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It could be due to market failure. There are a number of promising brands that exited Singapore.

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What else do you think belongs here? Feel free to add them all!  Don't forget to add wall notes. Analyse the failure based on:
1. Hype Level
LOW
MEDIUM
KARDASHIAN
2. Failure Proportion
MODERATE
MASSIVE
EPIC
3. Cost to Company
SO-SO
PAINFUL
RIP

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1. What role does failure play in innovation?
2. What hinders us from accepting failure?

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- a lack of success in doing something

- the fact of something not working as it should

Criteria to be in the Museum of Failure according to its curator, Samuel West:
"It was an innovation and it was a failure. A failure is a deviation from its desired outcome."

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First LEGO set for girls however with very few building bricks which is, of course, the core of LEGO.

Many years later LEGO did a huge piece of research to establish how to tap into the girls market, learning how girls interact with LEGO, and LEGO friends was created which was a much more successful product line.

Hype Level: Medium
Failure Proportion: Moderate
Cost to Company: So-so

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In the first three years, the Heinz company sold more than 25 million bottles of EZ Squirt ketchup and rolled out three more funky hues, including purple, blue, and Mystery Color, which could be either purple, orange, or teal. Although the kid-friendly condiment was initially a success, consumers eventually lost interest and the product was discontinued in 2006.

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Back in October 2010, GAP announced a rebranding of their classic logo which was met with massive backlash, with comments such as it looking "cheap" and "uncool". GAP reverted their rebranding within just a week of the release, in response to the backlash.

A painful lesson on the importance of how much, and if you should change an iconic brand.

Hype Level: Low
Failure Proportion: Massive
Cost of Company: Painful

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In 2006 Microsoft came up with the Zune, a product that was supposed to rival the iPod. However, Zune failed to convince consumers that it was on par with the iPod.

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Do you guys think it is a fail or win?

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Pebble
Hype Level; Medium
Failure Proportion:Massive

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Hype Level: Kardashian
Failure Proportion: Massive
Cost to Company: PAINFUL

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Jared

This product never took off due to lack of customer interest despite the pomp and hype, and high fuel prices when the airline was launched led to high costs and the airline cant turn a profit.

Hype Level - Kardashian
Failure Proportion - Epic
Cost to Company - RIP

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The lack of apps wasnt able to convince buyers to take the leap in a market full of androids and I Phones.

Hype Level: Kardashian
Failure Proportion: Epic
Cost to Company: Moderate

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It was a product that never really took off despite hefty marketing efforts. Facebook was already the main dominant player and had created the ecosystem it needed to sustain. Surprisingly, it is still around under the guise of Google Currents.

Hype Level: Medium
Failure Proportion: Epic
Cost to Company: Painful

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Hype Level: Kardashian
Failure Proportion: Epic
Cost to Company: Painful

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Due to a design flaw in component placement, the battery size of 3500mah caused multiple cases of the phone exploding. To reduce their losses, Samsung recalled and refurbished the phones with smaller batteries and sold them as the Galaxy Note Fan Edition.

Hype Level: Kardashian
Failure Proportion: Massive
Cost to Company: Painful

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Launched in 2005, Cheetos Lip Balm experienced a backfire from the market. The company assumed that people would want a Cheeto-flavoured lip balm as it rides on other brands creating flavoured lip balms (Hershey’s, Holly Rangers, Stardust). They assumed that if they created something innovative, customers would be even more loyal to the products.
Hype Level: Medium
Failure Proportion: Epic
Cost to Company: So-So

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Google Nexus phone - I have a pixel now and love it, but that phone just tanked

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Google Nexus phone - I have a pixel now and love it, but that phone just tanked

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Sony announced the MiniDisc in September 1992 and released it in November of that year for sale in Japan and in December in Europe, Canada, the US and other countries. -wiki

Hype Level: Kardashian
Failure Proportion: Epic
Cost to Company: Painful

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The Netflix of Cinemas. Their subscription plan offered users a movie ticket a day - access to films in any theatre, in any market - for less than USD10 a month. The company played the middleman by buying movie tickets at list price, then giving them to subscribers.

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: RIP

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Apple designed a sleek-looking mouse that looks very on-brand but the failure is that the charging point is at the bottom of the mouse...

Hype Level: KARDASHIAN
Failure Proportion: MODERATE
Cost to Company: SO-SO

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Office Assistant Clippy, Microsoft, 1990s

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Office Assistant Clippy, Microsoft, 1990s

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Clippy is described by some as one of the worst user interfaces ever developed. Clippy was designed to pop up whenever the software thought that the user needed help and managed to annoy quite a few people. After Microsoft acknowledged it's unpopularity they decided to remove the feature.
Hype Level
Kardashian
Failure Proportion
Massive
Cost to Company
Painful

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Pet Rock is a collectible toy made in 1975 by advertising executive Gary Dahl. Pet Rocks are smooth stones from Mexico's Rosarito Beach.[1] They were marketed like live pets, in custom cardboard boxes,[1] complete with straw and breathing holes.[2] The fad lasted about six months, ending after a short increase in sales during the Christmas season of December 1975. Although by February 1976 they were discounted due to lower sales, Dahl sold over 1 million Pet Rocks for $4 each,[1] and became a millionaire.

