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Design is already in a new era, the digital era. Now everything is digital, so the design needs to adapt to it, it is not so frequent see works done manually as in the past, but there are, and compared to the works done digitally are few.
Technological evolution has opened up to the world of design several possibilities that were not possible.
Formerly logos, posters, etc., were a work of perfection and made manually. They were recognized and very simple, bringing an idea of ​​"less is more". Today everything is at your fingertips, and my question is this: Is it possible to make a design that works in the past and move it to the digital area? My response during those years that I started to get interested in the design, is: Yes! It is possible, just have references, knowledge, good English, and internet.

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The work of Paul drew my attention because, the materials that he uses for his work are everyday materials and when gathered and put together create a new meaning, as if you had created a new object.
This specific sculpture inspired me to make my week's work, the idea of industrial objects together and create another totally different made me understand that it is possible to create sculptures of materials, this connects with the ready made of art from Duchamp.
This artist could just walk into a store and buy a guitar amplifier, but his choice of a new amplifier makes it part of the work and creates a bond almost familiar with what you've done from the beginning.

interview below

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Pesquisa avançada Página inicial do Imagens do Google Ajuda Enviar feedback

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SAUL BASS

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Zoetrope consists of a strip of paper, where a series of simple actions are drawn or printed, wrapped around a rotating drum. The viewer saw the images through a groove in the drum, in which the successive images seemed to move because of the persistence of the vision.

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Shadow play, also known as shadow puppetry, is an ancient form of storytelling and entertainment which uses flat articulated cut-out figures (shadow puppets) which are held between a source of light and a translucent screen or crim The cut-out shapes of the puppets sometimes include translucent color or other types of detailing. Various effects can be achieved by moving both the puppets and the light source.

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https://vimeo.com/180817235

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The magic lantern is an early type of image protector employing pictures painted, printed or produced photographically on transparent plates (usually made of glass), one or more lenses, and a light source. It was mostly developed in the 17th century and commonly used for entertainment purposes.

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The Praxinoscope is a typical optical toy from the 19th century. It consists of a cylinder and a strip of paper showing twelve frames for animation. As the cylinder rotates, stationary mirrors in the centre reveal a ‘single image’ in motion.
https://awesam333.wordpress.com/2014/02/25/difference-between-zoetrope-and-praxinoscope/

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Camera obscura is the natural optical phenomenon that occurs when an image of a scene at the other side of a screen (or for instance a wall) is projected through a small hole in that screen as a reversed and inverted image (left to right and upside down) on a surface opposite to the opening.

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Francesca was a north-american woman photographer. She was famous from the black and white photos she took and by the presence of her or a famele model in te pictures. Her work was criticized by many photographers telling her work was narcissist.
Her work inspired me to do my work because completely chenged my mind about the placement of the human presence in a photo and the messege it could cause to the viewer.
FrancescaWoodman.http://www.lomography.com.br/magazine/178258-o-melhor-dos-melhores-francesca-woodman.[consulted on 02-04-2018].

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self portrait photo by Francesca woodman.jpg

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Vivian was a photographer who lived in New York. Her work was mainly about taking pictures of stranges she encountered in the streets of new york. Her photos passed the message of anonymous but familiar, the photos even being of strangers passed the information of famiriality.
For my work this was very important to ketch the feeling of the person so who would see the photos would know the person caracter just from an expression.
VivanMaier.http://www.vivianmaier.com/. [consulted on 02-04-2018].

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Les Shadoks is an animated television series created by French cartoonist Jacques Rouxel (26 February 1931 – 25 April 2004)[1] which caused a sensation in France when it was first broadcast in 1968–1974.

The Shadoks were bird-like in appearance (in the tradition[citation needed] of cartoon birds they had beaks with teeth), were characterised by ruthlessness and stupidity and inhabited a two dimensional planet.

Another set of creatures in the Shadok canon are the Gibis, who are the opposite to the Shadoks in that they are intelligent but vulnerable and also inhabit a two-dimensional planet.

Rouxel claims that the term Shadok obtains some derivation from Captain Haddock of Hergé's The Adventures of Tintin and the Gibis (who wear Bowler hats, which unlike their heads, contain their brains) are essentially GBs (Great Britons).

The Shadoks were a significant literary, cultural and philosophical phenomenon in France.

Les Shadoks. (1968). https://en.wikipedia.org/wiki/Les_Shadoks. [consulted on 10-04-2018].

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https://www.pinterest.com/charlotte5272/letter-t/

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https://www.youtube.com/watch?v=6XlMTHVGhRA

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https://www.pinterest.co.uk/pin/427771664578167375/

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BELOW

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Hey is a graphic design studio based in Barcelona, Spain.
We specialise in brand identity, editorial design and illustration.
We love geometry, color and direct typography.
This is the essence of who we are.
We take care of every single step of the design process and we always work closely with our clients, big or small, in one-to-one relationships.

We also undertake side projects. These activities aim to play with new ideas, push our creative boundaries and develop a passion that is then injected into client’s work.

In 2014, we opened an online shop, a place to share our passion for typography, illustration and bold graphics.

Hey was founded in 2007 with the idea of transforming ideas into communicative graphics.

HEY-ESTUDIOS. (2007).http://heystudio.es/. [consulted on 20/04/18].

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Aaron Draplin is a graphic designer, author and founder of Draplin Design Co. (DDC). Born in Detroit, Michigan, on October 15, 1973. He is now based in Portland, Oregon. His clients include Nike, Burton Snowboards, Esquire, Red Wing, Field Notes, Ford Motor Company and the Obama Administration. His book, Pretty Much Everything, is a mid-career survey of his work including case studies and advice which was released in May 2016.
He started his career with a snowboard graphic for Solid Snowboards, which jumpstarted his career. After five years, he moved to Minneapolis to finish his design degree at the Minneapolis College of Art and Design. During this time, he polished his skills, that he applied later on during his professional career. In April 2000, he accepted an art director position at SNOWBOARDER magazine. He won “Art Director of the Year for Primedia 2000. In 2002, he became a senior designer at Cinco Design Office of Portland. Here, he worked on accounts such as the Gravis, Helly Hansen, Nixon.

DDC. (2004).http://www.draplin.com/. [consulted on 20/04/18].

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Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design.

Rand was a professor emeritus of graphic design at Yale University in New Haven, Connecticut where he taught from 1956 to 1969, and from 1974 to 1985. He was inducted into the New York Art Directors Club Hall of Fame in 1972.

Paul Rand. (1936). https://en.wikipedia.org/wiki/Paul_Rand. [consulted on 20/04/18].

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Saul Bass (May 8, 1920 — April 25, 1996) was a graphic designer and filmmaker, perhaps best known for his design of film posters and title sequences.

During his 40-year career Bass worked for some of Hollywood’s greatest filmmakers, including Alfred Hitchcock, Stanley Kubrick, Otto Preminger, Billy Wilder, and Martin Scorsese. He became well-known in the film industry after creating the title sequence for Otto Preminger’s The Man with the Golden Arm in 1955. For Alfred Hitchcock, Bass designed effective and memorable title sequences, inventing a new type of kinetic typography, for North by Northwest, Vertigo (working with John Whitney), and Psycho.

Bass also designed some of the most iconic corporate logos in North America, including the original AT&T “bell” logo in 1969, as well as their later “globe” logo in 1983. He also designed Continental Airlines’ 1968 “jetstream” logo and United Airlines’ 1974 “tulip” logo which have become some of the most recognized logos of the era.

Saul Bass. (1955). http://www.artofthetitle.com/designer/saul-bass/. [consulted on 20/04/18].