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I also created a filter associated with the festival, intended to be used by guests, featuring colours and shapes from the festival.

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I created an instagram page for the festival in order to target the younger audience, and I included elements such as the logo and products.

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After the art direction workshop, I decided to photograph the scarf I created to represent how it would look on an online store

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I created the labels for an array of products, including candles and soap using the festival colour scheme and fonts.

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Using the feedback I received, I added the hashtag '#FindYourBliss' to the posters in order for them to be seen on social media, while also changing the colour scheme

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Using feedback from the presentation, I developed a new colour scheme with brighter colours inspired by the colour of the printed scarf.

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I also created wristbands intended for the festival.

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As a touchpoint, I created lanyards intended for workers of the festival - this includes one of the graphic elements as the shape of the photo

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I wanted to use the same logo, just with a different colour scheme and with less harsh colours as suggested.

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new colour scheme
skin research

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- Develop colour scheme (change and adapt to fit theme more, more brighter colours, less black) perhaps to colours similar to that on the scarf
- Update posters (hashtag, social media or location)
- Include elements of lights/movement within the star shape

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I also created samples of colours and patterns that may have also worked well on a scarf, including floral shapes

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Using the heat press and sublimation printer, I created the scarf in person in order to then photograph what the real product will look like

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Inspired by cosmetics brands, I want to create a selection of products that will be sold at the festival - I looked at products for sale and the way they're designed, and felt inspired by minimal packaging - this also would appeal to my target audience.

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To begin, I 'interviewed' Gail to gain an idea on how to begin creating her branding - I found ideas on who she is and the visual identity that would match her, in addition to information that may not be associated with design yet can be incorporated within her branding.

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Following this I made a mood board including colours, fonts and illustration styles that she enjoys.

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Using her feedback, I recreated her favourite design of the three on Illustrator, and instead used the font from the third outcome as she suggested. Overall I feel as though this was successful, and the workshop as a whole gave me a big insight into how branding for others works.

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I also wanted to include a gradient as this has associations with being calming, while also including elements from the other posters to keep a continuous theme.

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Following this, I experimented with different ways of laying out type and how I could incorporate the logo into one of the posters.

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Creating the first poster, I developed the design from the initial logo I created and made a repeating pattern - with the moons and stars representing the relaxing theme of the festival.

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For the final outcome I used a retro font, while also including round shapes representing her love of Bubble Tea - this is an outcome she said would work well as a sticker

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Because her favourite season is spring, I made one outcome including flowers in a lo-fi sketched style

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The first outcome is inspired by the shapes and colours she enjoys, as well as her Filipino culture

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Using inspiration from my research, I created a scarf design that is intended to be sold at the festival as merchandise, as this is an item associated with wellness and luxury.

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I found inspiration in scarves for sale at many different stores, including high-end fashion brands, as I feel the item links to the festival theme and is something that would be purchased by the audience. While these are luxury items, it feels fitting for the audience and sets a sophisticated tone

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I wanted to design the posters in a way that reflects the message behind the festival and targets the audience, while also using the graphic elements of the festival

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Launched by G.F Smith, The World's Favourite Colour Project involved 26,596 participants from over 100 different countries - possibly the largest ever colour study - to learn more about the psychology of colour. It found that most people's favourite colours were blue or green, and theories state it is because they’re associated with environmental features we can benefit from and enjoy, such as clear skies, clean water, and vegetation.

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Colour has been inextricably woven into the history of the company since 1936, when the first shade of its now-iconic Colorplan range was born.

When we are children, everyone has an answer to the question 'What's your favourite colour?'

Whereas early studies of colour preference have mostly been concerned with documenting what colours people like and dislike, over the last ten years science has been concerned with why people like some colours more than others.

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Colour has been inextricably woven into the history of the company since 1936, when the first shade of its now-iconic Colorplan range was born. When we are children, everyone has an answer to the question 'What's your favourite colour?'

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The study found that the lighter the colour, the more it is associated with calmness and relaxation - this particularly includes colours such as blues and greens (fewer studies find no association).

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By: Anna Franklin

There have been hundreds of studies aimed at identifying what human beings associate with different colours. Many studies have investigated the link between colour and emotion. Although not all of these studies agree, some consistent results can be extracted from the literature.

First, the more saturated the colour is, the more it is associated with excitement and stimulation.

A very large number of studies have found that red is also associated with excitement and stimulation (a lesser number find no association).

