# data[].attributes.attachment_caption
Personal Branding Class - Teacher Ginna Figueredo - Class in English Language

# data[].attributes.body
This is a class project and each student should keep a blog about the journey of creating personal brand.

The objective is to upload the course exercises and register the process of discovering, creating and engaging with the personal brand.

Please be my guest in this path.

In the yellow posts you will find the mandatory tasks of the blog. In white my personal notes :)

Elizabeth

# data[].attributes.attachment_caption
Elizabeth Rosa Parreiras, 26 years old, from Campinas - São Paulo

# data[].attributes.headline
Who is this person writing to you online?

# data[].attributes.subject
Who is this person writing to you online?

# data[].attributes.body
I am Elizabeth Parreiras, brazilian lady, studyng Psychology (PUC-Campinas) and Business Administration (URosario - Colombia, online exchange program).

I define myself as "The HR lady" and a intrapreneur. My mission is to study, study, study and from that bringing something good to impact the lives of people I work with.

I love meeting new people and new cultures but most important getting to deeply know people that are part of my daily routine.
Things I am pursuing in this life: creativiness, joy and growing relationships that potencialize our actions to create a better world.

I know how difficult is to embrace my whole self, with success, frawless and everything, but I believe that is the way to be aunthentic and to be outhere writing, speaking and (mainly) listening.

# data[].attributes.body
"Today brands are everything, and all kinds of products and services — from accounting firms to sneaker makers to restaurants — are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz"

The Brand Called You (1997) by Tom Peters

# data[].attributes.body
Today's session was inspired by the speech of a TEDx video. We made the same dynamic that appears in Tai Tran's slide: the seven emojis that represents you as professional and as person as well. The ideia is humanizing the concept of personal branding through emoji.

My 7 emojis are: 🤩🥳🤑💐🎨🎯📚.

The ideia here is to make a reflection about this "result". So I will start with the description: they are cheerful, you can see flowers, colors, a dart game and books.

I just selected them and now I share with you a little bit of the meaning they can have to me and what they make me feel:
1 - I like the first emoji because of the stars in its eyes
2 - Just a celebration emoji
3 - Money, I feel happy and worthy for the money I work for
4 - Flowers, I think they are a good gift and they also remind me of nature and sustainability
5 - Color pallete: you can find me very happy while decorating my Power Point/Canva presentations
6 - The dart game is spot on because I indeed like the game and because I consider it a metaphor for me being so goal oriented in my career
7 - I like books so much (mainly the physical ones) and I like to read fictions and also about Business Administration/ the business world

My personal analysis: All these emojis represents in a simple way what is the meaning of success for me: it envolves money (of course), celebrating every step of life and career, the colors I put on my dashboards and Power Point presentations and the knowledge of books. If I am in the context of this emojis, I am being my true and happy self.

# data[].attributes.attachment_link.title
Designing a purposeful personal brand from zero to infinity | Tai Tran | TEDxBerkeley

# data[].attributes.attachment_caption
Also the support material is Ikigai: The Perfect Career DiagnosticAn Iterative Approach To Discovering Your True Purpose (Hamza Khan at Medium)

# data[].attributes.body
I think Ikigai makes us reflect on simple and nice questions ("what do you love?" for example), but when we try to answer it, it can become very complex. For me this experience/exercise was hard, but after the time and the effort doing it, it seemed so simple.
The answers are not a dead end, they are moving, growing and living just as I do. It is nice to look at those answers knowing they may be not be finished or perfect, but they are the result of everying I've been being and from what I see my own self from now on.

# data[].attributes.body
I often used the SWOT analysis at practical activities at college and previous internship tasks, but it was the first time doing a personal SWOT analysis.

Of course the bullet points in the personal analysis I uploaded in E-Aulas are things that came across my mind frequently, but writing them down in to the paper brings another point of view.
I always like to plan and reflect about myself and my career, so the biggest benefit I got from the two last sessions of the class was the connection between the quadrants - that means steps 5, 6 and 7 from the SWOT: convert, match and manage.

Note from the readings:
"We often miss opportunity because it’s dressed in overalls and looks like work"
Thomas A. Edison

# data[].attributes.attachment_caption
The Visionary - Creative Type from Adobe website (https://mycreativetype.com/)

# data[].attributes.body
As discussed in class, this online test is not from an official Psychology website, but it is a fun exercise with interesting questions.

My contribution to this class, as a Psychology student, was sharing the idea/vision that tests are a "photografy" of the moment. So equally or more important than the results are the path to get there, the reflection about it and the reason you do the test.

This Visionary result really represents the way I see myself today, strong points and characteristics that I need to improve (indeed things I am putting all my effort today).

PS interesting fact is that the cover color of my Creative Type matches my Padlet color ⭐⭐⭐⭐⭐

# data[].attributes.body
During the session after we had our moodboards ready, it was interesting to discuss with the colleagues about its process. Also it was interesting to realize people could notice more things about the owners of the moodboards than we though it was possible. In general, I believe we select the icons/images/phrases knowingly but there are more of ours characteritcs implicit in it.

# data[].attributes.attachment_link.title
Marrom Feminino Foto Álbum Família Animado Colagem de Fotos

# data[].attributes.body
This is the template we used to develop our Personal Branding Canvas. The fulfilled file is on my private E-Aulas from U-Rosario.

# data[].attributes.attachment_link.title
Canva Template - Personal Branding_page-0001

# data[].attributes.attachment_link.title
Golden Orange Blue Mint Abstract Quadrant Self Care Intention Planner (1)

# data[].attributes.body
For this exercises I select things that are important both in my life and career: style (blouse and necklace with Psychology symbol) and colorful things to read and work, some stickers and a book from a TV show that changed my life.
PS.: the wood pattern is also an important object for me, it is a chest I use to organize my office.

# data[].attributes.body
The moodboard session was dedicated to sharing the experiences of its creation. It was interesting to hear about the seletion process of the other colleagues, mainly to discover how we can show more about ourselves in our creations than the topic that we counciously select because people can perceive much more about us (more than what we initially thought).

# data[].attributes.attachment_link.title
Marrom Feminino Foto Álbum Família Animado Colagem de Fotos