We suggest to introduce this new system of evaluation for all social network sites. We would like to talk about the efficiency of this system in the future and as a discussion topic ask whether people become less obsessed or not.

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C: What activities could you suggest around this video to facilitate a productive discussion?

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C: What activities could you suggest around this video to facilitate a productive discussion?

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As regards activities which can be provided related to this video, we can suggest you ask students some questions:
1. Do you know any examples of films, which influenced the amount of tourists, arrived in the country?
2. Have you experienced this kind of tourism? If yes, please share your experience.

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Ovcharova Valerie

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A: What phenomenon (concept/theory) does it represent or illustrate and how?

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A: What phenomenon (concept/theory) does it represent or illustrate and how?

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It represents the phenomenon of film as a media text and visual codes that can be implemented in the film. In this scene one can see the emotional impact that the military situation during the Vietnam war in the US troops had on the hero. We see how he is freaking out not able to resist the influence of military atmosphere.

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B: Does it support, challenge or contest claims discussed in class? How so? 

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B: Does it support, challenge or contest claims discussed in class? How so? 

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I believe it supports the claims discussed in the class. For instance, the emotions on the face of the main hero in the scene, his intensity. Moreover, the camera angle is rather high which is typical for Kubrick's movies. He was trying to make a representation of a real aggressiveness of a person.

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C: What activities could you suggest around this video to facilitate a productive discussion?

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C: What activities could you suggest around this video to facilitate a productive discussion?

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It may be a good idea to ask persons who haven't seen the film which visual codes they noticed, why do they think the hero has done that to him, which emotions they have noticed on his face and so on. More than that, one can ask the audience what mood of the American society can be illustrated through that scene.

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Does it support, challenge or contest claims discussed in class? How so? 

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Does it support, challenge or contest claims discussed in class? How so? 

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It definitely supports claims that we have discussed in previous classes. According to the work of A. Toffler, which we have covered recently, crowdsourcing leads to emergence of prosumers. And this empowers people to create, share and produce their own media products. That is exactly what we can see in this video.

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What activities could you suggest around this video to facilitate a productive discussion?

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What activities could you suggest around this video to facilitate a productive discussion?

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We can ask students some questions:
1. Do you think that such a Starbucks` campaign was successful in the context of crowdsourcing?
2. What impact do you think the media has had in promoting this campaign?
3. In your opinion, what opportunity did the participants of this campaign get? (maybe an opportunity to come up with something new or reproduce smth?)
4. have you ever taken part in such actions?
5. what other similar challenges do you know?