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selection from the shoot I did according to what is needed to be in the slides. The mood and tone of direction made me think of Toilet Paper magazines. Vibrant, high contrast, and plasticky.

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On the darker notes,
I like this droplets of water plus the arrays of colours in the back. This could be done with acrylic sheets and coloured lighting perhaps with the help of gel filters. But for this project, it might be a stretch.

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On the more playful notes

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On the more playful notes

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SOME REFERENCE FOR THE SHOOT

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On the more playful notes

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I like the mirror and liquid combination

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Using Graffiti kind of font goes well with being fun, playful, and adventurous. Could use their signature gold pressed on certain elements for added dimension and layerings.

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Here is an example of their classic back label. Somethings may need to be cut off since there's only little space on the back. (6cm * 3cm/3.5 max)
- the logo
- the product model
- important messages
- reuse and not for pregnancy icon
- barcode

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I'm using this as a template

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the left side with less skin around the eye looks better to me

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experimenting with coloured / black and white pictures. From the look I'm leaning towards coloured photography with rough edges die cut

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printing on glass in such small volume appears to be very expensive. The alternative is to print on sticker paper.
Diameter of the bottle is 25 cm.
could fit in A4 horizontal

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my sister who happens to be in the targeted age ranged. I decided to take a photo of her. While shooting, I asked her how does she feels when she hear the word FLEX. She felt silly and funny

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- heat changing ink
may not work that well with this product since it is not the kind of product that people holds all the time.

- https://tampographe.com/

- carnets de voyage
- https://artiste.titouanlamazou.com/fr/voyage/1996-egypte-au-long-du-fleuve/

- jonathan hagard animation

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Le Tampographe | Tampons vulgaires et jeux graphiques.

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A mock up print, first pair is 1 inch and second pair is 1.5 inch.

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what pair of eyes that reflect
BOLD
FUN
FEARLESS

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Inter Personal Perception and Communication

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Michael Harrington

A British conscript turned infamous convict, Michael Harrington is perhaps best known for orchestrating one of the most daring escapes from Australia. In 1876, Harrington, along with six others, braved a massive typhoon in nothing more than a tiny rowboat to board an American whaling ship in what is now remembered as the "Catalpa Rescue."

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The 19 Crimes Wines are only a very very few I see that utilise photography in their bottle. These bottles pays a homage to one of the first settlers in Australia, who were exiled by the Great Britain. The labels all posted a face of a real convicted with 19 Crimes App that allow customers to learn more about the crime that the convicted on the labels did. I think it is a very interesting in terms of story telling and conceptual product design.

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EVERY BOTTLE HAS A CRIMINAL RECORD.

Not just a catchy name, 19 Crimes refers to the number of felonies used to exile convicts from Britain back in 1787, including Jane Castings, who covers the Hard Chard, and John O’reilly, who covers the Red Blend . Upon conviction of at least one of the 19 from that list, prisoners were sentenced to punishment by exile, and were transported to Australia — should they survive the journey there. Those who survived became the first British settlers on the continent.

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From its convict-bearing labels to its signature black bottle and smooth vanilla taste, 19 Crimes is the wine you won't, or better yet can't, forget. Since its 2012 debut the brand has become as much a staple in wine shops as it has in household refrigerators. This is largely due to its clever marketing tactics (ahem, AR-enabled labels and Snoop Dogg collaborations) and the portfolio's easy-drinking red blends.

Perhaps it's the history behind the labels, the uniqueness of the bottle, or the fact that the wines are housed within Treasury Wine Estates' portfolio -- which is one of the largest wine companies based out of Melbourne -- that entices shoppers. But whatever the draw, the bold yet velvety taste of the wines continues to keep drinkers interested and satisfied.

Here are 10 things you should know about 19 Crimes.

Every bottle has a criminal record.

Not just a catchy name, 19 Crimes refers to the number of felonies used to exile convicts from Britain back in 1787, including Jane Castings, who covers the Hard Chard, and John O'reilly, who covers the Red Blend . Upon conviction of at least one of the 19 from that list, prisoners were sentenced to punishment by exile, and were transported to Australia - should they survive the journey there. Those who survived became the first British settlers on the continent.

A mobile app allows the bottles to really come alive.

