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RoboCop 2 (1990) - RoboCop Vs RoboCain Scene (1080p) FULL HD

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Netflix’s 'Skip Intro' Button Makes TV More Like an App - The Atlantic

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The option to bypass title sequences seems convenient, but it also tightens the bond between viewer and screen.

When the commercial web was new, its acolytes were eager to show it off. The scientific-research and literary communities, where the web originated, envisioned it as a nonlinear platform for authorship and publishing. But the dot-coms and the advertisers and the interactive agencies saw the web as a new kind of billboard or video screen. To them, it was the fusion of the television and the CD-ROM more than that of the computer and the library.

Flash was the ultimate realization of the web capitalist's dream. The tool made it easy to create interactive animations suitable for fast download online.

It was profoundly overused. Websites became motion-graphics monstrosities when simple text and images would have sufficed. The worst of the era's ills was the Flash intro, an animated sequence the user had to suffer through before being allowed into the site they intended to visit. Soon, the "skip intro" button appeared-designers' desperate attempt to show off while also stepping out of the way.

Twenty years later, "skip intro" is back, and in an unlikely place: on Netflix, where it is making television title sequences optional. Revisiting the original "skip intro" offers both context and concern for Netflix's move. Then, as now, starting up a media experience was sometimes annoying. But that friction also helped isolate experiences in the world from those on the computer or the television.

Animation had been possible on web pages before Flash-originally called FutureSplash Animator-was created in 1996. First came Shockwave, the browser plug-in that ran content from Macromedia's popular Director software. Director had become a popular authoring tool in the early 1990s. As multimedia creators transitioned to the web, Shockwave allowed a transfer of the skills (and sometimes the content) the platform had afforded.

But Director was built to make material for capacious CD-ROMs. That didn't translate well to the web, which most users still accessed from slow dial-up connections. At this time, many users didn't even have multimedia computers with CD-ROM drives. PCs were still tools for business and home use, made mostly to run productivity software.

For this reason, website intros were some of the first graphics computer users of the '90s encountered. Games were available, of course, but they were still hard to run on PCs and served a niche market besides. Before Flash, a PC user might have encountered on-screen animation only in the form of screen savers. But even then, a package like After Dark, with its flying toasters, was still a performance stretch for many machines.

Website intros, by contrast, were small enough to download quickly and simple enough to animate smoothly. They offered an early taste of a life with computer graphics-an experience that's now ubiquitous and constant.
Websites, and the apps that followed them, aren't places after all. They're tools.
Flash intros were hokey, sure, but not entirely unnecessary. In some cases, they acted as loading screens while more content crept through the modem. But they also transitioned new users into the mode of interaction that graphics-oriented interfaces demanded. Just like a television intro eases the viewer into a show. The difference was that flash intros were easing the user into the new experience of actionable interfaces.

Furthermore, at the time the metaphor for internet browsing was physical. Cyberspace. The information superhighway. Netscape, the first popular browser, billed itself as a "navigator." Websites were "sites" because they felt like places. Faraway ones, that downloaded and rendered slowly, making transit an apt metaphor for access.

This was also the era of the home page as destination. Today, most people access material on the web from links on search engines, apps, or social media. But in the '90s, surfers typed in URLs to access websites, and they entered through the front door. The whole experience was new, and an intro was a way to welcome someone-an earnest, if corny, vector-animated welcome mat that offered hospitality and reception. Domain names were treated like real estate, another reason the metaphor of a welcoming entrance felt logical.

When Flash websites were popular, the best intros transitioned the user from watching to clicking, for example by revealing portions of the interface at the end of the noninteractive sequence. This was a short-lived necessity. Eventually, and soon, everyone figured it out. And Flash intros became unwelcome indulgences. "Skip intro" offered a compromise, but the whole animated-intro genre was transitional. Soon enough it was retired, mostly, and then forgotten.

Suddenly, "skip intro" is back. I first noticed it when watching Netflix on my television-an actual television, where I wasn't accustomed to that sort of interaction. As the title sequence for a series like Stranger Things begins, a small button appears near the corner of the screen: "Skip intro." Tapping the button on the remote advances playback to the end of the credits.

The feature clearly seems built for binge-watching, which has become the default mode of watching original content on Netflix. Because an entire season is released at once, viewers can slurp it up in one weekend-or one night, even. When viewing hour after hour of House of Cards, there's nothing worse than having to take a break while a lumbering sequence recites the stars and producers. It's not the only change Netflix has made to promote binging-the software also skips the episode recap if it detects that the viewer is binging.
Today, entrances and exits are for chumps.
As convenient as the feature is, I feel some lamentation when skipping title sequences. Apart from fulfilling an obligation to credit top-billing talent and executives, the opener also sets the tone for a show. In short order, it puts the viewer in the right mood for what's to come, transitioning them from a different program or another activity.

