# data[].attributes.body
Personal contact (prospecting) model - Employees individually search for, qualify, contact potential customers

Mass media - Deliver messages by broadcasting

Addressable media - Advertising efforts directed to known addressee

Internet medium - Occupies central space in medium choice continuum

# data[].attributes.body
Communication modes:

Personal contact (prospecting) model - Employees individually search for, qualify, contact potential customers

Mass media - Deliver messages by broadcasting

Addressable media - Advertising efforts directed to known addressee

Internet medium - Occupies central space in medium choice continuum

# data[].attributes.body
a. Communication modes
- Personal contact (prospecting) model which mean employees individually search for qualify contact potential customers.
- Mass Media for deliver messages by broadcasting.
-Addressable media which advertising efforts directed to know addressee

# data[].attributes.body
Communication modes

Personal contact (prospecting) model

•Employees individually search for, qualify, contact potential customers

Mass media

•Deliver messages by broadcasting

Addressable media

•Advertising efforts directed to known addressee

•Internet medium

– Occupies central space in medium choice continuum

# data[].attributes.body
- Communication modes
a.) Personal contact (prospecting) model- Employees individually search for, quality, contact potential customers
b.) Mass media- deliver messages by broadcasting
c.) Addressable media- advertising efforts directed to known addressee

- Internet medium- Occupies central space in medium choice continuum

# data[].attributes.body
The Web isn't paper, radio, television, or even a printing press. The Web can be described technically as a system for delivering hypermedia over networks using a client/server model. The Web has many possibilities for information, communication, and interaction. But shaping communication on the Web to meet user needs requires knowledge and skills in combining language, text, graphics, sound, movies, and hypertext. The methodology for shaping Web-based communication described here stresses a continuous, process-oriented approach to information development with a central focus on meeting user needs. The first step in approaching Web communication is to understand the characteristics and qualities of the Web as a medium for expression and how the user experiences the medium of the Web.

The Web is an application that can operate on global computer networks. As such, the Web is part of an evolution of media used for human expression that goes back millennia.
The Web offers a way for people to create works that can have a global reach. Technically, the Web's organization as a client/server information dissemination system often leads to nonhierarchical, distributed forms of expression as well as possibilities for multiple user roles (users as both consumers and producers of information). But the Web's technical organization reveals just part of its possibilities for expression. Just like other media-books, CD-ROMs, television, and radio-the Web has particular expressive characteristics that influence how it can be shaped and expressive qualities that people potentially can use in forming communications.

# data[].attributes.body
There are three communication modes which are personal contact model, mass media and adressable media .
Personal contact model
-It is also known as prospecting model where Employees individually search for, qualify, contact potential customers.

Mass media
-Messages are delivered via broadcasting such as Tv, radio, newspaper, billboard.

Addresssable media
-Advertising efforts directed to known addressee via direct mail, calls, emails...

# data[].attributes.body
•Communication modes

–Personal contact (prospecting) model

•Employees individually search for, qualify, contact potential customers

–Mass media

•Deliver messages by broadcasting

–Addressable media

•Advertising efforts directed to known addressee

•Internet medium

– Occupies central space in medium choice continuum

# data[].attributes.body
Communication modes
- Personal contact model :employees individually search for, qualify, contact potential customers.
-Mass Media: Deliver messages by broadcasting
-Addressable media :Advertising efforts directed to known addressee.
Internet medium
-Occupies central space in medium choice continuum

# data[].attributes.body
Personal contact (prospecting) model - Employees individually search for, qualify, contact potential customers

Mass media - Deliver messages by broadcasting

Addressable media - Advertising efforts directed to known addressee

Internet medium - Occupies central space in medium choice continuum