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Our recent course unit requires us to complete a minimum of 60 hours work placement in any chosen area of fashion communication. This blog will have up to date, relevant research and the day to day process on my work placement.

Job roles within the industry

Graphics Designer

Visual Merchandiser

Retail Space Designer

Fashion Stylist

Fashion Photographer

Fashion Journalist

Event Manager

PR Manager

Fashion Advertiser

Fashion Buying

Trend Forecasting

Fashion Marketing

Studying Fashion communication is a broad subject, all careers listed above are paths, which I can take in the future after my education.

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Introduction to Fashion Buying & Merchandising

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Introduction to Fashion Buying & Merchandising

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Overview:

Fashion buying and merchandising is a quick paced work environment which requires interactions with wholesales and clothing manufacturers to purchases clothing's, shoes, accessories etc. to feature in retail stores.

Works hand in hand with retail stores to stay current with trends that will boost sales for the season.

They attend trade shows to determine what fashion items the retail store will carry each season.

As well as attending trade shows, Buyers may also attend glamours fashion shows and events or travel internationally to visit foreign manufacturing companies.

A fashion buyer must stay in the know of current trends as this career requires extensive research on the fashion industry (example of research could be done by creating mood boards) and must also be a confident risk taker.

Reference;
Hlskc.com. (2018). fashion buying – Fashion design images. [online] Available at: http://www.hlskc.com/fashionbuying14457bkpwgjet/.

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Helpful tips interning from the CEO of the Arcadia Group.

Reference;
HOW TO MAKE IT in Retail (Top 5 Tips - Sir Philip Green, CEO - Arcadia). (2013). [video] Available at: https://www.youtube.com/watch?v=Civg4ydO7po.

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HOW TO MAKE IT in Retail (Top 5 Tips - Sir Philip Green, CEO - Arcadia)

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I came across this work placement on Arcadia, the job role requires a day to day junior press assistant with a creative flair, an excellent communicator and a great multi-tasker.

This jobs does require you to be in sandwich course which is perfect but the only downside is the placement will be a year long starting the summer of 2019, which means our work placement project would have been over, so this might not be so ideal to apply for.

Reference;
Arcadiagroup.co.uk. (n.d.). Arcadia Job Search - Arcadia. [online] Available at: https://www.arcadiagroup.co.uk/careers/arcadia-job-search

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ASBO magazine is an independent publication created by the D foundation as an extension of its mission to unearth and showcase fresh talent in the UK. ASBO is the new platform for the sounds and styles of underground youth subcultures.

Their mission is simple to unearth and flaunt the hidden young talent that the UK and beyond has to offer, and to give them a platform to share their ideas and opinions via music, fashion and art to cinematography.

I would like to apply to this company as a stylist, because the motif of the magazine is edgy street style, which i feel represents me and my style of clothing. It also promotes the youth and graduate work.
The magazine company is based London, which makes it easily accessible for me

Reference;
ASBO. (n.d.). About — ASBO. [online] Available at: https://www.asbomagazine.com/about [Accessed 27 Mar. 2019].

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We caught up with Aisha Badru an up and coming American songstress who released her debut album Pendulum earlier this year. The songstress who hails from New York is all about the words when it comes to her music she doesn't let production get in the way of what she is trying to say and let's the words of the song tell the message.

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A copy of the 2nd edition of ASBO Magazine featuring Jason Ebeyer editorial images. "He shapes a distinctive world that sees its inspiration from traditional painters, including William-Adolphe Bouguereau and Caravaggio, as well as photographers Steven Klein and David LaChappelle" (Gessler, 2018)

Reference;
Gessler, J. (2018). Jason Ebeyer. [online] ASBO. Available at: https://www.asbomagazine.com/culture/2018/9/17/jason-ebeyer

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A fashion stylist designs the visual images we see in magazine articles or videos in the music industry.

Fashion stylists work for individuals, fashion houses and clothing brands. Their main responsibilities include providing fashion advice; choosing and co-ordinating outfits for models in photo shoots or actors in television and film; and choosing props and accessories and preparing them for shoots.