In truth, the title sequence has been a pariah on Netflix for some time. The opening credits for Netflix-exclusive shows invite skipping. They are mostly forgettable. Mindhunter's opener is monotonous, failing to sell the intrigue of David Fincher's series even despite a series of subliminal images hidden between frames. Some Netflix productions, like rom-com Love, barely have a title sequence to skip. (The opener to Unbreakable Kimmy Schmidt, by contrast, is top-notch-better than the show itself, these days.)

It's a far cry from what Daniel Victor, writing in The New York Times last year, called the " era of elaborate opening titles." For Victor, HBO epitomized this age, with Game of Thrones, The Leftovers, and True Detective offering particularly memorable examples. These sequences pick up where the great film openers of the 1950s and '60s left off-the titles of Saul Bass, for example, or the James Bond films. In these cases, the opening sequences do aesthetic work.

The Flash web intro aspired to the aesthetic ambition of the cinematic opener. It hoped to set the stage for what followed, both cleansing the user's palate and preparing it for a new experience. That aspiration turned out to be misplaced. Websites, and the apps that followed them, aren't places after all. Nor are they unique, aesthetic domains one enters and leaves. They are tools, mostly, built to allow users to slip into them with minimum friction. And often, to discourage them from leaving again.

Netflix's step toward abandoning the opening sequence might suggest that television is becoming a place you can't leave, too. Even reviving the name "skip intro" feels like a slight on title sequences, as if they were all akin to bad restaurant websites. Today, entrances and exits are for chumps. YouTube, Instagram, Snapchat, and Facebook all offer continuous streams of material that hold the viewer fast to the service. As the internet's new Hollywood, Netflix has a special role to play in this media ecosystem. It has fused the compulsion of using software with the absorption of watching television.

The result feels like the ultimate realization of David Foster Wallace's "entertainment," the weaponized television of Infinite Jest. Back then, it was a fictional, futuristic take on television, conceived at the time of the early web for the era that might succeed it. Wallace got the compulsive danger right, but misplaced its form. It's why the writer Tom Bissell calls Infinite Jest the first great internet novel. Unlike Neal Stephenson or William Gibson, Wallace had predicted that a slurry of media would be more crippling than narcotic. That's what Netflix serves up: an ooze of computers and television. The compulsion of apps and the escapist fantasy of TV combine in a self-destructive cycle: Apps make the consistent attention paid a TV show seem like a virtuous kind of focus, and constant television makes the escape back into apps seem worldly.

It might seem a little upside-down, as it were, to hang all that on a change as simple as adding a "skip intro" button to television title sequences. But the web demonstrated that the purpose of an introduction that can be bypassed isn't to provide options or satisfy needs. It's to offer a transition period that conceals what comes next: a removal of the entire threshold between computer and world, which makes gentle slithers between media a way of life. So, skip your intros while you got 'em, fellow streamers. Stranger things are surely coming.

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Netflix's 'Skip Intro' Button Makes TV Ever More Like an App

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The option to bypass title sequences seems convenient, but it also tightens the bond between viewer and screen. When the commercial web was new, its acolytes were eager to show it off. The scientific-research and literary communities, where the web originated, envisioned it as a nonlinear platform for authorship and publishing.

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Climate change, News & Top Stories - The Straits Times

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Greta Thunberg says COP26 climate summit is a failure and a PR event (cnbc.com)

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'COP26 is a failure': Greta Thunberg says climate summit has turned into a PR event

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Climate activist Greta Thunberg on Friday lambasted the COP26 climate summit for turning into a public relations exercise.

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A digital revolution to tackle climate change | SDG Action (sdg-action.org)

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A digital revolution to tackle climate change | SDG Action

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Digital has a huge role to play in reaching a net-zero world. Alongside advancements in tech, we need bold, radical policy action to close the global digital divide

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A digital revolution to tackle climate change

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VISUAL
- layout
- presentation
- colour theory
- style

PHYSICAL
- hyperlinks
- concept
- equipment compatability
- OS

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A good user experience has become an expectation for most, if not all, consumers.

With so many software solutions coming to the market every year, the crucial success factor is no longer the mere existence of your solution. Instead, it's that the experience itself is good.

