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Emotions can cause someone to believe in pseudoscience because they simply want it to be true. The con artists behind pseudoscientific products often target the emotionally vulnerable in order to take advantage of their desperation.

For example, someone who has a child with a chronic or terminal illness may put their trust in alternative medicine out of hope that their child may be cured.

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Ideologies are sets of ideas, and the term is mostly associate*d with religious and political ideologies. Some examples are Feminism, Communism, Anarchism for the political side, and Christianity, Buddhism and Islam for the religious side.

People are very attached to their ideologies, and this causes bias. For example, a Humanist may be more likely to take a misleading study regarding the goodness in human beings at face value.

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People naturally want to understand things. And because of this they will often go after the simplest, easy to understand answer. Pseudoscience generally gives easier to understand answers to questions than true science, or it gives answers to things that do not have yet have a definitive answer.

An example of this sort of thinking is belief in creationism over evolution. Many people believe in creationism because it is easier to believe that humans were simply created as they are, rather than coming about through circumstance. This clip from The Simpsons illustrates my example somewhat.

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When a large amount of information is presented to create  the illusion that their is a large amount of evidence for the authenticity of the argument, without regard to the individual pieces of information.

An example of this is the "gish gallop", a debate technique where a large amount of arguments that are not individually strong are rapidly presented in order to overwhelm the opponent.

This political comic from the 2008 American election presents proof by verbosity and the Gish gallop in a comedic way.

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When the endorsement of a celebrity, organization or certification is used as proof of authenticity. The organization or a certification board is often made up or has no true authority.

Many pseudo-scientific products use celebrity endorsements or fake awards and certifications.

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When it is claimed or implied that a product is beneficial because it only contains "natural" ingredients.  Despite the fact that their are many dangerous things that are found in nature, such as poisonous plants. Often seen in alternative medicine.

Here is an example of a claim that an all natural regimen can treat ADHD better than Ritalin. This claim is not backed by any clinical trials.

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Mom Refuses Ritalin and Heals Her ADHD Autism Kids With Natural Medicine

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http://www.thenaturalguide.com - (Video by Larry Cook) Deborah Merlin raised prematurely born twin sons diagnosed with a host of medical problems and neurological challenges. She refused to put her children on Ritalin or other stimulant medications while at the same time the other conventional medicine treatments and therapies she tried resulted in multiple failures.

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When the pseudoscience talks of "chi", "chakras", or any other sort of untenable energy.  This is often seen beside the Ancient Wisdom red flag in cases of alternative medicine.

Examples of this are; Ayurveda, acupuncture, naturopathy and crystal healing. All of which are forms of alternative medicine that allude to Mystical Energy with effects on the health of the human body.

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Healing Stones : How to Perform Crystal Healing

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The insinuation that because something has been around since ancient times or is rooted in an ancient culture it is proof of validity.

An example is Maharishi Ayurveda. An alternative medicine system founded in the 1980s. It is based  on Ayruvedq, an ancient Indian medical system. Maharishi Ayurveda has no foundation in science, but claims to use knowledge from ancient Vedic literature.

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For more information please visit http://www.maharishi.co.uk/ Practitioners & patients talk about the health benefits of Maharishi Ayur-Veda and introduce the basic principles, research findings and descriptions of treatments.