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Go Digital With

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Online Idea Lab is a digitally-driven organization dedicated to building a digitally competent society with its extensive line-up of specialized training, progressive products, and in-demand services.

Our expertise in the domains of digital marketing, content writing, and cloud computing make us an excellent provider of training as well as services. As we continue to thrive in the sphere of imparting digital education and digitalizing businesses with our services, we are also directing towards technology-based training, products, and services.

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Online Idea Lab is a digitally-driven organization dedicated to building a digitally competent society with its extensive line-up of specialized training, progressive products, and in-demand services. Our expertise in the domains of digital marketing, content writing, and cloud computing make us an excellent provider of training as well as services.

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4 Reason Why Website Isn't Performing Well | Blog | Online Idea Lab

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4 Reason Why Website Isn't Performing Well | Blog | Online Idea Lab

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Are you a business owner? Are you worried about why your website isn't performing as expected compared to your competitors? Well, creating the website is just the beginning. Despite telling you that you need to have a better CTA's in all your web pages and you need to implement on your landing pages, this blog will focus more on the smaller issues that will help the website and pages that are already built to perform better. So without further ado, here are the 4 reasons why your website might be underperforming.

1. SEO Reasons-Poor Performance Due to Poor Traffic:-

A website can be optimized to perfection and have all the right content in the world but that means nothing if it can't be found through search engines. A well-optimized website makes it easy for Google and other search engines to crawl and index its pages but if there is any error in a few key portion occurs, all hell can break lose.

How to Identify?

Make use of Google Webmaster tool to see if there is any crawl error by which people can't find the different parts of your website easily. The Webmaster Tool also has a helpful dashboard that will tell you if there are any errors in your website and it also guides you on fixing those errors.

How to Fix?

This depends on the errors brought up by Google. While there are a number of different problems you may need to fix, the most common solution will be the implementation of 301 redirects for any major 404 errors that are occurring on the websites.
To learn more about Search Engine Optimization training please go to our website www.onlineidealab.com

2. Promotional Reasons- Attracting wrong Audience Group:-

Before you make any drastic change to your website or your content, consider the people that are visiting your sites. Are they really your targeted audience or irrelevant visitors that are quickly bouncing back after realizing that your website is not their type? Are you promoting your business in the right areas attracting right demographic? If you aren't then you are wasting your precious time and money on driving irrelevant traffic while your actual target audience is not even aware of your existence.

How to Identify?

Make use of tools that are known to track your traffic such as Google Analytics which helps in reviewing the bounce rate attached to your website while also tracking if any sources of visitors are generating fewer traffic compared to others.

How to Fix?

* For Paid Advertising:

If you are currently paying for traffic in one way or the other in AdWords and not seeing the results as expected, you may have to either stop the campaign permanently or consider targeting different keywords that can offer you far better results compared to the existing campaigns. For instance, you are a business that targets a very specific area of a market; you may find more success with a paid advertising tool that allows you to target with demographics and job info like LinkedIn versus a PPC campaign that can only target through keyword selection. Visit www.onlineidealab.com to know more about PPC Training.

* For SEO Promotions:

If you are finding it hard to successfully promote and drive traffic to your website through organic social media posting, then you have to consider an audit to your current social media strategy in case if you have one. Ask yourself, your customers and your prospects where they go for information. From there, get into the mind of your personas once more to understand what information they are looking for and what they will find useful so that you can create and share that type of information on the correct channels in the correct way so that the right people will not only find it but also interact with it and possibly end up on your optimized site for conversion.

3. Your Website Isn't Responsive:-

Google's Mobilegeddon has all but also baffled anyone without a responsive website for some good reason. For those who are unaware of this update, Mobilegeddon is an Algorithm Update which mainly focuses on pushing the rankings of the websites that are mobile-friendly while pushing down the websites down that are mobile irresponsive. Its proven that mobile-friendly websites have lesser bounce rates and higher conversion rates while comparing to those websites which are not mobile responsive.

How to Identify?

Use Google Analytics tool and find out how many are coming to your websites and within them see how many are bouncing back. If these numbers seem unusually high, compared to your desktop traffic, use Google's Mobile Friendly Testing Tool to get better results.

How to Fix?

There are many services available online which will help you in either creating a mobile-friendly website or help you fix the issue of your mobile irresponsive website into a responsive one.