Delivering a bad experience to users is no longer an option.

Although the concept of "UX" has been around for some time now, a lot of potential clients still ask us "Why is UX design important?"

To help answer this question, we've included five of the best benefits your business can get from investing in UX design at the beginning of your digital product cycle.

UX design benefit #1: create a better solution

People fall in love with experiences, not the technology behind it.

Good UX design is the result of user research, information architecture, wireframing, prototyping, user testing, and the implementation of all these elements in your solution. A UX designer does more than make your solution look good. He or she reorganises your ideas and software to meet the needs of your end-users.

A solution that is difficult to use or does not match the needs of users may create more problems and frustrations on the part of the user than it solves. The solution becomes a problem instead. A UX designer can help you avoid this situation.

By identifying the users' core needs - not the needs we assume they have, but their real needs - you can reach their hearts and achieve far greater customer satisfaction.

UX design benefit #2 minimise development costs

There is a widespread misconception that implementing UX design during product development causes projects to take longer and cost more.

When in reality, it's actually the opposite. Proper implementation of a good design saves you time and money.

A skilled UX designer can enable you to quickly visualise and concretise your ideas for testing and improvement. This helps you avoid unexpected and extensive changes later in the software development process, where it will be far more expensive to fix.

In fact, Medium states that changes to project requirements increase by a factor of 10 at each stage in the project's lifecycle. In other words, it becomes 100x more expensive to fix your digital product's UX design after deployment than in the development stage.

UX design benefit #3: increase customer loyalty and retention

The better an experience you can create for users, the happier and more satisfied they'll be. If you don't live up to their expectations, they'll become frustrated, disappointed and will even avoid using your solution again. Users may even give you negative reviews, causing you to lose future potential customers.

Modern humans have dozens of things to think about in their daily lives. So, it's hardly surprising that we try to avoid complex and complicated solutions. If you can make life easier for your users and improve their everyday lives in some shape or form, there's a good chance they'll love you and your solution for it.

But it's not just that. A UX designer doesn't just figure out how to live up to users' expectations and make life easier for them. They also use their skills to find out how to exceed those expectations. Satisfied users become brand ambassadors for your business, telling their friends and family about your amazing solution. Their satisfaction acts as a free advertisement, which is crucial for startup businesses trying to build an established brand.

Think of tech brands like Apple, Amazon, and Google. They all understood the needs of their users and managed to make their everyday life easier.

UX design benefit #4: reduce the need for instructions and customer service

No one sits down and reads a user manual for fun. At least, no one we've ever met! Most people prefer to start using a product right away and find out how it works as they go.

The more intuitive a system's UX design and user interface (UI) is, the less time it'll take for users to learn the digital product's functions and/or features. As a result, they're less likely to waste their valuable time reading and trying to understand a user manual. This will also enable your business to reduce customer service costs, as fewer users call for clarification or instructions on how to use your digital product.

If you have a self-service solution, you can increase the number of users who can serve themselves without the help of the staff.

UX design benefit #5: avoid wasting resources and save money

The final benefit of investing in quality UX design is the number of resources and money saved. Often, there are many people involved in creating a solution. If their time is not managed optimally, you can lose resources which often results in financial losses.

According to research, developers spend 50% of their time fixing issues, such as reworking existing UX design elements, which could have been avoided.

No, this isn't just referring to the cost of software development. A bad UX design can have more far-reaching consequences.

For example, a company can hire top-notch marketers to attract more customers to use their application. But if they don't invest in the user experience of the app, it will fall below market standard and put visitors off from buying or downloading it. Consequently, this will have a direct impact on the company's conversion rate and the potential return of investment of the UX design.

A memorable user experience is just a call away

While it's not possible to predict with 100% certainty what your users' needs are, some methods can help you identify them. Acquiring an experienced UX designer will enable you to easily spot problems and potential market opportunities early in the design and development phases.

Stoked has partnered with many companies who are now providing their customers with industry-leading digital products with excellent user experiences. This has resulted in measurable bottom-line results and greater user satisfaction.

If you're interested in learning more about our UX design services, get in touch with our team today.

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Having a cool user experience (UX) design isn't just about making your digital product or application look aesthetically pleasing. It's a case of adding depth to your offering as a business and setting yourself up for long-term success. Here are the main benefits of investing in UX design.