With the help of the 19 Crimes app, the criminals on the labels are able to come to life. Simply place your phone camera in view with the label and watch as an animated video appears. Through this feature the outlaws share their side of the story, telling the viewer exactly why they were banished from Britain and "sentenced" to a life in Australia. It's this adult variation of augmented reality that gave 19 Crimes an edge, increasing its sales by almost 500 percent in just 18 months, when it comes to wine marketing.

The Snoop Dogg collab wines are the brand's first California releases.

For its first stride into California wine, 19 Crimes partnered with Snoop Dogg to release Snoop Cali Red, A red blend made from 65 percent petite Syrah, 30 percent Zinfandel, and 5 percent Merlot, all sourced from California. Following the red blend, 19 Crimes released Snoop Cali Rosé in summer 2021. Given the popularity of both wines, it's safe to say that the 19 Crimes/Snoop Dogg partnership will be releasing many more wines in the future.

In total there are 8 red wines, 2 white wines, and 1 rosé.

Despite Shiraz being the notable grape of Australi a, Cabernet Sauvignon was the first type of wine released in 2012 by 19 Crimes. The brand's full catalog boasts a total of eight red wines, two white wines, and, most recently, a rosé. The single-variety reds are Cabernet Sauvignon, Shiraz, and Pinot Noir. The blends include labels The Red Blend, The Warden, The Uprising, The Banished Dark Red, and Snoop Cal-Red. The whites include the Hard Chard and Sauv Block.

The corks are collectable pieces of history.

From grand larceny, setting fires, stealing fish, and even impersonating an Egyptian, each of the collectable corks holds one of Britain's 19 Crimes deemed punishable by exile. For more info on the crime, drinkers can head to the 19 Crimes website for interesting facts and historical links.

19 Crimes wines are affordable and accessible.

An affordable price point and genuine accessibility has helped solidify the popularity of 19 Crimes. You'll likely find any of its reds, Chardonnay, and rosé at local liquor stores, wine shops, and online retailers alike. At an average price of $10 to $15 the approachable wines are a value.

One bottle pays homage to rum.

"The Uprising" wine has an intriguing taste and history lesson attached to it. A portion of this red blend is aged for 30 days in rum barrels for a taste that is jammy and smoky. But the flavor profile is only half the story when it comes to this bottle. The barrel aging also pays homage to Australia's Rum Rebellion of 1808, during which soldiers banded together to overthrow the government for inhibiting the rum trade.

Another was created for millennial men.

It was created to target the under-represented male millennial segment of the market. Research from marketing media company Kantar showed that male millennials, between the ages of 18 and 34, were the lowest of any demographic group to drink and purchase wine. With that in mind, The Banished, a red wine blend described as full-bodied and round on the palate with a distinct sweetness, was released in 2015. The flavor profile and timing of the release was no accident. According to Treasury Wine Estates, the male millennial market for wine grew by 95 percent in 2015, with 19 Crimes showing similar growth.

Almost all of 19 Crimes wines are Australian.

The majority of the wines, aside from the brand's collaborations with Snoop Dogg, are made with grapes sourced from Australia. These grapes include Cabernet Sauvignon, Shiraz, and Pinot Noir.

19 Crimes has siblings.

Part of the Treasury Wine Estates portfolio, 19 Crimes is produced by one of the largest wine companies based out of Melbourne. That makes it siblings with well-known brands such as Beringer, Penfolds, Sterling Vineyards, and Matua, to name a few.

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10 Things You Should Know About 19 Crimes

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From its convict-bearing labels to its signature black bottle and smooth vanilla taste, 19 Crimes is the wine you won't, or better yet can't, forget. Since its 2012 debut the brand has become as much a staple in wine shops as it has in household refrigerators.

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I think I would probably go with the round plum liquor bottle. It is a good base to start. The silhouette is simple but still goes well with the concept. While with the Amorn's curvy bottle I find the shape to be interesting too, but the cap is not right for whiskey. And for the six angles honey bottle, I just see honey related products when I see the bottle.

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It is interesting to possibly come up with infused flavour such as this one. I think it gives character. From observation, the essence in the bottling of whiskey for me it is crucial for the bottle to be clear, for customers to be able to see the liquid inside. This is going to be one of the limitation with this project. It is impossible to design the body of the bottle by myself since it is produce in a lot at a very large volume. Next step for me is to find a base bottle to work with that is made with thick glass and match with the concept of FLEX.