Work activities

Keeping up to date with current and changing trends in fashion and design.

Advising clients on fashion styling for visuals.

Selecting the most appropriate pieces from collections and ranges for the shoot.

Purchasing props for shoots.

Supervising photo shoots.

Work conditions
Travel: travel to various locations for meetings and photo shoots is integral to the job; international travel is usually a feature.
Working hours: are typically long and irregular.
Location: Many stylists are based in Dublin and Belfast, and are required to travel.

Reference;
gradireland. (n.d.). Fashion stylist. [online] Available at: https://gradireland.com/careers-advice/job-descriptions/fashion-stylist.

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In order to get ahead in the creative industry, your CV must have an impact above a typical business CV. Your CV needs to represent your skills and what you have to offer.
10 key skilled areas that needs to be highlighted are;

1. The Skills Ideal Employers Are Looking For
If a specific position or income level is desired, the applicant should find and analyse job postings in this area. For example, if you want to get a design job with a $100,000+ salary, find these types of listings and examine them to see what types of skills they require. Accentuate these particular abilities and experiences in your resume to make it even more relevant in the eyes of the employer.

2. Achievements
Employers love hiring competent, proactive people, so list your achievements prominently. These might include awards and prestigious projects. Tip: for additional impact, include the company logos of your most recognisable clients.

3. Communication Skills
Communication is a top skill valued in nearly every profession, but it becomes especially important in the design industry. Communicating in relation to design deliverables is paramount, as are verbal and written presentation skills. Your resume should substantiate the entire spectrum of your communication skills.

4. Problem-Solving
The ability to find solutions to issues that arise is invaluable to employers. Being flexible to changing conditions is a part of this skill. Reasoning, creativity and experience all come into play, and your resume should feature them as problem-solving skills.

5. Effective Planning and Organisation
Solid planning skills and organisation are traits that are highly sought after in an employee, especially in the design world. This skill goes hand in hand with punctuality and meeting deadlines, which are essential to being productive in the workplace.

6. Technical Skills
From computers to software to devices and the cloud, most jobs today require knowledge about computer hardware and how different components work together. If a desired position calls for specific device and software knowledge, these technical skills should be prominently displayed in your resume.

7. The Ability to Be a Team Player
From basic interpersonal skills with co-workers to working closely with colleagues on a group project, the ability to be an effective team player is important to most businesses and organisations. Highlight previous experiences where you've displayed an aptitude to succeed in team efforts.

8. Research and Analytical Skills
When a job requires gathering data, the ability to complete efficient, effective analysis and research separates average designers from great ones. These areas should be highlighted within your resume in a stand-alone section.

9. Leadership
If the job will require a management or team leader role, leadership skills will likely be sought by the employer. The ability to create a positive work environment and inspire confidence in others is a part of this essential skill set. Make sure that you are clear as to how you've enacted this role in the past.

10. Integrity
Integrity is something all employers look for in their staff. In an age of business dishonesty, disloyalty and corporate scandals, hiring genuine people is a priority. In a designer's resume, this can come through by highlighting volunteer work that has been done in the workplace or community.

Reference;
Creative Market. (2017). The 10 Most Valuable Skills To Put On Your Design Resume. [online] Available at: https://creativemarket.com/blog/the-10-most-valuable-skills-to-put-on-your-design-resume.

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A designer's resume calls for creativity and impact above and beyond the typical business resume. All designers are creative by nature, so presenting an average CV just won't do. To stand out from the pack, some key areas should be highlighted. Here are 10 valuable resume skills to make yours much more competitive:

1. The Skills Ideal Employers Are Looking For

If a specific position or income level is desired, the applicant should find and analyze job postings in this area. For example, if you want to get a design job with a $100,000+ salary, find these types of listings and examine them to see what types of skills they require. Accentuate these particular abilities and experiences in your resume to make it even more relevant in the eyes of the employer.

2. Achievements

Employers love hiring competent, proactive people, so list your achievements prominently. These might include awards and prestigious projects. Tip: for additional impact, include the company logos of your most recognizable clients.

