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Something is rotten in the south Bronx, and it smells like FreshDirect. FreshDirect, the online grocery delivery company, may seem like a good deal to Riverdale residents. What could be …

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In 2013, we attempted to stop the plan by filing a against the City and State because of their failure to conduct an adequate environmental review of the site, choosing instead to use a 21 year old environmental impact statement (from a study conducted in 1993). We asserted that the relocation would increase traffic, and, with it, asthma rates, and that the project was ineligible for the excessive subsidies promised by the City and State. In addition to the lawsuit, we conducted outreach in our community to increase awareness about the issue, we organized demonstrations and marches, engaged in direct actions, attracted media attention, wrote op-eds, offered testimonies, and reached out to our local legislators.

Unfortunately, our lawsuit and appeal were dismissed and FreshDirect was allowed to move forward with their plan, opening its facility in 2018, subsidized by our taxpayer dollars. Since then, we have seen traffic and air quality worsen, with 1,000 Fresh Direct diesel truck trips running through our neighborhood every day. A study conducted by Columbia University's Mailman School of Public Health between June 2017 and May 2020 revealed an increase in truck and vehicle traffic between 10 and 40 percent, especially during overnight hours.

Mark Hilpert, Ph.D., an associate professor of environmental health sciences at Columbia and a senior author of the study, noted, "Even small increases in air pollution are a concern to this community which is already overburdened by high levels of air pollution and related health risks. In most New York City neighborhoods, air pollution levels have been in decline, and air pollution sources have been reduced or removed, not added. Mott Haven, which had higher than average amounts of pollutants from traffic and other sources even before the opening of this warehouse, is an exception."

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social justice bronx
climate justice bronx

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Campaign Against Fresh Direct - SOUTH BRONX UNITE

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In 2013, we attempted to stop the plan by filing a against the City and State because of their failure to conduct an adequate environmental review of the site, choosing instead to use a 21 year old environmental impact statement (from a study conducted in 1993).

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ArcGIS - The Campaign Against FreshDirect 2

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ArcGIS - The Campaign Against FreshDirect

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https://docs.google.com/document/d/1hZ_flYm7W0bSUZh1b2EpVQEV7vNZkqycFfg5UIKtxTE/edit

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Create a new document and edit with others at the same time -- from your computer, phone or tablet. Get stuff done with or without an internet connection. Use Docs to edit Word files. Free from Google.

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https://docs.google.com/document/d/1lB8bb4U9hTnV8HCSYkX94wPz-sVSKWUHkvTKzgOXYNI/edit

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Create a new document and edit with others at the same time -- from your computer, phone or tablet. Get stuff done with or without an internet connection. Use Docs to edit Word files. Free from Google.

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https://docs.google.com/document/d/1-Pge9WY0_FEtCpXLCYZX6_KTvoU1nSzon5V2Yig91D0/edit

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Create a new document and edit with others at the same time -- from your computer, phone or tablet. Get stuff done with or without an internet connection. Use Docs to edit Word files. Free from Google.

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I chose this topic because the campaign is a topic that should be supported and noticed by other people.

Fresh direct has shown to be harmful for nature and the earth in general. The impacts start small, such as noise pollution which can be annoying from time to time, but then starts to form into larger problems that build up more and more that, for instance, can lead to climate change. This is important for others to take notice of, and not just from the people who suffer from the effects first hand.

Another reason why I chose this topic is because my family ordered from Fresh direct in the past but I never knew that people would start a whole debate and campaign over it. And I didn’t know that it was influencing the environment in a negative way. To sum it up, I chose this case to review because it deserves recognition and because I wanted to understand why “innocent” fresh direct is so bad.

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The campaign against a convenient food delivery service; Freshdirect. It seems great at first. The employees were wearing green, comforting shirts, the bags being colorful and just so reassuring. However, people in the Bronx have had different experiences.

This campaign is taking place in the South Bronx, New York. It is impacting their ecosystem in a negative way making it part of environmental justice issues. The “bidding war” is against the Bronx and New Jersey.

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Environmental justice is a social movement seeking fair distribution of environmental benefits which come from good environmental conditions.