# data[].attributes.headline
'Help' (Bowens Island Tsunami Relief) Designed by:  David Carson

# data[].attributes.subject
'Help' (Bowens Island Tsunami Relief) Designed by:  David Carson

# data[].attributes.body
h

# data[].attributes.body
David has used dropped the letter p from help to break straight lines and break conventions

and create a focal point for you to focus on it makes the word a lot more interesting

he has also used s hidden message in this text he has moved the p away to create the thought that

it is by itself drowning and needs "help".

he has also dropped the p and created the word "hel" which is just the same as "hell"

he is saying that these people are going through hell without saying that.

He has also used black text to make it stand out from the rest of the poster so you focus on that and it

happens to be a very important part of the poster the date and venue.

# data[].attributes.body
In this poster David has used a very dull color of light blue and darker blue

this is for a good reason though. he has then put his lettering in a very sharp

distinctive color ie black and white so he is using positive and negative color

to make his lettering to stand out

# data[].attributes.body
hidden message in this poster

# data[].attributes.body
david carson is well known for using old surfy style images in his posters

he has used that trait in this poster using this images of a wave that looks

like it came from an older style printer because you can see the lines

of ink from the printer i think this gives the image a bit more character

makes it alot more intresting.

# data[].attributes.body
When david carson designed this he kept to a very simple layout.

i like the way he has placed the word help he has lowered the

letter p from the rest of the word he has done this to break

straight lines and create a focal point he is well known for this

# data[].attributes.body
(These will help you get a broader understanding of David Carson's work, ideas and techniques which will help you with your analysis, and give you ideas and inspiration for developing your own ideas).

# data[].attributes.attachment_link.description
David Carson is a very influential designer and typographer. He explains his thoughts and show some of his works.

# data[].attributes.body
ACHIEVED: Demonstrate an understanding of methods and ideas from established practice appropriate to design.

MERIT: Demonstrate an informed understanding of methods and ideas from established practice appropriate to design.

EXCELLENCE: Demonstrate an in-depth understanding of methods and ideas from established practice appropriate to design.

# data[].attributes.headline
FORMATIVE ASSESSMENT FEEDBACK FROM MRS T

# data[].attributes.subject
FORMATIVE ASSESSMENT FEEDBACK FROM MRS T

# data[].attributes.body
What you have done well...

Your responses for 'Type' and 'Imagery' demonstrate 'An informed understanding' - (Merit)

Where you are sitting at in regards to Achievement Criteria...

Almost at Merit level (Some bits are but not all consistent)

Your next step to achieve at the next level is to...

Add a bit more depth as to 'why' David Carson has used the techniques etc that he has for colour, e.g. blue/ tsunami/ wave overtaking the image/ abundance of water , illusion of wave coming towards us etc

Great independent effort Jonte - I am very impressed with your attempt and effort on this - Ka Pai!!

# data[].attributes.headline
AS91305 - Resource C: Features of Carson’s Work

# data[].attributes.subject
AS91305 - Resource C: Features of Carson’s Work

# data[].attributes.body
STYLE• Reflects his self-taught and experimental way of working. • Grungy, dirty, scuff marks that aren’t cleaned up and are anti-establishment to symbolise breaking the rules. Used as decorative elements to add visual interest. TYPE • Overlapping, cut off by the edge of the page, different sizes, fonts, and orientations (horizontal, vertical) making the type difficult to read. The viewer has to stop and work out what is being conveyed so they spend more time looking at and absorbing the design. • Sometimes the text serves a decorative rather than functional purpose. Becomes an interesting pattern in itself with only fragments being readable. Younger audiences often don’t want to read too much text and are happy to get the message as “fragments” of meaning. Style is more important than meaning. • Fills in the enclosed areas of letters and deliberately distorts fonts to make the text “wrong”. Subversive anti-establishment act to show freedom and disrespect for established practice.

- Experiments with kerning, (spacing between letters) to make the work more interesting, deliberately break conventions, and sometimes to help communicate a message. IMAGE • Blurry, out of focus images that look like amateur photographs. Images are carefully treated to heighten ambiguity and create mystery. • Contrasts with slick professional photos of establishment glossy magazines. • Appeals to youth culture, anti-establishment, cool, relates to the kind of photos the audience takes themselves. SPACE • Uses open areas of empty (NEGATIVE SPACE) spaces to contrast with crowded, confused areas of text and image. This provides a balance giving the eyes a place to rest when looking at the designs. Linear and geometric elements are randomly placed around the design. However, these are carefully arranged in relation to the text and image to balance the composition.