Hype Level: SATANIC
Failure Proportion: Moderate
Cost To Company: Nada

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For a super-hyped film that was targeted to capture the Chinese audience, it's getting a lot of dismal failures now. It's one of the most expensive live-action films produced by Disney, however it seems like it's not gonna do well. Couple with the fact that they released it on Disney + (which eventually became pirated, it doesn't seem that Mulan will meet business expectations at all.
HYPE LEVEL: Kardashian
Failure proportion: MASSIVE
Cost to company: Painful

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"Google+, the social media platform from Alphabet, launched in 2011 to compete with Facebook.

While the site experienced an initial surge in subscribers, by April 2015, Google+ had experienced a 98% decline in user engagement. "

Hype Level: KARDASHIAN
Failure Proportion: Moderate
Cost to Company: So-so

Sean

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The reformulated Coke was introduced in April 1985. In 1992, it was renamed Coke II. However, the American public's reaction to the change was negative, and "New Coke" was considered a major failure. Coke II was discontinued in July 2002. It remains influential as a cautionary tale against tampering with a well-established and successful brand

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

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Sony were first to develop a e-book reader with electronic paper display in 2004. It had initially strong reviews but as soon as Amazon brought out the Kindle, there was no further competition and Sony eventually discontinued their e-reader product line.

"Sony spent more than twice of what Amazon spent on measured media, but it lost mind share by not sustaining its marketing, and failing to highlight its product superiority. It also didn't cash-in on its first-mover advantage"

Hype Level: Kardashian
Failure Proportion: Epic
Cost to Company: Painful

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"Kin was a short-lived mobile phone  designed for users of social networking  Microsoft described the phones' target demographic as men and women between ages 15 and 30. Microsoft invested two years and about US$1 billion developing the Kin platform." - Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

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"It is remembered for the one model it produced — the stainless steel sports car featuring gull wing doors.   The lack of demand, cost overruns, and unfavourable exchange rates began to take their toll on DMC's cash flow in late 1981. The company had estimated its break-even point to be between 10,000 and 12,000 units, but sales were only around 6,000." -Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: RIP

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"Google Glass is a brand of optical head-mounted display designed in the shape of a pair of eyeglasses. It displayed information in a  smartphone-like, hands-free format. The headset received a great deal of criticism amid concerns that its use could violate existing privacy laws.

On January 15, 2015, Google announced that it would stop producing the Google Glass prototype, to be continued in 2017 tentatively. In May 2019, Google announced the Google Glass Enterprise Edition." - Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

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"The Newton is a series of personal digital assistants (PDAs) developed and marketed byApple Computer, Inc. An early device in the PDA category it was the first to feature handwriting recognition. Considered technologically innovative at its debut, but a combination of factors, some of which included its high price and early problems with its handwriting recognition feature, limited its sales. This led to Apple ultimately discontinuing the platform at the direction of Steve Jobs  in after his return to the company." -Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

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"The original Peek was an email-only mobile device that came onto the market in 2008 with promise. Then a year later, they came out with Twitter Peek, a Twitter-only device which ended up being a dud.

It didn’t solve any problems, only created them." - Medium

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

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"A consumer-level analog-recording and casette format of magnetic for video. Its competitor VHS could record for 2 hours against its 1 hour bu tit launched in spite of the product inadequacy." - Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

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"Made of rigid plastic, this 1990 mask only comes in one size. The shocks are set up to “exercise” your face and reduce wrinkles. Many of us search for a facial product that will help reduce the look of aging and leave us looking refreshed and youthful. This one simply leaves us with nightmares." - plaidswan.com

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: RIP

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Dolls which uses speech recognition  technology in conjunction with a mobile app to recognise the child's speech and have a conversation. The doll uses the internet to search what the child said which then answers with what it collected online. The doll is banned in Germany as an illegal surveillance device.

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

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"The N-Gage was a smart  smartphone combining features of a mobile phone and a  handheld game system. N-Gage attempted to lure gamers away from the Game Boy Advance by including telephone functionality. This was unsuccessful, partly because the buttons, designed for a telephone, were not well-suited for gaming. The original N-Gage was described as resembling a taco, which led to its mocking nickname "Taco phone" - Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: RIP

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Free to internet users, a cat-shaped handheld barcode reader to open a URL by scanning a barcode on a printed matter. "CueCat isn't worth installing and using, even though it's available free of charge ... In order to scan in codes from magazines and newspapers, you have to be reading them in front of your PC...  fails miserably. Using it is just unnatural and ridiculous... ."  WSJ, 2000

"...not solving a problem... feeble business idea" Spolsky, 2000

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: RIP