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Katy is working on a great doc that outlines all of the various nuances with PDF uploads, image/video usage rights, etc. I think we all could use this as a refresher because not having all of the items required slows up the turnaround times with DCOE

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Who does what. How does everything feed? Who to reach out to for updates on the varying OTAs. Is this something that with our team's knowledge we could put together or would we need the help of DCOE?

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I would like to have additional deep dives on various reports that our counterparts use. We get sent several pages of reports each week and likely only look at the day by day report (generally). What else should we be paying attention to?

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Revisiting portal education (this may be forthcoming)

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A way to touch base with the regional counterparts on a perhaps quarterly basis? Something that will teach them or help them learn about PLUS and the various PCOE programs available.

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Can our on property counterparts own these and speak on our behalf? Can we just attend quarterly?

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What's more efficient? Sales strat meetings or dedicated marketing meetings? Work with regional counter parts to eliminate marketing week and instead set up a dedicated time with key contacts at the hotel for a true marketing call. Come up with brainstorm topics, key questions to ask each month to learn about state of business and insight for marketing opportunities.

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I think there should be  a DCSM to handle all website updates, and then a hotel facing DCSM that solely focuses on strategy, SEO, etc. 

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I think there should be  a DCSM to handle all website updates, and then a hotel facing DCSM that solely focuses on strategy, SEO, etc. 

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Do we use this moving foward?

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When does it make sense to have more than 1 rep from Field marketing in attendance?

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A re-education on what Social Coordinators are responsible for. Let's have Starla join a call.

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How can we take into consideration AMs who have markets outside a DMM reach (Memphis, Bham, etc.)? How can we take into consideration # of hotels, even with lower complexity hotels? Thoughts: Add additional complexity point for markets outside a DMM that have "x" or more hotels (3?).

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A success share (or best practice) from 1 team member on each weekly call.

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How to audit a website.
How to audit Cvent
How to audit wedding listings.

Best practices on what to look for and how to communicate changes to counterparts.

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A CLEAR outline of what DCSMs are and are not responsible for in 2020 & moving forward since that will be changing.

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Using the portal causes inefficiencies due to lack of DCSM follow up. Will it be that way in the future with AMs/ACs depending on "Verified Complete" timeline?
Going Direct will Increase efficiency & not require portal training (which doesn't exist yet) Direct System Training - which already exists + has experts

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AM are not the experts on everything and yet, this is the way this organization presents us. When we have calls with our hotels and know the focus is going to be SOE, Paid Media, etc, we need those experts on the calls to speak on these topics. I would LOVE to know everything, but I don't. 

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AM are not the experts on everything and yet, this is the way this organization presents us. When we have calls with our hotels and know the focus is going to be SOE, Paid Media, etc, we need those experts on the calls to speak on these topics. I would LOVE to know everything, but I don't. 

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We used to have monthly calls for specific accounts with PALs in 2018. This was really helpful to learn current hot buttons, priorities, and needs for the portfolio at large. Was also an opportunity for managers to create tailored campaigns for the specific needs of that ownership/management company group (i.e: group base was a priority - Field could create a special group promotion for that portfolio). I think bringing these back on a quarterly call cadence would be helpful to stay closely aligned.

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Proposaled Solution: The Southeast team will create a document where each teammember can add trainging topics. Senior Managers/Director will select 1 training topic per month to review at the end of 1 weekly meeting a month. Teammembers that are interested in that topic will stay on the line for the training. Teammembers that do not need the training will drop off. Subject Matter Experts can facilite these trainings or a discipline partner can attend. This is not oldly assist our team with training but will also allow our teammembers to work on our presentation skills. 

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Proposaled Solution: The Southeast team will create a document where each teammember can add trainging topics. Senior Managers/Director will select 1 training topic per month to review at the end of 1 weekly meeting a month. Teammembers that are interested in that topic will stay on the line for the training. Teammembers that do not need the training will drop off. Subject Matter Experts can facilite these trainings or a discipline partner can attend. This is not oldly assist our team with training but will also allow our teammembers to work on our presentation skills. 

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It’d be helpful to have an outline of foundational AM tasks. I have a good idea, but it would be nice to have something to refer to – things like re-forecasting, submitting quarterly paid media strategy, best practice audits to perform, basic collateral needs, BMD dashboard reviews, what else?

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This could be the 1st team training. Caroline will reach out to Starla Middlebrooks to assist in Social Coordinator traning by xxxxx (insert) with a goal of helping the team better partner and leverage Social Coorinators. 

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This could be the 1st team training. Caroline will reach out to Starla Middlebrooks to assist in Social Coordinator traning by xxxxx (insert) with a goal of helping the team better partner and leverage Social Coorinators. 

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The 2nd team training could be Krsiti (or whoever is working on the DCOE workgroup) will review DCSM scope of services during our xxxxxx (date) team call with a goal of better understanding what is in scope so we can better leverage or DCSMs to assist in supporting our hotels.

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The SE team will host a quaeterly " lunch and learn" for our stakeholders to review 1-2 topics per month with a goal of  continuing to educate our stakeholder of the benefits of the BMD organization. 

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The SE team will host a quaeterly " lunch and learn" for our stakeholders to review 1-2 topics per month with a goal of  continuing to educate our stakeholder of the benefits of the BMD organization. 

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Senior Leader/Director will reach out to Roger Littlepage to ensure PALs are adding call notes into the Lightening work groups after each call with a goal of PALs providing ownership priorities for the Account Managers supporting these hotels. Maybe we ask for 203 specific call outs. 1). What is the ownership companies overall goal for hotels in 2010 or 2020. 2). What are the ownership companies current list of priority hotels and why?

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Senior Leader/Director will reach out to Roger Littlepage to ensure PALs are adding call notes into the Lightening work groups after each call with a goal of PALs providing ownership priorities for the Account Managers supporting these hotels. Maybe we ask for 203 specific call outs. 1). What is the ownership companies overall goal for hotels in 2010 or 2020. 2). What are the ownership companies current list of priority hotels and why?

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I love the idea of calls but I don't want to get to "call happy" if it's something we can read then reach out to the PAL if needed. Lauren Tucker does a great job with her follow up call notes IMO.

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I'd love to have guidance from our paid media team regarding best practices for both PLUS and TravelAds. I.e. , what is "generally" best for airport markets, suburban markets, etc.; how should you fund when undergoing a renovation and how should that affect TravelAds strategy; how can you get the most benefit from submitting paid media strategy forms (and also what questions should you be asking your hotel team every quarter before submitting), etc.

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Negating forms and general email inboxes

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Negating forms and general email inboxes

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One of the biggest (and most aggravating) challenges I run into is finding someone to TALK TO instead of filling out a ticket or emailing a general inbox (and waiting for weeks for responses) for HWS issues (from images to content to PDFs.) It would be so nice (and I think one of the smarter uses for the DCOE) if we had a team dedicated to these issues that we could reach out to. If this kind of "connection" was only available to Field Marketing hotels, what a great selling point to get hotels to invest in our program.