4. Your Website Doesn't Have a Proper Navigation:-

Your website should have small selections of clearly labelled pages which match with your user's interest. If you have filled your navigation in an awkward way which causes distraction to the user and have more chances of bouncing from your website. Proper use of breadcrumbs must be made.

How to Identify?

Make use of Google Page Analytics Plug-in to view just how your site's visitors are engaging with the different parts of your navigation. If there are areas on the navigation that are receiving significantly lower clicks compared to others, you may want to consider rebuilding it.

How to Fix?

Mark down all the pages that are connected to your website's top row of navigation and include its click rates from various tools available. Highlight the pages that have received low clicks and group them together or consider it taking off from the navigation and having it in a specific page instead.

These are some ways where your website might be lacking in which need to be sorted as soon as possible in order to get quick results. Drop down your comments below if any point has been missed which you think is vital too.
To learn about Digital Marketing Training and SEO Training, please jump into www.onlineidealab.com.

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4 Reasons Your Website Isn't Performing Well | Online Idea Lab

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Are you a business owner? Are you worried about why your website isn't performing as expected compared to your competitors? Well, creating the website is just the beginning.

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Page Rank Vs Rank In SERP

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PageRank is an algorithm by Google Founders; Larry Page and Sergey Brin. This algorithm assigns Page Rank to each Page on the internet based on the links pointing to it.

Inbound links are the links (or hyperlinks) that point to your website (say domain ABC.com) from an external website (say XYZ.com). These links can be in the form of text, image or buttons.

If a piece of content is getting shared, it means, people either like or detest it. Either way, the content is getting the attention and is being shared. The more the number of quality links pointing to a particular page, the higher the credibility and authority of a page.

These links to a particular page act as a vote of confidence for that page. However, not all the inbound links are considered equal and their importance varies drastically. Page Rank is one of the most important factors to rank on Search engine result page (SERP).

So, does higher Page Rank guarantee first place in Google SERP? A big NO to that and we will see "WHY" in a while.

Why should we care about Page Rank? This is because, better the page rank, higher the chances that the page will be listed on the first page of SERP (Search Engine results page). Page Rank is one of many (around 200) factors that Google whisks in its secret formula to rank a page in its search results.

Mathematically,
Rank in SERP = Page Rank (assigned by PageRank algorithm) + numerous other factors (about 200 of them)
Page Rank is query independent factor that affects the rank of a website on SERP.

Query dependent factors that affect the rank of page in SERP include but not limited to;

How many times and where does this page contain the keywords (in title, in URL).

Does the page include synonym for the word?

Is the page from quality website or low-quality or spamy?

..and many many more.

Now that we know that Links effect Page Rank, but all links?

Links on a page can be DOFOLLOW or NOFOLLOW. By default, all the links are DOFOLLOW unless specified otherwise. It's these DOFOLLOW links that affect the page rank.

People can click on both the types of links but declaring a link as "NoFollow" informs the search crawlers (read as Google crawler) not to follow (go to the link and crawl the page) the link. In other words, it informs the crawlers not to pass any Page Rank to the linked page.

It's only DOFOLLOW links that act as a vote of confidence for a page. One DOFOLLOW link on a page flows one point of Page Rank (of the page where the link is on) to the linked page. The higher the quality of the website where the link is coming from, more the weight of the inbound link.

So, quality DOFOLLOW links matter and affect to large extent where your website ranks in SERP.
So, should we fret over Page Rank?
Webmasters shouldn't be obsessed over Inbound links (or back links). Rather the attention should be on creating good content, accessibility of your site, other SEO factors. When your content is good and you share it, people WILL like and share with others.

It's for this reason, that Google pulled off the Page Rank tool bar. So, muster your efforts towards creating great content and sharing it.

So far, so good..

We have talked briefly (rather very briefly) about what a Page Rank is, let's shift our focus to Rank in SERP.

Rank in SERP is the organic ranking of a web page in search engine results page. You search for a query on Google search and you are presented with list of pages in an order (or rank) that's defined by Google. To reinforce;

Rank in SERP = Page Rank (assigned by PageRank algorithm) + numerous other factors (about 200 of them).

To summarize, "Page Rank" and "Rank in SERP" are both "RANK of a web page" but at different steps in the Google search process.And different factors effecting them.

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PageRank is an algorithm by Google Founders; Larry Page and Sergey Brin. This algorithm assigns Page Rank to each Page on the internet based on the links pointing to it. Inbound links are the links (or hyperlinks) that point to your website (say domain ABC.com) from an external website (say XYZ.com).

