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My description of my findings in the ads

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The women in these ads are often very very skinny and this woman is an especially thin example, there is also an emphasis on being very fashion forward.

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This perfume ad is saying that if you wear it you will be sexually attractive and you too will be able to be in the close embrace of a man.

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There is an emphasis in women's ads to be exceptionally young and beautiful. The woman in this perfume ad looks extremely young and is very very thin.

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Women should be delicate and feminine even to the extent of wearing super shear tops but also be overtly sexy with their clothing and their demeanor.

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It is important to be attractive to the opposite sex, the woman in this ad is attracting half-clad men and is fairly exposed herself. What a woman wears can have a great effect on her sex appeal.

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When it comes between picking style or comfort, men are more inclined to pick comfort and won't be judged for doing so.

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Boys are expected to rough house and wrestle with each other, growing up to play more physically than girls.

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Men don't just want one toy to play with, they want all of the toys. They want big trucks, boats and motorcycles. Real men have more than just one vehicle at their disposal.

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Men are typically supposed to be athletically inclined. This ad shows two men playing basketball and crosses out sore in sore winner stressing the importance of winning and how you shouldn't be sore but you should overcome your pain for victory.

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This ad shows that in order to really be manly you need to bulk up and the realest of men bulk up with protein powder from beef not from whey. Real meat for real men.