3. Communication Skills

Communication is a top skill valued in nearly every profession, but it becomes especially important in the design industry. Communicating in relation to design deliverables is paramount, as are verbal and written presentation skills. Your resume should substantiate the entire spectrum of your communication skills.

4. Problem-Solving

The ability to find solutions to issues that arise is invaluable to employers. Being flexible to changing conditions is a part of this skill. Reasoning, creativity and experience all come into play, and your resume should feature them as problem-solving skills.

5. Effective Planning and Organization

Solid planning skills and organization are traits that are highly sought after in an employee, especially in the design world. This skill goes hand in hand with punctuality and meeting deadlines, which are essential to being productive in the workplace.

6. Technical Skills

From computers to software to devices and the cloud, most jobs today require knowledge about computer hardware and how different components work together. If a desired position calls for specific device and software knowledge, these technical skills should be prominently displayed in your resume.

7. The Ability to Be a Team Player

From basic interpersonal skills with co-workers to working closely with colleagues on a group project, the ability to be an effective team player is important to most businesses and organizations. Highlight previous experiences where you've displayed an aptitude to succeed in team efforts.

8. Research and Analytical Skills

When a job requires gathering data, the ability to complete efficient, effective analysis and research separates average designers from great ones. These areas should be highlighted within your resume in a stand-alone section.

9. Leadership

If the job will require a management or team leader role, leadership skills will likely be sought by the employer. The ability to create a positive work environment and inspire confidence in others is a part of this essential skill set. Make sure that you are clear as to how you've enacted this role in the past.

10. Integrity

Integrity is something all employers look for in their staff. In an age of business dishonesty, disloyalty and corporate scandals, hiring genuine people is a priority. In a designer's resume, this can come through by highlighting volunteer work that has been done in the workplace or community.

To make a designer resume stand out from the rest, these 10 valuable skills should be included. Play up your abilities and draft a document that truly portrays what you are capable of. We're rooting for you!

Interested in learning more? Check out 20 Resume Templates That Look Great In 2015 and Resume Tips & Tricks For Recent College Graduates.
Products Seen In This Post:

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The 10 Most Valuable Skills To Put On Your Design Resume

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A designer's resume calls for creativity and impact above and beyond the typical business resume. All designers are creative by nature, so presenting an average CV just won't do. To stand out from the pack, some key areas should be highlighted.

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Strong visual merchandising has a huge impact on a customer experience in the store. Below are five most important elements of visual merchandising to help you achieve a more impactful and memorable experience.

Remember That Colour Is King

Colour is powerful, and it can make or break your visual displays. A retailer might create an erratic display, but if the colours coordinate well, the display can still be a success. Consider using contrasting colours, like black and white, and monochromatic colours--both create intriguing, eye-catching displays.
Too many times we lose sight of the power of colour and its ability to attract the eye. Consider your home. You probably have a solid grey or brown couch, but there is a "pop" of colour from the throw pillows you place on the edges. This is the same principle. Remember: wherever the eyes go, the feet will follow. So use colour to catch the eyes of your customers and draw them to your displays.

Create a Focal Point

Where does the viewer’s eye focus on your display? Do their eyes move toward a specific location on the display? Or are they confused about where to look? Create a hotspot--or focal point. Why? Because hotspots can increase sales by 229 percent.
Examine your display from the customer’s point of view: the top, the floor, both sides. Often the focal point is positioned too high for the customer to see. Always check your displays to ensure customers can easily view the hotspots and merchandise. Remember, the hotspot is the product, not a visual element you use to add to the story. By this I mean, if you put sand and seashells on the table as part of your sandal collection, make sure the sandals are the focal point and not the sand.

Tell a Story

What’s in it for customers? Tell them. Use powerful, sales-enabling signage to display the advantages of buying the product. Present three bullet points that tell customers why they need the product or how their life will become easier because of the product. Remember, you’re not writing an essay but rather a headline, powerful bullet points, and possibly a price proposition. By telling a story, you help the customer better understand the product and enable the buying decision.
A display may lack a worded sign or an educational sign. That’s perfectly fine; as long as there’s still a story, the sign can speak for itself. For example, lifestyle graphics are very popular in telling the story. No words, but the image speaks volumes.