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CHIVAS REGAL MOZUNARA Blended Scotch Whiskey

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CHIVAS REGAL MOZUNARA Blended Scotch Whiskey

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From view, affirming what I read that using photographic elements in product design could help the product easier to notice, it is true. One wine bottle from this shelf particularly stands out for using photography in their label.

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November 20th, 2017
You're confident that your products are fantastic. Now, you just need to make an instant impact that gets consumers on board.

Packaging design is hands-down one of the best ways to communicate what you have to offer. The real question is whether you should use a photograph or an illustration to tell the tale. Here's how to decide which has the most shelf appeal.

How Illustration Proves Points

Illustrations portray things with reduced visual complexity. With only a limited range of colors, shapes and lines for the consumer's eyes to follow, it becomes easier to direct their attention towards what you want them focusing on.

Using illustrations is a great way to reinforce branding. Since you can simplify your depiction of a product at will, you have more leeway to add logos, clean text and thematic elements without worrying about whether they might get lost in the shuffle. You can even repeat the colors of your product or brandmark to create a more unified image that attracts attention.

Why Photos Turn Heads

High-quality photography confers numerous benefits on the packages that use it. With retail food packaging, a well-positioned, appetizing sample photo may be all that stands between you and your competitors. Consumer packaged goods that show people enjoying using a product may be more likely to sell. Some manufacturers even skip product images in favor of displaying the results of use.

Creating Your Own Style

Whereas illustrations help highlight specific visual information, photos set the mood and build immediate trust. Both types of imagery have different strengths.

So how do you decide what kind of packaging might suit your products best? There's no universal rule, so you need to address each package on a case-by-case basis, and never be afraid to combine these tools. With many products and food items, for instance, you might use a front photo to grab attention and a rear wireframe illustration to leave room for legible text that describes key features.

Still confused? Working with a specialist is always a good start when you're trying to chart your course. Visit our Photography and Illustration pages to see what we can do for you.

We're recognized as a top package design company on

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The Essentials of Packaging Design: Should You Choose Photography or Illustration?

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You're confident that your products are fantastic. Now, you just need to make an instant impact that gets consumers on board. Packaging design is hands-down one of the best ways to communicate what you have to offer. The real question...

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27 Packaging Designs That Feature The Use of Photography

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Recently, we've seen a rise in the utilization of photography and photographic elements on packaging. Photography can help tell a story or help a consumer get a better sense of what they can expect from a product. In order to highlight this new growing trend in packaging design, we've rounded up 27 projects that feature photography.

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Chivas Regal has been branching out many lines to attract customers in various markets. Currently segmented their markets sticking to regional base of their customers. I think it would also be a clever idea for them to consider segmentation on age and interests of their customers as well.

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If you look at the most creative packaging on retail shelves today, it's usually graphics-led. When photography is used, it's usually standard product or lifestyle shots that add little visual flair to a design.

But for precisely that reason, photography can be a great weapon in your armory for getting your packaging designs noticed. In this post, we share 10 examples where designers have gone the extra mile, and combined photography with clever design to create something special.

Have you spotted other examples out in the wild? We love to see them: share your photos or links in the comments below!

01. Sprout baby food

The baby food market is a crowded and competitive one, so creating a packaging design that will really stands out is a tall order. But that's exactly what London agency Springetts Design Consultants achieved with this design for Sprout, a fresh, chilled range of part-prepared baby food that allows parents to make their 'own' baby food easily and quickly. The freshness of the food is conveyed brilliantly with this gardening-inspired design, which won in the Packaging Design category of the A'Design Awards 2013.

02. Petrocoll putty

It's not often you see a multi-award-winning packaging design for spatula putty. But times change and even construction workers want to be marketed to these days, it seems. Greek agency Mouse Graphics describe these photography-led designs as a "friendly wink" to that constituency, with each image relating the product characteristic (the degree of putty overlap) with the respective garment. It's an eccentric but effective response to the original brief from Petrocoll, which apparently was a simple: "We need a new pack for our products".

03. Matsu organic wine

Spanish graphic design studio Moruba created this arresting packaging for Matsu, an organic winery from the Toro region. It's squarely aimed at conveying the people-centric philosophy of the company, which aims to create a sustainable, high quality viticulture. The designs represent Matsu's wine trilogy of El Pícaro, El Recio and El Viejo, using portraits showing three generations who've devoted their lives to the field. Shot by photographers Bèla Adler and Salvador Fresneda, each of these three personalities embodies the characteristics of the wine that gets its name.