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What Is Rank Brain | Blog | Online Idea Lab

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What Is Rank Brain | Blog | Online Idea Lab

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With RankBrain, there is no new technique to adopt to optimize a website. Rather what is required is shift in mindset of an SEO.

RankBrain, unlike any update to the previous algorithms, is a new component in the existing system.

There have been numerous updates to google algorithms since its birth in 1998.Most of them were quite small and unnoticeable but others created a stir in the world of SEO. RankBrain is one such component.

Googles updates its algorithms for two reasons;

1. To give the best and relevant result to its users.

2. Stop people from taking advantage of vulnerabilities in the existing system.

Google engineers have been constantly working on the algorithms for the reasons mentioned above. The search algorithm has evolved from ranking a website based on very few parameters to a sophisticated one as it stands today.

So why Rank Brain now?

Machine Learning is picked like a wave across the world and why shouldn't it. After all, it makes the job of humans easier and is performs more efficiently. Google has used it card of machine learning on the search algorithms in the form of RankBrain.

So, RankBrain is a machine learning system designed by Google . Let's elaborate on it a bit.

Machine learning is a system developed in such a way that it can learn by itself without the human intervention. At the high level machine learning system can be of two types;

1. Supervised Machine learning. This system requires a set of data to learn from. This data is well labeled and categorized. The data from which a system learns is called training dataset. In other words, the data acts as a supervisor and supervises the learning of the system,hence called supervised machine learning.

2. Unsupervised Machine learning : In this case, the data given to the system is NOT categorized or labeled . The machine has to find the structure and patterns in the data by itself. The system then needs to learn from these patterns and apply to the new data given to it.

There are other systems as well that use a hybrid model which combines the above two approaches. RankBrain looks like a system that takes on hybrid model for learning, though Google has never talked about it in that detail.

What does RankBrain do?

It is like a query interpretation model. It interprets the search query based on users' intent, location, time and more factors. Considering that it is a Machine learning system applied to searches, it does the following two tasks (at least what we know as of now)

1. Google bumps into 15 % of queries in a day that it has never seen before and stumps. Rankbrain helps Google search algorithm make educated guesses about the results of such un-seen queries based on WHAT it learnt from the search queries seen before. In other words, its helps Google to interpret queries it does not understand.

2. Learn from "When a user searches, WHICH results answer their queries". It then Improves the rankings of the search results accordingly.

RankBrain algorithm can be considered analogous to "brain of babies" albeit with a slight difference. No matter how smarter it gets, it never stops learning. A picture is worth 1000 words, so;

Let's dig a bit deeper, albeit in an overly simplified way.

How does RankBrain interpret search queries?

Let's discuss this with an example.

I search for the keyword "reindeer". The search results looks quite straight forward. The SERP contains ;

Now, if I change the search query to "reindeer blockchain", the search results are;

As I have added the word "blockchain" in the search query, my intention changes. Here the result is different because the intention of the user is different.

In case you aren't aware, "reindeer project"is a Japanese " Cloud design platform " which makes use of blockchain technology.

Now, here is the interesting part.

As more and more people become aware of the project "reindeer", more and more people are going to search for "reindeer".Though it's a slow process but eventually, RankBrain will pick the signal that when people search for Reindeer , Google algorithm needs to list webpages with Reindeer as in " blockchain project" and not as in "animal". This is what exactly RankBrain does when you search for "price of Apple" or "price of Raspberry pie".

How does RankBrain rank a website up or down in SERP?

To rank a website, RankBrain observes the way users interact with the search result. We can think of few parameters;

1. Which organic search result receives the most click (CTR)

2. After clicking a website, how much time do users spend on it. (Dwell time)

3. Are the users satisfied with the webpage or keep going back and forth till they find what they look for. (Pogo-sticking)

Let's search for "Tips for kayaking for beginners". we get the following results.

Imagine I click the first result and not satisfied with the page, hit the browser back button.

Next, I check out the second result with the title "18 kayaking Tips For Beginners-The Adventure Junkies".This time again , no solid tips on the page, hit the back button and check the third result.

The third webpage on SERP is again all fluff.

I check the fourth result (marked in yellow) and that page gives me what I am looking for. I spend a good amount of time (dwell time ) on the page and THIS can be a signal for the RankBrain.