Expose Customers to the Maximum Amount of Merchandise
A well-designed, impactful display exposes the customer to as much merchandise as possible while avoiding a sloppy mess. The more products customers see, the more they buy.
Consider using a circular store layout, which many retailers use. It’s powerful because it exposes customers to more merchandise than traditional aisles. Where your store does use aisles, place a display in the dead centre so customers are forced to stop and look at the products. Have as many displays as possible, and present as much merchandise as possible. But keep displays clean and sharp, and ensure aisles are spacious and barrier-free to prevent deterring customers from products.
We used dining tables from World Market to create a visual impact. Displaying our shoes on these tables was kitschy and bold. It caught a customer's eye for sure. And we got many compliments on the display tables since the tables were unique and a story in themselves as opposed to the traditional display pieces stores use.

Use Empty Space Wisely

There’s a space in all retail stores that is the most under-utilised. It’s the section between the displayed merchandise and the ceiling. If this space in your store is empty, you need to start using it.
You can use this space for many different things, like signage providing information about products or brands. You could display customer testimonials with the customer’s name and picture. You could profile a designer or supplier.
You could also display lifestyle graphics that help customers make associations with your products. For example, a furniture store could display an image of a family cozied up on a couch, emitting those warm, fuzzy feelings that put shoppers in a good mood. A jewellery store could display a woman at a fine dining restaurant wearing a bracelet, creating an association between the store’s jewellery and a luxurious lifestyle.

Reference;
Hudson, M. (2019). The 5 Most Important Elements of Visual Merchandising. [online] The Balance Small Business. Available at: https://www.thebalancesmb.com/the-5-most-important-elements-of-visual-merchandising-2890501.

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Womanwear Desgin Internship for Urban Outfitters

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Womanwear Desgin Internship for Urban Outfitters

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This Job role was found on Indeed.com. I have used indeed in to search for jobs I have previously gotten in the past. This particular  job is located in Central London, which requires to be a part of the Urban Outfitters team. It will give exposure to sample management, communication with suppliers and full design process.

This intern is very good as it pays and offers discounts on there products. The only problem is the placement is a year long from July 2019 till July 2020, although it would be an amazing opportunity to be involved in during the summer holidays.

Reference;
Eujobs.urbanoutfitters.com. (n.d.). Urban Outfitters: Vacancies. [online] Available at: http://eujobs.urbanoutfitters.com/vacancies/.

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For us to get suitable employment, we have to have a CV to present. Down below is a copy of current CV. Although I have a few retail experience, I might have to make some changes and highlight anything that is more relevant to the job I’m applying for.

Jobs i have undertaken already include:
American Eagle Outfitters -Stylist / Sales assistant
AM to PM Agency (Net-a-porter)- Warehouse operative packing
I also have unpaid work experience, i did with a charity company.
FAD Charity Company - Roles included designing, modelling and garments construction

All these previous experiences i gained has enabled me to know what roles are best suited to me and what i aspect of work i enjoy.
I have gained skills like interpersonal, communication, ability to work as a team member, ability to work with people of different ages, just to name a few.

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Bulldog Digital Media is a digital marketing agency in Southend who specialises in SEO and PPC.

This particular company might not be suitable for me, as i don't have much knowledge or skill in digital media and in terms of location, Southend is a new area to me, so i may struggle with moving around.

Reference;
Who's Who? Round 2 - Behind The Bulldog Episode 36. (2019). [video] Available at: https://www.youtube.com/watch?v=LqSUdOzdq80.

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Who's Who? Round 2 - Behind The Bulldog Episode 36

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I ended up updating my CV using UAL sample CV’s. I made a few changes to skills and left / added necessary work experiences suited to the jobs listed above.

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GROW Co. is an optimistic creative agency who believe in producing outstanding work. They believe in producing work that is inspirational, inspires clients and in turn their clients.