04. Coco Juice

Brazilian company Coco Juice claims to have perfected a revolutionary new way of extracting coconut juice so that it can be packaged for the mass market in a way that's healthier and travels better. Award-winning brand and packaging design agency Blue Marlin created this evocative packaging for the brand, using effervescent imagery that instantly conveys the nutritional and taste benefits of this premium soft drink.

05. '1300 on Filmore' speciality foods

When renowned San Francisco restaurant 1300 on Fillmore launched a speciality foods range, it brought in global branding agency Landor to design the high-end packaging. They in turn brought chef David Lawrence, co-owner of the restaurant, to the fore in these classy photography-led designs. The monochrome images put a focus on the artisanal nature of his craft, and pay homage to where it all happens. This beautiful packaging shows how powerful photography can be in conveying a sensual experience.

06. Innocent Drinks smoothies

Launched in 1998, Innocent Drinks has become a byword for branding excellence, and this range of 'not-from-concentrate' juices is no exception. Designed by packaging agency Family (and friends), with graphics developed by B&B Studios, the designs combine photography, cartoonish doodles and distinctive typography with artful humour, imbuing the brand with a sense of both healthiness and fun.

07. Sigtuna beer

Sigtuna is a micro brewery in the city of Sigtuna, near Stockholm, that had won numerous awards for its beer. But it was having trouble getting sold in restaurants because of its amateur packaging. These cool, photography-based label designs were created by Swedish agency Morkmen Reklambyra to highlight the products' premium image, and they worked a treat. Sigtuna's beer is now sold in Sweden's finest restaurants as well as Systembolaget, the only retail chain allowed to sell alcohol in the country.

08. Darling Spuds potato chips

The potato chips market is nothing if not overcrowded, so it takes a lot to stand out on the supermarket shelf. Graphic design consultancy Davies Leslie Smith was commissioned by Salty Dog Brands to design the packaging for its new range of hand-cooked, gluten-free crisps, and they came up trumps with these ultra-clean designs. The unusual combination of a single photograph of a potato with fun graphical elements really catches the eye, and clearly conveys the natural goodness of the product inside.

09. Petcurean pet food

This pet food range combines arty, monochrome photography and bold use of typography to make a serious impact. It was designed by Canadian agency Subplot for Petcurean Pet Nutrition, a company aiming to produce pet food that, in nutrition and taste, replicates what families enjoy at home every day. The confident design gives this unique company a unique visual presence on the shelves.

10. Hatziyiannakis Pebbles

Hatziyiannakis Pebbles are Greek sweets that look like pebbles. As the saying goes, "The first bite is with the eye", so it was crucial that Mouse Graphics' packaging was as visually enticing as the product itself. These beautiful designs, using sensual photography to show the sumptuous insides, does the job perfectly.

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10 creative uses of photography in packaging

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If you look at the most creative packaging on retail shelves today, it's usually graphics-led. When photography is used, it's usually standard product or lifestyle shots that add little visual flair to a design. But for precisely that reason, photography can be a great weapon in your armory for getting your packaging designs noticed.

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Utilizziamo i cookie per essere sicuri che tu possa avere la migliore esperienza sul nostro sito. Continuando a leggere acconsenti al loro utilizzo. Puoi disattivarli quando vuoi. Accetto Rifiuto Leggi

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INCORPORATING> PHOTOGRAPHY IN PACKAGING DESIGN

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INCORPORATING> PHOTOGRAPHY IN PACKAGING DESIGN

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I'd prefer one key sight rather than multiples to form a design. Only one item, that can get straight to the point and is able to grab attention.

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Using objects like stickers and dollar bills to create a label

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Pure Spring Package Design by Copenhagen-based designer Henriette Kruse

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KARL GRANDIN. Gone, In celebration of January 20th 2021

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Oct 2, 2017 - South is a design and branding studio based in Auckland, New Zealand.

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Madonna Dell/Olivo. Designed by NJU Communicazione

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Stockholm brewer and artist Karl Grandin

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Jen Stark is an artist exploring the intricate layers of the natural world through patterns and color. Her work is inspired by infinity, topographical maps, fractals, designs in nature, repetition, plant growth, color and mystery.

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Karl Grandin is a visual artist based in Stockholm.