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Set of customs and norms that direct or value human behavior in a community.

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Ethics is a system of principles that helps us tell right from wrong, good from bad. Ethics can give real and practical guidance to our lives. ... We constantly face choices that affect the quality of our lives. We are aware that the choices that we make have consequences, both for ourselves and others

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Rutgers Business School - Newark & New Brunswick

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Professional ethics is defined as a set of moral standards and values that professionals in a certain sector must respect during the exercise of their profession. It translates into a series of behaviors and action guidelines aimed at promoting good labor practices and social harmony.

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establishes the fundamental principles and values that guide us in our ethical behavior in relation to shareholders, customers, authorities, suppliers, the environment and the community.

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Responsibility

Effort

I respect

Loyalty

Adaptability

Honesty