Second, the lighter the colour, the more it is associated with calmness and relaxation.

Many studies have found that blue and green are also associated with calmness and relaxation (fewer studies find no association).

One study proposed that colour appearance can be described in terms of the dimensions of warm-cool, heavy-light and active-passive, and it is possible that these dimensions form a basis for colour associations. When people are asked to list things that they associate with a colour they typically list certain emotions (e.g. yellow = happy), objects (e.g. yellow = banana), physical attributes of appearance (e.g. yellow = bright), or abstract concepts (e.g. white = peace). Several studies suggest that colour associations, particularly abstract concepts, can vary across cultures. For example, whereas white is associated with peace in some cultures, in others it is associated with death. The implications for design are that if designing for a global audience then the colour associations across cultures must be considered.

To read the full report contact G . F Smith to order a physical copy.

Professor Anna Franklin is a leading expert in colour psychology. She is a Director of the Sussex Colour Group in the School of Psychology at the University of Sussex in England.

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By: Anna Franklin There have been hundreds of studies aimed at identifying what human beings associate with different colours. Many studies have investigated the link between colour and emotion. Although not all of these studies agree, some consistent results can be extracted from the literature.

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- Posters (3 variations) ~
- Wristbands ~
- Lanyard ~

Specific touch points:
- Brochure/magazine
- Social media profile/stickers/ads ~
- Skincare ~
- Food/drink
- Apparel/accessories ~
- Stationary

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From the final chosen logo, I developed three different colour schemes - this allows the branding to have a formulaic response where the colours and elements may adapt to fit their surroundings.

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Using the graphic elements, font choice and chosen colour scheme, I developed a logo for the festival brand. I wanted something simple and not too busy, that also looked modern and contemporary to reflect the trend-aware target audience who may share elements of the branding to social media.

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After researching the psychology behind colours, I wanted to create a colour scheme that reflected the message and meaning of the festival, while also appealing to the target audience - I used coolors.com to generate a colour palette that features muted tones of purple, blue and neutrals, in turn creating an elegant feel that links heavily to the idea of relaxation.

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I also tested a brighter colour schemes, however I felt as though the muted colours appeared more relaxing and calm therefore more appropriate for the festival.

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After generating a selection of fonts, I decided to create a series of icons that I can use throughout the branding, each reflecting elements of the festival - this includes cloud-like and round shapes representing calmness, as well as elements from nature and the sky which also have connotations of peacefulness and represent aspects of the festival.

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I initially began by researching different fonts I could use for my logo - I wanted something 'ethereal' and elegant looking to reflect the target audience and purpose of the festival. I found many fonts by Pangram that fit the look I am going for, with my favourite being 'Hatton' because of the round shapes it uses which gives it an elegant touch.

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After researching other wellness festivals and making a mind map of my ideas, I made a decision on the final name (Bliss Festival, meaning a state of happiness), in addition to the touch points I can create and audience the festival is aimed for.

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We then had to crop the image in order to gain new ways of seeing the photo, which was an insightful way of seeing how an image can change based on the way it has been edited and cropped to create a completely different atmosphere. Overall I feel as though I gained a lot from the task, and it has also given me ideas in ways I can use product photography within my festival.

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The task was to photograph chairs around university and portray a story around them - we decided to try and create a scene from a catalogue, portraying the chairs in an editorial way with the aim of convincing the audience to purchase. The final image chosen was because of the minimal colour palette and 'clean' look.

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I made a new mood board to visualise the idea including a colour scheme to represent the calmness of the festival, as well as possible products to design and typefaces that represent the festival meaning

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Brainstorming ideas, I came up with the name 'Bliss Festival' as this encompasses the theme, and I also developed different ideas on products and activities including merchandise - as well as ways of creating packaging for this

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I researched and compared aspects of festivals with a similar concept to mine, including touchpoints and audience - it has given me an insight into the different ways I can portray my festival, as well as figuring out ways of making mine different and more unique.

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After feeling uninspired, I looked at my initial mind map to find ideas that may link to the language stamp idea - because writing letters is something seen as therapeutic, this led me to the idea of a wellness festival (where letter-writing can be an activity, as well as stationary as merchandise). This idea feels more straight forward and as though I can create more from it, while incorporating the research I have already made.

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I created a mind map to visually generate ideas, including themes, audiences and experiences/products that my festival could include. I wanted to think of different, unique ideas allowing a range of possibilities, and visualising them meant I could also combine ideas and think of new ones quicker.