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I think the most difficult part of this course is how to find the references you need and show your research results to others in a limited time after choosing the research direction.I think this course has introduced me how to find the references I need in research, and develop the habit of academic rigor as much as possible. In addition, I think it is very difficult to determine your research direction at the beginning; especially when your research topic is neither too complicated nor too simple. Otherwise, you will not be able to complete the presentation in the limited time. Based on the work of the previous cycle, I understand that finding effective references plays a vital role in your research results. So once we find the references that can be used, I suggest that we should immediately analyze the parts you need and make notes.

In my future studies, I will find the paper references I need through various ways, and I have learned to edit the citation format of references, which makes my writing more academically standardized .I will make my articles more academic rigorous because of this habit.In addition, for the first time, I conducted a 5-minute presentation based on the subject research. This requires you to have a good understanding of your subject research when you are going to make a presentation and arrange your own time reasonably. I hope you can use it in the future. More skill is to make your presentation more brilliant.

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Project Sources and Content Organisation（Source 1）

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Project Sources and Content Organisation（Source 1）

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Source 1：
Colombo, F. (2018). Reviewing the cultural industry: from creative industries to digital platforms. Communication & Society, 31(4), 135-146.

This article summarizes the several historical stages that the cultural industry has experienced. I will use it as the historical background of the cultural industry in the presentation, and focus on the definition of the cultural industry after the birth of the digital platform, which is used to cut into the theme’The Application of Digitalization in Cultural Industry’.

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Hello everyone， I'm Young. First, let me briefly introduce myself: I come from Beijing, my undergraduate major is Human Resource Management, and my graduate student chooses the major of Cultural Industry and Entrepreneurship; I hope to further study the cultural industry industry that is very promising nowadays, and I have learned management through myself With the advantage of learning, it is more flexible and suitable for emerging industries in future career planning.

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Project Sources and Content Organisation（Source 2）

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Project Sources and Content Organisation（Source 2）

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Source 2：
McMullen, J., Ding, A. and Li, S., (2021) From cultural entrepreneurship to economic entrepreneurship in cultural industries: The role of digital serialization. Journal of Business Venturing, 36(6), p.106157.

This article mainly explains that today's cultural entrepreneurs use the popular praise of digital platforms when investing in creative products to decide whether to generate intermediary investment; and the digital serialization strategy liberates cultural entrepreneurs from the uncertainty of cultural entrepreneurship. I will use the case studies in the article to highlight how significant the digital platform has had on the cultural industry.

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My topic is: Cultural Industry and Digitalization.      The topic of my research is: The  Application  of Digitalization  in  the Cultural Industry.

First of all, I will use the part of a BBC news that I found "The UK's creative industries are having a boom in  employment and exports, says a report from the Department for Culture, Media and Sport"  As an entry point for the topic of the speech, it proves that ：It is now the cultural industry is developing rapidly.

Then I will briefly introduce the development history of the cultural industry based on Fausto Colombo’s article, from the birth of the concept of cultural industry to the expansion of its definition to creative industries, to the evolution of digital platforms and its connection with the definition of traditional cultural industries.

I will give an example from  the Journal of Business Venturing of at the end “digitalization provides entrepreneurs with direct access to cultural industry consumers, and at the same time for intermediaries in deciding whether to invest in creativity Products provide an alternative to critics’ comments.” Explain the application of digitization in the cultural industry .

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https://vika.cn/workbench/dstYJl6ztpBX0Gwklr/viwm7IGaMlSsv

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维格表 - 积木式多媒体数据表格

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维格表, 积木式多媒体数据表格, 维格表技术首创者, 数据整理神器, 让人人都是数据设计师