Again this company is located on Southend / Leigh on Sea and may not be suitable for me based on the distance and unfamiliarity of the area.

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Creative Agency Southend and Leigh on Sea 😊 | Grow Creative Co.

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We are The Grow Creative Company or Grow Co. for short. A Creative Agency in Southend and Leigh on Sea.

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When preparing for a creative job interview i will need to look at a range of techniques to prepare me for this. Below is a copy of the basic techniques i should use as a practice. Generally plenty of research before hand is essential, practising question and answers, planning my route prior to interview to avoid lateness, body language during the interview can be scrutinised and also identify skills, interests and experiences that the company may be looking for.

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Below are examples of questions to prepare me for my upcoming interview.
For example i would answer a question that says;

QUESTION: Tell me about yourself?

ANSWER: (for example, here i will speak about my experiences, ambitions, strengths, skills, what i can contribute to the company)

QUESTION: Why do you want to work here?

ANSWER: (Here i will mention how the job is suitable to me, why i have interest in the job, my knowledge on the company and how i can also contribute to the job)

Preparing myself for theses question will help to boost my confidence during the actual interview.

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PR & Celebrity Dressing Work Placement. 

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PR & Celebrity Dressing Work Placement. 

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Over the weekend I came across a Work Placement on linkedin.com. The job requires  candidates to be very hands on, working closely with there team to provide administrative support where necessary. During the Work Placement there will be several opportunities to be a part of the PR and VIP team, also responsibilities in marketing, events & admin.

This job sounds like something I would love to get involved with, as it has it teaches and also gives me experience in the ideal field I would like to venture into in the future, it also requires you to be a student.

Reference;
PR & Celebrity Dressing Work Placement. (2019). [online] Available at: https://uk.linkedin.com/jobs/view/pr-%26-celebrity-dressing-work-placement-at-fashion-workie-1088646454?utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic.

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Another Job role I found on indeed, is from COS. They are currently looking for Junior Buyers to join there Womenswear Buying team. This role will report into the Head of Womenswear Woven and is offered on a local full time, permanent contract. The responsibility will include managing weekly trade, production, the critical path, price negotiation and MUP, also assist the buyer in planning and buying the assortment and developing the product with design.

If successful they will ensure you receive a full training program with a wide range of benefits. It is a full time job which might be difficult to work around.

Reference;
Career.cosstores.com. (2019). View job. [online] Available at: https://career.cosstores.com/coscareer/en_gb/findjob/view-job.html/content/coscareer/en_gb/findjob/jobs/imported/2019/1/28/00244119.html.

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Is a lifestyle PR and brand-building communications agency located in East London. Iroquois values traditional PR, they know that in the constantly evolving world of new-media, digital culture and market competitors, fully integrated communication strategies are vital to catapult a 21st century brand to the top.

i would like to further apply for the company as it is easy for me, as i also live in East London. However i have no experience in PR, but will be a great way to gain experience in a new creative field.

Reference;
Twitter.com. (2019). Iroquois PR (@IroquoisPR) on Twitter. [online] Available at: https://twitter.com/IroquoisPR?ref_src=twsrc%5Etfw%7Ctwcamp%5Eembeddedtimeline%7Ctwterm%5Eprofile%3AIroquoisPR&ref_url=https%3A%2F%2Fmediagci.padletcdn.com%2F1%2Fwidget%3Furl%3Dhttps%253A%252F%252Ftwitter.com%252FIroquoisPR%253Fref_src%253Dtwsrc%25255Egoogle%25257Ctwcamp%25255Eserp%25257Ctwgr%25255Eauthor [

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MaxMara are looking for candidates who want the opportunity to learn how the fashion industry operates from a business perspective. They will cover travel and lunch expenses. The also welcome students who require placements for there university course which is great as I fall into those requirements.
Placement will start 16th May till August 22nd

Reference;
Indeed.co.uk. (2019). Showroom Assistant Internship - London - Indeed.co.uk. [online] Available at: https://www.indeed.co.uk/m/viewjob?jk=5fb664efe1651526&from=serp

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I decided to write a cover letter to support my CV, which I sent over to ASBO Magazine. This is to give them a more in-depth idea of my interest in the area of work.