But, RankBrain does NOT change it results just because one person (Me, in this case) behaved such a way.If more and more (off course, a lot more ) people behave the same way for the same search query,RankBrain will push the webpage 3 spots up ,from its current position at 4 to 1 in SERP.

This CHANGE IN RESULTS based on the what people chose to click (high CTR) and read for longer (high dwell time) is Machine learning.

Where does RankBrain fit in the whole system of Google algorithms?

It is a software Component-Machine learning system that augments the efficiency of Google search algorithm-the hummingbird. Other algorithms of google are NOT obsolete, they all work together to give you better results.

Google considers RankBrain third most important factor for ranking webpages behind links and content in that order.

How does the introduction of RankBrain affect SEO??

RankBrain learns from search queries people use, people's behavior on SERP and their dwell time on website they click. It observes the patterns in the data it collects and calculates the results mathematically. The patterns change according to location of a user, global or local trends,freshness, events etc. RankBrain, being a machine learning system picks up these changing patterns and delivers the results accordingly.

There aren't any specific things to optimize a website against RankBrain. Having said that, we can keep the following things in mind while writing the content for a website.

Reputation of a website: Build the reputation of your website around your niche. The keywords that you select, the people that you target, the tone of your content and the like, all contribute to your reputation of your website.

Example, you want to build reputation for a website that provides in-depth explanation to variety of topics.

OR

You want to build reputation for a website that provides short and sweet answers.

OR

You want to build reputation for website that generates fresh content everyday.

Since RankBrain looks into the INTENT of a user query, it will pick a webpage that serves that intent. Example, if the RankBrain determines that the intention of user is to look for short answer, it will pull the websites up which have built the reputation of providing short answers.

Context: Build the context around your content. Writing the content which has clear context set has much more chances of ranking. LSI (Latent Symantec Index) keywords do just that.

Example: I want my website to rank for the keyword "Quality wooden furniture". Rather than using just this keyword and its long-tail form or its synonym, I should use LSI keyword. These keywords not only set the context but also sound natural.

The LSI keywords for the seed keyword "Quality wooden furniture" would be "solid wood tables" or "walnut wood carved beds" or "Sheesham wood furniture" and the like.

Sprinkling the LSI keywords will make your content comprehensive and let RankBrain know what your content is about, standing a better chance to rank.

Let your content sound and feel natural. Let it be useful for the users. RankBrian will treat you well.

Have feedback or something that can add to this, we would love to hear from you.Drop your comments below.

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What is Google RankBrain ? Are you using it to your advantage?

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With RankBrain, there is no new technique to adopt to optimize a website. Rather what is required is shift in mindset of an SEO. RankBrain, unlike any update to the previous algorithms, is a new component in the existing system.

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Web Analytics Training In Bangalore

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Content Writing Courses In Bangalore

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best digital marketing institute in bangalore

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Social Media Training In Bangalore

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PPC Training In Bangalore | Online Idea Lab

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Seo Training In Bangalore | Online Idea Lab

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Digital Marketing Courses In Bangalore | Advanced Course

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You've Come to the Right Place!

Online Idea Lab provides the best digital marketing course in Bangalore. Due to our holistic approach, when you walk out of our institute, not only do you walk out with knowledge, you also walk out with experience in the field of digital marketing. You'll be ready to build and execute digital marketing strategies that deliver results. We know that our course is the best digital marketing course in Bangalore as our industry partners appreciate us for this and keep us on our toes to always ensure the best quality standards.

Welcome to Best Digital Marketing Training with live projects, 10+ certifications, paid internships, lifetime career support & 100% placement guarantee! Surely the Best Digital Marketing Course in Bangalore. Yes, we deliver on all of these! You will earn 10+ certificates, internships to train you on practical and live projects will also be provided and at the end of the course, we will organize and send you for interviews. After internal grooming and mock-up interview sessions, you will be very confident to address any questions that may come up in the real interview session. In case you don't get through, we will keep sending you for more interviews until you are placed. Even after placements, while working on clients if you face any challenge in terms of technical know-how, we will always be a one phone call away. Now that's what we call lifetime career support!

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Best Digital Marketing Courses in Bangalore | Best Digital Marketing Training in Bangalore | Advanced Modules | Live Projects - Online Idea Lab

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You've Come to the Right Place! Online Idea Lab provides the best digital marketing course in Bangalore. Due to our holistic approach, when you walk out of our institute, not only do you walk out with knowledge, you also walk out with experience in the field of digital marketing.