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Benefits of Good UX:
1. Improve customer acquisiton
2. Customer Retention
3. Optimize development cost and time
4.Increase and improve productivity
5. User engagement
https://jumpstory.com/blog/benefits-of-ui-ux-design-for-great-enterprises-top-5/

Definition of Digital Story:
https://www.brafton.com/blog/creation/mastering-digital-storytelling-in-2018/

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What is

Digital Storytelling is a short form of digital media production that allows everyday people to share experiences and stories. It is a relatively new term which describes the new practice of everyday people who use digital tools to tell their 'story'. Digital stories often present in compelling interactive formats. Digital storytelling can also cover a range of digital narratives (web-based stories, interactive stories, hypertexts, and narrative computer games); It is sometimes used to refer to film-making in general, and as of late, it has been used to describe advertising and promotion efforts by commercial and non-profit enterprises.

Digital Storytelling refers to the process by which diverse people share their life stories and creative imaginings with others. This newer form of storytelling emerged with the advent of accessible media production techniques, hardware and software. These new technologies allow individuals to share their stories over the Internet on YouTube, Vimeo, compact discs, podcasts, and other electronic distribution systems. Digital storytelling is also used as an instructional strategy to not only build relationships and establish people's social presence online but also as an alternative format to present content.

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Digital Storytelling Definition and Meaning - Top Hat

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What is Digital Storytelling is a short form of digital media production that allows everyday people to share experiences and stories. It is a relatively new term which describes the new practice of everyday people who use digital tools to tell their 'story'. Digital stories often present in compelling interactive formats.

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what makes a bad UX
whats the effect of a poorly made UX

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5 Benefits of great enterprise UI/UX design

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5 Benefits of great enterprise UI/UX design

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https://jumpstory.com/blog/benefits-of-ui-ux-design-for-great-enterprises-top-5/

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5 Benefits of great enterprise UI/UX design

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In this article you will get many valuable insights about top 5 Benefits of UI/UX design for great enterprises and much more

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https://rubygarage.org/blog/6-reasons-why-invest-in-ux

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Building a digital presence ‒ on the web or within a mobile application ‒ is important for an organization of any kind. Companies rely on attractive interfaces, appealing content, and well-crafted marketing strategies to promote their web and mobile apps. In this bustle of building and promoting, however, people sometimes forget that fancy animations, unique content, and catchy ads should be backed by great UX (User Experience) design. In a nutshell, great UX design makes an app easy and pleasant to use and, as a result, increases customer satisfaction.

Do you want your users to fall in love with your app? Check these 5 best UX tips for designing mobile applications.

Despite the fact that the term "UX" has been around for a while, questions like "Why is user experience important?" and "Why is UX design important?" still pop up all the time during the app design process. In this article, we'd like to talk in detail about the benefits of investing in UX design for your project.

Reason #1: UX design cuts down development costs

What if we told you that proper UX design allows you to stay within budget or even cut costs of development? To understand how, we need to look closer at the various stages of UX design.

Good UX design is the result of comprehensive user research, information architecture design, wireframing, prototyping, user testing, and final implementation. UX designers spend hours redesigning and polishing an app to meet the needs of end users.

We won't describe all the stages mentioned above in detail. Instead, we'll focus on two major stages that influence the final cost of an application.

Prototyping

Prototypes are UX-stage deliverables that mock the final product ‒ as a rule, these prototypes are mid or high fidelity, mimicking the appearance of the final product but without all of the underlying functionality. A prototype isn't a real product, though some people mistakenly believe they are. The purpose of a prototype is to validate your app idea by letting real users test it. As a rule, UX designers use prototypes to test usability (how easy an app's interface is to use) and feasibility (what technology is required to power the UX design).

Prototyping impacts the overall development cost. Effective prototyping can keep costs down by helping you:

Estimate more accurately. Making structural changes at the final design implementation stage is time-consuming and costly. The design of an app's information architecture and the positioning of blocks and determination of their sizes should be done at the prototyping stage so that developers can accurately estimate the time and efforts required for implementation. Effective prototyping helps you get more precise figures instead of rough estimates.

Avoid feature creep. Feature creep is characterized by the adding of more and more unnecessary features that result in failed deadlines and blown budgets. Feature creep can be prevented with the help of prototyping. Instead of relying on you inner sense ("I believe this feature is vitally important"), you use prototypes to see how real users react to your product and make an unbiased decision.

Test out your application's content. Content is a king when it's coupled with great design. According to Adobe's research, 38% of people are likely to leave a website if either its content or layout looks unattractive. At the prototyping stage, you're able to test how your content is received (texts, images, videos, etc). Testing your content can help you craft a content marketing strategy that goes well with your application's design and pleases your customers with a unified aesthetic.