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Link to my portfolio blog that I also sent to Davide. The blog contains all the previous styling work I have done.

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Update: I ended up getting the work placement, with two of my fellow students (Marichu & Deb). Together we will work as a team to complete all the task set my Davide (CEO of ASBO).

ASBO works in a team dynamic consisting of lots of different peoples with different job roles and ideas. So going into this team driven environment, we will need to utilise our people skills and be open minded to other peoples ideas and suggestion. Team work means the ability to work amicably with fellow members in all kinds of situations and with empathy. Teamwork requires not only people skills but also a sense of maturity, which allows individuals to think above petty misunderstandings that arise.
I have worked in a team previously, which required me to  brainstorm ideas, designate roles to others best abilities and including all members. This experience has made me understand how to be a team leader.

What is professionalism?
Professionalism is the knowledge and skill expected from a worker. i intended to always be respectful, professional and formal with my team and will not cross boundaries and be mindful of what i say and other peoples feelings.

Independent working - i will analyse my own abilities and work independently on tasks set to me, however i will still need to communicate with others members of my team about what I've done.

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Contract / Health & Safety Risk Assessment

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Contract / Health & Safety Risk Assessment

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When starting a new job it is important to have official paperwork done, it should also include health and safety assessments. A risk assessment is not only an important step in ensuring a safe and healthy work environment, it is a legal requirement.  You must consider the possible causes of harm and what steps to take in preventing the harm in the first place. A good risk assessment will help to prevent accidents and ill health.

Below is the contract Davide Wheller (Ceo. ASBO) filled, to ensure will be safe during our work placement

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Work Placement Contract 29.9.18 fashion comms ASBO

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To kick start our work placement. Davide came in for a meeting with Myself, Marichu & Deb. In the meeting Davide asked us to produce a 8 page spread, showcasing South Essex ‘s Year 3 Student, Fashion Design Collection. This spread will be included in ASBO Magazine Graduate issue. All Creative direction will be in our hands.

To follow up on that discussion, Jenny (our tutor) was able to set up a session for us to visit the year 3 students, and discuss our ideas and inform them on what the project will entails.

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The first minute meeting written by Marichu, this includes all our discussions with Davide and what is required of us through the duration of our work placement.

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Here is a copy of Deb emailing Davide about what we as a team has discussed on different directions we could take to produce our fashion spread for ASBO, as well as informing him on our availability for other work he may have to offer.

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ASBO Presentation x Year 3 Fashion Design 

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ASBO Presentation x Year 3 Fashion Design 

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Myself, Marichu & Deb, created a powerpoint presentation to inform the Year 3 design students on ASBO Magazine and how we want to showcase their collection.

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Garments From Year 3 Fashion Design Students

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Garments From Year 3 Fashion Design Students

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We seized the opportunity to take a couple of pictures of the garments from the year 3 design collection. All the students had different colours, silhouette, texture and shape within each of their designs, which is good, as we have a lot we could work with for our shoot.

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Garment From Year 3 Fashion Design Students

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Garment From Year 3 Fashion Design Students

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I'm really intrigued by this piece, it has a interesting architectural shapes and colours. It could be possible we use this garment in one of the shoot.

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I received a call from Davide (ASBO), informing me on upcoming projects he has in store for us, this includes us to work as a team on recording street style, photoshoot spread for the year 3 design collection ("What to watch in southend"), a photoshoot based on the seven deadly sins for a bag company in Paris and also collecting coverage from the upcoming graduate fashion week.

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List of what we need to be informed about

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List of what we need to be informed about

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Deb wrote a list of what would would like to ask Davide, when he comes back up to see us, so we can be clear and certain on what we have to do.

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We decided as a group that i would send a text to Davide, to arrange a meeting so we can go over what we wrote down in the previous post.

