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Focus on customer experience to encourage customers to spread positive words

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Starbucks Foundation

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Starbucks Rewards

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for example partnership with delivery apps( grab, now)

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K Market

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Starbucks Vietnam

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coffee can be found in many local or sidewalk stores, not only in big brands

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coffee can be found in many local or sidewalk stores, not only in big brands

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Stabucks international usually buy to-go and drink on their way to work. Not in Vietnam as people love to sit

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the decoration of coffeehouse is attractive

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the decoration of coffeehouse is attractive

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Customers can only access Starbucks wifi for only 1 hour, which is a avoidable weakness.
In other coffee shops, even the small ones, people can access wifi as long as they want.

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the number of white collars increases so more people can afford starbucks

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the number of white collars increases so more people can afford starbucks

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More pictures
More presenters

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distinguish services: Starbucks app, Starbucks Vietnam has signed a partnership agreement with URBOXxJSC => E-gift card for customers 

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distinguish services: Starbucks app, Starbucks Vietnam has signed a partnership agreement with URBOXxJSC => E-gift card for customers 

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they should divide presentation part for each members in groups

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they should divide presentation part for each members in groups

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Robusta is more popular in Vietnam than what Starbucks is using, which is Arabia

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Co-branding: Nestle x Starbucks => Ready to drink coffee

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Co-branding: Nestle x Starbucks => Ready to drink coffee

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Although many young people think that the drink of Starbucks is good, others think that
the taste is not so great to spend a decent amount of money for a drink at Starbucks.