Usability Testing

Usability (or user) testing strives to simulate situations in which an end user will actually use your product. You might wonder: Why bother engaging outside people in testing if I have enough team members? Everyone involved in the processes of delivering an app, including designers and developers, spend a lot of time working closely with the application. This proximity leads to bias, and people close to a project can't always see flaws that are evident from an outsider's perspective. Usability testing attempts to get past this bias.

At the usability testing stage, users help UX designers make sure that the app is convenient and easy to use. We can check various elements during user testing: the size of buttons (are they easy to interact with?), fonts (are they readable?), the positioning of blocks, sequence of registration steps, buying funnel, and so on.

By performing usability testing, we avoid implementing inconvenient design, and therefore avoid reworking inconvenient design solutions later on.

Reason #2: UX design increases your revenue

Have you ever wondered why your prefer one website to another when they effectively deliver the same content, range of goods, and pricing? UX design proves that love at first sight really exists; a full 75% of people judge a website based on its overall aesthetics. A user-friendly interface that fulfills a customer's needs is more likely to convert customers.

Find out the best UX practices to make your ecommerce store truly profitable.

Numerous agencies study the impact of user experience on conversion rates. Let's take a look at a few elements of successful UX design can help you increase your revenue.

Ease of use. Ease of use directly impacts your sales. Indicators of an easy-to-use application include intuitive navigation, useful onboarding, and UX design patterns that require no time to learn. If your website conforms to generally accepted rules of usability, your visitors are more likely to perform the desired interactions ‒ for instance, make a purchase, subscribe, or create an account.

Reduced number of steps. In a customer journey map (which we'll talk about later), a user performs a certain number of interactions ("steps") that help them achieve their goal (to book a flat or donate to charity, for example). The more steps it takes for users to achieve their goals, the less motivated they will be to fulfill them. Steps may include compulsory registration or filling in personal details in a form. To reduce the number of steps required, UX designers come up with solutions like one-page checkouts that allow customers to proceed to purchase right after they've picked the product.

Clear calls to action (CTAs). A button that says "Subscribe to our email list" or "Contact us" is an example of a call to action. UX designers understand that leaving users without a clear call to action isn't acceptable. In fact, KISSmetrics found that a video with a CTA button got 380 times more clicks than the same video without a CTA ‒ pretty convincing, isn't it?

Surely, the approaches listed above aren't the only ways to boost your conversion rates. In one of our previous articles, we listed 12 effective tips for ecommerce, including user experience benefits.

Before moving on, we would like to underscore that a successful UX strategy not only converts new visitors, but retains existing customers as well. The ROI of every dollar invested in UX design ranges from $10 to $100.

Reason #3: UX design motivates your users to interact with your content

Content is basically anything we see on a webpage or inside a mobile app. Content refers to texts, images, videos, advertisements, and so on. Whether you run a lifestyle blog or an ecommerce website, you deliver content of some kind. Today's blogs are more often associated with images and videos than with textual blog posts ‒ in large part to target millennials. But no matter the format, content is created to be shared with masses of people.

What role does UX design play in motivating users to interact with your content ‒ to read an article on your blog, view related blogs posts, or purchase an item? There are many content design techniques to help you befriend users with your content. Let's take a look at a few of them.

First of all, when designings app, UX designers meticulously create user personas, or descriptions of people who will potentially use an app. User personas look like profiles of real people, and include personal information, biographies, and motivations for using your app. User personas allow UX designers to get a better feel for their target audience and create user experiences that inspire end users to browse your website or mobile app.

Second, modern UX design focuses on personalization. Personalized user experiences are about delivering content that is relevant to a specific user. Blocks on ecommerce websites that say, "You'll also like these products," "Similar to the items you've recently viewed," and "Inspired by your wishlist" effectively grab people's attention. In fact, 56% of people reveal that they're likely to return to a website that shows recommendations.

Finally, UX designers work to achieve consistency. Consistent design is predictable and comfortable. It is comprised of well-known elements like menus on the left side and breadcrumbs for easy navigation, so your users don't have to take additional time to learn how to navigate through your app.

In other words, when a user visits an unfamiliar website that contains familiar UX elements, they immediately understand the purpose of the website and can smoothly navigate it.

We've mentioned just a few examples of how UX design can bridge the gap between your content and your users. There are many other fascinating examples of how websites and mobile apps help people gain loyal customers by putting content in the right place at the right time.