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Davide came up to the university and we were able to discuss what we need to do over lunch. he was able to break down what was required for us to do. we took notes and we decide to write up a step by step in order of what needs to be done immediately.

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Below is ideas of locations we can shoot in Southend, but we will have to physical visit all these location to get a better idea on if the location work for our shoot.

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Here is our styling inspirational mood-board i created for the photo shoot. i intend to take on the stylist role as i have previous experiences in working on photoshoots and fashion shows

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More detailed ideas for ASBO photoshoot

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A list of what we need to do for our work placement

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Deb and Marichu meet up with performing arts to pitch the House of ASBO film
I was unavailable to attend but i was updated on how it all went.
Below is the minute meeting.

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One of the inspirations for the "HOUSE OF ASBO" film

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For our test shoot, myself and Marichu went to the Pier lift in Southend to shoot on the balcony.
Most of the images we shoot were too harsh due to shooting in the sunlight. The location may not work for us because the area is not creating the street effect we want to achieve.
Also the styling must be more edgy, as the clothing in the shots were looking too corporate

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As the cliff's lift test shoot didn't work for our idea we decided to rethink on new ideas that represent southend as a whole. we eventually realised that southend is known for its tourist attractions including the arcades and funfairs.

When researching we came across Korean Pop group "BTS" photoshoot for their comeback with ‘Love Yourself: Her’ album. The photoshoot took place in an Arcade in Seoul.
This is definitely the type of images we would like to achieve for our personal shoot for ASBO, in terms of the styling, direction and lighting

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We want to achieve a bright, colourful, street outcome and fun movements

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Us and performing arts students meet up with Davide to further discuss the plans for the "House of ASBO" film. A minute meeting was recored by myself.

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Another possiably inspiration for our Film.

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George Michael - Too Funky (Official Video)

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I was playing around with possible outfits we could use for the shoot. the below outfits might be a bit to dark to mix in with the year 3 garment. we need to have bright outfits to create the fun arcade street look we want to achieve.

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A checklist is essential to have before and on shoot day to organise yourself, so time is not wasted on things that could be easily avoided .

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Graduate Fashion Week is a show catered to showing graduating students work is held at the Truman Brewery in the heart of East London. Davide would like us to attend some of the shows to create content for ASBO's social media and as well as get an overview of possible university students we may work with in the future.

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Embellished Truth is an accessories label which focuses on environmental sensibilities.
Each handbag is made using the finest eco-friendly leather which has been vegetable tanned in Europe. The tanning process is free from chrome and other heavy metals and uses vegetable substances which are harvested in a sustainable way. The end result is beautifully soft, breathable and biodegradable leather.

Inspired by Indian culture, prints and embellishments, each piece is individually created with care in London and embossed by hand with an original paisley design. The natural characteristics of the leather ensure that time and use will create a unique appearance to each bag adding to its natural beauty.

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Each handbag is made using the finest eco-friendly leather which has been vegetable tanned in Europe. The tanning process is free from chrome and other heavy metals and uses vegetable substances which are harvested in a sustainable way. The end result is beautifully soft, breathable and biodegradable leather.

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The seven deadly sins include pride, greed, lust, envy, gluttony, wrath and sloth
For example how we could incorporate this with the brand Embellished Truth, is to have the bags surrounded with money to represent greed, just like America's next top model shoot below.

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We approached a model that actually attends southend college, we believe he would be a good look for our "what to watch in southend" photoshoot

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On our scout for models, we decided to contact some of the performing arts students, as we needed 3 female models to feature in the shoot.

Female Models are:
Briony
Izzy
Cee-Cee

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Couple of inspirational poses we would like to achieve for our shoot

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Scouting for another male model.

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Night time arcade inspirational shoot

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We found a male model that wants to be on-board for the shoot. Kaine was suggested to us by the other male model Valerik. Kaine has some experience in model already

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Explaining to Kaine what ideas we have in mind for the shoot.

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This is one of the arcades in Southend that we were considering to shoot at but upon arrival the staff refused and asked us to get permission from the owner which would result in financial costs.

