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1. Convenience
2. Variety of Vehicles
3. Can test drive

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Proton
Ferrari

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Proton
1. Economy Car
2. Lower price
3. Humble brand

Ferrari
1. Luxury Sport Car
2. Higher price
3. Prestigious Brand

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McDonalds
Wendy's

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1. Similar Pricing
2. Similar dine in facilities
3. Similar Menu

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McDonalds
1. More menu to offer
2. More nutrition
3. Seasonal Menu promotion

Wendy's
1. Fresh Ingredients
2. High in Quality
3. Customer Survey Promotion

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1. Carlo Rino
2. Louis Vuitton (LV)

POPs
1. Produce all kinds of handbag
2. Their outlet is available at shopping mall
3. Offers a latest collection of handbag

PODs
Carlo Rino
1. Local handbag from Malaysia
2. Offer a affordable price and premium price.
3. Segmentation for middle class
Louis Vuitton (LV)
1. International handbag from France
2. Offer high prices with a good quality of handbag
3. Segmentation for high price

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Brand (246058)
1. Aidijuma
2. Tudung ruffle

POPs

1. Same variation (Bawal & Shawl)

2. Online shopping

3. Scarf size

PODs

Aidijuma

1. Printed and plain design

2. Store outlet in shopping mall

3. Basic Packaging

Tudung ruffle

1. Plain design

2. No outlet

3. Packaging (box for limited edition)

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Big Apple Donuts & Coffee
1. Variety of flavor
2. Have more than one size of donuts
3. Provide online ordering

KFC
1. Seasonal promotion food
2. Special price for lunch & dinner treat
3. Provide delivery service

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Apple
Sony

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1. Communication tools
2. E-book content
3. Online & retail distribution

# data[].attributes.body
Apple
1. Powerful in terms of communication
2. Design oriented
3. Powerful in terms of communication

Sony
1. Powerful in retail store
2. Quality oriented
3. Sony is a reader than a media device

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Volkswagen
Renault

# data[].attributes.body
1. Motorsport Presence
2. Worldwide Presence
3. Huge budget

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Tune Hotel
Shangri-La Hotel

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1. Similar types of basic facilities
2. Web based online booking system
3. Lodging accomodation

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Tune hotel
1. limited service concept
2. minimalist room
3. Suitable for backpackers

Shangri-La Hotel
1. Luxury concept
2. spacious room
3. Suitable for family

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Unifi
MaxisONE Go WiFi

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1. Provide internet
2. Can access anywhere within the range
3. Can sometimes handle a large amount of users

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Unifi
1. Unlimited quota of internet
2. Doesn’t have portable modem
3. There's an installation

MaxisONE Go WiFi
1. 65gb quota of internet
2. Have a portable modem
3. There's no installation

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Four Seasons Resort Langkawi
The Westin Langkawi Resort & Spa

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1. Online booking and walk in
2. Provide the basic facilities like wifi and spa
3.Near to the centre

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Four Seasons Resort Langkawi
1. Suitable for those businessman to meet someone
2.Room service and private dining experiences are available.
3.Minimalist Room

The Westin Langkawi Resort & Spa
1.Most Cheaper than Four Seasons Resort Langkawi
2. Suitable for family
3.Most room available

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Macintosh
Windows

POP
1. Software use in pc or laptop
2. Using Intell
3. Can read most of the pc- formatted CDs and DVD

POD
MACINTOSH:
1. Only available in MacBook Air which is Apple product
2. Expensive
3. Speed in display of pictures and video

WINDOWS:
1. Available in common pc or laptop for example Asus, Lenovo, HP
2. Less expensive
3. Slow in display of pictures and video

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Apple Watch
Seiko

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1. They tells time
2. Almost same prices.
3. Can be easily used for most users. And be used for collection for some users.

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Apple Watch:
1. Apple updated their watch design by putting the newest chips into their watch.
2. Apple Watch has the software while Seiko don't.
3. Apple Watch not only just tell the time but it also have some functions, like recording your heartbeat, text messages, read email, record your workout and even make a call.

Seiko.
1. They updated their watch design by designing new automatic watch and mechanical watch such as analog watch type, quartz movement watch type.
2. They design are almost flawless and can be easily identified by watch collection users.
3. Their battery lasts for quite a long time. One battery maybe can last more than 5 years.

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Apple
Samsung

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1. Communication tools
2. Have a warranty
3. Both have biometrics features: Face ID (iPhoneX and Samsung Galaxy Note 7)

# data[].attributes.body
Apple
1. Apple use IOS system for operating system
2.  Apple’s origin is from California, US
3. Apple offer more apps than Samsung.

Samsung
1. Samsung use Android system for operating system.
2. Samsung’s origin is from Korea.
3. Samsung can’t install certain apps.

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KFC
Mc Donald's

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Selling fast food
Similarities of menu
Delivery service
Provide apps

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KFC
- Seasonal promotion of lunch and dinner treat
- Providing of food voucher
- Building design
- More focus on fried chicken

McDonald's
- More focus on burger
- More free gift on certain promotions
-High in quality on advertisement and foods

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Pizza hut
Domino's pizza
3 point of parity
1. Both provide dine in and delivery ser
2. Provide service within 15minits
3. Similar type of menu
3 point of difference
Pizza Hut
1. Marketing older customer group ( use tv for advertisement)
2. Provide more type of main menu other than pizza
( several types of pasta)
3. Better dinning environment
Domino's pizza
1. Marketing the younger customer group ( use internet to promote themselves more frequently)
2. Cheaper price
3. Can choose from various type of crust and even can have 2 favor on 1 pizza.

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1 - Subway
2 - McDonald

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1 - type of food
2 - fast service
3 - affordable price

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Subway
1 - Healthy food
2 - dont have 24 hours
3 - all time same menu

McDonalds
1 - Junk food
2 - Have 24 hours
3 - More menu - breakfast, lunch, dinner