Reason #4: UX design increases customer loyalty

As we mentioned before, great UX design not only attracts new users, but also retains them. Returning users are loyal users. Customer loyalty is won through positive experiences with a web or mobile app. These positive experiences bind users to your product and keep them coming back for more.

One of the approaches to building customer loyalty is creating a customer journey map (CJM). UX designers create customer journey maps to represent the customer's interaction with the product starting from the very first contact (the "contact point"). CJMs can be delivered as visual (diagrams) or textual (storytelling) documents ‒ there's no right or wrong way to make a customer journey map. A CJM can help you increase the loyalty of your visitors by helping you:

Build empathy. Empathy is understanding the needs of your target audience or, as a famous proverb says, "walking in your audience's shoes." A well-crafted CJM reveals the emotional state of your users at different stages of their journey (for example, after successfully finishing onboarding).

Identify bottlenecks. When a user faces an issue while trying to perform an action (for example, the website doesn't accept a credit card during checkout) or can't find a necessary element (like a menu hidden behind a hamburger button), these interactions can turn them away from your website or app. A CJM can help you identify bottlenecks, or things that cause your users feel frustrated, and fix them.

Increase retention rate. Retention rate is especially important for ecommerce. A CJM allows UX designers to track customers' interactions with content, determine customer satisfaction ratings, gather usability scores, and collect other relevant data. Collectively, these metrics give UX designers the insights they need to optimize their designs in order to better engage visitors and win their loyalty.

Reason #5: UX design stimulates word-of-mouth

In the previous section, we talked about approaches to building a tight connection between your application and your users. In this section, we'll talk about another powerful marketing tool that can be encouraged with proper UX design ‒ word-of-mouth.

More contact means more sharing of information, gossiping, exchanging, engaging - in short, more word-of-mouth.
Gary Vaynerchuck

Word-of-mouth is the sharing of information about a product or service through personal communications, on social media, and in day-to-day interactions. When people spread the word about your product just because they want to and not because you've paid them, then your product is being advertised by word-of-mouth.

It would take a separate article to talk about the importance of word-of-mouth promotion and ways to motivate people to talk about your product, but in this article we'll briefly explain how UX stimulates word-of-mouth.

Facilitates social sharing. UX designers realize the importance of social sharing. One example of this recognition is the displaying of links to social media sites targeted at specific audiences. For example, art websites like Dribbble offer easy sharing to other sites for creatives, such as Tumblr, Pinterest, Facebook, and Twitter instead of to more formal sites like LinkedIn. Social integrations allow you to better reach your target audience and offer a convincing value proposition.

Promotes trust. People tend to believe others who are like them and tend to learn behaviors from their peers. UX solutions such as reviews, star ratings, and "people who bought this item also bought" features build customers' sense of trust, encourage customers to talk about a product and, as a result, increase average order sizes.

Find out how our design solutions helped overcome the mistrust gap in the design crowdsourcing marketplace.

Reason #6: UX design keeps you from wasting resources

By investing in better UX design solutions, you're able to avoid wasting human resources, time, and money.

Your "human resources" are all the people involved in creating your product. Unfortunately, when employees aren't managed well, the result can be financial losses. An example of such misuse of resources is hiring marketers and sales managers to promote a product without investing in a user experience that delights users.

Time is a valuable resource that directly impacts the financial side of a project. Previously, we mentioned that UX design helps avoid feature creep with the help of prototyping and user testing. In addition, user experience research helps you detect inefficient solutions and prevent their implementation at the development stage by tailoring your features to meet the needs of your target audience.

A great user experience won't leave your visitors indifferent. Marketers and analysts can try their best to predict the behaviors of users, but in the end users are still largely led by emotions. While it's not possible to predict what your users want with 100% certainty, designing a captivating UI and UX, though a difficult task, is worthwhile.

RubyGarage will deliver you sophisticated designs capable to retain your target audience. Contact us.

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6 Significant Reasons to Invest in UX Design

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User experience design, or UX design, is no longer just a buzzword. But some people still wonder if UX design is worth the time and effort. In our latest article, we explain why you should invest in UX design when building your own website or mobile app.

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Digital Story
- culmination of digital elements to convey a "message"/meaning

Benefits of good UX
- retain interest of user (customer retention)
- showcase brand flair/specific style (image)
- reduction of excess "baggage" / clutter (simplification)

Effects of good UX
- look good, feel good effect
- subluminal messaging

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Some Say Occupy Wall Street Did Nothing. It Changed Us More Than We Think

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Many have written off the movement as an asterisk in history books, but leading economists say it changed us more than we think.