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Gucci has managed to reduce its amount of greenhouse gases produced through its own operations and supply chain, it has a policy approved by CanopyStyle to prevent deforestation of endangered forests. However its animal rating is not good as continues as a brand to use leather, exotic animal hair and exotic animal skin. The brand has made a start to becoming sustainable but has not made enough impact as it needs to.

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Alessandro Michele

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formal professional tone of voice, high standard products equals professionalism in communication

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contemporary, bold, romantic brand identity

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luxury brand

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sophistication, high-class, high-quality and innovation

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Not only did Gucci transform its fashion philosophy to include all genders, it also wants to revolutionize the way that fashion shows go about their seasonal business.

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headquarters in florence

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Gucci offers both instore and online experience, allowing a global audience to be reached

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Gucci offers both instore and online experience, allowing a global audience to be reached

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Gucci reflects a perception of high quality Italian products and craftsmanship alongside bold and innovative pieces.

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founded in 1921 when Guccio Gucci opened a leather goods shop in Florence.

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founded in Florence in 1921

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Gucci was founded in 1921 by Guccio Gucci in Florence.

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Gucci was founded in 1921 by Guccio Gucci in Florence.

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aesthetically luxury and playful as of lately

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aesthetically luxury and playful as of lately

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Gucci colour pallete

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Formal, strong

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Recently released a collaboration campaign with North Face 

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Recently released a collaboration campaign with North Face 

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red green

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Q4 Where is the brand positioned?

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Your Task: The brand you have been tasked with researching is GUCCI. Linking to what we have discussed today you need to work together as a team to answer the above questions. Please place your answers below each question and remember to add in written/visual research to back up your answers :)

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Q4 What is the history of the brand?

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Q3 What are the brand values?

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Q2 What does the brand sound like?

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Q1 What does the brand look like?