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We then decided we could possibly shoot outside the arcade which did not give us the desired results, the lighting was off and we then realised that we may have to gain permission from the council and this may prevent us from reaching our deadline.

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We had a discussion with our tutor Sherry on where we could ultimately shoot our final photo shoot, as the other arcades were demanding a high budget to shoot in their arcades. we were able to finalise a location by speaking to an inside contact  in Adventure Inside and negotiated publicity for the arcade. Below are the regulations we must follow while we are onsite

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We picked the best garments that will come out in the Arcade lightning

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Testing some of the garments on the models prior to shoot day. this will help us be more organised and be sure on what outfits fit each model.

Model- CEE-CEE

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For our first shoot we decided to choose the Victoria rooftop carpark as the high rises in the background gave the images a feel of urban decay, while on the shoot we had to make sure health and safety measures are put in place, because ultimately we are responsible for the models and their well-being, due to the position of some of the models on the time spent in some poses was limited to reduce risk of injury and one of the models with roller skates on had to move a lot slower as they could fall and injure themselves; we had a first aid kit with us at all times.

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Upon arrival we had to inform the Adventure Inside staff on what we would be shooting at and which particular areas we would like to access. We then took a tour around to get a better insight on which sections we would like to shoot in. This saves us wasting time when we want to begin shooting.
Areas Include:
American-inspired Diner
Bowling Arcade Games
Accessible Toilets to do outfit changes in

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For our final shoot day, we shot in several areas of Adventure Inside. We played around with different angles and lighting,to help get the best images possible, we tried single shots and group shots including props that we got from the sweet shop; we also did some shots with Izzy on roller skates. Overall, the day was successful all models were professional and well behaved, they took to our directions very well and I believe we have some strong images we can show to Davide for our ASBO spread

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Below are the final images we will present to Davide for selection of the ASBO spread(we will then add edits if required).

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Malcolm McLaren - Deep In Vogue (Original Music Video)

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 First rehearsal for the House of ASBO film

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 First rehearsal for the House of ASBO film

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Us and the performing arts students came up with a range of choreography inspired by Malcolm McLaren's 'Deep In Vogue' music video, we played around with different silhouettes and shapes and ultimately decided that we needed to add more street style edge for the next rehearsal.

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As I'm coming to the end of my work placement, I have developed several skills that will prepare me for working in the creative industry. I learnt how to work well in a team environment, to be a team player and to take charge when necessary; I have also gained time management skills through deadlines of tasks designated to me and being punctual, I learnt how to interact professionally with models and how to always handle  contingencies; for example we had to deal with models not turning up at the last minute and strong-willed models we overcame this with previous planning, minutes of the meetings, one to one chats with models. I'm confident in styling however, I could improve on film direction and how to edit photographs as this could leave me at a disadvantage going into the creative industry. With that being said i have gain skills that i can also further work on, such as; Creative direction and beginner stages of making a film production. Working with a this magazine has been a huge opportunity, as it gave me insight into how it feel to work with a well established publication. not only does my work get promoted in the magazine, I am given a chance to expose myself to other potential clients. We didn't get a chance to visit the main office or communicate with other members working for ASBO magazine which is one of the weakness of working with ASBO magazine, however we still have the opportunity to visit later on to get a feel of the magazine's day to day operations. Our work placement also caused a threat, because it was exposed to other students in the college, which resulted to students wanting to take charge and have accessibility to our client (Davide). Overall i have enjoyed this experience and look forward to working with Davide as this is still an ongoing work placement for ASBO magazine although the project has ended.

Self- This experience has been different to other jobs i have work in, as it really gave me a realistic view on how it feels to work in a creative industry, i have gained a number of creative skills i was not aware of.

Colleagues - All members of my team were hard working and uplifted each other and we worked extremely well as a team

Client - Davide was very helpful with giving ideas on how i could improve my work; for my styling moving forward he felt i needed to add a bit more edge and push the boundaries

Creative Skill Set - Sticking to time / deadlines for photoshoot, and being enthusiastic can also put others in the right frame of mind to work.